Cycling brand that changed the game.

In this video, we’re unpacking the story of Rapha, the brand that transformed cycling gear from simple performance wear to a lifestyle statement.
From Simon Mottram’s vision to elevate the sport’s culture to bold collaborations with Team Sky and beyond, Rapha is more than just jerseys-it’s a movement. But with luxury price tags and growing competition, is Rapha still the gold standard in cycling or a brand resting on its legacy?
We’ll dive into:
🚴 The story behind Rapha’s rise
🔥 Their standout collaborations and community initiatives
💸 The price debate-investment in quality or just branding?
What’s your take? Does Rapha still lead the pack, or has the rise of boutique brands changed the game? Let me know in the comments!
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📸 Instagram - / ottrdan