Your New Favourite Club: Hammarby IF

In our new ongoing series, let COPA90's resident fan culture obsessive Martino make the case for why you should be paying attention to some of the most fascinating teams from across the world of football.
Say hello to Your New Favourite Club.
Next up, Tino takes us to Stockholm, to meet a club who mark their first season in European competition for the first time since 07-08. Famed for their incredible fan culture, for unearthing a Football Manager legend and more recently, for their most recent shareholder - none other than the man himself, Zlatan Ibrahimovic. This is Hammarby IF.
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Leave us a comment below!

[@lobaxx]

Nice video! Just a few errors: 1) Kennedy didn't score that goal in his last home game (vs Häcken), it happened vs IFK Göteborg 2) Stadium capacity is 32K, not 40K (and not all are seats). The stadium can take more during concerts and it's probably that number you found on Wikipedia 3) Technically Zlatan bought shares in AEG Sweden, the holding company that owns 47% of Hammarby, not Hammarby directly. This matter because otherwise the club would have had the option to buy back share.

[@albin4548]

Kristian Jörgensen Man kan inte köpa Hammarby direkt, klubben ägs 51% av medlemmarna och 49% av AEG och Zlatan äger nu 47% av AEGs aktier i Hammarby

[@lobaxx]

@@albin4548 Det är ju det jag säger. Dessutom äger inte AEG 49%, de gjordes en nyemission när vi höll på gå i konkurs 2011 så deras innehav minskade till 47%>

[@fmexplorers9748]

Kristian Jörgensen Zlatan köpte inte Aktier i aeg han fick dem

[@jonathanholmstrom9529]

@@fmexplorers9748 det där är en gissning från dig, ingen som har sagt hur Zlatan fick aktierna

[@kovoskill]

@@jonathanholmstrom9529 Jo det finns bevis att LA galaxy vägrade betala hans sista lön så de erbjöd honom hälften av deras aktier i Hammarby istället som var värda lika mycket ungefär man kan lätt läsa om detta på nätet...

[@powermetalbard]

Respect from an Aalborg BK fan from Denmark! Hammarby is a beautiful club with beautiful fans! I hope we can play a game together again someday ❤️⚪ 💚⚪

[@frederikbrandt424]

Hahaha og nu stjæler de jeres træner 😂

[@powermetalbard]

@@frederikbrandt424 Hahaha Ja, det er sgu lidt noget mærkeligt noget😅

[@Leocitopants]

Hope we can meet you in the Europa conference league 2023-2024 season

[@Leocitopants]

Cuz we came 3rd hope we see you

[@Grez1000]

“We’re not just doing this because we love Zlatan” - yes you are.

[@ollerydenor]

I mean.. They've made like 3 videos in the past with Hammarby..

[@Grez1000]

Olle Rydén and they’ve made a 4th because of Zlatan.

[@totenkopfkatzen6904]

Grez 1000 Zlatan is plastic nothing else.

[@13cristianm]

They said they love the sport and ultras ideology but what Zlatan did is a disrespect for ultras which they only said what malmö fans did to the statue..

[@baraenbojassen6611]

@@13cristianm Are you trying to act like Zlatan is a loyal player? haha

[@roussinphilippe]

I've been to the stadium in 2017 four Celine Dion tour as I was working on the tour as a lighting guy! Absolutly amazing stadium, wish I had the chance to see a football match there! From what I saw in Stockholm they are a very well supported club!

[@Nero3335]

Förväntar mig ett något oerhört grin från tvillingarna.

[@gustavthorselius3503]

🐒🤝🐀

[@albin4548]

Juan Portos djurgårn o bajen från slöddermalm håller varandra hand i hand

[@gustavthorselius3503]

@@albin4548 djurgårn o gnaget på Östermalm håller varandra hand i hand

[@norrort8082]

ja här har du 1) hammarby har minst supportrar i Stockholm, bönder håller på bajen 2) bajen har ett SM-guld, Sveriges största förlorarförening 3) bajens supportrar är överskattade som fan, AIK sjunger ut de nästan varenda derby 4) bajens supportrar är så oerhört griniga, grinar över alla domslut och om de minsann inte haft domarn emot sig skulle de vunnit sm-guld säkert både 2018 och 19 5) bajare vill ha VAR 6) bajen ägs 25% av zlatan som gör allt för pengar och bajare är STOLTA över det detta är anledningen till att jag verkligen hatar bajen och copa90 verkar inte kunna så mycket om sveriges största loserförening, hammarby

[@gustavthorselius3503]

@@norrort8082 hammarby har år 2013, 301 600 Stockholms fans, aik har 287 000. Hammarby har nordens största o bästa klack, ju fler som sjunger desto högre låter det, logik. I det senaste derbyt där vi spöa er med 2-1 så satt jag precis brevid aik klacken men hörde bara hammarby, er klack dog ut efter 10 minuter. Någon källa som säger att bajen har bönder som fans? Nej. Hammarby if har 232 sm guld, aik har 180 sm guld, alltså så är vi en mycket med framgångsrik idrottsförening än er. Hammarby har också överlägset bäst tifon i allsvenskan, mils avstånd. Aik är, 11 000 mot häcken, vi är 31 000 12 000 mot Elfsborg, vi är 22 000 12 000 mot afc, vi är 20 000 14 000 mot Kalmar, vi är 31 000 14 000 mot gif, vi är 23 000. Vi är ju förfan dubbelt så många som aik och er tvilling. Ni har bara medgångs supportrar. Cop90 med nästan 2 000 000 subs gör videor om våra supportrar för att vi är överlägsna på läktan, så är det bara. Säger som gårdarna på supporterkanalen, "aik kan vara 20 000 på läktan men låta som 2 000" fakta. Aik har också 4 guld sedan andra världskriget, och de här med domarn, alla gnagare skyllde på domarn när ni mötte Elfsborg borta, eller barca 1999, eller mot oss på nya söderstadion. Gör domarn fel så ska han får kritik precis som tränare eller spelare. Håller med gnagarna på supporterkanalen också, "hatten av för de bajen gör på läktan" där är vi oslagbara. Ni har ju också en klack på 3000 pga av polisen och vår är runt 7000-8000 pers i

[@aidygooner]

Do ROYAL ANTWERP (of Belgium) next! They're back in the first division after more than a decade of being in the 2nd division despite being one of the biggest and oldest club in Belgium. Also, similar to Celtic with the Irish connections, Royal Antwerp are super proud of their English roots and have played some friendlies in England last decade and took many supporters abroad.

[@staforiii]

Was at that game when Kennedy scored that freekick. Amazing moment and the crowd went absolutely insane.

[@alexanderschaefer2898]

how to do a video with 10 minutes of research and stock footage. Stick to the high quality content

[@alfredmelander2179]

💚💚💚Hammarby💚💚💚

[@lordlockedplock9633]

Aik juuuu

[@sfgd3385]

Alfred Melander söder pundare

[@simonselling4327]

@@sfgd3385 säger snobben som kollar på en Hammarby video (smygbajare)

[@Zack-rc3dt]

Hahahah lol när Zlatan blir förknippad med bajen...

[@NiklasAdv]

Det var "märkligt" när han gått in som ägare och sen tidigare när Psg spelade mot Bajen på nya söderstadion enbart hade gott att säga om klubben. Varför valde han inte att satsa i nått annat lag? Förklarliga skäl varför han valde just Hammarby. Fortsätt grina, du är säkert en apa som runkar till bajenvideos på fritiden.

[@Wackytick]

Forza Bajen! från barnsben till gravsten

[@davidnilsson56]

DJUUUUU💛❤️💙

[@Stockholmsforsvarare]

@@davidnilsson56 död och hat åt djurgården

[@Frikkadishh]

💚Forza Bajen💚

[@trendingfirei7988]

Tourist? Come and get your scarf!!

[@benbbb3387]

Trending fire I djurgårn? Hide your scarf!!

[@kimil-sung6617]

@@benbbb3387 jag svär du hejar på BK badboll

[@Allezbajen]

Djurgårdare? Hide your scarf

[@gustavhakansson1923]

HAMMARBY IS THE BEST!

[@user-lv6rn9cf8m]

3:48, ~20 years agi Zlatan was called "Malmö's Kennedy". How things could have been different.

[@velintenev2110]

Botev Plovdiv from Bulgaria Incredible ressurection story and a hardship story of the stadium will make for a great episode

[@fredrikstrand1606]

💚FORZA BAJEN 💚

[@edde_nice]

Tourist? Come and get your scarf!

[@ga1917]

Just bc ur club is small 🥴

[@sfgd3385]

G sm guld pajas

[@ga1917]

DIFFEN identitetslösa jurgårn

[@gostajohansson7637]

Gröna vita hammarby💚💚💚💚💚

[@cprienl]

Kærlighed fra Danmark

[@3rikard]

Grön och vit!💚

[@VA-hw1yq]

💚

[@swmcdowel]

The best pronunciation was when he quoted the Black Eyed Peas song 😂

[@southsideultras5406]

Always been my favorite club💚

[@davidnilsson56]

SM GULD💛❤️💙

[@coolavictor12]

@@davidnilsson56 det enda som ni kan va stolta över

[@nilsnordstrom3603]

@@coolavictor12 What?

[@felixj5735]

Vicke Bajen hahahahhaa vad i helvete har brajen att vara stolta över isåfall?😅

[@southsideultras5406]

felixJ En tydlig identitet. Geografiska områden i Stockholm där vi är totalt dominerande, Södermalm och Söderort. Något ni saknar. Supporter och läktarkultur mm. Utöver sportslig framgång vad har djurgårn att vara stolta över?

[@kareemscott5263]

Forza Bajen💚💚💚

[@oussisaho208]

In med bollen

[@noahrohr7008]

💚💚💚💚

[@pontussandstrom5689]

HAMMARB📢💚💚💚💚💚💚

[@Bougt1]

Great video - Bajen rules!!!!

[@VidekanicMarko]

I haven't seen any team from Sweden to play like Hammarby played in previous season. By far the best team performance in last 20, 25 years in Allsvenskan, fantastic team spirit, high quality roster for their standards, one of the best and very loyal fans in the world. Hammarbić! They deserved title more than any other team. I wish them to win it in next season.

[@edvins8863]

They are definetily most enternaining team in sweden

[@goncalomorgado6941]

Can you do it for Vitória Sport Clube aka Vitória de Guimarães?

[@eriklidell1891]

Roligt att allt detta handlade om att fler turister ska besöka brajens matcher och att dem har mycket plastsupportrar

[@hajmcdonalds2564]

LoL i was the guy holding the flag in the video second 56

[@sxcJOELisNotsexy]

Shamrock Rovers. Dominated Irish football for decades until their home was sold from under them in '87 They wandered aimlessly without a home for 22 years and were relegated from the Premier division for the first time, after entering examinership in '05 The club's finances were back in the green (and white) after the supporters won their bid to own the club. The hoops went right back up in '06. Rovers finally had a home in '09, the newly built Tallaght Stadium. Since settling down, the team has finally started dominating Irish football once again. Winning league titles #16 and #17 back to back, the first Irish team to reach the group stages of the Europa League and after waiting 32 year's, won the FAI Cup for the 25th time in our history. Irish football fans have a great reputation around the world, but none are as loyal or as crazy the SRFC fans. And that's what kept this club alive and it's also what makes Shamrock Rovers F.C. Your New Favourite Club

[@420gamermadlad4]

MiztarBriteCide Dominating Irish football? Laughs In Dundalk

[@sxcJOELisNotsexy]

Oh, I almost forgot. We're so popular and successful that even the rich clubs are salty. Thanks for reminding me Jack 😅

[@420gamermadlad4]

@@sxcJOELisNotsexy Rich clubs? you've the most money In the league, the only money we have Is from are European success

[@kare1469]

💚⚪💚⚪

[@Adam-by8rs]

That presenter is shocking, Eli Mengem, let him do all the series’

[@Lamahquickscoper]

jävligt tvek på den

[@DannyGOaLChannel]

BAJEN 💪💚💚

[@atlsanl2285]

Please do one on Adana Demirspor

[@kallekarlsson2954]

💚💚💚

[@Bern446]

Two interesting facts that really show how badly Hammarby has performed during the years which show the passion from the fans: As you said Hammarby has 1 title. The other two major football teams in Stockholm, Djurgården and AIK, has 12 each. Despite this we sell the most tickets at our games. That really shows how much we love our club.

[@fatherofdragons5477]

Vad hände med er hockeysektion?

[@baraenbojassen6611]

@@fatherofdragons5477 Om det ska ha hänt något så ska det ha funnits något från början. DIF är medgångssupportrar som går till den sport som vinner. Bajare gillar bandy på grund av tradition och historia trots att ingen annan delar den passionen.

[@william6734]

Aldrig sk ja glömma dig 💚

[@franciscosegall4221]

Talk about Fortaleza, Ceara and Bahia from Brazil!!!!

[@nilslofving8912]

FRÅN BARNSBEN TILL GRAVSTEN🇳🇬💚

[@bluelegend5413]

Nils Löfving ni suger 🔵⚪️🔵⚪️

[@nilslofving8912]

Ni släppte in 6 mål mot oss, men det är vi som suger🤔

[@edwardedman7682]

Blue Legend Du har visst inte mycket till hjärna märker jag? Bajen är bäst. 💚⚪️

[@oss7215]

Forza💚💚

[@liamn5682]

GRÖNA!

[@witten4871]

VITA!

[@CallMeSnake.]

HAMMARBY!

[@janedoe6191]

GRÖNA!

[@user-nu5hr3dv8z]

You should make a video About magdeburg class fans but in the third tier of Germany

[@ottan888]

Forza Bajen

[@cadcass6936]

Interesting stuff but presenter couldn't be more annoying if he tried.

[@Snyggsten]

Söder ort kommet alltid vara vår

[@engainatticbb6714]

För ni har inget hem för ni har inga fans

[@kallesjogren5313]

Lördag Greven nej ni delar de med grindif nu, söderfamily

[@BigmanDogs]

@@engainatticbb6714 Har inte hammarby högst publiksnitt i ligan? Om jag minns rätt.

[@vadskamanheta2434]

AIK 1891 men ni är Tvillingklubbarna

[@thesaintperson5467]

Hammarby💚💚💚

[@simonwilhelmsson337]

Come and se west derby ifk gothenburg-IF Elfsborg 5 april first match of the session

[@lorenz.g7650]

Austria Salzburg next time

[@albinlindberg876]

Leave our club alone, Zlatan is a curse and we hate him.

[@nearjuice5072]

Skönt o höra att det finns förnuftiga bajare där ute

[@jonathanpontvik6922]

Its 32000 at maximum capacity for football. 40000 only on concerts. Forza Bajen! 💚💚💚

[@marcuskronqvist5584]

Sm guld

[@noahradmark8029]

FORZA BAJEN💚⚪️💚⚪️💚💚

[@volvonaturals2525]

You really catch the Hammarby Spririt whit what you saying. Point on! Love you!

[@robertson68]

Forza Bajen 🇳🇬

[@dwvv]

En gång är ingen gång bajen har inget sm guld

[@rabbitman2002]

😥😥🤫🤫🤫🤫

[@edde258]

Col Gate hur går de me matten?

[@kasperthunell1212]

Edde hur går det med att kunna kända uttryck?

[@harrycampbell5016]

San Jose Earthquakes!

[@winebrod]

Sry aik fan for life

[@dusancvijanovic4676]

I’ll stick with red Star Belgrade

[@CRVENAZVEZDA-wn1ws]

Your new favourite club : Crvena zvezda please

[@berkayukus545]

your new favourite club: Besiktas JK ??????

[@NiklasAdv]

FORZA BAJEN! Stockholm workingclass team.

[@albin4548]

working class hhahahahha maybe in the 80s but now Södermalm is one of the richest areas in Stockholm and 99% of Hammarbys fans are middle class

[@theswedishchopsnake]

And from other parts of Sweden

[@sampodd17]

You should do luton town fc. Betrayed by our fa and the efl. Went from championship all the way down to non league. And now back in the championship. Whislt allways packing out the ground week in week out.

[@andreassvensson724]

Zlatans lag IF

[@1bajen1000]

Vi finns överallt❤️

[@nordanviken4666]

AIK? - det där är en AIK slogan....💛❤️💙

[@graffzon]

Bajen 🤍💚🤍💚🤍💚🤍💚🤍💚

[@AuxSauce]

You should cover: Sarpsborg 08 (Norway) next! A really interesting history behind it. Established in 2008 and took over for another local club in the third league in Norway. Promoted twice within its first years and got promoted again to the top tier in 2011. Keep in mind that they did all this with no money.. i mean literally no money.. the players had to go knock on doors in 2012 to earn enough money to keep theirselves in the league. Fast forward 7 years and they're playing the Europe League with giants like Besiktas.

[@doorsfloyd1]

how about Neuchâtel Xamax FCS?

[@fillej1653]

How much did they pay you? Honestly no club in sweden is really special to the rest of the world. This video makes no point at all. Insted of just make a video about Hammarby make a video about the swedish legue in general because swedish football would not be anything without supporters. And more clubs than Hammarby have great support. And you missed on many points of the video (for example how many persons the tele2 arena fits). It seems like you just made research for 10 minutes hit record and that’s it. Really bad video honestly

[@ristorantanen5769]

Actually its my old club I never left...

[@adam_lambden]

K so you lot have run out of vid ideas so you shove this guy on 😂😂😂😂

[@slipz7]

Cork City!

[@backonceagainitstherenegad9786]

Less than a minute in and Martino as rendered this whole thing completely unwatchable. Why can't Eli do this sort of thing?

[@backonceagainitstherenegad9786]

Nope. Got to 1:11 and I'm out

[@blazen7827]

Do Malmö FF the most allsvenskan wins of all time plus 2 times in champions league the last years

[@NiklasAdv]

who cares about that plastic club.

[@johnzmith2848]

Hahaha

[@nypanba]

Haha BAJEEEEN

[@lovem384]

FORZA BAJEN💚🍺💚

[@Aaach0]

Forza 💚

[@mattiasaldrin9078]

Forza Bajen 💚🤍💚

[@ursdaniel]

dude,why he doesn't stay straight up? dude, any medical issue ?

[@daaniel3639]

Turistbajenn

[@thomaskendell8146]

Hammarby hates Zlatan 😂

[@southsideultras5406]

No we don’t.

[@kallesjogren5313]

SouthSide Ultras ni gjorde för några månader sen

[@nikelaaaos]

Mot den moderna fotbollen.

[@matthewvalencia100]

Deportivo Pereira in Colombia

[@fridalundqvist3409]

Lägg ner

[@pieter-janvanopstal2930]

Club Brugge or KV Mechelen

[@jackpalmer93]

Can you do Rosenborg in Trondheim? A proud Norwegian club with an impressive history, and incredibly passionate fans!

[@nordanviken4666]

💛❤️💙 100%

[@Jayden_daRocket]

Portland Timbers

[@vb898]

söderbröderglöder💚

[@eliassoderberg6484]

4:08 "turister"

[@christermesch4336]

För evigt trogen Hammarby💚 Try to take a look at Thailand biggest club Buriram United👏

[@roffebaby6992]

2:22 its 30,000 capacity not 40,000

[@Fletic]

32,000* kan bli 33,000 men då räknar man att vip och ståplats är helt proppfullt

[@markomilic2061]

Hammarby grande 🇳🇬

[@paulaminotis4331]

Omonoia Nicosia

[@user-mc1rg8wy5e]

Zeljeznicar

[@jonassoderqvist1128]

love bajen!"!!

[@lennartgottochblandat4252]

🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬