YouTube is Changing: Trends You Need-To-Know!

In this episode, Sean chats with Jade Beason about trends you need-to-know on KZbin! ****** Our Grow With Video Live event has past, but if you'd like to watch the current strategies on how to grow on KZbin, sign up for our FREE webclass on 5/29 ➡️ ThinkMasterclass.com
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
📒 Show Notes and Resources 📒
📘 Connect with Jade Beason
➡️ / @jadebeason
➡️ / jadebeason
📘 The 7 Habits of Highly Effective People by Stephen R. Covey
➡️ geni.us/nnczZM
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QUESTION - What videos would you like us to make on this channel?
About this video:
Welcome to the Think Media Podcast! In each episode, Sean Cannell from Think Media shares the importance of video marketing. This show will teach you the video marketing trends in 2024 and what is next for digital marketing. If you’re asking what are the social media marketing trends, then this video is for you.
Read through our KZbin disclaimer policy here: www.seancannell.com/youtube-d...
#ThinkMediaPodcast #JadeBeason #SeanCannell

[@ThinkMediaPodcast]

⚡The #1 KZbin & Video Marketing Online Event! 🎟 Get your ticket now here ➡︎ summit.thinkmedia.com

[@BeDesignfullyYou]

Hi Sean, Thank you for keeping us updated on what strategies are effective and which ones are not for content creators. Your interview with Jade provided valuable insights. I genuinely appreciate you! I'm looking forward to the Grow With Video SUMMIT😊

[@learnDigitalMarketing1]

Waiting

[@JadeBeason]

Thanks again for having me 😊

[@MyTeaConnection]

Really enjoyed your intelligent answers, thanks Jade!

[@BeDesignfullyYou]

Hi Jade, Thank you for sharing such helpful and insightful tips on creating content that captivates and retains viewers' attention. I also appreciate the reminder to focus on creating engaging content. By the way, I enjoy watching documentaries that explore how entrepreneurs began their journeys and achieved remarkable success.

[@AIAlphaguy]

Thank you for the information 💯🔥❤

[@denisse37921]

Jade you're amazing and always so helpful! I love your authenticity.

[@jessicamoylan]

My absolute fave collab EVER! 🎉❤

[@Carmen_Lee_Co]

“You can’t please someone who was never going to like what you’re producing anyway” 👏🏽👏🏽👏🏽 Really valuable.

[@kmjohnsondavis]

Yes! Exactly!! 🙌🏽

[@thedollsarentreal]

Monetized in three weeks after releasing first video and I average over 80 subs a day. I have found the ideal video time to be 18 min.

[@diginandpitchin]

That’s awesome! 👏🏾 Congratulations!

[@aquilifergroup]

Thanks

[@SummerFace]

Congrats 💯

[@lovealwaysshalisha]

Very awesome!! Congratulations to you, Lovie! 🎉

[@theearkandcovenantofbeauty4685]

I love babies you got my follow are you on TikTok etc?

[@samurai_JD55]

Hiring a editor is the best move you can make because I’ve spent hours and hours recording and editing videos on top of working 12 hour shifts. I still edit most of my videos because it does get very expensive when you don’t make any money from KZbin.

[@ToriksLV]

I agree about youtube shorts killing the platform.

[@IsabellasWardrobe1]

TikTok is to blame for that.

[@Professor-Dating]

Ever since TikTok emerged, all platforms tried to become a TikTok clone. But it is a natural move of a profit-oriented company to copy the competitor's moves that work the best. It had to happen this way, and we as the weakest piece of the chain have to deal with it now, and make the best of it.

[@TheRealCoachNicole]

Think Media rocks! You know your audience. I love these interviews with my KZbin sheroes. Thank you to all of you for your support on how to get started and keep going with our ministries and messages.

[@inthegardenwithgwen]

Well, I had never met Jade but I instantly recognized she was savvy at marketing because of her stunning JADE outfit. I will have no problem remembering her name! Went right over to her channel and listened for hours. Thank you Think Media for another great podcast.

[@TwoFeetOutdoors]

She has a beautiful accent and I'd probably believe anything she says. She speaks well, fast and efficient.

[@homemakingwithdenise]

I love Jade. Her accent is so cute.

[@StylishandGrateful]

Two of my fav coaches together 🤯so much value here! Thank you both!🌸

[@JadeBeason]

Thank you! Appreciate your support 🖤

[@jenjen2744]

Same! Made this my EOD wrap up & totally worth it!

[@diginandpitchin]

Yes!

[@JarmainPatrick]

Recording separate hooks within the long form session is a gamechanger. Thanks for the tip Jade 🤝

[@CAFEMoms]

LOVE IT! My first self-help book was “7 Habits” too! Still lean back into the truths he lays out. Truly timeless!

[@catplay1]

Respect this lady ❤

[@ShanajayeandEric]

Honestly we’re literally doing the opposite of some of these things! Still valuable. We just started uploading over hour long vlogs (trailers and all) and the watch time is UP UP UP…FINALLY, and they’ve gotten the most views 🥴 Over 40 content is hitting right now! Sidenote: we love editing!

[@Pjok23]

How

[@diginandpitchin]

Great! Congratulations! 🎉

[@Mr_Kenneth]

Jade is SPOT ON. I hate lengthy intros. If I need to know something, I check outage the shortest time video in the queue.

[@carmensplacebeauty]

I love Jade's content. Thanks for featuring her.

[@LifestylewithFiifi]

loving this video as a content creator

[@friendlyfilmz]

I love both of these creators. Even tho I do a filmmaking channel, I get so much value out of what both these people do ❤️

[@reviewmylifenyc]

Omg shes my favorite content creator she be sharing some gems!!!

[@RunKdb]

Even though YT is not bowling, there are common denominators: A. Getting to the top level only looks easy. B. What works under some conditions doesn’t work on others. C. Conditions change constantly, the top players are able to adjust and adjust quicker than their lower level counterparts. D. It’s easy to get discouraged. However just like bowling, the top players have been at it for years and it’s a long road with a lot of bumps and bruises along the way. E. It’s easy to get a break now and then but the consistent players know why they are getting the good results, the lower level players don’t.

[@theomnistrone]

Loveee Jade and her channel! This is definitely a banger 💯💯💯

[@JadeBeason]

I appreciate you!!

[@tobias-steinert]

To be honest I see a new one changing: regular hooks - since too many use them, they are getting less effective. Give the people a value hook and they stay. Use an outdated hook and they are annoyed and leave.

[@lovestolaugh]

What's a good example of a "hook"?

[@pickleballandpolitics]

It is so challenging to continue to not only create content but keep up with the "trends". I don't care about monetization, just views. I want my message out

[@acMcCantsWrites]

Everything is not for Everybody. So do not try to make your thing for everybody. Practice creating art that resonates with you. And it will reach others who will appreciate it too. Do not get caught up in praise or criticism. After all, not everyone means what they say. Therefore do not let it go to your head either way. With negative people-avoid their company. Their negative vibes can block your creativity. Choose not to allow mean comments to discourage you. It comes from the mouths of jealous hearts with nothing better to do. You cannot control what others say or call you. Choose to focus on your goals. And make your dreams come true. ~a.c. mccants

[@HVYCHKNRADIO]

I watched the whole video, shocking. It inspired me to keep moving forward with the educational part of my content. I naturally wanna move torwards teaching. I’m also a video editor by trade, and I find it quite relaxing so I think just checking in with our strengths and niches is key to growing our brand.

[@ranardaj]

I love Jade!!! Been very instrumental in my new YT journey!!

[@ThinkMediaPodcast]

Jade is awesome!

[@diginandpitchin]

She has great tips.

[@SupremeSkeptic]

Are we going to ignore the fact that Sean booked the entire airport floor for this interview?

[@ThinkMediaPodcast]

😎

[@nananyanba]

@@ThinkMediaPodcast😂😂

[@lovestolaugh]

I was going to ask about this! Haha. That's very creative spot to film!

[@motherhoodwithmatty]

This is the kind of success I wish to have one day!😆😆

[@omnibus1310]

Oh, I wish I could do this step as a KZbinr so I can I atart

[@saneauto]

She's so right about cold emailing KZbinrs to promote your editing. I have only received 2 emails from editors and both were terrible one sentence outreaches. The bar is set really low if you want to get editing jobs. I would love to get good emails from good editors.

[@tedtalksrock]

“No longer work anymore” is a tautology. (Redundant phrasing) Just say, “The strategies of the past no longer work.” I hope this is helpful. Btw: Think Media is becoming my favorite “creator” channel, by far. Thanks for all your great work.

[@tonyvargas18]

ThinkMedia, I work the 3 days of the online think media summit May 23-25, however, is there a portal to watch the replays, or is this something you need to catch Live?

[@EcomCarl]

Absolutely! Jade's insights are spot on. In today's fast-paced digital landscape, keeping intros short, hooks compelling, and content concise is key to engaging audiences and driving growth on KZbin. 🎥💡

[@rebekahroserealtor]

Dang Sean - didn't realize my phone was set up on my backup account. Well guess you get 2 subscribers for the price of one ;) #SeeYaAtTheTopOfTheSummit

[@JimBanks1]

Great tips from Jade. Nice to see a fellow Brit doing so well. Google Trends has always been amazing for getting insights.

[@JarmainPatrick]

Us Brits are definitely on the rise in the KZbin education space. I agree Google Trends is a gamechanger 🤝

[@ROSADIANA-DSB]

Great video! I focus on getting to the point I don’t do intro because name and niche is on banner. People want to see what the title is about in beginning not 5 min later and if like me they stay and watch. Monetized in April now close to 13,000 in affilate sales from March and April. Keep going guys❤❤❤

[@eringiesler6485]

hilarious that you tell us not to have rambling intros in - the intro lol

[@chariseve2277]

I thought the intro was fantastic!

[@jeanettemasontv1416]

Hey think media podcast 😁👋

[@minkagaston]

Both you and Jade! I absolutely love this mash-up

[@JadeBeason]

🖤

[@CiaTheTherapist]

This is so valuable! And my podcast has gained value from Jade mentoring our podcast platform on KZbin. Podcast are long forms and our shorts work! Jade is amazing

[@Laiaboveyoga]

Two of my favorites together 💛

[@blacklisted_autodetailingc133]

I love how jade said that sometimes when people talk about Niche-ing down we here you could only like or be passionate about one thing. That’s exactly how I felt . So thank you for clarifying on that

[@Bayoubebe]

Great questions by the interviewer. I love her advice to read self help/ self development non-fiction books.

[@alferdauzer]

I'm not a content creator and I can tell KZbin changed. KZbin is no longer recommending me the new videos of channels I'm subscribe to, or even from channel that have content relevant to me, I have to look for this videos by myself.

[@blimages2]

Really appreciate

[@Itravelbackintime]

My approach will doing a workshop of helping someone in front of an audience in real time and interviewing testimonials of how they applied my steps going struggle to success. I will do a demonstration approach rather than just use my own words using more action for all to see. Proof

[@ABiscuitandTea]

Love this conversation! I love Jade, her channel is awesome!

[@TheDigitalGrowthHacksClub]

Good stuff Jade and Sean. I didn't know about the event but I bought a tix. I got to support one another...

[@moneylifegeneral]

Well done Jade, You are very much on point! An expert!

[@ThinkMediaPodcast]

Thank you so much!

[@TheTreasuredFix]

Great interview! I had never heard of her but now I’m following! 😊

[@diginandpitchin]

She’s awesome!

[@davetamblyn4316]

Great podcast Sean and Jade. Really helpful. Thank you. 🤗😊

[@KarenMarieBeyond]

This was great. I love Jade!

[@GoingFartherTogether]

I thoroughly enjoyed this! So much value!

[@dictionwithderin]

This was very insightful! Thank you for sharing, Sean & Jade

[@44Bdogg]

Go Jade !!!!

[@magnolya8]

A perfect example of an excellent hook? Suggestions please

[@PieceOfThePieWithTy]

I love this conversation 🤔

[@dbowhype348]

There has been a NEW KZbin CEO since February 2023 last year, this means NEW RULES that KZbinrs need to follow to grow on KZbin. In February 2023, Susan Wojcicki stepped down as the KZbin CEO. Then shortly afterwards still in 2023, Neal Mohan became the new KZbin CEO.

[@LearnWithCal]

This has got to be the San Diego Convention Center!

[@JadeBeason]

It is! We were there for Social Media Marketing World 😊

[@LearnWithCal]

@@JadeBeason Dang it! ! I should’ve gone, and I knew it!!! 😂

[@grandsusdesigns]

Great Video. I plan to implement all these talk points.

[@AvisPope]

Great video 💯 Jade made some excellent points. I subscribed to her channel 😇❤️

[@jordanedesigns]

Yes I love her channel! She is someone that inspired me to start my channel

[@JadeBeason]

Yayyy welcome!

[@JadeBeason]

@@jordanedesigns This makes me so happy

[@jordanedesigns]

@@JadeBeason You are awesome! Keep shining its inspiring many.

[@LifeontheMoose]

Great stuff! 🙏

[@nettaeneetv]

Love this 🙌🏾🙌🏾🙌🏾

[@wilrayup]

This was very helpful to me. Thanks

[@BobbyCalunsag67]

Thank you for this valuable info, god bless

[@alisasadventuresincruising]

Great conversation thank you both!

[@thebillionairefam]

Thank you for this fam appreciate the gems!!

[@naturesoundsandcalmingnoise422]

Your baby blues are popping in this video 🤩

[@LifeAsMahlatse]

So much value on this video❤❤ thank you so much for sharing

[@Firetracks]

Thanks for the gems as usual bro! She was great also! 🙌🏾🤘🏾🙏🏾

[@SEMBANGBASIKALISFREE]

She is real.... she knows what she is talking about. My 30-40 minutes videos will normally obtain around 10 minutes watch time. Just imagine if we got thousands of views, we will get hundred of even thousand of hours watch hours. Thanks for sharing! Very insightful.

[@FreeMindNetworkPodcast]

Great conversation, thank you!

[@JasenomadeTV]

Great video, Jade is the person I go to often for tips, she is great x

[@ThinkMediaPodcast]

Jade is a legend 🔥💯

[@AIAlphaguy]

Good idea for the Lofi community ❤💯

[@konnectwithSteph]

Thank you for the tip

[@secretingredientskitchen5153]

Thanks

[@thebikinithug]

Thanks for sharing I needed this

[@eileenaley]

Such a valuable Video thx a lot ❤

[@yosoylily.]

Omg 😧 love to see Jade on here ✨🫧

[@ThinkMediaPodcast]

🙏🏻💛

[@ttautogarages]

This is helpful thanks

[@jenmoody1409]

I am trying to sign up for the summit event, but it won’t take my KZbin channel. I’ve tried every possible way I can think of to input the format. Please help.

[@ThinkMediaPodcast]

sorry about that! We can help at www.ThinkMediaSupport.com

[@JTCoinRings]

Awesome video!

[@cashflowinvestor23]

Just joined the partner program. My focus is high quality content and that’s it

[@lielasmotivationstation]

Is it possible to make it if you can't subscribe to anything

[@GHAfrictv]

This is a very good advice. ❤❤❤❤❤❤❤❤❤❤❤

[@johnclay7644]

informative content

[@TheMentalHealthToolbox]

Great tips Jade! 👍😂👏👏👏

[@OvercomingLemons]

Can't get over how many ads and interruptions are in this content

[@naturesoundsandcalmingnoise422]

The reason people have to look up the meaning of authentic is because they have been taught from a young age in this society to be fake, to not be themselves, that their true selves were not valuable.

[@JCCowboysNetwork]

Nah I wouldn't say 1 minute intros are gone..I've been hot lately and that's how I have got going

[@kreneeward]

I wish you would have had more color on your Grow with video stage …. You couldnt find any other black You Tubers 😢interesting

[@MattCampbellArt1]

What is a first class honors degree?

[@keishasanita]

Why do people never want to give out their editors?hmm

[@JaredSerigne]

Not what I’m seeing in my genre. The longer the video the better. Watch time matters most. Snappy edited videos only equal less watch time.

[@theleastcomplicated]

Everything sounds better with a British accent!

[@howtoandwhatsnew]

I have 4 channels. One is fully monetized. On this channel that’s not niched at all, I have enough watch time but not enough subs. I’m doing some shorts but I really don’t like them. I much prefer long form content.

[@NewHamBasicsKD9ZRO]

One thing that I find, extremely, annoying comes from viewing as a creator. There are too many videos out there that should be titled "I talk about nothing for 20 minutes before I give you what you clicked for" or "I could have made a 3 minute video, but it takes me 20 minutes to get there." The length of the video doesn't matter much, to me, but 30 seconds is my bench mark. If you're rambling about nothing at that point, I'm gone.

[@NewHamBasicsKD9ZRO]

For advice or coaching channels, give me something that I haven't already seen every other creator do. Stop wasting time on perpetuating "old" advice.

[@ZakWylderMobile]

I wish we can get more gaming specific topics

[@CanadianPodcast]

🎉🎉🎉

[@BackToTheBoomBap]

To niche or not to niche and I would also add quantity vs quality. I think everyone is gonna fall into an industry or niche but then the key is to break that down into sub topics. And for quality vs quantity it's both. Repurposing content is the unlock for being able to do long form and short form. And now sites like Opus Clip and Munch can do it for you.

[@Professor-Dating]

It is certainly hard to deliver value when the people in the world got declining intellectual abilities. But, there are still diamonds waiting to be found.

[@x86ed]

How many subs before you should consider an editor unless you’re full time on KZbin I imagine this is reserved for people with more resources.