I’m not Arab, but as a muslimah I always knew what awra refers to in the Islamic sense BUT when I originally saw that name I assumed it was because the hijabs cover us and I thought it was a beautiful and clever name. The new name is also beautiful. I’m so sorry you faced difficulties with all of this and you will have a forever customer from me. InshaAllah your grandparents are granted the highest levels of Jannah sister ❤ wishing you well in your personal life AND career

Can you do a tutorial on how to style the hijabs for us short 5ft2 gyally please?❤ with no pins!

❤🎉🎉MashaAllah so beautiful 😍

So beautiful 😂😂😂 I am with you Nurjan ❤ ♥ ordered some last night 🌙 🎉

😂😂😂 loved this!

Please include navy in ur hijab collection

Masha Allâh it is so important May Allâh rewards you ...

BarakAllahoufikoum for all your Beautiful work dear sister ❤ it reflects so much the importance of Beauty and Purity in Islam ... i have some sisters who love your hijab on me and want to wear the hijab thanks to you ! ❤ I was wondering if you could craft a full underscarf but very light for hot weather... because some sisters like like me are very very sensitiv to heat (i am disabled). What about modal or viscose or maybe silk ?!! It would be fantastic and so helpful ... Plus, would it be possible to offer shorter hijabs for hot weather? Because the length adds warmth. I really pray that Allâh facilitate you and inspire you dear sister 🥰

It's really sad that people can be soo mean U products are amazing

It's beautiful 😍 I can't wait I love fine model I have black one I love to have defarent colors this hijab looks beautiful on you sister 😍 ❤ MashaAllah.

I can’t wait for the launch 🎉🎉🎉

😍😍

❤❤so beautiful MashaAllah

Mashallah ur so good . Stay blessed always and thankyou for sharing 🙏🏼 ❤

I have been getting your promotion emails for years and loved Awra, shame some people felt offended by a 4 letter word how silly. I was looking for a hijab to take on my summer holiday and was like what happened to awra?why am I seeing hanm? Any adult would've connected awra and the maxi hijabs and carry on with life. Anyway, goodluck with hanm and don't allow negative individuals affect you this way ❤

I would love a tutorial how to style the hijabs like they are shown in the photos on the website, where it is draped over the models’ entire front and flipped over the shoulder. It looks so simple but I can never get it correct or in a way that is actually wearable. I love the look and I love the long lengths that your hijabs offer but I’m still struggling with styling. I reverted to Islam a little over a year ago so I need help because I don’t have a lifetime of hijab styling!

MashaAllah

פלסטין בתחת שלי

The cotton jersey is my absolute favorite hijab I've ever owned. It's like the comfiest pajamas ever, for your head. Even at home I wear it around the house as a shawl because the fabric is so soft and comforting. <3 Ever since I placed my first order with you earlier this year, all my other hijabs are sitting in a bag waiting to be donated. The quality of your fabrics is so outstanding and comfortable, I'm just not interested in wearing anything else!

Mashaallah

Cant wait till you see, your not their brothers and sister. Your tools to be used. Have you actually ever looked at the numbers of Christians or jews in the middle east and look 30yrs ago. G E N O C I D E is definitely happening and your helping it.

Yes. I am one drop in the Ocean but I am happy with my keffeiyeh ❤❤❤ Thank you Hanm. JazakAllah khairun

This is amazing! Alhamdulilah 🤲🇵🇸🇵🇸

“El Velo en la mujer no es mandamiento de Dios” “Solo es costumbre de los Paganos que no creen el Salvador el hijo de Dios el Cristo, si lo ven como bendición es al contrario porque la Biblia dice que Dios le dio el cabello a la mujer para que sea en lugar del velo le dio el cabello si no lo hace es pecado no hacer lo que Dios manda” las naciones donde no Creen Cristo siempre está en guerras, y las furias de la Naturaleza está destruyendo su pueblo. Reflexionen por qué matan a inocentes y porque no tienen amor fraternal solo hay odio destructivo y porque humillan a las mujeres no valorizan sus cualidades”.

You are most beutiful in the world.❤❤❤

Beautiful! Wish we could collaborate but are so far from each other. Really love your hijabs and caps.

Gorgeous! 😍 can’t wait to place an order before I go on my hols xoxo

❤❤❤

Modal twill collection, please can we get more colours, mid greys, pinks, pastels. ❤

With niqab as well plz 🙏

I vouch for these caps! I have every colour almost! Soooo perfect for all seasons! 🙌

Omg you wrapped this so effortlessly! Sis is this the square one you used? X

Wow! Just mindblown at the design and prints of these hijabs! We can really tell you put your soul into designing these. They are truly stunning! MashaAllah!

I don't leave comment usually but I had to write this one, I'm Arab and when I discovered your brand, I understood instantly that it's a hijab brand because AWRA is all the woman body except for her face and hands so it's normal that a brand selling very covering scrafs is named AWRA as a reference to what Muslim woman should hide in their bodies. Anyway Hanem is a great name and I can't wait to check your next collections.

Asalam mualaikum warahmatulah. Nice of you to make this video to explain. I have ordered from you and love your products. I was just trying to order and I typed awra and was getting Hanm coming up. Am neither Arab nor Turkish but the first time I came across the name Awra . I was like huh! I know what awra meant. At least you have listened to the negative comments and made the changes. Not all negative comments are a bad thing. I hope and wish this changes will take you further than you imagined insha'Allah. May Allah swt guides you in the right path. Wishing you all the best.

I love it you reel. you look sooo cute.

Just discovered you and can’t wait until pay day so I can place my first order!! MaShaaAllah what a lovely name and I’m so happy to represent our Turkish culture. HĀNM is perfect as a name and brand! Also I’m in London sis. Would love to know if you have any positions going at the company? Would love to apply or just reach out for a chat on how else I can support you. Allah rahmet eylesin ❤ for all your beloveds who’ve passed away. Xoxo

AssalamoAlaikum, I'm sorry that you received such negative feedback in regards to your original name , especially as you didn't know it was offensive in Arabic. It takes a strong and lovely person to put others first and as a result you changed your brand name. The fact that you have made this video to explain the reason why you changed also shows courage to face others and to say sorry , even though technically you had no idea. I wish you all the best for the future. It will be a new brand , a new start and a great business. You seem like a lovely lady. I wish you InshAllah all the best. Your products look amazing. Take care xxx

What I find disgusting is the mannerism of some people which goes against Islam. She could have just advised you privately if she actually had good intentions. Your quality and designs are superb and you are a high end brand that cares about quality which is so obvious and something that majority of modest wear companies are really missing. I find that most modest companies are really praying on the lack of modest wear to sell low quality overpriced polyester fabrics without option to return unwanted products. Do not be sad. Some of us appreciate your work and efforts ❤ their mannerism is reflection on who they are not what is wrong with you

You are a wonderful designer ❤

Ma'shaa'Allah beautifully wrapped

The new name has a pretty sound. Hello from america

Beautiful! Can’t wait for the launch 🎉

Aslam Alikum Your new is good, meaning is good my daughter do not be sad. May Allah give you success.

For god sakes it's one woman and insignificant Arab..Imagine more people criticize you on your next decision, what will you do? You hould have held your ground, it would have been better for you

I’m not Muslim exactly but I find myself deeply wishing to wear a hijab especially during my personal spiritual time. I just looked at your website and wow those are some beautiful hijabs 😍 I love that your brand is sustainable and if I decide to get a hijab I will support you 🙏 may Allah bless you with success in your brand and peace in your heart ❤️

Are you married..?

❤❤❤❤Gorgeous!

Awra is not something bad in Arabic and why does it matter if it means something else to you. That’s a beautiful brand name. I’m sorry about your grandparents sis.❤InshāAllah Hanm is even more beautiful and Allah will bless it more.

As an Arab, the second I saw the title I instantly knew why: in Arabic, awra means n*dity, but it’s ok since you had no idea 🩷