Brilliantttttt Thanks from Iran❤

This is such a wholesome approach. Not surprised that she's been able to reap the results she has. Thank you for this video!

Fucking brilliant 😉

We love Gregg’s triple chocolate muffins. I wish they would open places in the US.

This is a god-send content for Marketing professionals.

Nice array of pasties you've got today. I don't want one, I'm just making small talk.

Be interesting to hear Mark's view on how both Sainsburys and now Tesco's aggressively advertise Lidl and/or Alid in their stores with their price comparisons. Is this seen as a good marketing strategy or is it simply drawing more attention on how much cheaper these two German competitors are?

This is a great example of the need to invest in creative advertising to protect and grow market share beyond organic growth, and a warning to keep an eye on your competitor's share of voice to be ahead of the eventual curve.

Great video - really interesting. The power of branding, understanding your customer and having a tight position in the market place to make it simple and meaningful to people's minds. Steve Jobs was like the Sigmund Freud of modern day marketing 😂

is there updated research for 2023 from 25:30 ?

👏🏿👏🏿👏🏿

Maaaaaark Riiiiiitssssssssson

so, how can it reach 9.2b when only about 8b people worldwide?

I can't watch this - all the *'yeh's'* are too annoying

A question and answer section where the questions are fobbed off can only have a negative effect. Treating potential customers as half wits, it'a bloody wonder they come here at all.

Does the video being digital make any difference at all? Who cares about the technology used?

Great content, even better delivery.

And in case you're wondering? Yes, this is a Tide Ad... 😂

People are not buying iphones in my country because they are simple, creative and humane. However for them it is all about status quo and show off. As not everyone can afford that price today. Its a kind of accessible luxury.

👌👍

Nice video, but I wish Mark would use the right scale on the Y-Axis. It would not look that spectacular but it's more transparent for the viewers. Saying that, a global sales increase by 15%, it's indeed spectacular, then the annual global sales of Snickers was over $3 billion in 2012. Thank you Mark.

He’s a good listener

Some of the best case studies I have seen for a long time

Love it ❤

GREGGS@ Iceland frozen stores is a diabolical, BIZARRE, bad kinda joke, total rip off! I mean TWO small squares of pastry FROZEN for £2.50 REALLY!? Wake up world ffs

Great Video !! Love from India 🇮🇳

Not bad ..like the Starbucks of convenient Food

Thanks a lot

Thanks a lot 🙏 Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤

Mark Ritson is a.m.a.z.i.n.g.

Hi, some general questions if you people don’t mind. It is said that penetration is the main factor of growth. My question is: what is the difference between penetration and physical availability? Are they the same thing? And when launching a new product, should the company be more focus on creating wide physical availability or creating wide mental availability? Thank you for your time.

Sausage rolls going up to £1.10 next week what a rip off this country is a joke.

2020 cue Corona

Except when something like Dollar Shave Club comes along and makes Gillette's product irrelevant (IMO). I switched to DSC years ago.

When I buy tea I never get 6th one, because they don't have any points card to add for a free Tea. When I am a old man how can I get a free tea, when i can't use a mob phone today. I am 89 years old.

amazing eyes awww

It’s a really inspiring video! Thank you

Awesome!

TV isn't dead just like FM radio isn't dead.

Character In the video It's great, I like it a lot $$

He is like the Gordon Ramsay of marketing

Please continue to make videos, MW has awesome content.

I love these Mark Ritsons series. Please continue to make them please.

No audio?

I'm getting my first bottle today ....

I remember the days when u,d pull over & treat yourself to a sarky sausage roll! Sweet dreams 😤😤😤😤

Its a really great case study, but also made me look for Tide Ad 2021 .. and guess what the ad is all about. Dirt and dirt removal, in the most dryest, unengaging way. The other lesson is, stay consistent, focussed.

you use fucking too much... my school teacher taught us if you need to use that language you lack better words and show you are not that smart! The other things are probably good info...

Love LOVE love this case study! I was in my late teens when Dove first launched this campaign & I remember it so distinctly bc it just made my heart sing 🥰 Like, thank god, there's a brand that cares about real women! To this day, I still buy Dove by default, don't care if it's more expensive than the rest, I just see that label & it makes me happy inside - thank you Dove! ♡

So glad Lidl managed to rise up & conquer the Goliaths 🥳