Sell Your Service

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@heysimmone 9 сағат бұрын

12:49-13:13 I needed to hear this today.

@SellYourService 3 сағат бұрын

Oh 100% - this is the single worst mistake I see "helpful" people make. I'm glad you identified this. Is that something you struggle with?

@Jay_Kensington 10 сағат бұрын

An indepth video doing offer creating on different industries like accounting, health, ecommerce, home services by finding showing how to do market / audience reseaech to find out thier struggle. Btw, your offer creation question : " what numver do clients point on a report that they want to either go up or down " really helped me a lot in understanding value creation.

@SellYourService 3 сағат бұрын

Glad to hear!

@RobertPlank Күн бұрын

This video really nails the idea that most entrepreneurs undervalue themselves by focusing too much on deliverables rather than outcomes. The comparison between selling scrap metal vs. a car was such a clear way to illustrate how most people overwhelm clients with features instead of focusing on the results they care about. It's so true that clients don’t want to know the "how"-they just want the easiest and fastest way to reach their goals. The breakdown of the math behind low-priced projects was a real eye-opener. Thinking about how many clients you’d need and how much time it actually takes makes it obvious why this model is unsustainable. I’ve definitely fallen into the trap of over-delivering for low-paying clients, thinking it’ll help build my portfolio, but in reality, it’s just a race to burnout. The point about pricing based on the money the client will make instead of your experience was a huge mindset shift for me. Framing your offer around their return on investment, like doubling order value or securing high-ticket clients, feels so much more powerful than selling a laundry list of tasks. It’s also such a great way to position yourself as a partner in their success rather than just another service provider. This approach really challenges traditional thinking and makes scaling a business feel so much more achievable. I’m curious to dive deeper into the strategy for finding and pitching to those higher-value clients!

@freelancereyasin1 Күн бұрын

Very helpful video

@SellYourService 23 сағат бұрын

Glad you think so! Anything in particular that was helpful?

@dobythedog Күн бұрын

20 minutes of mumbo-jumbo. I saw the clickbait and thought I'd have a laugh. You said so much without saying anything of substance at all. It all looks like it's leading to you expecting people to pay you for some snake oil business "course". Classic fakery dressed up as a course. Scam.

@SellYourService 3 сағат бұрын

Where do I sell a course?

@rashadhouston 4 күн бұрын

The last part I truly relate to. People really need to get away from Meta.

@SellYourService 3 күн бұрын

It's amazing how stepping away from social media can really change your perspective. Glad to hear you relate!

@rashadhouston 3 күн бұрын

@SellYourService Yes indeed. The deletion process is very dystopian, as expected, but knowing it’s almost gone is exciting.

@adeelimrani 4 күн бұрын

Insane value. You got a subscriber for life. Insane. Truly insane value... 🤯

@SellYourService 3 күн бұрын

Awesome! Thank you!

@arslanali-656-g1t 5 күн бұрын

Waiting for the templates

@RobertPlank 5 күн бұрын

It's such a valuable breakdown of customer acquisition strategies. I really like how you framed the process as a trade-off between money, audience, and time-it makes it so much easier to understand why some businesses struggle while others scale quickly. The "networking vs. organic social vs. paid ads" comparison is especially helpful, particularly the reminder to focus on *where* your customers are instead of just going to generic marketing events. The section on organic social media is a game-changer for people just starting out. The tip about responding to questions in groups rather than spamming offers is so refreshing-it builds trust while keeping things natural. Also, the idea of posting valuable content on your own wall and letting connections engage organically feels way more authentic than cold outreach. Your insights on scaling through referrals and micro-products were spot on. Too many people overlook referrals, but your advice to keep the ask clear and specific is such a simple way to boost results. The part about micro-products leveraging platforms like Amazon's algorithm is genius-it's like a marketing machine that keeps working in the background once it's set up. I also appreciate the realistic take on ads. It’s easy to get caught up in the "ads will solve everything" hype, but you nailed it by pointing out they require a proven offer first. Ads as a scaling tool, not a starting point, is a perspective more people need to hear. This whole video feels like a masterclass in building sustainable systems instead of just chasing quick wins.

@RobertPlank 5 күн бұрын

This video is such a practical and insightful deep dive into goal-setting, especially for those who feel stuck or overwhelmed by too many priorities. The emphasis on truly understanding what you *want* before anything else is so underrated. Most of us spend so much time chasing what we think we should want, but rarely stop to define goals that actually align with what we value or enjoy. That shift from "I don’t want this" to "Here’s exactly what I do want" is game-changing. The idea of making sure others know what you want is equally powerful. Often, we expect others to just understand our goals, but clearly communicating them makes such a difference, whether it’s to a team, a partner, or even yourself. It was inspiring to hear how that played out during tough moments, like the redundancy example, where specificity became a source of clarity and empowerment. The process of narrowing down 10 goals to just one feels counterintuitive at first, but it makes so much sense. Choosing a single, well-defined "big domino" goal simplifies everything and gives you laser focus. It’s a great reminder that spreading your energy too thin is why so many plans fall apart mid-year. I also loved the perspective about spending months figuring out the right goal being better than rushing into vague objectives. That patience to reflect and iterate is something I’ll definitely take away. This system feels like such a solid way to align what you truly want with actionable steps!

@SellYourService 3 күн бұрын

100%. To me, knowing the right goal is half the battle.

@RobertPlank 5 күн бұрын

It's interesting how this video blends productivity insights with practical recommendations for improving your workspace. The emphasis on treating your chair and desk as investments, much like a good mattress for sleep, is a great reminder of how our physical environment impacts our mental and physical well-being. It's so true-neglecting something as fundamental as your seating can quietly ruin your focus and even your health over time. I love the idea of breaking the workday into intentional time blocks, with deep creative work taking priority over grinding away on low-value tasks. The strict morning routine and 8-hour sleep commitment also stand out-it’s a refreshing counter to the "hustle culture" narrative that often promotes burnout. Quality over quantity really does seem to be the secret to sustained productivity. The detailed review of the C7 chair and E7 desk also raises an important point about personalization. Not everyone’s body or workflow is the same, and being able to customize your setup to fit your unique needs is such an overlooked productivity hack. The adjustable armrests and lumbar support sound like small details, but those little things make a massive difference over the long term. And honestly, the standing desk feature for calls is genius. I’ve never thought about how standing could boost your energy and confidence during meetings, but it makes total sense. This video does a great job of connecting small adjustments in your setup to meaningful improvements in how you work and feel every day.

@SellYourService 3 күн бұрын

Appreciate the kind words, thanks Robert!

@thejohnchambers 7 күн бұрын

Straightforward and eye-opening! Thanks for giving us this info Mike!

@SellYourService 7 күн бұрын

Glad it was helpful!

@objectifweb 7 күн бұрын

Hi Mike, we're also lucky that you've come through this illness :) A few weeks ago, I also had a vision, I'm 66 years old and I said to myself that if something happened to me, my income would stop at the same time and in the vas that I have to be placed in a facility for old people who go mad, I wouldn't have the income to go to a facility with a certain level of well-being. So I've got to build a team now that I've got all my wits about me! Your story confirms me in this solution, so I'm going to start thinking about it seriously.

@SellYourService 7 күн бұрын

100% man.

@adprosystem 8 күн бұрын

Really Great information. As always. Thank you

@SellYourService 8 күн бұрын

You're welcome mate. Appreciate the comment

@joebuttondrums 8 күн бұрын

Hey Mike, would love to book a 1:1 but your Calendly isn't showing any availability!

@SellYourService 8 күн бұрын

I'm afraid I'm not taking on any more clients right now. But shoot me an email and we can talk there

@joebuttondrums 8 күн бұрын

@@SellYourService Absolutely, thanks for the reply Mike.Which is the best email to get you on? Can't see it on your website!

@SellYourService 7 күн бұрын

michael [@] sellyourservice.co.uk

@objectifweb 8 күн бұрын

Thanks Mike :)

@SellYourService 8 күн бұрын

You're welcome mate. We've got some other languages dubbed videos coming soon!

@lauraaqui219 9 күн бұрын

OMG Your content, amazing, Im loving it. I know you probabley dont have the time to create your own online training courses, as your probably too busy and in great demand, but if you do ever make a mini course for online digital email Marketers, please let me know, or make a video around that topic please. Iam currently using AI. Powered technology to craft high value, high converting copy emails which are then used to be sold to business owners existing customer email list, to increase their revenue by creating email campains, and it only takes an hour a day after some researching their website. the AI tool I use is not Chatgpt but its a more advanced AI.Tool, its faster and enables you to spend less time crafting writen work, also I think I could, create a business around it tageting email marketers and business owners, who want to work less, and get more work done faster in less time, using clever efficiant systems. I have only just started and Im not experienced, yet but I want to create regulare monthly income streams. I signed up to your email list, cos I love your information. Thank You Laura Aqui in Liverpool, England.

@SellYourService 9 күн бұрын

We've got a couple of programs. If you email me michael [@] sellyourservice.co.uk I can send over some details

@lauraaqui219 10 күн бұрын

I love this, its amazing content, everyone wants this! very high value information. Im learning so much Thank you. Laura in Uk

@SellYourService 9 күн бұрын

So glad!

@almazsad 10 күн бұрын

Hi! Do you have guides for cold outbound?

@SellYourService 9 күн бұрын

Cold outbound isn't something I recommend

@Knowledgedad 11 күн бұрын

What software do you use to record your video loom.

@SellYourService 9 күн бұрын

The whiteboard is either Microsoft Whiteboard or Concepts

@MrGheller 11 күн бұрын

Thank you for sharing this video. 1. What examples are there of companies that are "B" who are not online course creators, social media coaches, and social media info products? 2. What is the exact service that you will offer that they are not already doing themselves at that stage they are? Companies that are "B" already have their copywriting on point, positioning strategy figured out, probably already have a small external agency or internal team handling Meta and Google Ads, email campaigns, content creation, etc. 3. Correct me if I am wrong but this sounds like you are implying to offer the services of a "fractional CMO" but for only $2000 a month. If correct, those companies that are "B" can't have a marketing or sales manager as they would be "duplicating" it by hiring you as that "fractional CMO". 4. Lastly, where do you consistently find those companies that are "B". You, yourself would need to have a solid and proven lead gen engine for those "B" customers.

@SellYourService 9 күн бұрын

Great questions. 1. Examples of "B" companies: "B" companies exist in almost every industry beyond online course creators or social media coaches. Think software companies (SaaS and developers), e-commerce brands (luxury gifts, high-end fitness gear), financial services firms (wealth management, accounting), translation/localisation companies, manufacturers and suppliers, corporate event planners, and specialist agencies like design or branding firms. These businesses are already making money, have proof of demand, and high-ticket products or services - they just need help unlocking more revenue. 2. The exact service I offer: I’m not here to replace what they’re already doing. My process is about identifying overlooked opportunities and implementing a proven system to deliver specific, measurable results quickly. I work with businesses that are already at a certain level - just like helping people who’ve run a half marathon train for a full one. The next step they need is clear, and my system helps them take it efficiently. This could include things like email campaigns to re-engage their best customers, uncovering quick wins through upsells, or fixing gaps in their sales process that are costing them revenue. 3. Am I offering a fractional CMO role? Absolutely not. A fractional CMO is a high-level strategist focused on big-picture decisions - like choosing what kinds of marathons to run, how many to do, or whether to try a different sport entirely. What I offer is tactical execution that unlocks revenue quickly for businesses already on the right path. I’m not here to "duplicate" existing teams; I’m here to plug gaps, streamline processes, and get results. 4. Where do I find "B" companies? Customers are everywhere, and asking this question often means avoiding the work of finding them. Here are just a few places: Communities: Facebook Groups, Slack channels, Reddit forums, LinkedIn Groups. Suppliers and tools: Partnerships with software providers like HubSpot, Stripe, or Shopify. Events: Trade shows, networking events, conferences, and summits. Content platforms: KZbin, podcasts, blogs, newsletters, Amazon book authors. Competitors and adjacent industries: Researching case studies, social media followers, or businesses using similar tools. Directories and listings: Crunchbase, AngelList, G2, Trustpilot, and niche membership sites. The truth is, there have never been more customers, more opportunities, or more ways to find them than there are right now. The only real barrier is putting in the time and effort to connect with them.

@MrGheller 8 күн бұрын

@SellYourService Thank you for sharing your answers. I have been in marketing and sales for over 20 years. From Fortune 500 companies to startups. Manager, director, VP, analyst, strategist, consultant. When you share this: "This could include things like email campaigns to re-engage their best customers, uncovering quick wins through upsells, or fixing gaps in their sales process that are costing them revenue." I hear one of the basic responsibilities of any basic marketing manager working at any company. Especially if it's a company that sells $10,000 products or services, that already has sales, that already has either web traffic or social audience or a solid email list. A business that has those conditions would certainly be talking to several marketing and ad agencies or freelancers, with or without having a marketing employee. What you are describing would mean that you are looking for a company with the exact conditions of companies that already either have a marketing employee and/or agencies and freelancers hired....*that have to be missing the most basic of marketing responsibilities* (email marketing, up sells, cross sells, checking messaging and postponing, checking client onboarding calls, etc) so that you can help them with that...for $2000 a month. The subset of companies that fit those criteria are pretty small. Therefore, it's probabilistically untenable to build a consistent "marketing consulting" business offering that. YES, I am sure there are some companies out there that are selling $10,000 products or services, that have sales, that have web traffic and/or socal audience and/or email lists (because they already did the basic sales and marketing things well) that may be missing 1 or 2 optimisations with basic activities like their messaging or email strategy or upsells or cross sells....but it doesn't make sense to me how that can be a sustainable business strategy for a consultant. This is without taking into account that most business owners don't want "consultants". In such a case, your ideas would have to be sold as something like "If I find hidden revenue in your traffic, audience, and email lists, I will charge. If not, it's free." Obviously, the smaller the company, the cheaper the products they sell, the less sales they have, the more basic marketing they will be missing... But also the less money they have to pay you $2000 a month and the less knowledgeable and informed they are to even understand the proposal.

@MrGheller 8 күн бұрын

@@SellYourService Thank you for sharing your answers. You seem to be describing basic marketing responsibilities for any marketing employee and or agency or freelancer. Email marketing, checking messaging, checking positioning, upsells and cross sells, etc. Especially for companies that actually have $10,000 products or services, that have sales, that have web traffic and/or social audience and/or email lists. If they got there in the first place it's because they are getting the basics right. Most companies with the conditions you are describing either have a marketing employee charged with those essential responsibilities and/or talk regularly with marketing and ad agencies and freelancers that also look at those basic things. Most companies that have the conditions you suggest are looking at Ad optimizations (lower CAC, increase CR, increase ROAS) and are looking at marketing analytics. Those tasks are not trivial (that's why the business owner can't do them nor a basic marketing manager) and they hire specialists. They hire those specialists because they have the conditions to pay them (enough knowledge and money). The type of service you seem to be suggesting requires for companies that sell $10,000 products and services, with real sales, with web traffic, social audience, e-mail lists *to be missing some of the most fundamental things in sales and marketing* That is very unlikely for them to be missing because they already have the conditions of companies who nail the basics. I am sure there are a few companies out there with said conditions that are missing 1 or 2 basic things, but that would be probabilistically insufficient to build a tenable consulting business the way you seem to be suggesting. My apologies if my thoughts, analysis, and experience do not concur with your points on your videos. I have been in sales and marketing for over 20 years both at Fortune 500.companies and start-ups. From manager to director and from analyst to strategist to consultant. Of course, public and verifiable evidence on public LinkedIn. The points and topics make for attention-grabbing titles and video content (like most of social media content) but it doesn't make sense nor do I see any reasons to think that is a way to build a sustainable business consulting practice. It even proposes that all the smart business consulting specialists that I know and have worked with are ignorant enough to be selling a lot more complex services....when they could be reliably and consistently charging by doing a lot more basic and simple things....

@SellYourService 7 күн бұрын

Thanks for sharing your experience, interesting take

@tjvines553 13 күн бұрын

Using your overdraft hit different😂

@SellYourService 9 күн бұрын

Happens to the best of us

@9to5killaCartel 13 күн бұрын

Great content brother, you provided the key pieces that fixed my entire process. Salute brother and best wishes!🎉🎉🎉🎉😂

@SellYourService 9 күн бұрын

Appreciate it! Thanks for the comment

@aadivaidya_1589 15 күн бұрын

i do not understand how i will be helping the customer can someone pls let me know what i have to do as a service provider

@SellYourService 14 күн бұрын

Watch this: kzbin.info/www/bejne/pGHJnauhodODZrM

@alexis_private 15 күн бұрын

I am so impressed by the way you presented this. Even so brave in going the feminist route and standing up for women and against "celebrated" predators. All while making your point. Hell of an intro to your channel 👉 subscriber won 😆(funny that the title actually kinda targets the victim mindset as well though xD)

@SellYourService 15 күн бұрын

Ah thank you! I'm glad it resonated. I'll gladly and proudly call myself a feminist. Still haven't met anyone with a lifestyle I admire who would argue otherwise. I think it comes from having a strong intelligent Mum and Grandmother. My aunts are also big impacts on my life. I agree about the title, it wasn't by design!

@alexis_private 15 күн бұрын

@ 🤣 don’t say that, it’s meta. Obviously 🙄 I’m petitioning a talk with your grandma btw🤣 (jk)

@SellYourService 15 күн бұрын

She's 96 and still lives by herself, no walking assistance or cane or anything. She's crushing it.

@youdoer 16 күн бұрын

Great video. This reminds me of how Jungle Mail works. Thanks.

@SellYourService 15 күн бұрын

Glad you enjoyed it!

@LolipopSanane 16 күн бұрын

Why rich people dont just make SaaS products? It is easy to scale, almost 100% profit, it requires less time. Maybe they do but i dont see them. Whats your opinions abot that? I mean why dont they focus only SaaS products.

@SellYourService 15 күн бұрын

1) Who says that "rich" people don't build SaaS products? Who are you referring to? 2) Why don't all people eat healthy and follow a good diet?

@LolipopSanane 14 күн бұрын

@SellYourService I mean why they do not focus only and only SaaS products? They do other businesses that takes more od their time. A bodybuilder would eat healty cause it is so important for a bodybuilder and rich people would want to save their time in my opinion. So i would expect them to not do other businesses that takes more effort and time.

@fritzism 16 күн бұрын

This is a masterclass. Have your notebook ready. Excellent content! (from an experienced marketer)

@SellYourService 15 күн бұрын

Thanks very much!

@fritzism 16 күн бұрын

Good content for sure, thx for sharing but is it just me thinking It feels like the 38 people who replied were just what abandoned? This is a bigger issue I have with this space, as an experienced marketer, it just feels like everyone has a hustle, a course or service or something and they don’t actually care about customers only to the extent they can give them quick money, to the extent of cold outreach/emailing. Would have been great to pass those leads on to someone in your network vs. ghosting for a KZbin video post. Just sayin.

@SellYourService 16 күн бұрын

Sorry, you've lost me. I don't fully understand your comment. Can you tell me which part of the video you're referring to? I've never ghosted anyone...

@fritzism 3 күн бұрын

@ Referring to the leads that signed up as part of the bet, what happened to them?

@kostya.lisicyn 16 күн бұрын

great/ thnx

@SellYourService 16 күн бұрын

Glad you like it!

@rileybennettamazon 17 күн бұрын

Interesting , that’s a potential idea for a daily livestream with my audience where I’m just talking thru my daily thought process of building my business 🤔

@SellYourService 16 күн бұрын

Riley! Thanks for joining the live stream yesterday mate. I'd love to connect outside of KZbin if you're up for it? michael [@] sellyourservice.co.uk