Yum! Brands: The Company Behind KFC, Taco Bell, and Pizza Hut

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Yum! Brands is the world's fast-food conglomerate of the century. Here's how they did it.
Yum! Brands (formerly Tricon Global Restaurants) is an American fast-food company. Yum operates the licensed brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide.
KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952.
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1946. Pizza Hut was founded in June 1958 by two Wichita State University students, brothers Dan and Frank Carney, as a single location in Wichita, Kansas. PepsiCo acquired Pizza Hut in 1977.
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📚 If you enjoyed this video about Yum Brands and want to learn even more, we recommend you read the book "Taking People with You: The Only Way to Make Big Things Happen" by Yum's co-founder, David Novak 👉 amzn.to/2ZFYSrT
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#Yum #Tricon #History

[@BusinessCasual]

⚠ 📣 *MAJOR ANNOUNCEMENT:* Business Casual is suing KZbin. We have just published a feature-length documentary about our case. It is being censored. If you are a fellow creator, you need to watch this. ➡ kzbin.info/www/bejne/anrEgJiMnL9grcU

[@Vendzor]

I would be so happy if you made a video on PEPSICO, Unilever, Proctor and Gamble, or Nestlé.

[@KatamoriENG]

Nestlé is on the way, apparently.

[@seventheleven]

Im kind of surprised the Yum! CEO is making only 1.1M$ per year. seems modest.

[@Renwoxing13]

That flabergasted me, I thought god damn they are paying a ceo like a fucking pauper, and in a company that huge too!?> Wow, I was shockled to say the least, Ceo's are suppposed to be upper class , not lower-mid middle class.. .. .

[@minecraftminertime]

Renwoxing13 Hacked By Scarce $1.1 million per year isn't lower-middle class, it's upper class. It's 20 times the average salary for an American. But for a CEO of a big food corporation, it's surprisingly low.

[@Pukes]

MischievousMoo Actually there was a small mistake. Greg makes about 6 million dollars a year in 2017.

[@LoganXHebda]

Cash, people. Most CEO’s mainly are compensated in stock

[@ahmadmahdee9495]

That is verry modest

[@MajorGeneralVeers]

So that's why they don't serve Coke.

[@abdulharistmuqorrobin7647]

actually pizza hut in indonesia serve coke not pepsi

[@liamhoppy95]

KFC recently (2 years ago roughly) switched from pepsi to coke in New Zealand.

[@kalebbruwer]

Kfc South Africa has always had coke. Pepsi just isn't that popular here.

[@rzpogi]

In PH, KFC switched to coke around 2011.

[@billyhatcher643]

only certain restaurants dont serve coke or diet coke also pepsi sucks has a shitty aftertaste

[@korrenkid]

Daaamn your videos are so good. Hope you'll get more popular any time soon.

[@jasonwhite8537]

they are so good we hope the dumb people stay dull so we can acquire this knowledge quietly

[@DRiungi]

SPREAD THE KNOWLEDGE.

[@GOcgyFLAMESgo]

An automotive brand like Mercedes or Toyota would be cool. Great video as usual.

[@ciello___8307]

GOcgyFLAMESgo yes this^

[@devingiles6597]

What about Nissan?

[@VibrantDesigns]

Watch cold fusion. He makes sick videos about car companies.

[@kolonarulez5222]

They used to own Long John Silvers too. They're so rare in my area whenever we see one my family always stops, even if we just ate.

[@spydersoup8447]

Fun fact, in 1999, the 3 restaurants in this video all teamed up at one point for one purpose, it was to promote the latest Star Wars film at the time, which was the Phantom Menace. I checked out the ads myself and they're pretty darn cool.

[@louispark4098]

Your videos are very informative and interesting! As a business owner it's great to learn the successes and failures of major companies and learn from their experiences.

[@gzyly]

how it's going on with your business right now?

[@AidanRooney95_Life]

Love your channel :) Keep up the great work!

[@ultraboombean]

It is so hard to imagine a time when pizza was not a thing.

[@EugeneHennie]

This channel is awesome. Thanks for this

[@DavidRodriguez-uv8yx]

you forgot 2 more companies under the Yum brand. Ling John Silver and A&W Root Beer.

[@neildickson5394]

They sold those two chains, and they are now independent companies, but at one time there was 5 chains under the Yum Yum tree.

[@TheSuperMagicTaco]

Love these videos man!

[@mattm1982]

Your videos are great. I really like your voice and way of narrating :).

[@murodjonmamadjonov8466]

very clear and informative, Thank you

[@shasha8546]

After watching this I think I wanna start my own Yummy! brand food company. Going to sell frozen Fried Chicken, frozen Pizza and frozen Tacos.

[@daathisone5459]

let me be a investor 😍😍😍

[@nirvik5773]

Hey! are you still sticking with your plan😂

[@Zo-hc2fn]

I am thinking about a new type of restaurants: eating-spots in eating-spots, food keeps changing, chefs also rotate, this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are more powerful than restaurants, along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app

[@punxride024]

Another great vid, keep pumping that HQ content out brotha.

[@rayarroyo7]

the shade at the end of this video was perfect

[@MrAmran91]

Finally, a channel that i liked. Keep it up!!!!!

[@hermanhyde7000]

So glad to have discovered this channel... thank you for your knowledge! Outta curiosity: what do you do for a living?

[@Justin-Hill-1987]

Yum! Brands also owned A&W Restaurants and Long John Silver's for a short period of time before spinning them off.

[@bunnyman6321]

What does spin them off mean?

[@joserivers1306]

Just subscribed to your channel. We want more NOW!

[@dadjokes8802]

"Is there a queue in KFC?" --------------- "No, but there is a K, an F and a C..."

[@majestyexclusive2224]

good

[@gravijta936]

hhhhh-hhhh-hhhh-hhhh :F

[@richardk8838]

Dad Jokes KFC Kill F'en Countries Toxic factory farmed chicken shit

[@Zo-hc2fn]

I am thinking about a new type of restaurants: eating-spots in eating-spots, food keeps changing, chefs also rotate, this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are more powerful than restaurants, along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app

[@edwardgordillo4577]

i got really excited when you mentioned San Bernardino because i live nearby ! not in there because its crime ridden but it was cool! Good vid!

[@thefryinator7774]

I know about the yum brand company cuz they built their hq in Louisville KY in the last few years, but I loved Pizza hut so much as a kid, their dessert pizzas were everything 💗💗💗🍕🍕🍕🍕

[@bunnyman6321]

What type of food in your diet now?

[@pepijnish]

Great video again!

[@kadenvanciel9335]

You forgot to add in that TriCon ALSO became Yum! Brands when they purchased A&W and Long John Silver's before giving them to independent companies in 2011. Also, I think you forgot to bring up "co-branding", like a KFC-Taco Bell in San Francisco, or the existence of what people call "Kentacohut".

[@akashschweiger7907]

great videos !

[@aabhinnav]

Great video. You earned a new subscriber. 👍👌✌

[@wayvescape]

I GOT A FREAKING KFC AD BEFORE THE VIDEO!!!!!!!

[@timotej292]

I love your accent dude. It's just something special :D

[@jasonbourne15775]

Hi it would be great to see a video on VF corporation. Thank you for a great content. Keep up the good work👍🏼

[@michaelquerez8113]

i was employed lately as a crew in kfc here in the phils..we do yearly team building..some of our activities is to go back track the history f this fast food chain..actually i dont remember even the head whos orginizing the event to teach us or know more about this company ,how it begun an its history..im so happy ive subscribe this channel..so entairtaning and informative..i love watching allof your videos. i learn a lot from this big giants and how they supposed to rise again from fall ..everything in this channel is worth for watching..ide rather watch tham play some games.

[@bunnyman6321]

You still employed there?

[@aGr3atD4y]

Awesome video!

[@PRASANTHVP]

great vid

[@musondakabwe5482]

Great video! Please do one on starbucks

[@SpencerRoberg]

These are great.

[@akashpatel5288]

Hey great work! You said to leave a comment on what company to do next so I say Nintendo. The company I am recommending is Nintendo. Next video must be about Nintendo. Did I say Nintendo? Please Do Nintendo! NINTENDO!!! STAY SMART!!!

[@bobanjames4077]

Very nice videos and very educational . I would want next time to see a video on McLaren please

[@ImDan1sh]

I'm diggin the Seal Hunter background music 👍

[@KikiAelita]

Man, I'm in Japan for the next 10 months, and now I really want Taco Bell hardshell tacos. The KFC is different here too. It's battered instead of breaded - best batter I've ever had, but has nothing on American KFC breading! Pizza is fricken experience since here but amazing. but the fish here in sushi and in super markets is phenomenal

[@HUSTLER-AT-HEART]

Great video

[@mrath]

You didn't mention that the name change to Yum! was also when they acquired Long John Silvers and A&W (later they were spinned off or sold)

[@kiri2024]

This is an amazing video dude! I am also making these kind of channel and I know how many times it will take for gethering informations!

[@jobyjacob265]

Knowledge is power!

[@isdave5054]

When your channel rises and gains 1+ mil subs remember me please

[@Preppypinkpearl]

Very nice video 👍👍👍👍👍

[@DryLog420]

In Eastern Canada, KFC, PH and TB are owned by FMI, Franchise Management Inc. Also more recent, a spin off of FMI is BKMI, which is now in charge of several Burger Kings. Nice video tho!

[@thecarlstervlogs6933]

Awwsome vid

[@hpanandikar]

Please do Standard Oil

[@123456tw]

yum brand we love you!

[@rzpogi]

Pizza Hut and KFC entered the Philippines before the Yum spinoff so they have different local owners. KFC is owned by the Ramcar group. Pizza Hut is owned the Araneta group. Sometime after, the Araneta group brought Taco Bell here.

[@DoReMi123acb]

GOD! I love these vids. So well researched, well presented and informative. Are you German btw? just curious.

[@livehostglobal6772]

Amazing

[@EclipseGP1233]

Google Ads are on point KFC ad before video

[@CallmeDaBreeze1971]

Yum! Also owns Long John Silvers, and A&W and is headquartered in Louisville Kentucky.

[@aprameyarao]

Hey can you make a video on the emergence of organised retailing?

[@spydersoup8447]

So, I guess this fast food song I was taught about kinda makes sense here, I'd replace McDonalds with Taco Bell in the lyrics to make complete sense though, but still.

[@ghostkipper]

Yum Brands also used to own A&W and Long John Silver's.

[@BusinessCasual]

They did, but only briefly, from 2002 - 2011. The reason they sold them was because A&W and Long John Silver's weren't really popular outside the US, so they didn't fit Yum's global focus.

[@havek23]

My family has nicknames for the combination restaurants that have a Taco Bell + KFC or a Pizza Hut + Taco Bell + KFC.... "Taco" "Bucket" "Hut" or a Taco Hut or a Bucket Hut or a Taco Bucket

[@matteo.bassini5819]

I like how you say dollars. Dowwers :P

[@worldhello1234]

@7:01 Yeah, but it is almost double the amount if you take bonuses etc. into account. Is it creating a subsidiary or a seperate company?

[@Lvlaple4Ever]

Those 3 companies shouldn't have sold out, little did they know how much they would make today...

[@Alex632]

lvlaple4Ever actually they wouldn't make what you think. $1.5-2 billion max. they are just a name and a meat disruption.

[@Exachad]

They couldn't have! They wouldn't have enough funding to go global and have as many restaurants as they do today! The reason they were successful was because there were so many restaurants!

[@Zo-hc2fn]

I am thinking about a new type of restaurants: eating-spots in eating-spots, food keeps changing, chefs also rotate this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are more powerful than restaurants along with that, there is an app, people vote for the food that will be cooked in the next days menu is influenced by the live input of the people via an app

[@saxo689]

My uncle used to work for Yum Foods

[@jasminefernandes2798]

Should do videos on Disney (Marvel, Pixar, LucasFilm) & Coca-Cola.

[@vibhatsuyadav904]

Please make a video on Naspers, Soft bank

[@jupiternetwork]

Coke should one day aquire McDonalds, Dominos and Arby's and create their own version of Yum to compete with them

[@georgigeorgiev1009]

Яко видео! (Cool video!)

[@GD15555]

0:26 I want my business in the center of this 9 that are in the middle

[@englishcoach7772]

The cheaper brands getting into the market are not mentioned. And they do matter. But this content is nice.

[@samuelmount4006]

This just made me hungry...

[@SamMaghsoodloo]

Ok, so I'm a little confused on the meaning of "spinning off a business". How do you spin off a part of your business, and keep making money from it? Do they sell the company off to the newly made company itself? Like one big lump sum? Or do they just hand over control and not ownership/profits?

[@bunnyman6321]

You figure it out yet?

[@chrislemaster2695]

They also own Long John Silvers & A&W All American Food as well.

[@parallaxggyt]

Nestle owns a pizza brand. The more you know.

[@AlexanderTalavari]

1st very nice and informative video? Question but spinning off part of the company into a subsidiary isn't a good thing? You may lose in capital but you protect the brand name and also in case one part of the company fails it doesn't reflect poorly on the rest of the company because most consumers don't know that Pepsico is behind Yum ie. Also for that reason didn't Google create Alphabet?

[@BusinessCasual]

I'm sorry, I should have made that clearer in the video: the spinning off I'm talking about is into a wholly separate public company. When Pepsi spinned off their restaurant businesses, they completely cut ties with them, making them a fully separate entity. Spinning off into a subsidiary is a process with very different implications, like Google's restructuring into Alphabet.

[@AlexanderTalavari]

Still it's not like the gave away the company or sold those parts. PepsiCo owns a % of that company and probably there is a reasoning to make it a Public company rather than subsidiary.

[@BusinessCasual]

Of course, PepsiCo shareholders received 1 share of Tricon for every 10 PepsiCo shares they owned when the company was spun off in 1997. However, Tricon made a payment of $4.5 billion as well, which is essentially buying out $4.5 billion worth of equity off of PepsiCo, thus relieving PepsiCo of a large chunk of ownership of the new company. Were PepsiCo still invested in the new company? Absolutely. But they still owned a much smaller percentage of it than if they would have retained the business as a subsidiary. The reason they made it public was because they felt it was too risky. In the mid 1990s, their restaurant franchises had stagnated and weren't growing as fast as shareholders were expecting. In their eyes, holding the restaurants was a gamble, since they are a very capital-intensive investment that may or may not profit in the future. As we know, the restaurants did indeed succeed afterwards, but by that point PepsiCo had already divested their stake.

[@AlexanderTalavari]

But their investors made more money. Btw i want to thank you for putting this thoughtful reply.

[@BusinessCasual]

I'm glad to discuss these topics, they are very interesting to me! I agree that their investors made money: after all, they did hold shares in Yum! Brands after the spin off. The question is, would they have made more money if the restaurants had remained a part of PepsiCo (be it directly within the company, or through a subsidiary spin off)? That is, did the restaurants become successful because they were spun off, or due to another factor (macroeconomic effects, food trends, etc). We can't really know for sure, since maybe if the company had remained part of PepsiCo, the managers still would have done improvements for the franchises, but at this point it is just speculation. The answer to that question is really beyond my level of knowledge on the subject, but it is an interesting thing to think about.

[@neildickson5394]

Huge company headquartered in Louisville, KY.

[@JoshRalla]

Dining Terrace in Richmond, BC at 0:30?

[@todortodorov7812]

Yummy :D Now I am hungry as f :c As usual great video , very informative, poor dude selling kfc for 2 mil and few years later its worth 850 mil :D

[@samikshasinha7821]

Can anyone please explain me that after the spin off does the brand's become an independent entity or it still is a part of the company which brought it. So in this case is Yum brands a separate entity (Means an individual company) or is it still owned by Pepsi ?

[@nickcameron4107]

so no mention of Long John Silver's or A&W?

[@shanmtek12000]

How has it taken the KZbin algorithm over a year to send you my way!!

[@JoeyWilsonabc123]

Can you do a video on Volkswagen?

[@photobyDavidS]

What's wrong with spinning out a part of your company as a new one? You still own a part of it, and if it makes profit, so do you, but saves your core business from failing in case the second one does bad.

[@BusinessCasual]

There's nothing inherently wrong with it, if done right. The thing with spin-offs is that they become massively complicated at that scale. You never know if you're severing ties that we're vital for the subsidiary's success until after the fact, at which point it's usually too late.

[@worldhello1234]

That's why it is not a subsidiary. On the other hand, selling pop is distinctively different from selling fastfood to be a seperate entity.

[@windsonma8209]

1= A&W Fast Food Residents 2= Co-Op Supermarkets 3= Toys R Us Toy Stores 4= asus computers

[@detailsmove]

Yum

[@joecaner]

There are real choices to be had at the supermarket, but you'll need to make your way to the produce section.

[@orangecobra7522]

They also used to own a and w and long John silvers 🤔

[@euphade]

I was wondering why the drop off of sales in the 2013s lol.

[@absolutezero55]

You should do a video on Walmart

[@DucaRazvanT]

A video for Adidas, Nike, Rebook would be nice :-)

[@BloodRider1914]

I used to live in Topeka

[@hongrand]

Please do Airbus!

[@arafatkazi9811]

Please, make a video on Amazon and Standard oil.

[@PhilWorley]

You left out Long John Silvers & A&W Root Beer Stand.

[@BionicBinary]

I've seen the horrors of WWII too, in the aftermath of eating Taco Bell....

[@dianeyang3491]

In China, YUM! has "Little Sheep"(hot pot) and East Dawning (chinese fast food)

[@markpettigrew542]

I think it follows that criticism of any of these restaurants should be directed to Yum Brands itself!

[@Kelsdoggy]

Great video. $1.1million salary is nothing for such a huge company. Must have tens of millions per year in shares and bonuses as well.

[@Uday777]

can U make a video on Casio....