Well made products people NEED sell themselves. They don't need complex marketing strategy.
@lautarocepeda18897 күн бұрын
Awesome watch!
@billfournell2720Ай бұрын
So wonderful to hear from Scott again. A truly great marketing CFO but a better peer and partner.
@johnengel461Ай бұрын
Scott’s insights should be very instructive to marketing executives in helping create c-suite understanding and sponsorship. Regard the marketing CFO as an interpreter - they understand finance and c-suite context, content and language. They can guide the right path to communicating and whether the marketing plans are in the company’s best interests
@johnengel461Ай бұрын
While I enthusiastically agree with Seth that a lot of market chaos comes from c-suite ignorance, plenty of the chaos is described by the name “market”ing - marketing is at the coal face of markets which means ever changing products, innovation, methods, processes, competition - so, of course, processing all of that in an environment that thinks discipline and organization is the baseline is going to feel like chaos.
@johnengel461Ай бұрын
And while I am all in on bashing c-suite ignorance of marketing, it is arrogant for Seth to say that “Donahoe doesn’t understand brands” - Empirically, I agree, but Seth needs to explain this because CMOs need to own training the c-suite to understand marketing, and branding so they can make informed long and short term economic choices.
@johnengel461Ай бұрын
Matt’s perspectives reveal just how much IT can move from back office efficiency to bringing the brand to life thru superior customer experience
@johnengel461Ай бұрын
Great concept to use when thinking about transformational impact from AI
@uikpogaminana2 ай бұрын
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@frankcastiglione4732 ай бұрын
Back in the day as CMO of a retail company we would often get into long discussions about the size of the price point in the weekly circular. Two camps - 1. It has to be enormous, 2 - It does not matter provided we trust the customer can and will read it. One week a mistake was made in which the copy read 50% vs $50 off a product that was normally $500. The internal client was reasonably angry....by that I mean apoplectic (less so after they were shown their sign off of the proof). We had ruined their business, cost them everything, blah, blah, blah. The results - no different than the usual promotion of $50. No stampede to get the $500 product at $250. Bottom line learning was that customers often....most of the time....nearly every time don't read that carefully and there is a built in cap to the number of people that will spend the dollar amount irregardless of the discount offered in any size font. We would often laugh that it was like ensuring the type face on a misslie was legible. At the end of the day in the case of the ad or the missile it sometimes just does not matter. Thanks for another very interesting CMO Confidential.
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@frankcastiglione4732 ай бұрын
Thanks for another good discussion. I agree with Seth's assessments on Nike and the fact that CMOs have such a challenge with CEOs and CFOs that have been marketed to and thus believe that they are expert marketers. No doubt smart and talented thus their roles as CEOs, CFOs, etc. I still wonder why there is such tolerance in the C suite and Board Rooms for as described in a prior episode, "Non Believers" to have such veto power on Marketing. I wonder what this dynamic looks like in 20 years? Look forward to the next CMO Confidential.
@GamerFollower2 ай бұрын
all the Chief roles are antiquated and useless and they do absolutely NOTHING and live in luxury.
@МамираАхмедова-ж1с2 ай бұрын
Код?
@VictorBature-z7s2 ай бұрын
Musk empire is good in the world
@localleverageai2 ай бұрын
Y'all wasting cash on stuff that ain't boosting engagement! Focus on real biz value, not just flashy ideas.
@frankcastiglione4733 ай бұрын
Laughed out loud at "Thats a great brief. Just means sell more stuff." Thanks again for another very interesting CMO Confidential conversation.
@johnengel4613 ай бұрын
My oh my was this a super valuable show! Karma did a brilliant job of demonstrating how to Build Loyalty and gave frameworks to define strategies. The illustration of salesforce was vivid and instructive! Well done Karna (and Mike)!
@LisaColeCMO3 ай бұрын
As a very loyal Peloton household, it’s also worth noting the PR crisis from the treadmill + child incident.
@ashercomes3423 ай бұрын
It had high controversy as well. A good amount of their pique income came from them suing over their patents.
@dsharma41053 ай бұрын
This is my fav episode. We all love the product and brand of Peloton but the fundamentals and some decisions (not all managements fault) are great lesson for everyone.
@cmoconfidential3 ай бұрын
Thanks! Dan has provided the spreadsheet on my LinkedIn page in the comments.
@frankcastiglione4733 ай бұрын
Lots of great stuff as usual with the CMO Confidential Pod. TAM Averaging is Killing us, Valuation as Painkiller, Everything good comes at a price, etc. Having been on the receiving end of "leaving to pursue new opportunities" after trying unsuccessfully to get the C Suite to agree to a more realistic plan related to future CAC and growth that is a tough spot for any CMO. The divide between Profit and Growth mindsets seems to be huge. We often hear about growth minded folks that go from company to company often with similar results to what was described in this podcast re: Peloton. Are there similar, perhaps much less touted stories of folks that do the same on the profit side of the equation? Unsure but I am guessing there are but they never got featured in Fortune, Smart Company, etc. Thanks for a great show. Would love to download the spreadsheet.
@cmoconfidential3 ай бұрын
Let us know the best email address for yo and we will send it your way.
@paulmadera21573 ай бұрын
Yes Mike is definitely "Kramer-esque" this person really knows him.
@paulmadera21573 ай бұрын
This was one of your best -- good and interesting discussion.
@frankcastiglione4734 ай бұрын
Thanks for a good CMO Confidential video. While very true that Marketing professions are often their own worst advocates in companies because they are sometimes most moved and interested in the "soft" / intangibles which can be dismissed as non-essential , why is it that Finance professionals constantly start with the premise that Marketing is waste? Terms like fluff ensure that one area (Finance) is seen as important and the other (marketing) is seen as less-than. It is classic school age bullying. As a CMO I never sat in a meeting and said to the CFO that their quarterly forecast was "fluff" even though the numbers were often directional at best. Even the best Finance organizations are using projection data to smooth curves and create regularity which rarely squares with reality once the time frame is concluded. It is really an exercise in trust. In the immortal words of Tommy Boy , I don't have to stick my head up a bull's a@# to know it is a good steak."