I would definitely buy that app. I'm usually not one to buy apps, but I would support this one.

there's nothing wrong with ambition, but I'll be honest I'm reluctant to pay for an app and the more features you add in the more I wonder how quality any single one of them is.

You should wash your rice. There is a bacteria that lives on the rice and that survives boiling, and it will thrive on the starch, and multiply fast. If you are going to eat all the rice immediately it doesn't matter as much but if you are going to put it in the fridge after, wash it and stop bitching about it.

You might be able to work with "sorted"'s tech people to make this. They have a subscription based app that does many of the same things. They also have a bunch of chefs who are making new recipes for their app full time.

I agree with your point if it’s a mix of the concepts you mentioned, Gastronomixs, Voedingscentrum (a Dutch website that works well with an inbuilt browser translator), and Keuringsdienst van Waarde (a informative Dutch television programme that investigates the origins of food products and explores the stories behind them. It’s particularly known for uncovering food fraud and exposing misleading practices in the industry, such as fake truffle products or falsely labelled ‘fresh’ ingredients. They also examine how products are actually made, which is often quite different from what people expect or how producers advertise them-for instance, claims of being fresh, high quality, traditionally made, or handmade). It should dive into the science, health, and reasons behind certain practices (e.g., peeling ingredients because they might be toxic or to enhance taste, though I sometimes don’t bother if it’s just for aesthetics-similar to your bread recipe example of why you test the yeast). Cooking should be easy (but challenging when you want to), fun and also scratch the curiosity itch once in a while. Tools to plan days and groceries would really help also maybe have a function that adds things to your agenda if you want to. I cant count the times i had a recipe that i did not tell me at the start that a dough or product needed to rest 8-24 hours so i could finish the dish and had to resort to other options and eat it the next day.

FYI - I won't pay for an app - I have a smart phone - but I don't have it surgically connected to me - meaning I time block - my KZbin - watch time is X time a day on a larger screen .... I don't even have my emails coming to my phone - it is strictly calls, text, camera and my one game :) All others are on laptop. Period - frees up so much of my mind to be in the moment

35 minutes long?!!😡😡

yessss - i am a decent cook and don't mind it - but day after day after day - I want to scream - and I am dealing with a health issue - so even though I would be willing to do take out - it is loaded with stuff that will kill me .... arghhhhhh and don't mention the produce going bad ! I live rural - and grocery shopping takes 2 hours !!! out of the day - so I do it once a week .... YES - HELP US

I would love this app..

This sounds like the side kick app from sorted food.

I've gone back and forth between trying to eat healthy throughout the last couple of years this year a set of goal to get back on track and try to be healthy The biggest problem I always have with a lot of health videos that I watch doesn't seem like a lot of people have realistic situations in the video. I have 6-year-old for example is a picky eater and sometimes when I work 50 60 hours a week I have a hard time even finding time to cook for him let alone for myself. I even had my mom move in to help us but it's hard because she is on a different journey as far as her health goes.

22:14 Hey Ethan. First of all I have been watching for a long time. And to me the value you bring are those frameworks videos that empower me to cook and experiment myself. For me, cooking everyday is a matters of habits. Of finding a dozen of meals you like and cooking them every week. For context, I only eat at home on weeknights and on the weekends and I am living with someone without kids. I think cooking something different, delicious, healthy, fast and cheap is a utopia. You can do decent meals that are cheap and fast. But it will not be different each night. Then, when you have time on weekends, you can work on your framework, on your know-how in order to improvise and expand your skills. This is where you content helped me. I think I would have no use for an app because I just revolve around the same meals. And as I said, regularly, I will experiment and try new things that I can then add to the week rotation. People need to take action. I understand that time is limited when you are a family. That is where we, as a society, should aim to work less and have more time for cooking and taking care of each other. My 2 cents. I still think you idea holds some water. A Kickstarter would be a proof that people are interested. Thanks again for the content.

For those who want extremely simple chicken karrahi make sure you watch Charsi karrahi recipe I takes oil, chicken salt and tomatoes to make an nothing else

Your tag line: "Cooking for yourself everyday is hard." struck a chord with me. I would love a product that helps me achieve that goal. In fact I loved the piece you did about how people used to cook based on what they had, not a recipe. People knew how to cook from ingredients and flavors and making a different version of a dish. I want to be able to do that. Feed my family, save money on groceries, not wasting food, and cooking healthier food.

As a Chinese guy. I almost closed the video then and there when you said washing rice is not necessary. I’ll let it slide……… for now.

The way you stir fry green veggies with any soy sauce is wrong. It will taste sour. Most of Asian people do not that. Different soy sauce for different food. Most dipping soy sauce should mix with different things and not straight dip food into Soy sauce.

Would this be comparable to the Sorted Food app?

The issue for me is the use of specialised equipment or ingredients. As an Italian young professional I find it very hard to buy Asian dressings, some low cal sauces or ingredients present only in the US etc.. and also we typically have a few pots and pans, nothing more, even a microwave or airfryier is rare. That's a shame because you lie at the intersection of nice recipes and calorie conscious recipes. Also, outside the US paying a membership for anything non vital is really not doable for most people as wages and cost of life here are way less balanced than there

Consider a tablet app that is multitask friendly. I never look on my phone when I cook and need to look at a recipe. I always have my iPad in my kitchen with me when I need to look up something.

A few creators I consistently watch are Derek Sarno, Pick Up Limes, and Rainbow Plant Life.

First off love the idea and you taking the effort to incorporate all of it into one space. Ive learnt to cook intuitively and only after watching your framework videos did it all click together that ive just been doing that all my life. I probably don't need all those features in an app but I can think of a couple friends that might. I would gift it to them if it were a one off payment, but I don't see the value of it being a subscription. Please consider an alternative 'lite' version that is free/one time payment if you think a subscription service is the only way you see this being a viable business for you Edit 32:43 would be so down for a kickstarter compaign if it meant something like early entry beta testing, lifetime access to version 1.0 of the app etc

Your channel has helped me not just with how I cook, but how I appreciate food, value points and how to appreciate them. Our family, since the rapid rise in cost of living, has shifted entirely from eating out to eating in and all of us, kids included, have become such better cooks as a result. Thanks again. Looking forward to supporting what you build!

If you aren't going to follow the recipe because "My kitchen, my rules" then you shouldn't say it's that recipe.

I love video content to learn new techniques and recipes. The biggest shortcoming for me is that at the end of EVERY recipe the creators are like "omg this is the BEST dish ever, you HAVE to try it", so it's very hard to find the dishes that the creators really believe are one of the best they have made. I would love to see more "the best recipes I cooked in 2024/ever" to get that perspective.

Aye.... nailed it.... like a scientific Jamie Oliver... That's who you are... Thanks a million X

What happened with the audio at 11:36? :)

Since having kids it gets way more complicated I want to keep it healthy manageable but also making something everyone likes. How to work out what to do every day. I’ve been trying to make extra to freeze which does help. I used to cook way more unusual stuff before the kids. Don’t get me wrong I always try to induce them to new flavours but sometimes they just won’t eat what I put in front of them 🫤🫤🫤🤦🏽‍♀️

Hmm I think you forget that reasoning AI can help people answer a lot of these questions very quickly. I feel I'm being told here that I have problems with cooking when I really don't! and it's hard to build a product around a need that doesn't exist.

Personally Im loving the way the content has played out over the years and with the launch of the cookwell channel. Here are a couple of my thoughts. As someone who has been home cooking for years the various different recipes are fine and I watch them but the really exciting stuff for me are the deep dives or framework videos. I love how in the deep dives you explain the science behind stuff and give recommendations beyond “Use this because its the best”. For example the canned tomato video you gave recommendations for the ingredient list not a brand name and why. Super useful! I think with the app you mentioned a what can I make with whats in my fridge function. Might be hard to implement but I would love something like that. Often I look and see I have ground beef in the freezer but my brain goes to normal things like pasta, tacos etc. where as there are hundreds of potential suggestions for ground beef that I wouldn’t normally think of. Thank you for calling out recipe sites, this holiday season I found good recipes that the website made the recipe unusable. I would get to the part I need past all the ads but then the ads would cause the page to refresh and I would have to scroll again and I just gave up. ITs maddening. All in all I think the app can be useful but definitely may not be for everyone. Genuine collaboration between creators is also awesome in my view so hopefully we get some more of that stuff🙂

The app sounds amazing Im just thinking of how my mum and grandma stayed cooking without all these apps. My great aunt for example had her own written recipe book she collected from her mum and from newspapers and used that only. So peach season i knew i was getting peach pies regularly or spring time there was a lot cooked with peas and beans etc. my problem right now is that it’s hard to tell what’s seasonal and everything is available all the time. Add that to how we can easily access every cusine ever (i live in London and many cultural ingredients are easily available to buy). I feel like i struggle for choice because of the abundance of options.

@3:04 "even more harder." Harder. Not "more harder." Please. PLEASE.

Love the way you make videos Ethan, keep going!

I don't want recipes, I want cooking cheat sheets. I second what others have said that we need education over recipes. Further, YT and other sites already have a lot of content available but it is ALWAYS a pain to reference these when quickly putting together a meal. I love your deep dives but I can't remember 30min worth of info a month after watching the video and don't want to study for cooking like a school exam. Give me an app, website or book which contains a lot of highly informative dense graphics providing easy to reference cooking information. Once that is available it will be much easier to put together a good meal that works myself.

I hope for j kenji. Just the best

Your profile in the app should include what kitchen appliances you have available. I find this to be a hugely important factor, especially for students or anyone in a smaller apartment. You can stumble upon an amazing recipe but if it needs a specialized appliance or would be a pain without this appliance it is useless.

This is the first time ever I've wanted to support a Kickstarter. I was disappointed you didn't have one already.

What I would like is that I import my shopping list and then the app tells me recipes to use my bought food and what to do with left overs. Like I buy: Xycz And then I add Infos how many meals I want and I get like 10 recipes and choose some

I’d love to see LifeByMikeG

Have you surveyed your sudience on how they cook? For example if a recipe calls for 3 pans, iI look to find a way to simplify down to 1 pan. Dinner in 30minutes or less.

Sounds corporate and convoluted, so many buzzwords. Brother you need socialism

I like the information and tips. I wish there was more vegan food/recipes.

@EthanChlebowski if you see this would love to connect. I've been designing a similar app for myself that targets the same problems as cook well and have a tech engineering background. Would love to talk about ideas and ways forward

@17:00 its called guest posts, most bloggers, magazines...have that. Sinilar to yiu having a guest on. Introduces us to differnet creaters, which is a great thing, like rogan does with comedians. Definitely start with friends of yours like @LifebyMikeG

Greeting from Finland! Love the transparency and your honesty. What many people don't seem to get is that this is literally your job. You have to get some regular income to be able to do this. Like many have said in the comments, I like your videos because you ask the why's. Your videos are more about the information, the education, and I hope people have enough interest to support you and put money on the app.

To estimate the gluten content assume all proteins in the flour is gluten, calculate the percentage based on the portion size on the ingredients specified. For example, for a single portion size of 36g if the declared protein content is 3.0 percent, then the estimated gluten content of the flour will be equal to (3/36)x100 or 8.33 percent. “00” as generally understood refers to the lower extraction rate which indirectly refers to finer grain size. According to late great Marcella Hazan, for making pasta that generally uses “00” flour, a good approximation is cake flour. The cake flour generally has a lower gluten level of between 9 - 10 percent. In your next series of test try the cake flower with a 72 -75 percent hydration, allowing it to rise overnight in the fridge. Then try a NY style or a Neapolitan style pizza. The oven rise is proportional more to hydration used than the gluten content, even though the latter is important to trap the gases during fermentation. Enough said. I enjoyed your presentation and an attempt to understand the science behind pizza making . Thank you.

qt cinderella would be a great creator

So...I'm not really an app person, so to speak. My phone is mostly my phone, not my tiny computer (my tiny computer is a quite old netbook, with half decent screen real estate and a keyboard is, despite its many failings, much more reliable than me trying to type on a 3 inch wide touchpad representation of a keyboard.) This sounds like an app I'd use. It'd need to actually be what your vision of it is, of course - there's always practicalities that make turning a vision into a reality hard to achieve perfectly. But it sounds very useful. Honestly, it even sounds like an app I'd pay for, as long as the price was within my means. Which would mean setting up the ability to pay for apps on my phone, because, yes, I'm that much not an app person. Having heard the tales, I would strongly advise you against going down the venture capital route if at all possible. Venture capitalists have a nasty tendency to getting their tendrils into every last corner while seeming to help make a product that's really quite good...then cranking up the revenue streams (increasingly aggressive advertising, higher user fees, etc while simultaneously dialing down the amount of effort they put into maintaining the quality of the product) and that good product becomes basically terrible. Kickstarter is much better, but can also wind up going wrong, in that you kinda just have yourself to manage the project and a lot of the folks doing kickstarters either don't have things costed out properly (your accounting background should help on that front), don't know how to deal with scope creep (where a project gets bigger and bigger instead of more and more complete), or they just overpromise on their timeframe and leave people sitting on a well-funded project for months or years. (Star Citizen being the most famous example, but I got in on a D&D addon a couple of years ago that still hasn't been fully published.) But all of those options are in your wheelhouse. If you can correctly budget out the idea, figure out an accurate timeframe to create the app, and maintain your focus on current goals instead of expanding to new ones, you can get it done. And you're not beholden to some rich guy with dollar signs where his soul is supposed to be.

Every accounting major is constantly looking for an excuse to no longer work in accounting 😅

The amount of effort, research and production that goes into each of Ethan's videos is truly remarkable. All of them can be separate documentaries. Good job, man

Hate from Australia