Crisis Communication and the Election Season in Independent Schools with Scott Butterworth

In this episode of Mindful School Marketing, we speak with Scott Butterworth, principal of Fine Point Communications, about the importance of strategic messaging for independent schools. Scott draws from his crisis communication experience to advise school leaders on preparing for and navigating crises, stressing transparency, understanding community needs, and student-centered communication. He shares practical steps for crisis planning, mindfulness in tough situations, and avoiding common pitfalls to ensure clear, trusted communication during challenging times.
For full shownotes: www.mindfulschoolmarketing/crisis-communication-with-scott-butterworth