He is one of the world's greatest ever geniuses. Much more interesting than Einstein.

What's particular about Sutherland is how he reads and analyses his own behavioural responses to every transaction he encounters in day to day life. Constant critical analysis of his own behaviour, understanding that as a consumer, he's a good test case for every single interaction with the marketing message that's attached to every product on the planet... And that products include politics and news

He's....the Christopher Hitchens of marketing.

Do u reckon he pronounces Michelin like that when he’s asking for tyres?

There's 'a type' who have to have apple stuff. They usually wear brand clothing too.

You wasted one and a half minute of my life because I thought I was watching the content and instead I was watching your stupid "bating" introduction. Zero respect.

They’re probably more annoyed if they’re seated next to you in economy

some supermarket food now is really nice, i remember in the 80s when i was young nothing readymade that wasnt sweet was nice it was awful ! its moved a long way since then !

You don’t see as many for sale signs in London anymore because most of the Central London councils have board bans. Any area that allows it, agents most certainly still use boards. Boards aren’t an advertisement for the house, they’re brand awareness for the agent. The more boards an agency has in an area the higher the perception that they are the go to agent for the next guy who wants to sell his house.

Great content, but the camera angles make me feel ill.

He's a good chap Rory. He's dead right that quite often a consumer doesn't know what he wants, or doesn't know what he needs, until he sees something. Customer service used to understand that, but not anymore. So I will definitely use a "For Sale" board when I sell my house.

Bean counters LOVE technology because technology promises that the company can save money. But bean counters don't understand people. And technology almost never lives up to its cost-cutting promise. For instance, I worked for a company that was going to go "paperless." This would allow the company to save on paper, on filing clerks, and on space. Paper use went through the roof because the people who actually did the work printed out the papers they needed. And while they saved money by firing a few clerks, productivity went down because the people who did the work were creating printed copies of things that used to be in the files -- thus costing the company more money than it saved. And the space savings were nonexistent because the boxes of printer paper had to go somewhere.

Does anywhere ever accept American express? The least accepted credit card ever in my experience

Android is much much bigger outside the US surely? Everyone has an android. Iphones and Macs are much rarer .

It kinda depends how it is thought through. In my country, two chains of supermarkets had introduced these self checkout registers. One is a pain in the neck and almost nobody goes there, while in other, the queue for self checkout is often longer than for the regular registers. What they've done was to replace two regular registers with a set of several self-checkout ones. There is always one shop employee to help out people, and the registers are super easy to use. Although people that are doing large shopping, with carts, tend to go to the classical registers, I've seen people with carts doing the self-checkout as well. Those that go to the manned registers usually do that because they are paying with checks rather than with cards, as the chain offers a grace period and option to pick the date of checks being cashed at the bank.

I have an iPhone and a Samsung. I find the android phone more user-friendly. They are both amazing.

I worked out years ago that I could buy a £1,500 bike, cycle into work 60% of the time and within the space of a year the bike pays for itself. Over the course of 4 years, I now cycle into work every day, I've lost 20kg, brought myself a really nice £3k bike and still saved thousands and thousands of pounds. Plus I feel so much better and clear headed when I get to work - when I occasionally have to get the train into work and have to stand on a crowded platform, stand on a train with 6 different people's faces, arses and armpits rubbing up against me for the duration I feel exhausted by the time I get to work, it's a horrible way to start the day!

*This man talks absolute nonsense! He fools people with his posh accent and confidence*

Yotel is similar, been to a few of their locations.

WiFi repeaters old man.

Yeah, he's right.

That’s not his voice

Whats the person's name he talks about for Offer Reframing. Subtitles say "Alex Hosi" but cant find him on Google.

Somebody tell Jaguar

Those old British Rail adverts done by Jimmy Saville must rank somewhere why people didn't use the train!

hi im from north north wales

Years I drove past the Moxy at Edinburgh Airport, and I always thought it was a Love Hotel

Ali Reda is the number one car salesman in the USA. Beat Joe Girard some years ago. This is definitely not his strategy. Maybe joes

Great analysis, thank you! A bit off-topic, but I wanted to ask: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?

Andy Serkis rises above his former role...

Always love a Rory Sutherland 'interview' (we must use the term loosely). This is a particular gem - if for no other reason than the description of nicking 75p worth of carrots as a heist! 😂

It’s a really powerful thing that. I used to work for a budget hotel. One day it was raining and I could see a family getting all their bags out of the car, so I said to my colleague, “should we go out with some umbrellas and give them a hand?” Well you should have seen these people gush over how amazing the customer service was in the hotel!

Why the stupid music?

Profiting from someone elses misery is an A hole thing to do. Well the government taxing the family property of dead people is the ultimate A holery. That's why UK Labor has just signed it's loss warrant for the next election, because they keep making the same mistakes.

Why the clickbait though?

I'm pretty sure Rory knows a lot about paninis.

The reason they advertise in the stations and on the trains is because it's cheaper, meanwhile the beancounters can legitimately say "Yeah, we're advertising"

They should have a guard who checks receipts as people leave the shop. Costco style

It be all online and click and collect layer

Putting ads for trains in a train station reeks of some government committee trying to reach targets with zero goal motivation, only minimal effort. The easiest place to advertise is in their own facilities which is precisely the place where it's most useless.

I do that at work; I have awesome people skills, people trust me, come to me for advice etc.. but I suck at most processes.. people still love to work with me. I'm a Moxy

We should organise a day where we start scanning then just walk out

Shame it's full of Welsh people 😂

Andy Serkis has let himself go.

Does anyone know what software was used to edit in all the animations of this video? Thank you in advance!

I've lived in every town and village down the eastern valley from Blaenau on to Cardiff and Cwmbran is the fulcrum - go to Newport and it's a concrete jungle that isn't what it used to be,or go north to Pontypool and you're out in the sticks. Cwmbran is far from perfect, but you have the best of both worlds. And you don't have to pay to park your car 😂🏴󠁧󠁢󠁷󠁬󠁳󠁿

'All new data emerges first in anecdotal form'.

The Host asked one question and Rory talked none stop! Beautiful 😅

I live in cwmbran an boss man does indeed make a banging pininie

Sort-of similar example: They used to have a standard parking ticket system at our train station. You drive in, push a button, get a ticket. Later, you insert the ticket into a machine. Under the free parking time? Ticket comes out again, display sais "no payment needed". Over the free parking time? You're asked to pay. Most people only went in for minutes, to pick someone up, or drop someone off. So, inserting that ticket was easy and fast. Now they upgraded to a system that reads your number plate. Great, you save the push of a button but have to wait anyway for your plate to be read and the barrier to rise. You save....2 seconds? But now, to exit, you have to queue at a machine to enter your number plate on the most error-prone touchpad imaginable (feels like straight from the early 2000s), so on average you have to spend a minute with the damn thing - what used to be 5 seconds if you don't need to pay. And it went from no queues to long queues, because anyone over 30 needs 10 tries to get it right. Honestly, it's infuriating how no-one used common sense here, let alone tried the system beforehand.