Get More Business with Searcher Intent - Quality Leads Not Quantity Traffic

Get More Business with Searcher Intent. This means understanding how to get Quality leads or customers searching with the intent to buy your product.
Far too often business owners are focusing only on the quantity of traffic.
My video relates a true life experience and the 3 lessons I learnt back in 2006.
Every business owner wants to get more traffic to there website. Over many months now we have concentrated on how to get found in Google. Particularly using Google My Business to get found locally. This for many businesses has seen an increase in traffic.
But I also mention the need to think in terms of your customers. In many of my tutorials, I mention the searcher intent. Or make it easy for the customer to purchase.
This video today will answer...
• What is searchers intent and why important for your business
• How Knowing the searchers intent is very important for success.
• Visitor 12 searches prior to engagement
• How your website can empower your GMB with intent and branding keywords - how to add these keywords in GMB
• A tool where - cost per click helps you for free
What is Searchers intent?
In 2023 you will see its more important than ever.
Lets explain the dilemma - with the search term "orange". Well at this point
Google isn’t sure what your intent is, or how it relates to your query yet alone your business
MY EXAMPLE
Google gets it - look at these difference in results
43 inch tv
Philips 43PUS7505
Philips 43PUS7505 43" TV best price
I often talk about getting in the mind of your customers. But it's worth noting customers vary in intent.
You could have 2 businesses one with 100 customers a month and one with a thousand, but if the business with the 100 gets 10 good sales and the business with 1000 customers don’t get any sales which business makes sense. One isn’t actually a business any longer.
So the focus isn’t always about being number 1 or traffic. Google knows this. It has to be about the quality of the traffic and the buying intent.
I once had an online phone shop and for every phone sold I made around £15 commission
You can imagine this was back in the early 2000s when mobile phones were picking up huge momentum and complete smartphone ownership were just around the corner
But how could I get traffic to my site?
Advertise...and in those days you could use brand names in Google ads!
So simple maths. I could advertise specific Nokia, Sony or Blackberry phones for around £1 per click. Though you need to take into account not everyone was purchasing
So as long as at least 1 in 15 customers purchased I was in profit
The customer intent was very high around 1 in 5 purchased so it was a profitable setup. But it could of been far more efficient and this is the main point....
Many of my visiters were not clicking to but, their intent was elsewhere.
Lesson 1. Customer intent was found by looking at my analytics and looking at my keywords and understanding where they went and where they looked. I even ran crazy egg on the site to understand where they looked ( from Neil Patel) a heat map of where the customer looked and clicked etc
Lesson 2 the keywords revealed most of my customers by had no intention of buying. They had only been looking together information, so I was paying a pound to give them a description of the phone model. This taught me that not all traffic is potential customers and a need to adjust my process
see Think with Google
On average, B2B influencers do 12 searches prior to visiting a specific brand's site
Lesson 3: so what could be done to adjust and react into the facts and not what I wanted to believe. In this case the use of negative keywords. I used words like reviews, spec, and specifications size. If these were involved in the search term my advert didn't show. Suddenly this tripled my quality of traffic. The search intent was now of high quality. The clicks were now customers wanting to buy. Their search showed a buying intent. Sadly a few months later Google barred the use of branded phones and models in their adverts. It's a true lesson of adjusting and aiming for a customer with buying intent
Knowing the search intent is very important for success.
Where do I put keywords into Google My Business?
VIDEO 1 Keywords into GMB • My KEYWORDS Guide To G...
VIDEO 2 13 Google My Business Optimization Tips to Rank Higher in 2023
• 13 Google My Business ...
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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
• Get More Business with...
#googlemybusiness #zanet #zanetdesign

[@ZanetDesign]

If you want to know how to add Keywords into GMB then you need this video kzbin.info/www/bejne/qXmakJWCbaeqfbs if you have seen that, then meet me on kzbin.info/www/bejne/d4i1qXV6lpmdecU for 13 Google My Business Optimization Tips to Rank Higher in 2021

[@SahirYasin]

❤️ Woww Very Informative

[@ZanetDesign]

Thank you Sahir! I hope your GMB is growing well. What type of business are you optimising for? My common advice on all my videos is always keep it real and accurate and you will start seeing the investment pay off. Thanks for watching and feel free to ask if you need any other help on Google My Business

[@HelgeFetz]

Thank You - Great Research And Video!

[@ZanetDesign]

So pleased you like it. I have a complete guide for beginners on my KZbin channel, have you seen that?

[@hhscaffoldingservicesltd7615]

Great video thank you, I will implement this.

[@ZanetDesign]

Thanks Nicky...Glad it was helpful!...ive many more like this video. Have you seen * kzbin.info/www/bejne/d4i1qXV6lpmdecU*

[@hhscaffoldingservicesltd7615]

@@ZanetDesign I have also very helpful 👍

[@pinpointlocal4032]

Thanks for this video - so the big question - what to do if another business is paying for Ads to hijack your brand name ....

[@ZanetDesign]

That is a big question I agree. I suppose you havefavfew options. despite what might be your initial reaction, you can’t complain to Google that your competitor has violated a PPC rule because that rule no longer exists which is annoying. You could try and outbid them, or contact them or bid on there brand. Unfortunately it's not in Google's interest to help you out. So there isn't much you can do o from my understanding

[@steveportillo1717]

Man loving your content! Which part of the world are you located?

[@ZanetDesign]

I'm based in the UK Glad your enjoying the value of my videos. Where are you based and what business do you manage?

[@steveportillo1717]

@@ZanetDesign I'm based in the USA, Kentucky. I run a tree removal/trimming business. My team of experts and I help clients prevent future damages by specializing in large difficult take down removals.

[@ZanetDesign]

@@steveportillo1717 Sounds like a great business. I hope the videos will continue to prove useful - make sure you subscribe if you haven't done so already. I I was in that business then the booking button with the app and a full list of services/products would be my way of standing out from the rest. you may of done these things but I had a quick look and may haven't in the tree surgery/removal area

[@steveportillo1717]

@@ZanetDesign I would love to book a zoom call with you so that you can elaborate a bit more. How can we set up a call meeting?

[@ZanetDesign]

@@steveportillo1717 Hi steve - feel free to contact me via my website on zanet.co.uk

[@dr.uttamnarayan1592]

Sir, why GMB is now displaying my phone number? It is showing under review since 3-4 months. It is affecting my business! How to fix it! I have reported GMB several times but no improvement. Please help! Thank you! Love from India! P.S. - Sir, can you please provide me your e-mail id, I want to contact you directly! Thank you

[@ZanetDesign]

Hi, Are you wanting it to show? Normally Google will display it, but they may want to call it to confirm it relates to your business. Contacting Google can be tricky but there are several ways to do so - you may find this kzbin.info/www/bejne/lZqoiWSOgbNnra8 video helpful