MAAP is the way to go. Because of their videos, I dive deep into the world of cycling, and after three years I was quite lucky to obtain couple of their products - from longleeves, jerseys, bibs to accessories etc - all got on sale. Even they have a discount codes form Strava challenges. as for their products, is a top notch in quality and in design. highly recommended. TOP!

Lovely bits of kit that 😍

MAAP is always one of those brands I've appreciated but never pulled the trigger because of the price! Some of the sickest kit designs in the game currently though in my opinion. They're really the only other brand I see pushing the limits other than Rapha. Still would always wait for the Archive sales though haha! Nice video!

Dan, great start!!!

Its both and its going to go the way of rapha

Great insight into the brand! Thanks for sharing! Out of interest, what’s your favourite style of Oakley glasses?

Seriously overpriced, just like Rapha & MAAP. I mainly go to Siroko for my & the wife's cycling gear now. Top quality but without the Gucci price tags.

For the most part I just buy there stuff on sale, Satisfy themselves will even do an archive sale every once in a while.

PNS quality is not there for the price tag. Design wise they are not innovators - minimalist kit was present independently of PNS. In this field visually MAAP is much more interesting choice, while structurally and technically many other brands are innovating and experimenting to make cycling kit more comfortable and functional to use. What they are great at is marketing. Their rise coincided with "quiet luxury" trend in general fashion and it feels like, that their approach is to become Loro Piana of cycling. And there is a particular type of person, who gravitates towards exclusivity. But I'd rather praise functionally innovating and more accessible brands. God bless Castelli and Velocio for drop-tail technology in women bibs.

we should make the world a better place by putting people on bikes for sport, commuting, travelling. PNS represents the elitism that is preventing this from happening by shaming newcomers and their affordable bikes and gear.

Id love a video on UVU!

Beautifully edited video 👌🏻

Going from Motorbike grips to the goat of sunglasses brands is mental! 🤯Oakley will always be the pinnacle of sports sunnies for me ngl

It´s worth to mention also regarding pricing and attitude...the materials used but most importantly where the pieces are made is actually a great part of the steep prices. The pieces are all designed in house, everything is done either in Portugal or Japan with highly skilled manufacturing in low batches (no mass factories in some god forsaken place in Asia, in who knows what conditions). One can even argue that because of the latter, their carbon footprint, on purpose or not, makes them pretty sustainable, the only question is the lifespan of the garments and their warranty could be better or offer a buy back or repair program...regarding the punk ethos, DIY they have it in loads and do whatever they want and in this day and age who is more Punk...someone who shells 200 bucks for some shorts and it´s the only pair that uses everytime until its destruction or someone that shell 200 euros for 5 pairs of shorts of mainstream brands of different colors, with questionable manufacturing, for each day of the week, and let me get just one more because its sale and its cheap? The problem of Satisfy is not the price or the brand, it´s everyone used to having it cheap on a stale industry...And that´s why brands like them, Soar, Norda and the likes will thrive...best example On Running explosion on the last couple of years, came up with one or two models of shoes completely leftfield and now they are a monster...And if you are wondering FYI I´m not a Satisfy fanboy, don´t own their pieces...I´m just interested in business models in retail outdoor and I´m a punk =)

What brand hat are you wearing in this video?

Great video, keep it up my man

next vid on Norda?

At the end of the day Pas is stylish. Cycling to the general population has, for as long as I can remember, a reputation for making people looking goofy and lame in bright colors, with logos plastered everywhere, etc. PAS went on a mission to revoke those stereotypes. People buy PAS because they like how it looks. Fabrics, materials, all that discussion aside, I wear it because it's my favorite from a color, comfort, and functionality standpoint, and tbh, if you have $250 to spend on bibs, you're probably okay spending $50 more to get the colors and look you want. Props to PAS. People hate them, which means they've been very successful at creating their own market.

Great video mate! I’d be keen to do, get a team of 6 and I’ll meet you there!

Need a UK version of TSP 👀

Ну есть велолюбители с разным размером кошелька, кто-то свободно покупает эти дорогие тряпки и верит в то что он крут. А кому то совершенно это не интересно, и он больше ловит хорошее настроение просто от поездок, хотя одет тоже не плохо. Это как спортивный костюм от Nike или Gucci, они оба хороши, но Gucci не для всех:)

I'm gonna sound off on this because this video kind of pissed me off. Sorry in advance for the word vomit. brands SHOULD NOT be creating culture, as you put it. It makes me cringe because having worked for a brand that "created culture" for its niche, I can tell you that it is ABSOLUTELY about selling more product and not about "creating community" or whatever their marketing tells you. Those group rides they organize are straight up marketing events trying to influence you to remain brand loyal. I'll mention quickly that Toyota has a cult following because it builds great cars. They just work and they last 5 ever. You can read shit online about PNS clothing falling apart after several rides. Yes, they are stylish, I'll give it that, but as a consumer, I value long lasting gear. I'm willing to pay a high price for it. At the end of the day, I don't really care about associating with the brand. Build a great product and I'll buy it. I've seen shoddy craftsmanship on PNS jerseys friends have purchased and for that reason alone, I won't buy anything from them.

Good read of the fashion and creative side of the brand. You might be underplaying the community aspect, though. A lot of experienced cyclist hate it, but I think it is safe to say that PNS do pull more people into cycling and they do it by looking better, offering a simple way of connecting (just buy the kit and show up) and continuously telling a relevant story. As far as I know, every PNS shop runs a significant community program. It’s not a new play at all (people have been riding together since the Dawn of the bike, cafes have welcomed group rides forever), but they attract new people (and some traditionalists too). Another points with PNS is the “almost never on sale”, the constant visual innovation (mastering the drip tactics for product launches). All things considered; PNS seems to be among the winners. That is well done in a saturated market. My bet is that they will win even more through mastering adjacent categories, increasing owned distribution and remain profitable.

Been riding for years (France, Paris Area), member of a triathlon club etc.. & I never heard about this brand from anyone..

Rapha is still the goat for me - The core range is some of the best kit I have and decently priced for the quality you get! Also can find them on sale a fair amount, not sure what that says about there demand/stocking though!

Another banger man!

Mega video mate. Great production and very informative. Can’t wait for the next video 🔥

While I enjoyed the video, I think the title really oversells the case since cycling is still pretty much cycling even with very expensive fashion clothing. Although I don't own any of their products, I would give Rapha credit for two decades of being a cycling lifestyle company, with offerings of subtle premium clothing, accessories, books, videos, events and stories, clubs etc., and from the beginning sold direct to consumers via the Internet. It began as a response to garish team kit being most of what was available. Rapha has clearly inspired a veritable horde of imitators selling clothing even more expensive than theirs. Assos should also be given recognition as the first cycling clothing company to really focus on performance materials. Disclaimer: I have ridden for decades, own 11 bikes and have masses of cycling kit about which I have no feelings of insecurity.

Crazy how 'punk' has blended into the world of high fashion, which has now been brought into sport through brands like satisfy. For me the price tag removes me from the demographic of people who would buy this, but similar to PNS, I can appreciate the art and the style they're going for! Rate the video man 🙌🏼

Rapha did this.. PNS is just another brand in a niche they really established…. Not casting aspersions on the quality, but w/o Rapha, likely no Veloccio, PNS, MAAP, etc…. That said, I do appreciate the aesthetic of PNS….

cycling clothing is ia rip off , buy my jerseys from e bay or temu , at 10euro the pice , and they work and look just fine ,

PNS worn by influencers with 80W NP and the worst bike handling on the road. Avoid like the plague.

It's just like ZARA when I was in high school 20 years ago, overpriced clothing to show off and not much more to justify price tag. Community? C'mon... group rides and cafes are older than our great grandfathers. Coffee and cafes made more impact on cycling, not jersey with three letters. The more social-media and "fashion" tries to push me towards PNS, SYN, MAAP, the more I lean to good ol' Assos or Castelli and basic design. Or some smaller local brands that are half the price, same materials, cool design, a bit more niche.

“Panama Studio”

How is a brand that has huge logos that say PNS, and MECHANISM similar to early 00s 'JUICY' sweatpants considered minimal?

This summarizes all i hate about my favorite sport

Completely overpriced, in a market almost fully saturated with premium quality performance:aesthetic cycling garments. I have MAAP and Rapha, as many do, love both and they’re a fraction of the cost. Curveball - siroko. Bargain prices, premium apparel

"inspiring exploration and connecting with the global cycling community" ....that's their word salad BS for treating people like mugs (and there's probably plenty of those out there)🤣..."pushing boundaries" and "telling stories"🤣 now anytime I see anyone wearing this gear I'm gonna callout 'muppet'!

As a Copenhagener AND cyclist I find it recently more and more embarrassing to be surrounded by a herd of PNS sheep. If you go in the cycling specific cafés, it's funny how more or less EVERYONE is top to bottom dressed up in PNS (+ a 5000€ bike or more :D) .... when you show up with Rapha or whatever other (semi) premium brand, you kind of get side-eyed :D

They made worst bibs in my experience. Totally ruined just after 2-3k of training and racing

Great branding, zero impact

loved the vid ! really well crafted looking forward to your content we small creators need to cheer for each other !!

First off, really like the video style, looks super professional for 4 (now 5 ;) followers). About PNS, I think they're stylish, modern and trendy. They draw new attention to the sport and make it more fashionable, it gains more traction. This brings new people to the sport that like the 'aesthetic', and if there's one thing this sport needs through the ranks, then its more and new people. Does that mean their prices are justified? Definitely not, they are totally overpriced for the technical aspect, since there's no cutting edge technology like aero benefits or similar, but purely style. Now it is with that like it is in the whole world of fashion, if it looks good, its expensive, doesnt mean you have to buy it, but the people that it appeals to, are also willing to drop major bank on some jerseys. Its like S-Works, are they overpriced, yes, do they look good, hell yeah.

This is some casual rider shit

It ruins the sport.

Whatever you say about PNS, you can’t knock their branding and design. Brought a clean modern look to cycling clothing. The collab choices are A1 🙌 Don’t know about the community side tho?

Whatever dude. Just another brand with huge logos OrNot is the interesting one in this space

Pas Normal definitely is super expensive, and there definitely are other brands making products from the same materials, processes etc for less. Its interesting though how people think that a high price point is solely warranted by the "quality" of the product. PNS are just further proof that once there are a number of brands fulfilling consumers' quality demands, a new brand can charge consumer's a premium for the next level of demands - belonging, style, uniqueness etc. Personally I think their products are a little boring but have to admire them as a business