中國「肯德基盲盒之亂」！花上萬人民幣點餐不吃完 只為集好集滿限量公仔？【TODAY 看世界】

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The World TODAY

The World TODAY

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#肯德基 今年年初歡慶在中國設店35週年，跟 #盲盒 玩具龍頭「#泡泡瑪特」聯手推出「買指定套餐，隨機贈送公仔」的活動，引發搶購潮。網路上出現「#代購代吃」服務，還有人一口氣點了106份套餐，只為了集滿所有款式。引發中國官媒批評，上海官方更出手 #管制盲盒。肯德基的行銷活動，是踩到哪條政府紅線呢？
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