Yorkie Chocolate TV Advert (1976)

[@asseyez-vous6492]

My dad was a hgv driver (now retired). When he saw this ad, he insisted on always having a yorkie in his cab. Those were the days.

[@terryreay3323]

Crickey!!! "That was 45 year's ago!!!" I've just had a Yorkie bar this day and wondered to myself. I wonder if there is a Yorkie advert on You Tube I will remember. " And WOW, I got the goosebumps BIG style with this 1976 classic!" Thanks for posting this you've definitely made me happy emotional with this gem!

[@daniel-johnlavaly4770]

Now by Nestle

[@TheBushfish]

You don't realise just how small yorkies have gone till u see this add, there was hardly a gap between each chunk on the bar, now use one as a toast rack! I remember as a kid just how hard it was to snap a chunk off lol

[@awhiskybond8545]

I came here to post the same thing. 44 measly grams of chocolate.

[@smooth111012]

Russ Walsh all bars have, look at a Mars bar, they are shit now compared to how they used to be. Ripples are crap, UK full of crap

[@Jason.King.at.your.service]

We're being punished because others can't control themselves.

[@1stinenergylimitedmdevelop533]

Because of fat lazy people

[@1974neill]

Was my favourite add when I was 2 years old! I drove them all over Ireland and England for 14 years! Loved every minute of it!😊😊😊😊😊😊

[@teejayy2130]

Rowntree from York before Nestles bought it and flogged off most of the factory for posh flats, and now they are stopping making Yorkies. Bring back to the UK, Rowntree Macintosh, Cadbury, Needlers, Terry's.

[@mjp8648]

If I remember correctly, this advert was shown regularly over quite a long period.

[@Jason.King.at.your.service]

Yes I think you're correct. I'm sure it was still being shown on TV in 78.

[@neliusbresnan3766]

I remember this advert and I was born in 75. So it must have played until 79 if I remember it so clearly. With that or they had another version of the same advert.

[@sallyjoan]

@@neliusbresnan3766 no you're wrong about that.

[@The.Last.Guitar.Hero.]

Like the way his Yorkie bar lasts all day. It would last about 2 mins in reality

[@KRPTV]

More like 10 seconds in my case!😄😄😄

[@handeyecoordinationskills]

🤣​@@KRPTV

[@petersutcliffe8849]

This sure is the perfect song for a trucking trek around Yorkshire back in the 70's!

[@headgroundsman1650]

sik fuk

[@1962swrplay]

Hey Peter ! Hope you are keeping well

[@annoldham3018]

Bet Peter munched a few Yorkies in his time. He probably coined the phrase that they weren't for girls too!😁😂

[@normanwong6129]

Such a catchy song used to love listening to this when i was small that was a long long time ago🙄🤔😅🤣😕😲😱

[@minimaxi802]

That lorry MGH868P was a DAF, new in September 1975, last tax expired March 1983, only lasted seven years.

[@handeyecoordinationskills]

That's amazing you know this 😱

[@Gannett2011]

I used to love the biscuit and raisin Yorkie. I also remember they were a bit more expensive than the other bars: in about 1982, I remember a Mars cost me 15.5p, but a Yorkie was 18p. Now I live in the States where all chocolate tastes like wax, I'd give my right arm for a Yorkie!

[@97channel]

+John B Sorry to disappoint you, but Yorkies are pathetic nowdays. They're tiny, as are all other chocolate bars, due to industry wide downsizing. The formula is different, tastes more like the old Dairy Milk now. Mars Bars ain't what they used to be, either. They're fluffy and not dissimilar to the old Milky Way bars.

[@betaman7988]

I often wonder why people say chocolate bars were better in the past. Everywhere you look, every brand of chocolate bar was said to taste differently to what it is now. I understand that they keep downsizing chocolate bars but is it that they've changed the recipe or is it that we didn't eat as many chocolate bars then as we do now... If time travel ever becomes a reality I will go back to the 80s and buy a load of chocolate bars to compare to the same chocolate bars in 2017

[@97channel]

Oh, for sure, many chocolate bars definitely tasted different back in the day. Some changed their recipe, such as Mars and Milky Way. Mars used to be chewier and Milky Way more chocolatey than the milky taste of today. But then there are those which never claimed to have altered the taste, yet are certainly different. A couple of years ago, Cadbury's downsized Dairy Milk and drastically altered the shape of the bar to pad out the pack. However, when people started complaining that they'd ruined the taste, Cadbury's were adamant that they hadn't changed the recipe. However, people insisted (and I agree.) that the texture was lighter and the taste more creamy, Cadbury's then conceded that whilst they hadn't intended to alter the flavour, they'd carried out research and discovered that the new moulds were causing the ingredients in the chocolate to cool and set at a different pace and that it was indeed affecting the taste. So I fully believe that when people say chocolate tastes different today that they are right, and that an accumulation of small changes in production here and there have inadvertently altered the flavour. To let you in as much as I dare on a little secret, I work for a big snack food company and they are privately struggling with two factories producing goods which vary dramatically in taste between the two sites and they don't understand why its occurring.

[@kingshearer2]

American chocolate literally tastes like shit.

[@kingshearer2]

Yorkies I still delicious and you can get the 6 brick 'duo's' in home bargains for 49p.

[@bm6563]

I remember this advert vividly. Thanks for posting

[@Penn1969]

I used to be a lorry driver myself a few years ago. I remember picking up a female hitchhiker one day. About half an hour after I picked her up, she told me she was feeling all hot and sticky between her legs, turned out she had sat on my damn Yorkie bar

[@edgryff]

You are Bernard Manning and I claim my 10 pounds lol

[@rohansaraf1737]

Hahaha my side are galaxies away from each other.

[@micheledibenedetto7780]

yep perfect pulled into the next lay by for a swift hand shandy in the cab off that doris in the triumph

[@crystalball6358]

HA HA HA!

[@flipper2392]

I picked one up, told me she was a witch, started rubbing my thigh and a few minutes later I turned into a lay by............

[@muttley9520]

Takes me back. Reminds me when 'Not The Nine O'Clock News' did 'I like trukin'.

[@SIRSMITH08]

@96rottie yep its a DAF 2800 great trucks ,a bit flat on the hills but always gets you home ,used to run UK to Italy back in the 80s in a 2800 loved it ,a sad day when my firm replaced it with a Merc 1633 which always leaked oil and had a smaller cab which isnt good when your living in it all week .

[@volksquadman]

I was an apprentice when this ad n' those 2800s were on the road- my first motor strip was one- cma799x - the driver & several of his mates were questioned by the cops because they all had tachos showing 85+mph for over 2hrs over 1 month. I reckon they used their yorkies to wedge the accelerator pedals F.O.

[@bpage3783]

I miss Rowntree Mcintosh's such great choc inventions.. Yorkie, Smarties, Golden Cup, Jelly Tots, After Eights, brilliant

[@garymeacham7353]

there is a website that specialises in selling exact copies of old types of chocolates, i have bought the golden cup from them and it was just the same. i will send you the link.

[@CWoodcock]

I live in Halifax where the factory is making after eight and smarties. My house is opposite the original bakery where the first toffos were made

[@CWoodcock]

You can get jelly tots in Farmfoods. I miss Tootie frooties and (especially mint) toffo.

[@perry606]

Is it just me or did the yorkie taste better in this paper wrapper as shown in the ad

[@danielsellers8707]

Should go back to paper wrappers; all this plastic's not good for the planet!

[@sallyjoan]

@@danielsellers8707 well all you've got to do is bin it! You're not supposed to eat the wrapper.

[@cbrboy76]

Lol, when i got my HGV licence about 12 years ago, everyone i knew bought me yorkie bars to take the piss.

[@AndRewUK24]

Yorkie bars used to be hard to bite, now it's easy because there's not much of it.

[@thinginground5179]

They made them softer so women could chew them

[@jaykaria4776]

I love Yorkie chocolate bars. They are delicious.

[@BlytheWorld1972]

yes

[@darryllharden9141]

I got an Raisins and Biscuit Easter Egg this year with 3 Yorkie Bars from my sister and I'am loving it!.

[@johnmc3862]

They used to be. Nestle owns them now. All Nestle chocolate tastes bland and the same.

[@aidenswords5809]

Mick robinson liverpool brighton and osasuna?

[@garethwalters2936]

I think that yorkie tv ad at the time was filmed on the old seven bridge butween wales and the west of England..

[@KRAZEEIZATION]

Class! Great advert with Telecaster twanging away!

[@SonOfAnders73]

my dad on a pay day used to bring me and my sister one home from work to share one bar 2 kids 1 week

[@Juliukas101]

You wouldn't be able to share them now/ They've reduced the size of the damn things!

[@russcattell955i]

I did my class 1 lessons & test in one of those old Daf's.

[@paulstanyer9725]

Did they script this after enjoying Hugh Hudson's The Tortoise and the Hare for Pirelli?

[@LuKc1206]

"I like trucking, I like trucking, I like trucking and I like to truck! I like trucking, I like trucking, if you don't like trucking, tough luck!"

[@SMAXZO]

On the road! You must be brave and tireless!

[@sammydemon666]

@@SMAXZO On the road, you can listen to the wireless!

[@SMAXZO]

@@sammydemon666 On the road...you eat cafe food with pride! You can throw it up outside!

[@MolecularShadowFox]

Nice Daf 3600 ATi there at the beginning

[@jossgower]

Love the homage to the movie Convoy.. open sports car and hot chick😅

[@Domain_Man1]

Just bought a Choc & raisin one, they didn't have the milk chocolate in stock. Milk chocolate brick that makes all you teeth fall out - eventually.... there, they don't make reference to that do they!

[@yashvardhanroy6021]

Yorkie chocolate TV advert ad old on Nickelodeon ident 1976 logo old

[@cmheadbanger]

0:36 that was a Triumph Spitfire she driving?

[@mindhead2005]

Yes Fuel filler gives it away

[@yashvardhanroy6021]

Yorkie chocolate TV advert ad old on Nickelodeon ident continuity 1976 logo old

[@stuart38]

man,i have seen a load of funny comments on youtube,but this is the funniest comment i have ever read.fucking classic.

[@SamLeona]

I remember when chocolate bars were wrapped in tin foil rather than the sealed plastic wrappers they have now.

[@danielsellers8707]

They should get rid of the plastic wrappers and go back to paper & foil - better for the environment!

[@sallyjoan]

@@danielsellers8707 what do you care? You're not supposed to eat the wrapper.

[@anthonyperkins7556]

That bridge the lorry was driving over was the Humber Bridge

Not in 1976 it wasn't. The bridge didn't open until 1981!

[@callummcgarry2714]

0:35 'Yorkie's the shit'

[@MrRooibos123]

It really is rather good

[@crystalball6358]

I was 11 then and am 57 now. I was SO in love with that gorgeous trucker! Stuart Mungall?

[@paulswords3705]

Actually that is not Stuart mungall. Stewart mungall appeared in other Yorkie bar ads.Stuart mungall was in the news a few years ago as he killed his terminally ill wife.

[@annasutherland9101]

No, it's Martin Fisk. My parents were friends with him back in the late 70s and 80s. I remember he was gorgeous and funny. His wife was lovely too.

[@gearoftones8585]

This kind of advert just wouldn't fly these days. 😂 Too many would bitch about it being marketed as a man's chocolate bar lol

[@joebloggs2822]

RIP jerry

[@Ashworth6]

Saw this when I was five. Thought that guy was so cool, it made me want to be a truck driver. Watching it now though, he looks a bit suspect, especially when he waves that woman past.

[@Cheezwizzz]

Ashworth6 😂😂😂

[@mistofoles]

Sadly, you are correct. Many years later, the actor was convicted of assault charges in real. ( I kid ye not).

[@CWoodcock]

He actually killed his wife because she had dementia.

[@CWoodcock]

@@mistofoles Incorrect. He mercy killed his wife and was acquitted

[@darryllharden9141]

🎼(COUNTRY AND WESTERN TUNE STARTUP.)🎵I've pounded the road, From Coast to Coast... Yorkie and Me rolling on. Cos a long day's run can be short on fun...Without Yorkie to help me along. Good,Rich and Thick...A Milk Chocolate Brick, Each bite a chunky big mouthful. Yorkie's the shape that Real Milk Chocolate ought to be.(INSTRUMENTAL GUITAR TWANG!.)So when I see that Big Old Mill,There's plenty more in store for me, From that Chunky Bar of mine. Rowntree's Yorkie. Chunky Milk Chocolate or Peanuts in Milk Chocolate.

[@annoldham3018]

This is amazing Darryll 👏. Never knew what he sang about the mill towards the end. You've solved a dilemma that's puzzled me since 1976!🥰

[@darryllharden9141]

@@annoldham3018 Delighted to help you out there!.😃👍.

[@MrIrishscouse]

There's also the newest addition: Orange flavoured Milk Chocolate Yorkie, which would have been better in the more compact version seen in the add but still worth checking out.

[@stpcassidy]

Classic lyrics. I remembered them for over forty years! 😄

[@CWoodcock]

Factually incorrect though. The Factory was purpose built, never a mill

[@rabbithog]

@Ben123planes hello, i am not sure if it was this driver, their is another yorkie add, they look different, you may be right though

[@nickdellow6073]

This used to be advertised as a man's bar. Nowadays it's so small, you'd have to take Viagra first.

[@carolinewoodcock202]

MY SISTER HAS THE ORIGINAL SONG ON A RECORD SHAPED LIKE A CHUNK OF YORKIE.

[@hoppinonabronzeleg]

But waht you don't see is the claw hammer & Philips screwdriver, secreted in the footwell

[@jasonlatham4068]

You can listen to the wireless

[@stevepettit2064]

love yorkie man ad remember struggling to get your teeth through a bar of this

[@stevepettit2064]

thanks for the reply to be honest i liked the later one with fruit and raisin yeah you are right that was hard to break as well!!

[@stevepettit2064]

@Pong Wong yes you are right but the buttons were more loved by kids! like all chocolate buttons!

[@spunkychops7484]

I didn't know Ralph Mctell liked Yorkies

[@handeyecoordinationskills]

😂

[@dogonmainstreethowling]

My dad was showing me old chocolate bar adds he grew up with and then he told me to search this one up cause its james bond style and I love it! I asked him why they took it off and he said cause woman thought it was sexist, but I didn't think so since its just a reference sure

[@BREN70S]

just the bar to keep you on the go when you are out murdering er i mean driving :)

[@midsaint776]

what became of the actor in this add? martin fisk i believe his name is, but good add!

[@tracyyy99]

His name Stuart Mundell

[@handeyecoordinationskills]

I wonder where this driver is now ?

[@agfagaevart]

No. You have confused him with the other Yorkie ad actor.

[@leeneale8776]

.....yes, the other actor was Stuart Mungall

[@yashvardhanroy6021]

Old old old

[@MusicMagic0007]

Here after there being discontinued :(

[@tinamichellefan]

Top ad.

[@Stefcio86]

Now I know why our shunter keep alway saying you will get yorkie bar 😆 to young for this advert new class 1 driver

[@simpleminded1uk]

@midsaint776 Is this not Stuart Mungall, the man who killed his terminally ill wife in December? There's something in the news about him today... but I'm not sure if that's him in the advert or not.

[@jimpayne404]

The actor playing the driver is Martin Fisk who is in, as I type this, a rerun of the Minder episode 'You Need Hands'

[@RTWUROTTS]

Yip , Ive looked this up ,because !

[@mikefranky]

@1969noz ..Im glad i have come across you on youtube,your comments are killing me!!!

[@agfagaevart]

And I Like Trucking song.

[@transitcoffin]

@gentil79 this is very true

[@pacitagonzalez4721]

Hi I'm using this advert for a school essay, does anyone know the name?

[@nickdellow6073]

The name is Rowntree's Yorkie Chocolate Bar TV Advert. Duh!

[@mrmagicroundcircle]

used to buy a yorkie in the 70s and sing this song while i was driving along in my van .Think it imprressed the girls

[@MarcsCupofTea]

Main reason I got my HGV license 👍

[@handeyecoordinationskills]

Cool , how powerful an add can be

[@seannolan2454]

Who sung it

[@tonymontana1974]

@mistofoles I donno i know the guy out of the accident claim adverts who was in i think the bill and definatly in mcvicar beat his wife and daughter. I was talking about that truck driver that kileld a couple of woman hitchikers in the 1980,s or 1990,s and hid them inside a rolled up carpet for days.

[@spudmcspud7931]

When Men were Men💪💪

[@underneonloneliness2]

Back when society was a better place

[@kingshearer2]

Up until fairly recently there used to be a playful 'Not for girls' on the side of a Yorkie bar which is no longer there - how feckin sad is that.

[@imrustyokay]

Not that sad. Just look at personal hygiene products, now I know Men and Women genuinely have vague chemical formulations on their skin and hair, but I saw flushable wipes at a store a few days ago called "Dude Wipes" because Men apparently feel embarrassed buying wet wipes these days. Now THAT'S sad.

[@realfingertrouble]

obviously everyone missed the lyrics. Hello? Is this the original ad? Why does it sound like they're singing 'a milk chocolate prick' and 'Yorkie's the shit' and 'when I steal this big old mill' < guess that's meal. Very strange.

[@24Roxyx]

Elvis was still alive when this was filmed.

[@handeyecoordinationskills]

Might have been his favorite add 😁

[@mistofoles]

@tonymontana1974 Funny you should say that, wasn't the actor playing the truck driver up for wife-beating or something recently?

[@tweedy151]

was that the Forth Road Bridge?

[@nkt1]

Looks more like the Severn.

[@russcattell955i]

@@nkt1 I thought it was the Humber bridge, I could be wrong.

[@nkt1]

​@@russcattell955i The crosspiece visible at 0:10 (top right) matches those shown here: assets.publishing.service.gov.uk/government/uploads/system/uploads/image_data/file/55609/M48_Severn_Bridge.JPG Those on the Humber Bridge are much slimmer.

[@russcattell955i]

@@nkt1 Nice one, thanks.

[@kingdaniel69]

Now to murder a hitchhiker.

[@digitalbroadcaster]

I'm sure that bar would have been on the floor by the pedals after the first mile of corners.

[@Hyena-g2z]

He was in the sweeney

[@mistofoles]

I'm sure he was, seriously....I think he's 71 or something now!

[@martywhleung226]

Truck driver and his mate (Pet Shop Boys)

[@robfinlay8058]

Yorkie was the only chocolate it was acceptable for a man to eat in the 70s. All other chocolate was for women (boxes of chocolates like Milk Tray etc) or for kids (Mars Bar, Milky Way and the like).

[@nickdellow6073]

What about Cadbury's Finger Of Fudge? Some men like that.

[@garymeacham7353]

exactly right!

[@garymeacham7353]

ah, the good old days

[@dangerousandy]

Bring back the Peanut Yorkie!!!

[@Ninjamohawk]

lol “choob”

[@wonjubhoy]

Canadian truckers should like this.

[@sophiehendry2344]

Yummy

[@BOnEhEAdD]

So this is the original of "I like trucking" :o

[@Olivesmania]

@russthebiker my father drives a truck, and he's not fat :P

[@Middlesbrough250]

a bar of Chocolate, not for the Fant hearted.

[@asmr.candyandpink]

Vídeos graciosos

[@imrustyokay]

He needs a cat.

[@1969noz]

I worked at a place where a driver used to shit whilst on the move by putting newspaper on his seat, shit on it wrap it up then throw it out of the window,

[@ShaunsVideos1]

At 11 pence a bar could never afford one!! :)

[@adrianbryan5941]

Yorkies used to be massive in the 1970s. Proper chocolate bars! For proper men!! Wouldn't surprise me if gays eat them these days. And girls. It's not like the olden times!!!

[@petersutcliffe8849]

Yorkie Bar, it sure ain't for girls only us Yorkshire truckers when we ain't dealing with street corner gals!

[@xPorcelainLolitax]

I like this ad. :)

[@suzukinez]

This guy in the as killed his wife in last few years as part of a mercy killing,,..circumstances why I don’t know

[@michaelhill753]

yeah, she choked on his yorkie bar: RIP babes 🙏

[@spa6000]

You seem to know a lot about it......strange that...;-))

[@FromtheHerts81]

Yorkie makes this guy King Of The Road!

[@Buz-Lunch-Punx]

I remember when Yorkies came out they were 6p. I was too poor to afford one!

[@thomasredshaw29]

Found it at last. Hard evidence that this was a truck drivers fuel. And not a women's! !!!! Keep on trucking.