Scott Griffiths | Primer on the Marketing CFO Why it Might Be Right for You | CMO Confidential

[@billfournell2720]

So wonderful to hear from Scott again. A truly great marketing CFO but a better peer and partner.

[@johnengel461]

Scott’s insights should be very instructive to marketing executives in helping create c-suite understanding and sponsorship. Regard the marketing CFO as an interpreter - they understand finance and c-suite context, content and language. They can guide the right path to communicating and whether the marketing plans are in the company’s best interests

[@uikpogaminana]

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