I've worked in independent school marketing for a decade, and I *wish* I had heard Susanne's perspective earlier. Such a healthy approach to a chaotic industry. I think every head of school should hear this episode, in addition to all of us school marketers. Well said - excellent interview!

This is a great episode. I’m new to working in schools and have been struggling to communicate what is common practise in marketing and communications out in the real-world. So this is very refreshing. Unfortunately, the school I’m at has had Enquiry Tracker for over a year and haven’t used it. So now that we meeting with our ET Account Manager soon, I look forward to using it more. Love the podcast as a whole too, so now I’m subscribed 🧡

Families every year have decisions to make.

Yeah! It takes a lot to bring in parents.

🌸 P-R-O-M-O-S-M!!

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When starting out in influencer marketing, i would really recommend using tool hubs such as *phlanx* - they offer collab tools to find influencers and auditing tools to make sure they are legitimate