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Midem is the acronym for Marché International du Disque et de l'Édition Musicale, which is organised annually in and around the Palais des Festivals et des Congrès in Cannes, France. The trade show, organized by Reed MIDEM, a subsidiary of Reed Exhibitions, is billed as the leading international business event for the music ecosystem and has been held since 1967.Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe regularly attend the event, which is usually held at the end of January or early February. While delegates from recording, artist management, and publishers network, new artists showcase their material.Also live music is on show in the evenings.
In 2024 Yemi Alade became the first Nigerian Artist to stamp her prints at the Cannes. She was appointed a brand ambassador of Midem festival and set the stage on fire by giving a massive performance.
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