"You're Going To Be Successful, But Not With This Business" | Dragons' Den

Ben Mason's beans company is allegedly 'the country's first ever fresh baked beans brand'. He's seeking an investment of £50,000 in exchange for 10% of his business. Will beans mean an investment?
Season 13, Episode 13
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #FoodPitches

[@Uvray]

Sarah "struggling to know what a customer wants to do with it." Eat it, Sarah. The customers will be buying it to eat it.

[@hellegennes]

ahahahaha

[@jeanp1323]

Lol

[@ramalama9650]

Almost four quid for a tub of perishable beans? Yeah, this is going to be a real success. I don't think so.

[@MrTibbs12]

It isn’t a bad product but the price point was ridiculous

[@jinx8624]

Exactly what i was thinking almost 4x the price for a product that is higher quality and fresh but at the end of the day they are still only beans

[@bob2000and10]

It went bust a year later in 2017

[@iranicus3393]

Funny thing is it's very close to the price of a coffee today the way coffee shops are going o.o

[@HIOP0]

@@jinx8624 A FERRARI IS ONLY A CAR, A DIAMOND IS ONLY CARBON, PELE ONLY KICKED A LEATHER SPHERE AROUND...GEDDIT? YOU JINXed YOUR OWN POST/LIFE. EASY TO BE WISE ABOUT THAT SITUATION...AFTER...WELL AFTER THE RESULT.

[@magusxxx]

"...we'll be selling 10 million..." Peter: "Dollars or individual beans?"

[@carolin2544]

3:29 that ridiculous sales projection made Peter sit up so straight that he‘s out of frame 😂

[@moemahmud]

LMAO 😂

[@fsu3941]

honestly 25k in almost 1 year with such a popular product but predicting 10 mil

[@scienceevolves4417]

@@fsu3941 next year will be 100M

[@scottpoerschke8807]

I agree with comments. This was a strange deal. Peter Jones saying that this business is going to fail, and then making an offer.

[@b-dogs1038]

PJ: ‘this will not be a success’ ..next breath.. PJ: ‘I’m willing to make you an offer’ 😂

[@jessebella9322]

Do you not listen? He explained very clearly why he was investing and yes, he doesnt think itle be because of this product, he invested purely in the guy and what that guy will bring in the future because he believes he will become very successful, just not with this product, but he invested in the guy for a shot at this but more so for the future and other products

[@JakeLYT]

@@jessebella9322 then the guy stiffed him over 5% 😂 Missed opportunity.

[@dan_UK]

The reason his business failed was his price was too low. No way would I ever buy beans at less than £5 a tin.

[@kevindunlap5525]

LOL, brilliant!

[@terrytibbs951]

🤣

[@HK_Musician]

Touker is like Frank Reynolds "I've got a bean guy"

[@sunveerhariparsad6395]

After this business did not work out for him, Jos Butler then focused fully on cricket and became one of the best white ball cricketers of all time.

[@lickybombie7778]

Lmfao

[@catherinearcher1106]

I was searching for this comment! 😂

[@ellekay4758]

“OUT-going Sarah Willingham” - ha! Good one

[@mharbinson8952]

I don't often get it right but I remember seeing this pitch and not understanding why dragons were intrigued by it. It seemed like a very premium and niche product; I don't know how it could have been anything else.

[@jamesoreilly1]

Must have been some really good beans.

[@nuck-]

When peter shows interest first, most others do. After seeing every single episode thus far - this is the pattern. The richest man says its good first? they all follow.

[@craigdelahaye7827]

£3.95? Ouch! I'm not sure the chilled route is correct for this product, it needs to be ambient, in a tin, with a very long best before date, and MUCH cheaper.

[@jakecooper5855]

So it needs to be a tin of Heinz?

[@peterreber7671]

I agree but then it wouldn't be fresh.

[@craigdelahaye7827]

@@jakecooper5855 No, it needs to be a tin of Masons....

[@jakecooper5855]

@@craigdelahaye7827 Leaving him with no point of difference at all, and no way to compete. Not that it worked out regardless

[@jinx8624]

Seemed great just one glaring issue almost 4x the price for a product that is higher quality and fresh but at the end of the day they are still only beans

[@x_dolly666_x]

THE REGGAE REGGAE SWORD 🤣

[@jarednil69]

Lol Sarah is completely cut out of the rest of the segment! Almost forgot she was there!😂

[@nickpellatt]

Googled him, this is on his website unfortunately: UPDATE: Masons Beans stopped trading in May 2016. Despite incredible hype and strong customer demand, we weren’t able to secure the mainstream supermarket listings which are imperative for a fresh product. Thank you so much to everyone that supported us.

[@kobusvanstaden3747]

Really sad. I was really rooting for him

[@pwnagenuss]

Im calling conspiracy. The big beans guy has great relations with the too supermarkets and they used their influence not to shelve masons beans

[@MrTibbs12]

@@kobusvanstaden3747 me too but he was simply too expensive imo

[@scienceevolves4417]

Somehow can't believe Nick would have failed to secure listings. Or did the deal not go through? Also if demand were massive, you betcha every shop would have wanted to stock it. Sounds like coming up with bs excuses.

[@pwnagenuss]

@@scienceevolves4417 probs didnt taste good. Im surprised the dragons didnt ask for a cooked sample.

[@shahrulmasud6021]

I'm sure the product is good but almost £4 I don't think. With tin beans you can add ur own ingredients to make it something nicer

[@lotsofspots]

On their website: "UPDATE: Masons Beans stopped trading in May 2016. Despite incredible hype and strong customer demand, we weren’t able to secure the mainstream supermarket listings which are imperative for a fresh product. Thank you so much to everyone that supported us."

[@dan_UK]

Thanks to both of our customers...

[@MrEdwinDSouza]

No Dragon picked up on the limited shelf-life of the product....

[@jasonm4332]

brilliant final commentary by Nick to Deborah and Peter

[@DealerD8vE]

Except that the company folded shortly after he invested in it.

[@TheNails3]

@@DealerD8vE Apparently the investment deal never went through

[@irritatedmushroom2]

Beans come in a tin, they are cheap, have an amazing shelf life, taste great and are very nutritious. This product is none of those things. Very strange that the dragons were so interested!

[@jadilewis455]

Agreed and if it “ain’t broke don’t fix it”

[@tedcrilly46]

Peaches come in a can, they were put there by a man in a factory downtown. If I had my way I'd eat peaches every day. Natures candy in my hand, or a can, or a pie.

[@ndavis3967]

£3.95 a tin of beans 50p no way would I spend nearly £4.00 for a small tub of beans.

[@tunasalad448]

Peter's always swinging that reggae reggae sword around

[@hebermartin842]

Well done, Nick.

[@76-UVB]

Sometimes things do not need to change and are fine just the way they have been since the war.

[@georgebarnes8163]

Some brands are fine but Heinz is not one of them.

[@RockyDave]

...The way they've always bean.

[@bluceree7312]

How? How did they determine he is good? The only evidence is his sales which are abysmal. They have chewed up other candidates in the past for such projections but this guy seems to have put a spell on them, especially Debbie.

[@SamRoads]

We only see 10 minutes out of an hour long pitch.

[@bluceree7312]

@@SamRoads Business flopped. Proof is in the pudding. They were hustled.

[@jaylondon283]

Debbie🤣

[@barrytyler]

He put something in the beans when they ate them

[@bluceree7312]

@@jaylondon283 Yep. Did it on purpose. Shes a princess.

[@NaveedHassan1]

This is an older DD. I don't know how old, but I can't see spending 4 quid on a bowl of beans even today. This was a little absurd.

[@eh4372]

No idea why they all was so excited for that deal. Was just beans and they was all desperate they even was dropping half initial offers. This guy smitten them all because anyone else offering the same wouldn’t of got that response. And proof is in the pudding and never seen this product ever

[@jessicamoise8454]

That funny what Nick said about Peter reggae anointed sauce 😂

[@Cloud__ffvii]

Should have gone to Peter, he would have opened the doors with the supermarkets for him.

[@TheNails3]

These sound delicious, wish I had got to try them but it seems they're not for sale anymore? Ben Mason's presentation is one of the best I have ever seen on this programme, the way he answered the questions was very impressive.

[@Gonken88]

Yeh they failed. All those beans for nothing.

[@MrMRW14]

I make my own flavoured beans. I used tinned, and then add whatever I want. Chilli, fresh garlic, Worcester sauce. It works great and doesn’t cost 3 quid. More like 50p

[@sunveerhariparsad6395]

I think his USP is that it doesn't cost you the time and effort.

[@kevindunlap5525]

Standard beans are never going to TOUCH the store brands, not today. One of the reasons is it's just labeling and not a different product. You have no chance of getting a flavored bean on the shelves. You can't touch Bush's or Glory in the US.

[@beckjtjt2522]

If they haven’t changed since the war it’s cos they’re amazing. Having said that I would definitely have wanted to try them! Seems a really nice guy hope he found his niche.

[@pnklady3788]

Apparently it went bust in 2017.

[@MrZeldion]

Sarah - "one of the big boys will come in and bulldoze you into the ground" Jenny - Ooooh, In that case i'll make you an offer

[@AdamBechtol]

Nice job Nick :)

[@darrennorniron]

Far too expensive for beans in a supermarke, not shocked to hear they went bust

[@jamnoise72]

Great negotiation!! WOW

[@cjm8160]

Never underestimate the Reggae Reggae Sword

[@GennySavastone]

This is what I don't get or maybe it's my mentality. I'm not going to spend £3.50 on beans for dinner when I get to add on other items. I could go to McDonald's to be more fulfilled than spending money on this.

[@kb8570]

If you live in London a simple lunch costs about £12 so these beans are a good price.

[@kevindunlap5525]

$4.80 for one serving of beans. And this episode is ancient. Bush's classic: $2/16 oz. tin on Amazon Glory seasoned: $3-6 on Amazon and I know I can get them for $1.99 at the grocery. Today's prices.

[@FeedMyPets]

what’s with the opening music lol? felt like i was fighting the final boss in Bloodborne or something 😂

[@wasteoftime2187]

What day is the new season out ?

[@scienceevolves4417]

Ah yesssss! Another battle between: the unusually critical Peter Jones, the unusually generous Nick Jenkins, the unusually spacious Touker Suleiman, the unusually Waitrosey Sarah Willingham and, of course, the unusually flatulent Deborah Meaden... 😋😹😁

[@ianoian1]

So Ben's bean there, done that, and mashed the dragons! 😁!

[@peterd788]

Lidl do a tin of beans for 22p.

[@Farquad76.547]

Yea Pete have you tasted them? They are w@nk!

[@sadikmeah4057]

Nick: don't underestimate what I'm going to throw at this... Later... Company goes bankrupt 🤣😂🤣🖕

[@TheTwsa]

Gotta love Nick .

[@stevemitchgunn5107]

I'm starting to think how many people go to weight rose or whatever the over priced places are called tbh Adli and Asda even if I was rich I would still go to them stores. Why pay more for the same product when I can get my normal stuff I like for lower price.

[@Squish-TheUrbanScribe]

It's beans though....who even thinks of going to buy beans in a tub instead of the usual can?....I'm not understanding the logic, I'm with Sarah.

[@prizma45]

Deborah always says when you say something "you didn't mean" you had some meaning... she had to take back a lot of what she said so many times 🤫🤫 she didn't want Touker to get an investment mb 😆

[@Cloud-df3hy]

not competeing with big name brands but they see you at £3.95 and DO want beans with their dinner then go, Heinz in 45P ill walk along 3 ailses.... muppet.

[@rrankcow9590]

To be honest no matter how good your beans are you were never gona be able to compete with Heinz its engrained into our culture!

[@kaj661]

I'm glad he went with Nick

[@dan_UK]

My sales projection is based on a dream i had

[@yaboiavery5986]

New editor huh?

[@khaderabdi5574]

On my way and I decided my favourite player 😂

[@willowwren7752]

🎉 was just happy Peter and Debra didn’t wipe it out together

[@AdamBechtol]

Yassss

[@jessebella9322]

Its funny when the dragons lose, they say "its over a tiny" 5% or dont lose it just for a tiney weeney 5%. However When somebody asks for 5% more its massive to them, they have even stated in other episodes that they have had blazing business arguments over 1% in deals.

[@__rmk__9360]

what is "reggae reggae sword"?

[@91vanced14]

I wouldn't pay that for magic beans

[@WiseEyes313]

Sarah literally never invests. Jenny 2.0

[@emc59789]

Deal never went thru but doesn’t really matter who he went with tbh

[@stunnerofagunner]

This beans idea is a flash in the pan for me *i'm out*

[@ibrahimalotaibi2399]

Love Sarah, but why I have never seen her getting involved in any project?

[@outhouse.wholesaler]

Because she's not willing.....ham

[@kevintwine2315]

Never made it, no surprises there.

[@richardlewis349]

I swear these people are flying with the faires lol

[@ajbkaraoke1]

I just can do this. Anyone who turns up with top button up without a tie,is to me trying to be clevrr, or obviously thick

[@kevindunlap5525]

Understated. Thank you for this. People don't much care about anything anymore. Just give me money.

[@nt7863]

He looks like lieutenant Dan

[@rubymorgan9942]

Groceries are so high 2024 no way I'm trying new products, I can't afford to loose food dollars if noone likes it.

[@RockyDave]

Apparently stopped trading a few years ago... A has-bean.

[@myoldvhstapes]

Ha!

[@thechanneloffun3760]

There is only one beans I buy

[@raalaa121]

Dis iz loodakriss ... Am oout ... Man I miss Duncan.

[@richardlewis349]

You love it so much but yet you want nearly half of his business lol

[@TYNEPUNK]

am I tripping, its beans they didnt even taste

[@jamesstead2256]

Dried beans are not Fresh

[@XBox360Quest]

I can see they don't like Nick Jenkins

[@CKD3332]

You do not give 40% away for £50,000. Toucker is always too greedy. Deborahs negotiations were just absurd. Nick made the most acceptable offer.

[@rubymorgan9942]

F00d prices are so high now 2024 we have to buy cheaper to feed a family

[@royfr8136]

Legumes aren't good for us

[@mycroftsanchez901]

Sarah was right on this one.

[@spoonerstreet32]

Time to find out which dragon has been unusually quiet today

[@charlisays]

I'd buy this, I'm surprised it didn't take off.

[@Firedancer100]

Ethereum 💰

[@rachmadsuhartono]

Keep sarah coming

[@maldegaar]

Why are they all interested? He's got nothing. No offense...

[@ACE-700]

Another day and another dreamer. Wake up and get a day job like the rest of us.

[@paulstannard7985]

Heinz beans are the best. No argument. The canned beans here in the USA are a pale imitation.

[@dan_UK]

Not sure Sarah could afford to buy a tin, never mind the cost of investment

[@terrytibbs951]

3.95 🤡🤡🤣🤣

[@ryanmcsmith8106]

1st baby

[@BenjaminGoose]

Do you sit there hitting refresh every second so you can post this? Sad.

[@neilpa]

@BenjaminGoose do you always feel the need to reply, thinking that you are being clever? YOU are the sad one....

[@rickyb725]

Well done Ryan

[@duffman18]

@@BenjaminGoose give him a break, he's mentally disabled, he's doing his best

[@animefan7424]

@@BenjaminGoose yes, just like how you recycle old comments

[@richardanthonygilbey]

FairPlay to nick

[@BenjaminGoose]

What is FairPlay? Is it a new gaming platform?

[@neilpa]

Looks like Barbara's out....

[@TheMafio88]

3.95!? Come on man - Joe Biden.

[@kevindunlap5525]

I'm SERIOUS!