RORY SUTHERLAND: His BEST interview EVER - | Ep 127

[@BigDuttyDeezeHD]

I’m a simple man, I see Rory Sutherland I click I watch.

[@aditya3david]

Same, he's amazing

[@nickroberts990]

Same here. Never known anyone make the interviewer so redundant in a good way.

[@TheDMGinfo]

It's that value creation :)

[@MrWasphantom97]

The man is simply brilliant

[@omnicleanireland8221]

I had to put my glasses on to realize you had written "click" 😊

[@robodinosaurs]

I am fully on a Rory Sutherland binge.

[@danhawman7413]

get his audiobook Alchemy

[@Fox-in-sox]

Annecodtaly speaking, I had to listen to an hour and a half of shit just to get one gold nugget.

[@johnathankain8033]

The title isn't click bait. This is one of the interviews with the most original anecdotes out of Rory.

[@phill6859]

Cutting him off mid sentence is supposed to create a curiosity gap. It just lost a view from me. I walk away from curiosity gap

[@simonjgriffithshr]

Always love a Rory Sutherland 'interview' (we must use the term loosely). This is a particular gem - if for no other reason than the description of nicking 75p worth of carrots as a heist! 😂

[@JobReadyEnglish]

Wow. Thank you for just letting him talk.

[@leimaniax]

Haha, with Rory, it’s not like anyone really has another option 🤣🤦🏼‍♂️ (Kidding. I agree with you totally…. 🏆 these guys were great to let him chat. Drives me nuts when interviewers undermine valuable answers with the next question! )

[@harryhindsight9845]

easy listening. 23 minutes in and im not sure ive heard either host say a word yet. classic Rory

[@shadowofmyfutureself]

What's particular about Sutherland is how he reads and analyses his own behavioural responses to every transaction he encounters in day to day life. Constant critical analysis of his own behaviour, understanding that as a consumer, he's a good test case for every single interaction with the marketing message that's attached to every product on the planet... And that products include politics and news

[@boldstreetlad]

Rory hits the nail on the head about the wealthy owning a car because of status but it's about oneself, not impressing others. Nietzsche said the irony of vanity is that self-absorption means no one is even paying any attention to you or fancy sports car or other high status items. Rory is the best

[@JamesMcManusMrJamesMcManus]

Can't not click a Rory Sutherland video. Great interview and podcast. Always an insightful listen

[@HY-up6ei]

Rori is brilliant! I can listen to him all day. I always hated marketing but he makes it so interesting! His tips have been helping me loads with my business 🧡

[@JupiterThunder]

He's a good chap Rory. He's dead right that quite often a consumer doesn't know what he wants, or doesn't know what he needs, until he sees something. Customer service used to understand that, but not anymore. So I will definitely use a "For Sale" board when I sell my house.

[@oxsevenrecruitment]

Genuinely the best podcast I’ve listened to in a long, long time. Well done lads 👏🏻

[@arshlatif8243]

This interview is seriously underrated. Rory is on an amazing run. Didn’t hear from Jack till mid-way though. That was a slight bummer.

[@shnedergaard]

The Host asked one question and Rory talked none stop! Beautiful 😅

[@Hut-181]

Absolutely love this, but I don't think it technically meets the definition of an interview 😄😇

[@TheRideout123]

Incredible guy, thoroughly enioyed this one gents!

[@FounderswithNick]

Utter legend, really insightful.

[@JohnFromAccounting]

The London Tube map, originally by Harry Beck, is one of the greatest pieces of marketing. When you create a map of the transit network, which would ordinarily be nerdy and uninteresting, so good that people put it on their wall at home, you reach people that otherwise might not consider taking the train.

[@Arrowboy29]

So much insight and food for thought

[@dannyturano]

So many little gems in there. It was a stroke of genius to simply let him riff. 🎉

[@allenmontrasio8962]

I don't even think they had a chance *not* to. 😀

[@cmw3737]

The polarising products reminds me of the market research article I once read that answered my question of why every time I find a new food item, that I go out of my way for to a particular supermarket, they discontinue it shortly after. Apparently I'm in the small percentage of the population that likes novelty food and the research found that if my cohort liked a product then the majority would reject it as a fad. There's over a dozen products that I've had to grieve their disappearance.

[@ArshOmar-j2j]

Can't miss this!

[@Fatiha-pi8ce]

This is gold, the end.

[@pixie3458]

9:15 absolutely spot on! Digital departments are top of the pile in organisations. Business cases rely on driving down 'cost to serve'

[@troj108]

You don’t see as many for sale signs in London anymore because most of the Central London councils have board bans. Any area that allows it, agents most certainly still use boards. Boards aren’t an advertisement for the house, they’re brand awareness for the agent. The more boards an agency has in an area the higher the perception that they are the go to agent for the next guy who wants to sell his house.

[@telebiopic]

Sales and Service is 50% personality driven. Not everything can be taught and procedurized. Another great listen from Rory, though some of the examples on loyalty (BA/Amazon) are more like putting meaning into seemingly anecdotal occurrences. Most business gestures don’t always have deep psychology but humans love pattern recognition & connecting the dots.

[@pitan9445]

Rory Sutherland was great, good to hear the stories in one place. Question, why are your cameras focused on the walls and not the people?

[@shaunslator1205]

The 'For Sale' signs aren't for buyers, they are for those considering selling

[@lessonsfromthelivingroom]

Hmm. It has that benefit. Additionally I've sold loads of houses to people who were not in the market then saw the board and bought the house. Including a next door neighbour who wasn't even thinking about buying.

[@colinmaynard2879]

I think both is true…it’s the non removal after the sale that the agents advertising.

[@sophiesdad1200]

My British friend introduced me to marmite. I love it.

[@tomjudt]

Love the podcast. I am, however, distracted by the seam in the blue flat behind Rory.

[@TheSparambath]

My OCD did the same.

[@pixie3458]

44:16 I was taught this early in my career... Admit to small weaknesses!

[@sidneyrago]

i been in moxy in switzerland, loved the bar

[@jimbo4375]

Went to one in Chester for a few when I wasn't a guest unlike an Ibis I went in who were weirdly arsey about it...

[@AlanBourdillionTrehearne]

The Goat

[@SimoVirtanenStonehands]

Rory gives marketing a name

[@allenmontrasio8962]

The reason why so many corporations go for transactional, zero-sum models is that their main stakeholder is not the customer.

[@GodsOwnPrototype]

'All new data emerges first in anecdotal form'.

[@srishtidugar9331]

Can we get the list of books he stated in his interview?

[@jackofsuit]

Great content, but the camera angles make me feel ill.

[@Shocker99]

Nice podcast. It'll be interesting when you increase the production value. The constant buzz of the microphones was a little annoying.

[@snorider686]

Does anyone know what software was used to edit in all the animations of this video? Thank you in advance!

[@GeorgeMonsour]

The segment on ordering chicken at Nando's confirms the Zombie nature of this unconscious civilization.

[@guylaineregimbald2914]

The economics are people, so when they buy can they decipher the trust, value when purchasing?

[@tomhavenith2330]

7.22 Shopping list guy here... one that makes his list in function of the most economic way in that shop to all those who are meandering around like tourists... not looking out and getting in the way sometimes I hate you so much... ; o )

[@iamjustaguy9777]

That hook

[@VoteLaborOut]

Legend

[@davidcochran848]

At one point an ex marketing executive of BUPA moved to the FSA and it seemed to become even less helpful to those trying to claim against BUPA for acting exactly like a dodgy insurance company rather than the health care provider they marked themselves as.

[@Coffeeblack2sugars]

Fascinating to think that capitalism might actually not be as terrible if it wasn’t for the stock market

[@darthvader56]

Nice

[@fklwiseman]

How long do you think he could go from a single question? 😂❤

[@zeitakulobusta]

He's....the Christopher Hitchens of marketing.

[@jhoneyb]

Interviewers said nothing after the introduction because he talked non-stop. 😂 Only drew breath after 38 minutes.

[@thepictureofdorianyates4840]

Cut everything before 2:18. There's a reason joe rogan just starts and he's the biggest pod in the world. Everything that isn't podcast is time wasting.

[@Shocker99]

The robot man, Lex, does a similar thing to these chaps. Lex gets the same number of views on his podcasts as JR.

[@thepictureofdorianyates4840]

​@@Shocker99does he do that highlight reel thing too? Or just an intro. I'd be okay with cutting everything before 1:37 instead. But at least that much needs to be gone for sure. I can live with an intro though

[@davidcochran848]

The only reason they will stop "creeping" subscriptions is because the public are no longer taking 'gree" trials it is nothing to do with the morality of the marketing men. It was undoubtedly a marketing man that created the problem.

[@scoonboon]

Boy was Bill Hicks right about marketing.. and Jay Leno funnily enough.

[@JetskiDex]

London Trains have horrible marketing.

[@G3Kris]

I’m 30min in and the hosts got one question in right at the start. The rest is all Rory going on and on - all great stuff but it is a monologue.

[@chenlim2165]

LOL, all of Rory's interviews are like that. All solid gold though.

[@nudisco300]

We're here to listen to Rory as he has the knowledge. We're not here to listen to the presenters.

[@hacgarimman9660]

Why don’t I use public transport. I smoke.

[@kevinchallinor9116]

It's all common sense really. I've always tended to think in these non linear ways

[@davidcochran848]

Good luck waiting on government solving the self evident problems that consumers have. We have been getting ripped off by most car hire companies for ever, just look at complaints on the net. Also phone scammers/sales should be easy to stop but it is almost at the point where people are afraid to answer unknown numbers even though it could be something important. Our phones are being used against us and it should be easy to stop it.

[@CCP_Operative]

Private Conment 25:40

[@macdragon76]

What is with the Woman Hair, are you auditioning for Hairspray the Musical?!!

[@tylerlately]

54:10 1:13:56

[@phill6859]

I akways ask for chopsticks

[@desmondhughes9143]

57:00

[@desmondhughes9143]

1:32:00

[@gregorstrohman3619]

This sutherland bloke is entertaining, sure, but I have not seen an interview of him that is not the same TED talk he always gives, or that has any back and forth with the interviewer. In some of these you can see a certain momentary blandness on the face of the interviewer who is not used to be a listener on his own podcast

[@nudisco300]

Some of us are here to learn from an expert. I'm not understanding why you think the presenters should be talking more ?

[@WILLYNOTWALLY]

is that a donkey carrot in your pocket Rory......

[@nonefvnfvnjnjnjevjenjvonej3384]

gosh can you just start the podcast... so irritating when it doesnt start

[@AT-sd2gh]

I like Rory Sutherland. However, he should stop citing Dan Ariely and relying on his work. There's some strong evidence that Dan faked the data for a lot of his most impactful studies.

[@FLYNN..]

that type of intro is so annoying, im out lol

[@kanu88kanu88kanu88]

Bad guest , zero insights , anyone who has studied marketing knows more than this guy . , I need to make more comments like this to get your attention and sell stuff thanks Rory

[@eduardoPicazzo]

wait. tell us what you know.

[@robroy289]

I've tried to watch this guy a number of times. He's a genius of marketing pontificational generalizations. 😴😴😴

[@SmileZephyr]

Are you saying Rory is a bad guest?

[@kanu88kanu88kanu88]

@@SmileZephyr , he made a joke in the video , about this tactic. of marketing through negative comments to sell more .

[@girishsalunkhe857]

AHH i SEE what you did here🤣🤣 Controversy to get attention ahh

[@amberdee38828]

God what a load of marketing crap - Rory is super amusing when giving a speech and great fun to listen to, but actually says exactly nothing and completely loses the plot like every time - unless it's a prepared joke in a lecture. If you listen to this guy as a template for anything you do in your business, you've lost already

[@nudisco300]

What do you do for a living ?

[@bazoodada]

His just rambling crap , beating round the bush

[@balkrishnaagarwal3581]

Whats the person's name he talks about for Offer Reframing. Subtitles say "Alex Hosi" but cant find him on Google.

[@sleepsurgeon9122]

Alex Hormozi

[@Fox-in-sox]

I think he's a thousand miles wide and a quarter of an inch deep.

[@desmondhughes9143]

57:00

[@desmondhughes9143]

58:00