You Can't Ask That, Part 2: Why did AP launch the Code 11.59 with so many variations at once?

Read more: timeandtidewat...
Join the club: www.timeandtid...
Shop: shop.timeandti...
#audemarspiguet #timeandtidewatches #code1159
This is the second video in a series of more conversational, and less directly watch-focused, videos that aim to provide richer telling of the Audemars Piguet story. Why is it called, You Can’t Ask That? These are questions and topics that don’t commonly get addressed in the interviews with either Lucas Raggi, the Research and Development Director, or Michael Friedman, Head of Complications.
Here’s an interesting statistic for you. 2022 will mark a decade since work began in earnest on the Code 11.59 collection. Lucas Raggi remembers the anniversary well, because he was in the team that started the project, way back in 2012, a full two years before Time+Tide existed. Lucas explains the rationale behind launching 13 Code references at the same time, with three references “completely new” for Audemars Piguet. “Remember,” says Michael at this point. “The Royal Oak, only one version from 1972 - 1976. Offshore, only one version from 1993 - 1997. The Concept, one version, from 2003 - 2005… The Code Collection was fundamentally different from that perspective.”
The broader story of this project touches on the ways Lucas and Michael have worked - and continue to work - together in the design and development of the watches, especially as it pertained to incorporating the complications that it would later house. “I sit together with Lucas and his team, I’m the naive kid in the room on those R&D meetings. I at least get to bring the energy of clients, collectors, enthusiasts into that room.”
INSTAGRAM
@timetidewatches
FACEBOOK
/ timetidewatches

[@vilainpetitcanard1]

I do have a code 11.59 chrono and i can confirm this watch is out of this world ! Absolutely stunning watch

[@joseoliver534]

All these big marks need disapear....they participe to the corruption and to the boring evolution of the watches. Always the same models....people boycot.......

[@BobbyDazzler888]

Too much dealer corruption flipping to grey market. Real watch enthusiasts have to deal with grey dealers at premiums. Its so evident yet the manufacturers do nothing when they can. Boutiques never have stock but grey dealers have plenty of new models.

[@hebertomayeamayea4381]

Quisiera ver la reacción de un marines viendo esa películas se cagaría de la risa

[@koteki0072]

Ii

[@evanhartwig2849]

Shocking that they spent 10 years just to make a watch with no real unique identity