The same question here, I always think about it...why ?

depends on the product and category. For me, broad works the best so I have stopped using Phrase matches anymore

SI, it's a much more hands-on tool. I can build my own rules, and I like the interface more.

@@sharelshamis8376how do manage the bid placements on SI? Does SI only allow single keyword/campaign structure?

Hi, In PPC, we have our strategy, but many times we test new things-some will work, and some will not. Every niche is different, so strategies that work for one niche may not work for another. Can you be more specific about which videos you’d like me to make? 🙂

@sharelshamis8376 This is not the answer to my question.

To be honest, I am using DD.

I'm not sure you have it in SI. I would like to connect Data Dive to PPC, so you can see how many times you have each keyword. Also, a slightly slower way is to search the keyword in the targets tab and see how many times you have this keyword.

The strategies in my videos have usually been tested on at least three brands. Usually, keywords where you are in position 1 are worth testing by lowering the bid and focusing on keywords where you have a lower rank.

Hi WeezyZZ, First, you don’t have to do anything. I mentioned in this video that these methods are unconventional. As the owner of Data Dave, Brandon Joung, once said, PPC is often about testing things and seeing if they work. From my experience, if you are in a competitive niche, it will definitely be worth testing. Close the low SV keywords and see if your total sales are the same. Many times, the sales on low SV keywords you see with good ACOS are cannibalized, and you probably would have had those sales organically.

Please perform a 1-word (1-gram) analysis of customer search terms with zero orders from my dataset, excluding any search terms that start with 'B0.' Aggregate and display the frequency of each word in a table.

We recommend creating separate campaigns for each targeting type. This approach is really helpful for optimization.

Glad you liked it!

This depends on your strategy and the search volume of the keywords. If the search volumes are fairly similar, all targets are likely to get clicks. But if the SV varies, the clicks will usually go to the higher-volume keywords, and the lower-volume ones may not get any traffic.

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Hello @raffaelepolichetti6197, you can send us a message here www.nomadz.com/#cta-form.

So true!

Link in the description :)

Link in the description :)

11% Margin

Please let me know and I will make KZbin videos about it

Good question-it depends on the niche. I usually test and see which variation performs best and then push that one. Typically, the cheapest option has a better conversion rate (CVR), and we can upscale the others if we have color and size-specific keyword searches. I’ll create specific campaigns, for example, "Pink" with heavy use of negative keywords for all other sizes and colors. I’m launching a video about how we can lower refunds with these strategies soon (in a few weeks).

I have watched your Lose Leader video, and have this question : to choose the cheapest or the variation with the one w/ best conversion to advertise as loss leader? In my opinion, Amazon already know pretty much which of your variation can convert the best, if you just pick the cheapest one, can it gradually start to convert better and better than the original variation?

@@YangShengBJ Hi, It truly depends, but I do know that CVR and CTR can change, and you can always improve them with better images, listing, price, reviews, PPC, etc. However, in general, I would first try to advertise the cheapest variation because usually, a lower price means a better CVR.

It’s a pleasure to be part of your learning journey!