Is 5% TACoS Still Possible in Amazon PPC in 2024?

[@Burgerofwar]

Helped me a lot thank you ! This channel is the best !

[@SharelShamis]

Thank you!

[@sharonperl5644]

Good work, thanks

[@SharelShamis]

Thank you!

[@tamerg.4713]

Hello. Could you elaborate a bit more. What criteria should we consider when cutting a PPC? According to what you cut the SPs you cut in this account, how did you decide. 1. Should our priority be the ACOS rate in the ads we will cut, if the keywords in the ads we will cut are directly related to the product but continue to spend, should they still be closed? Or if they are spending but not selling, shouldn't we continue with this ad to maintain our ranking in this keyword?

[@SharelShamis]

From my experience, SD and SB have the most cannibalization, so I cut all of them (except videos on a super low bid). I saw that the CVR is great on SP - BR and the CPC is much, much lower, so we decided to focus mainly on BR. I advise looking at TACOS since, in the end, one of our goals with PPC is to increase organic sales, and TACOS can be a better metric to track here.

[@galshamis164]

I didn't know 5% is still possible, I aim for 10-15%

[@SharelShamis]

It's difficult to get there, and your Amazon account should have good products with amazing listings, but it's possible.

[@burakkayahan1730]

Which tooll you use ?

[@SharelShamis]

Scale Insights

[@serenitysounds4595]

brother, you said if you have a question, ask in the comments. you didn't answer any question, what nonsense are you talking

[@SharelShamis]

Sorry for the late replay I am not using my PC on Friday and Saturday. 🙂