EA's Pathetic Response To Insider Leaks Exposing Plans To Push Players Into FIFA Loot Boxes/Gambling

[@YongYea]

"We don't push people to spend in our games." That's about as true as me saying FIFA 21 is my game of the year. SURPRISE MECHANICS (MERCH): www.yongyea.com PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea TOP PATRONS [BIG BOSS] - Charlie Galvin - DatadyneExecutive - Devon B - Jonathan Ball - Joseph Lavoie - skyrimfan14 [BOSS] - Gerardo Andrade - Joe Hunt - MD archenangel - Michael Redmond - Peter Vrba - Sarano - Shepard Gaming - Time Dragonlord [LEGENDARY] - BattleBladeWar - NEO JASON VAMP - The Brothers Tiegs - Theron Webb - Yue

[@SlammedOnGasoline]

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[@Frog-2001]

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[@dark_oz1974]

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[@JubTTV]

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[@estricle8530]

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[@daviddesrosiers1946]

I'll keep saying this. These predators have studied gambling addictive behavior, and weaponized it.

[@oracle_8947]

Absolutely. Call them out on it. We know shit when we smell it.

[@ahmadluthfi2364]

A weapon to surpass Metal Gear

[@christianyaerger1751]

They hire psychologists for marketing for a reason.

[@shinobixa4]

Facts!!!!!

[@GOD-nx1yo]

More power to ea nobody is forcing you idiots learn some self control

[@enthiegavoir5955]

"We don't force people to spend money in these games, we just manipulate and exploit the psychological triggers the same way casinos have for decades, and especially focusing on those with addictive personalities"

[@Shephchan]

Not even just that, in most of them removing the feature they clearly built the game around would break their game.

[@13thKingMu]

At least Casino has a age retriction and it does have a payback if you're lucky while EA lootbox is just a waste of money even you're lucky since it won't lasted long for how often EA kept releasing incomplete games every year

[@danielharvison7510]

@@CT-gz1tu Corrupting underage kids with gambling elements in the games they play? It's greed that is satiated by targeting those without self-control. Kids play these games. People who are psychologically vulnerable will play these games and get addicted. Yes, EA are "smart". They're also as corrupt morally as it gets.

[@rogan4338]

@@CT-gz1tu if loot boxes were regulated in a similar way casinos are then I might agree with you but there's no excuse for targeting kids. They had an ad in a kids magazine telling kids to purchase loot boxes and they only pulled the ad after massive backlash.

[@sladejosephwilson2300]

@@danielharvison7510 Because parents are stupid. What kind of stupid parent would let their kid spend that money? Kids don't jobs unless it's part time

[@nullbubble791]

"Turning players into payers."

[@DanielFrost79]

And those payers become prayers while wondering why he still buys said games from this sh!tty ass company.

[@BigKrisco]

I bet any money if they showed EAs Brainstorming board that phrase would be on there

[@fierysmile2929]

And they end up holding the "L" they took out.

[@Kim-py3iv]

Sonic: That's no good

[@ryuuotaku35]

That’s So true.

[@tachyon8317]

EA in response to the article - "We have investigated ourselves, and concluded we did no wrong"

[@IanHsieh]

EA: We don't force people to spend more money, we only lure them to do so.

[@Hauntaku]

Like a creep in a dark alleyway.

[@PoisonClaw4]

Seedy Dealer: "Hey, kid... Wanna buy a loot box? It'll make ya play better, trust me..."

[@amitgabay3721]

Moral goodness: verified

[@victorvargas9330]

The scary thing is, EA is not completely wrong in said statement.

[@chumorgan443]

That's literally the stance that every gambling outlet takes. And yet they claim it's not gambling.

[@calvinheslop2585]

EA complaining about the document being leaked is the equivalent of a guy being pissed at his girlfriend discovering his cheating because she looked at his phone.

[@B3RyL]

"Honey, I know there is video evidence of me having sex with Linda in our bed, but you're viewing this out of context. You're just misinformed is all."

[@hewhobattles8869]

@@B3RyL "You see, the definition of sexual intercourse is... (yada yada yada) ... as you can see, we're not doing that here in these pictures. Therefore I'm not cheating on you." -EA, probably.

[@code-dredd]

It's not a leak. It's surprise transparency and accountability.

[@CLSharpman5000]

SURPRISE TRANSPARENCY 😂

[@bahaedablackaceenthusiast9955]

*it an accidental teaser*

[@andrzejkopalnia]

XD

[@yewtewbstew547]

This should be top comment lol.

[@Legion849]

🤣🤣🤣🤣

[@dansan9858]

"Nobody is forcing you to take the drugs. Just stop." Right.

[@badwolf7777]

"Just say no. Btw have you seen these amazing players that streamers are using? Why don't you want them, don't you want to be good?"

[@randomdude8877]

You dont seem to understand the differences of various types of addiction. A mental addiction can be stopped at any time. You just need a stronger willpower.

[@dansan9858]

@@randomdude8877 No, it cant.

[@sladejosephwilson2300]

It's never easy to quit. But that drug example is to extreme compared to loot boxes.

[@ThaNarc]

@@randomdude8877 lol what bullshit

[@georgem2768]

Not surprised that EA would try to force players to buy FIFA packs. They’re not happy with a lot of money, they need *ALL THE MONEY.*

[@ShinyUmbreon106]

The thing is they aren’t just this greedy with fifa look at how they handle the sims 3 and 4 and you’ll see how much worse they are

[@brianr.6376]

@@ShinyUmbreon106 sims 4 with all dlc cost 800$

[@frozennoodles1728]

@@ShinyUmbreon106 and the PVZ franchise wasn't good since the first game cuz it wasn't owned by EA

[@mabbott946]

Honestly as shit as EA are, Fifa players always blindly buy packs and then complain when they get shitty players. Then they keep on buying

[@brianr.6376]

@@renmcmanus idk what that is, but last year after i saw the price tag, i just download the pirated ver. There's a site dedicated to crack sims games

[@Qushu92]

EA: We don't agree with these claims. You're not denying these claims. EA: But we don't agree with them

[@Tjoeb123]

"It's not loot boxes, it's a surprise admission that we encourage kids/people to gamble!"

[@AxxLAfriku]

Do you have any idea who is replying to your comment right now? It's the FUNNIEST MAN ALIVE! Me funny (!!!) vids are so extremely funny, if you don't cry tears of laughter, you are allowed to thumb down me XTREMELY FUNNY vids! Do you think me funny (!!!) vids are funny, dear tj

[@luosiger]

@@AxxLAfriku Begon Bot!

[@jon-unicorn-doxxer]

Axxl works for EA

[@Basada79]

They are the creeps that stand outside schools asking kids if they want some candy.

[@Kim-py3iv]

@@Basada79 I bet that's why they put that crap in their games. To lore these poor kids in their traps with candy aka Loot boxes

[@shadowwarrior1178]

One of these days I just want EA to go all like “So what? It’s not illegal and people still buy it.”

[@badwolf7777]

It would be the most honest thing they'd ever said.

[@dontreply8346]

They’re too weak to tell the truth.

[@3Rayfire]

Now that would be Surprise Honesty.

[@Games4Kickz]

Imagine no developer would take a job for companies making games like this and all developers anywhere would refuse to work on games with those features. They can't fire who they can't hire.

[@Doomthinkingman]

They also can't sell games to people who don't buy them. Speak with your wallet and shit like this would stop

[@Azhrei2000]

@@Doomthinkingman too many idiots out there... People have been saying what you did for decades, it never works.

[@arthurpendragon8192]

@@Azhrei2000 indeed the normies, the people who don't watch these, don't care, or want to play with friends who don't care or don't watch will continue to buy these games.

[@Inojin67]

Unfortunately prisoner's dillemma is a thing

[@Alverant]

Imagine an economy strong enough so no one HAS to work for EA unless you want to.

[@Rexfuselier]

"we don't push people to spend money in there games. We just give them a blatant disadvantage for spending less money."

[@sladejosephwilson2300]

This right here is bs

[@GamingGardeningAndLayingSiege]

@@sladejosephwilson2300 Star Wars Battlefront 2 at launch would like a word.

[@TGBurgerGaming]

Get this man a dev kit.

[@samuelcosta8189]

Pay to Win which is the same as cheating

[@gabrielh9524]

It's pretty crazy that they still think they are the good guys.

[@XxHUNT3RN4T0RxX]

*“There the the”* I had a stroke trying to read that.

[@bogger3k]

Its not about being a good guy or bad guy. Its about abusing A legal loophole to make money until its closed.

[@diasifec9564]

They know that what they are doing is scummy, so that they'll try to defend it by acting innocent

[@partytree79]

They don't think that at all, but they're trying to convince everyone else that's the case.

[@ShanGamer1981]

If course they’ll paint themselves and good people, douchebags

[@scalliano]

"When you've been caught with your hand in the cookie jar, you don't continue to eat the cookies." - Ben "Yahtzee" Croshaw

[@pegamais1282]

EA would probably charge you to watch them eating the cookies

[@wickedweavile4612]

They'd charge you to watch them open it too

[@MichaelB-jw5po]

EA's Document: "Squeeze every last dime you can out of gambling addicts" EA: "...You're viewing that out of context" I'd love to know what context makes that document look good

[@ahmataevo]

The context where some of that money goes to a judge's order that threatens anyone with fines and penalties who says otherwise.

[@badwolf7777]

Context: report to senior management on how we are growing our business

[@PK_Scratch]

They're probably just trying to pre-emptively attempt to disarm potential evidence about their intent and behavior in advance if it ever goes to court in some way or fashion. Fairly sure that's why they made this response and hope that if it ever comes up in court if it ever does, they can go "Nuh-uh, look judge it's wrong, we even pointed it out" and hope that human error comes in and nobody looks deeper.

[@deathbytouch4252]

The fact they’re going through so much effort to hide what they’re doing just makes it work even more incriminating

[@RazerBandit]

‘We disagree with the evidence.’

[@mellowdarkness3344]

This honestly just a longer form of this quote.

[@VanymStorm]

Or, to put it in a tone more fitting of the intelligence on display: "Nu-uh!"

[@superdarklink]

Deja vu

[@badwolf7777]

Said every criminal ever

[@expERiMENTik_gaming]

Reminder: The game itself, let alone buying the card packs, is all about FOMO. And everything you spend monetarily will mean nothing a year from now.

[@ernestlemmingway1124]

*EA:* So how do we stop this from happening again? Let's try getting rid of any and all employees with a conscience and any ethics!

[@bnmlvrh20]

I hope that insider doesn't get in trouble for doing the right thing

[@33melonpaws77]

That's actually how they do these things - slowly they weed out the people who are ethical and creative, and replace them with cut throat types.

[@Hauntaku]

@@33melonpaws77 That's how capitalism works.

[@shadowflar3]

Game companies engaged in pay to win lootbox crap are pretty much there at this point already. The workers there are morally bankrupt people who are either doing it just for the money or are forced to work there due to a lack of alternatives. "Bunch of bad guys" really does sum it up.

[@bificommander]

A litter of puppies will be placed at the entrance of EA offices. When checking in, all employees are required to kick one. Hesitation is grounds for immediate resignation.

[@thatguy1080]

"25 years at EA and I still struggle with the external perception that we're just a bunch of bad guys" -Matt Bilby, EVP of Strategic Growth

[@sparkwave2]

Such pride, eyes in the shape of dollar signs, money in both hands and in the mouth Thank you for ruining yourself, EA

[@ninavale.]

I've said it once already but EA be like: There is no war in Ba Sing Se

[@1000Master]

There it is, EA's infamous "We don't agree with this" excuse.

[@Superluigi881]

EA's defence is literally just: Nuh uh.

[@adad87821]

@@Superluigi881 thats litterly something a 5 yr old would say to avoid being grounded imao

[@DaShonuff]

"We don't push people to spend in our games." No, but neither do Casinos.

[@lamikal2515]

At least you have a chance to get out of a casino with more money than when you enter it.

[@AIIEYESONME]

@@lamikal2515 And Ironically enough, that is EA's entire defense against gambling allegations. "You don't really win real money. "it's not money = money. It's all just virtual surprise boxes." And ..that..defense...worked.. Government really looking out for the people huh? Nothing wrong with a Government body allowing a Multi Billion dollar Company to exploit children with a loot box system that simulates gambling with real money but no chance of actually winning. Just virtual crap. And the Government's like Oh shit, that defense is going to cost you guys a lot of kick backs to our favorite charities ..Lol

[@lamikal2515]

@@AIIEYESONME "Virtual money" , what a BS. The payment you give to EA for Fifa Points have nothing virtual, even a 10years-old would understand that. And yet, politicians wonder why people want them to burn in Hell for eternity.

[@Zer0Tr1gger]

"We disagree with this interpretation of what we said." -EA 2021

[@Oblithian]

That is a legitimate thing that happens especially in media where there is a reward for doing so. But in this case... What else could possibly be meant?

[@w1mark275]

"My next statement is true. My last statement is false." -EA 2021

[@danielharvison7510]

@@w1mark275 Also, the classic "I am lying".

[@simonphoenix2563]

“Every time you make a decision. Ask yourself this question: is this good for the players”- Andrew Wilson

[@pegamais1282]

"If the answer is no ask yourself if it makes you a ton of money" "If the answer to that question is yes , do it anyway"

[@samuelcosta8189]

I think he`s a hipocrite.

[@adad87821]

he thinks its good

[@ronuss]

EA has 2 fears losing the ability to have loot boxes n fifa, and having to actually make a legit football game that doesn't rely on cards.

[@keithadams7619]

EA: This article is misinformed! It sends the wrong message about us! Everyone: Are YOU going to inform us? EA: What? Fuck no, that's classified.

[@sparkwave2]

EA: You don't have the right context! Everyone: Show us the context then. EA: CLASSIFIED! CLASSIFIED!

[@Dash101]

EA, the envy of criminal syndicates the world over.

[@Kim-py3iv]

Probably it's Mr X from Streets of Rage is the big boss of EA.

[@badwolf7777]

*of other criminal syndicates

[@latt.qcd9221]

EA: "We don't push people to spend money in our games. Pushing people to spend money isn't effective enough; you've got to be more forceful than that."

[@metaloverlord7465]

Mark my words, one day EA headquarters will be engulfed in flames and there will be millions of gamers singing in a circle around it like the Whos in How the Grinch Stole Christmas

[@legendarybeatzprod.4843]

that image keeps me warm

[@halo129830]

Kinda like the Walmart episode in south park

[@TomoEriGoto]

*Me who brought some s’mores to roast around the fire*

[@Kim-py3iv]

@@TomoEriGoto Buzz: yes let's make some delicious hot Smoes. Woody: they're called S'mores Buzz.

[@alwaysawesome353]

I'll have my bag of chips and drink and I'll be laughing and sharing

[@Mitch-M]

I feel like nobody talks about how in almost every sports game EA makes now the only way to play with a friend on your team is in ultimate team

[@mohamedhousain5656]

As someone who fell victim to this when i was young, i just feel bad for my dad who was just trying to make me happy

[@gamer-px5cu]

Don't worry, he understand.

[@vocalcalibration8033]

Better late than never my guy.

[@mohamedhousain5656]

@@benjaminpeterson455 tbh at its very core the gameplay is pretty fun but theres so much catpiss surrounding it that makes the game unplayable

[@TG-ge1oh]

@@mohamedhousain5656 It's still football at the end of the day. There will be a core market section who will love it regardless, and the rest of the market who will keep wondering why people want to play football on their consoles...

[@mohamedhousain5656]

@@TG-ge1oh well if you have no friends to play football with and you dont know how to play football its compelling. i enjoy the matches but i dont enjoy everything surrounding it

[@SonnyFRST]

"We're not collecting rainwater, gravity is the one dropping it all over our funnels, down our straws and into our bottles."

[@aaronnelson7702]

EA : It's in..... the court documents....

[@ShanGamer1981]

EA: We need a mistrial.... slips judge money

[@cormoran2303]

"Appeal Everything"

[@drepeterson9863]

Would be great if this went trending

[@Oblithian]

I spoke to a gaming comission in Canada, EAs excuse didn't work in that province. However the representative believed action could only be taken against companies with local servers as it is an online service. Though I pointed out the games themselves are being sold locally. So we'll see how things shake out but here contests with rewards that cannot be converted into cash _are_ still regulated.

[@EntrancedOptics]

Yoooo congrats on voicing the new Paladins character, sick work man!!!

[@gamerkingdom1442]

REALLY!? NICE!

[@Blu_Moon_Owl]

Which Paladins character?

[@gamerkingdom1442]

@@Blu_Moon_Owl I believe he’s named VATU. I just saw the trailer. He’s the next one, after Octavia! He’s legit NINJA! Even more than KOGA!!

[@michaellarson717]

If that is really him he did an amazing job. Dont play that game but the trailer was pretty cool

[@lolstalgic9602]

@@michaellarson717 Same.

[@michaelmonstar4276]

You know what's funny; At this point, EA could make a FIFA-game and have things like outfit-packs and location-packs and so forth (expansion a lá "The Sims"), without any further monetization/gambling and card-packs and such, and it would look like GOOD WILL. - And it would, in fact, be an improvement.

[@DtehHermit]

Electronic "I don't understand why we're the bad guys." Arts lol

[@blockhead4513]

Leaked EA Documents: "Lol. Those FIFA players are suckers."

[@Rawnblade13]

Loot Boxes are even worse than gambling because you don't even get anything of actual value.

[@rudeboyjohn3483]

But--but---that ACCOMPLISHMENT!!!! lol

[@KingAfrica4]

Isn't it the same logic as saying buying any video game is worse than gambling since you don't get anything of actual value by gaming.

[@saxor96]

@@KingAfrica4 it's just applying their own 'logic' against them. Of course these things have value, a sentimental one, and sentimental value can be as dangerous as monetary value.

[@KingAfrica4]

@@ORiOh4582 but in reality you don't know what you're getting. You don't know if you'll like or play the game very much. It's the same as opening a pack, you don't know whether you'll be happy or not with what's in the pack you opened.

[@celestialstar6450]

@@KingAfrica4 when a game is in development, there are reports about the style of gameplay, along with trailers, demos, etc, to give you a feel for how the game will play, the story, characters, etc. You have some idea of what to expect when you buy the game.

[@MCChubbyUnicorn]

The best part about their response is that they admit that this is in fact a real document. They could have just lied like normal and say it was fake

[@adad87821]

ea is suspect and must be ejected

[@AluraVappy]

Correction, they don't verbally push people to spend money in their games... they subliminally do

[@fluffieBread]

The tiny DISLIKE number was brought to you by EA

[@burningphoenix6679]

Might be worth emailing your congressmen, senators, or parliament members the info about this.

[@vi3tbwoi]

🤣🤣

[@kvjbreaker7054]

Like they actually give a fuck. They’re too busy making themselves rich and screwing the common person. I’d get more political, but I don’t want this thread to turn into a shit show.

[@curlybrace4984]

@@kvjbreaker7054 You already got too political bro. But he's right, those are the only people that can regulate this.

[@newrockerofficial294]

@@kvjbreaker7054 not every politician is bad, Most are bo doubt but it's worth a try to find the good guys.

[@dustman820]

@@curlybrace4984 You are correct. It was congress (even though they were way off base with their "facts") that made the industry give video games a rating system.

[@andrzejkopalnia]

Yong: Hey, how slick do you want the merchandise mentioned? Also Yong: Yes. ....15:10min

[@HamburgerMolester]

Its like drowning someone in a toilet with your hand and saying: "im not pushing for people to breathe air...."

[@Romanticoutlaw]

if you go back and read EA's mission statement back when they were a fledgling startup next to this stuff, it's enough to break your heart

[@danielharvison7510]

They sacrificed their hearts and their souls on the alter of corporate greed, so they're fine.

[@JsYTA]

I bought a book at the library, but some of the pages were missing. The only way I'm able to get them is by purchasing a set of pages at random from the librarian, most of which the book I bought already has. I just want to read the full book!

[@1username1ok]

Actual good analogy

[@Almighty_Mage]

You can buy books from a library?

[@Almighty_Mage]

@@1username1ok It is a legitimate question that I did not ask you.

[@isbergen]

@@Almighty_Mage of course you can. Libraries have used book sales all the the time.

[@RichardJRussell]

Here in the UK, fruit machines in bars often use 'tokens' special coins that can only be used in the machine they came from, or at least a machine from the same supplier. Many years ago, some bars would allow you to pay for your drinks using the tokens. There is always a way to 'cash out' virtual currency into real world value.

[@muhammadammarhaziq2998]

"We're sorry..we just want your whole wages"

[@rawovunlapin8201]

*everything you own

[@DarkSerris]

Something important to note as well : "5% of the players are making half the revenue" : we are talking about millionaires or near it here, when you consider the annual revenue. This means that in order to make the other half, there has to be a significant amount of "low revenue" (in comparison) persons engaging in that gambling. Persons who are likely to spend unhealthy amount compared to their income, or at the very least compared to what they get in return. I do not know the numbers, but this can only mean that the total amount of players engaging in this gambling has to be closer to 25-50 % of the player base, all of them getting f*cked by a system that wish them nothing but harm, regardless of the amount invested.

[@julianx2rl]

You cannot spell steal without EA.

[@Mac_Omegaly]

"Challange everything"* *(but don't ever Challange us in court.)

[@AmartharDrakestone]

"ST**L" - Please purchase remaining letters for $69.00 each to unlock the full experience.

[@Legion849]

@@AmartharDrakestone EA it's pay $29.99 to unlock this comment.

[@Mac_Omegaly]

@@Legion849 I don't want to D**L with it. I would rather face D**TH in a battle of wits, than still live on this **RTH, and pay money on a randomized microtransaction.

[@badwolf7777]

You can also not spell "Evil cunting bastards" without EA.

[@Umbral_Ice]

"a game to exploit this five percent" pretty much nailed it with that line. The kind of gamers that are buying these loot boxes are the kind in which, for example, you make a new friend and head over to his/her place, you notice they have a gaming console and say "oh you have a PS4? what do you have for it" their shelf isn't full of games like most of us (sometimes spanning generations) it's Fifa, and maybe a FPS game or two.

[@redjed100]

EA’s whole statement is them building a towering monolith to the god of “Nuh-uh!”

[@coreydemc]

Lol ok this one got me laughing but its definitely true

[@fxranger326]

Is that god related in any way to Nuh Duh?

[@40plusgamer]

They are the Knights who Saaayyyyyy.... "Nuh-uh"

[@redjed100]

@@fxranger326 That god’s mission statement sarcastically implies an affirmative response, so I’m gonna say no.

[@danielharvison7510]

More biblically it'd be to Mammon, who is the embodiment of greed. But yeah, denying they ever did wrong is a politician's go-to as well. Maybe they studied at the same colleges?

[@Lokaror]

Yong, i just wanna thank you for keeping up on this issue. Its clear you care about it. As someone with very addictive behavior (esp with spending.) i'm glad that theres folks like you out there watching out for folks that can fall into bad ways like this. Love ya, man.

[@Silversong]

Interesting how the spokesperson never actually *denied* that it was real.

[@redjed100]

“Nothing in the leaked document contradicts [our mission statement] in any way” sounds a lot like a denial to me.

[@AnTunZee]

I remember playing ultimate team a few years ago and I really did enjoy it. I found it fun and entertaining when I first started. After a while I started noticing that I kept getting the same players and the same rewards. I stopped playing because it was too grindy for the rewards it offered. I never paid for any card packs because I don’t spend money on games outside of buying the game. I don’t believe in buying in game items, card packs, or loot boxes with real world money. As such, I don’t play sports games because they’re the same game every year with the only difference is something added or removed, and upgraded rosters. The rosters can be upgraded with a roster upgrade patch. The differences between different games can be made if sports games where released every other or third year.

[@MinhLe-xc5ld]

"if there's even a one percent chance that EA is doing something scummy, we have to take it as absolute certainty...and we have to destroy them" Batman probably

[@danielharvison7510]

THAT is a movie I could get behind! Though I did like the bit in that movie where they all teamed up to beat up Doomsday.

[@tmj128]

He tried so hard not to say "sense of pride and accomplishment"

[@ashmanchester2611]

We don't push people, we just strong arm them.

[@miraqen7801]

EA: "We have so much money that WE NEED MORE OF IT!"

[@rasrandir]

EA seems almost surreal, like an evil villainous company from a dystopian movie. It's bizarre.

[@Roland1212]

It really is bizarre, it's almost cartoonishly evil

[@amicableenmity9820]

Have you seen the US government?

[@rasrandir]

@@Roland1212 exactly

[@badwolf7777]

Has anyone checked if they are involved in vaccines?

[@rasrandir]

@@badwolf7777 Why would they be? It'd be unlike EA to be involved in humanitarian ventures or something beneficial in general

[@rossmctaggart2729]

they did the same with hockey years ago. There were always connection issues with the multi player side and a push to HUT

[@NoelNolNull]

"It's not about a message. It's about the money."

[@Behemoth_Rogue]

Everything burns

[@artebirklaus]

Thank you so much for continuing to cover this issue. It helps keeping the awareness up and the problem in the public eye, where it needs to be for real change to happen.

[@TheArsenalgunner28]

I played it for 10 years, and I could feel the game pushing me to do it. To break the repetitive cycle and make a jump in progress.

[@BackwardsCombatable]

Even internally EA pushes the devs towards monetization by tossing out feature briefs that don't make them more money directly. It's why traditional modes are all being shoved into ultimate team with the end goal being ultimate team is just the entire game and every mode uses the cards in some way.

[@thundageon5962]

They actually said "We push people to make a blood sacrifice on surprise mechanics"

[@thundageon5962]

@Bishop Gray Then that would give the governments attention

[@kingjoe3rd]

The items that people receive via loot boxes and microtransactions (mostly the ones with artificial scarcity) holds extreme value in the same way that money still does and did whenever the gambling laws were first written. These virtual items are important to people and these companies exploit that in the most dishonest ways imaginable.

[@JayzBeerz]

Everything EA touches turns to shit.

[@nightruler666]

rip codemasters

[@alessiobenvenuto5159]

@@nightruler666 well, to be fair Codemasters was greedy too.

[@danielharvison7510]

*Westwood studios proudly presents*

[@rodracer4567]

EA: "We have investigated ourselves and concluded that we do not push people to buy lootboxes"

[@Scolterroy]

EVERYBODY LIKE THIS VIDEO AND SUPPORT IT TO SPREAD THE MESSAGE!!! If we want change we are going to have to come together as a community and I for one appreciate Yong and the whistleblowers shedding more light on this issue. We need this video in front of more eyes!

[@tonymetzger6769]

I agree with this 1000000% as long as money comes in these companies will never stop gamers we can't take this bullshit anymore fight with your wallets

[@iamlucidess]

KZbin commenters that have no actual power over the problem... unite. *slowclap*

[@tonymetzger6769]

@@iamlucidess while true they can spread awareness about this issue and people can choose what to to they can indirectly do something

[@TotalXPvideos]

It won't matter, again, only 5% pays the big bucks and they do so with a smile on their face, we can't change their minds sadly enough.

[@tonymetzger6769]

@@TotalXPvideos sadly your right unfortunately as long as BS cooperation get the money they don't care

[@maniacaldude]

"I've learned this much: take what you can, when you can!" "Then you've learned nothing!" This exchange between Jenner and Justin from the animated movie The Secret Of NIMH could very well sum up how modern AAA publishers like EA think and how most people react to their bullshit.

[@jjsponge1202]

Ned: "You were on the ceiling!" Peter Parker: "No, I wasn't." Me: "You're exploiting people's spend thrifts for your own gain!" EA: "No, I wasn't."

[@ArtisticQuinn3095]

Hey.

[@jeanpierre3061]

As an avid FIFA player for many years, each new release made it harder and harder to get the best players you want. Chances of getting TOTW or POTM cards or even special event cards got less and less. I never really spend more than $50 total over 5 FIFAs on Ultimate Team and they've always been a waste. When I did get good cards, it's because I saved up my coins and literally just bought the cards off the market and traded in a few players for the money. I haven't really gone back into fifa since FIFA20 so i've been out of the cycle for now.

[@lappodamy5826]

Drug dealer when talking to the police: "we dont force people to use our products, they came off their own accord."

[@alessiobenvenuto5159]

At least when you buy drug you know what you get.

[@badwolf7777]

@@alessiobenvenuto5159 that's also not true. Unless you know you're buying a high degree, sometimes 100%, of clay and cement in your drugs.

[@alessiobenvenuto5159]

@@badwolf7777 nahh, it's usually fine for me

[@thomasschafer5939]

This "We don't agree" argument reminds me of a comic i've seen years ago about a court case between a phone manufacturer and a normal family who has brought their fridge to court. The lawyer of the phone company hols up a phone and say "Well, your Honor, if you look at it from this angle and squint your eyes, the fridge and our phone look somewhat similar." And the judge says "Understandable. The fridge is hereby banned."

[@steve_rivers]

Hey, look at that downvote! Now we know 13 EA executives watch Yong!

[@DeathBringer769]

Depends on what your definition of "push" is. If by "push" you mean pressure you, annoy you, and highly incentive you to buy in-game purchases through the inherent game design of the product, then yes, they do definitely try to "push" you into spending money, lol.

[@reiii69]

Man wtf happened to EA.. I grew up playing their games, so many memories. This is disgusting...

[@Hauntaku]

The only EA games I've ever cared about were the MySims ones (excluding MySims Kingdoms on the DS because that port sucks)

[@alessiobenvenuto5159]

@@Hauntaku hey, i remember that! Just one year before they fell to the dark side if i recall.

[@TG-ge1oh]

@@benjaminpeterson455 More importantly, the higher ups change. Right now EA is run by people who understand business, but have no love for the products they're selling. Just like Bethesda ever since Todd Howard entered the picture.

[@falguard]

@@TG-ge1oh They understand business, but they don't understand creative business, or the video game business. Business knowledge and experience isn't actually all that transferrable. Put a packaged goods exec in charge of a video game company, and you get Activision - crank out a sure seller until it buries its nose in the ground and move on to the next "product"...until you run out of IP and developers. When companies in creative businesses start valuing "safe bets", they stagnate. Video games need a balance of business acumen and visionary idealism; if you're deficient in either, your company will fail, and that's the real bottom line.

[@TG-ge1oh]

@@falguard Couldn't agree more, my friend. What these companies are, is creatively bankrupt. We complain about our legal systems not comprehending what niche the video game media fills, but the truth is very few people actually do. The ones cranking these products out see them as just that, products. We need more intertextual studies in the field, explaining how games are similar to and differ from the rest of the entertainment industry. On the other hand, our literature, comic, televised and silver screen media suffer from the same symptoms, so I'm not sure what I'm hoping for at this point. I guess we need an Apple, a Sega, a Sony every generation to challenge the mainstream. We need them every generation, because every generation, last gen's innovators join the rank and file of mainstream.

[@Miragexe]

It's like making people play the game in the center of a casino, with flashing lights and sounds all over the place, with every single aspect of that building and it's interior being designed to push and manipulate you into spending money there, and then within the game itself you get pushed to putting some coins in the slot machine, and then have the audacity to say it's just optional. Like pulling a knife on someone and telling them to do something and pretend it's optional.

[@ShanGamer1981]

EA: for those about to pay, we salute you!

[@MrKodell]

i'm so disgusted i cannot put it into words properly, so i'm just leaving this comment for better engagement of this video.

[@Marioshrooms]

“This is too grindy, I give up, guess I’ll spend money” on a game that’s more rewarding and fulfilling.

[@mathrockmaniac7643]

Yes! Bro! If only everyone had this viewpoint.

[@smoking566]

Every week there is a new type of packs being advertised on the Home Screen pushing you to Fut then as the loading screen spins it’s the new cards in packs now. Then the Home Screen of Fut it’s in packs now

[@electricboogaloo6917]

It's like they think their playerbase is stupid because they pay full price for the same game every year... hold up.

[@MetoF50Narliev]

Unfortunately, by the time the law catches up, EA will already would have found another loophole to exploit. This is why it is very urgent for the lawmakers to regulate any loot boxes that can be obtained one way or another with real money.

[@FreedomPLMarcin]

guys, this is happening with tons of games. as long as people are willing to pay, this stuff will continue to exist

[@phillyphil1690]

The irony of the FIFA ad in this video isn't lost on me.

[@The9thMonth]

That's exactly what a casino owner would say

[@plumeofsmoke2871]

Me and my pals only play Fifa Clubs and it is noticeable that the quality of this portion of the game has not improved for years. The 'internet' of gaming has been liberating with online co-op and competitive gaming but the flip side is that the overall quality of many games has been diminished. I was hooked on a mobile game with in-app purchases several years ago and the outcomes were not good for me or my family. That addiction is very real.

[@yoyasuper2]

Ea sports: it's in the lootboxes

[@cormoran2303]

EA Games: Gamble Everything

[@badwolf7777]

"It's not in the loot boxes, but it might be. Are you too chicken?"

[@slymystic948]

Have you not seen what EA does with The Sims 4? If that isn’t plainly putting they are greedy Idk what will.

[@seanmcclure]

You could take almost every line that comes out of that awful company and do an entire video on why they are lying.

[@sparkwave2]

Every single reasonable excuse of theirs failed so they're trying new and often stupid ones to see if they work. Looks like they did, because some people still see those excuses as good and true somehow.

[@fifithepotman64]

Because of these laws being so narrow a casino could not allow people to get cash back from tokens but have a supermarket, petrol station, clothes store all inside the casino but its not gambling because there's no cash payout

[@rifte7972]

Thank you so much for this, sir. I appreciate your news

[@Tindre]

Thank you for keeping us updated on things like this. Its so depressing how they keep getting away with it..