Z Zegna Spring Summer 2016 advertising campaign

“Be Your Own Style 24:7”
Z ZEGNA’s new multimedia SS16 advertising campaign portrays an inspired breeze of freedom that stems from the tendency to break the rules.
The campaign, inspired by the cosmopolitan atmosphere of Barcelona, leverages playful visuals to highlight the lightness and versatility that are pillars of the entire collection. A sensation of weightless freedom is epitomized by the contemporary aesthetic of the Z ZEGNA man as he takes in the vitality of the city, while distinguishing himself from the masses with a sense of moving curiosity.
In the SS16 campaign, as in the collection itself, the metaphorical combination of wind, water and waves harmoniously collide with the “Wall Street” attitude to form a perfect conduit for the brand’s City-to-Surf state of mind, once again bridging the gap between work and leisure.

[@sirichaithongyim7944]

Wow​ amazing.

[@MeheerCommuri]

Anyone know the song?

[@jaksonjack251]

Looks like tenet

[@lluisgandiadiaz3014]

BARCELONA...

[@PHlophe]

Luis, ca see trouve ou exactement ?

[@lluisgandiadiaz3014]

Plage de la Barceloneta,pres de ville olympique

[@PHlophe]

lluis gandia diaz c'est super beau. J'ai envie d'y aller. Mais comment est ce que je n'ai jamais entendu parler de cet endroit.

[@lluisgandiadiaz3014]

c,est bien connu ici