Watch: Ritson on how Dare used channel diversity to become the leading iced coffee brand

[@suavedistributors9295]

This video series is beyond informative! It covers so much analytics and marketing strategy, each time I watch a video I learn something new and I'm a seasoned marketer

[@AymanAlbarbary]

This is literally a copy of Snickers campaign. They used the same concept of their famous campaign "you are not you when you're hungry". They also copied their Google's misspellings campaign!! OMG...Am I the only one who noticed this??? How did they get away with it?

[@bogosimotshegwa4375]

I thought that I was the only one. I'm glad that you said it.

[@GoCity]

Same agency ran it!

[@diesw5519]

I can't wait to teaxh my students these learnings. And wondering if I can help out regional public organizations as a market researcher with these insights.

[@andrewtindall8450]

Mark needs a to have a Dare then re-shoot this video LOL

[@Mother5063]

Advertisers are lucky that so many people are gullible. When I want to spend, I research the heck out of things. Where is it from? Is the milk local? Does it contain good quality coffee/chocolate? And chances are if it's splashed all over a huge billboard, the answers are probably no, no, and no.