$1 Million Selling Website Templates (How Erica Did It)

➡️ Start Your Squarespace template shop FREE TRAINING 👉 bit.ly/3Q88fd5
➡️ QUIZ Find the perfect client-finding strategy for your personality: bit.ly/3xNl0nl
👉🏻 ERICA'S TEMPLATE SHOP: bit.ly/3JXod6u
FULL SHOWNOTES
🔗 Click here for the show notes & a complete list of resources & websites: www.paigebrunton.com/blog/sta...
ERICA'S TEMPLATE SHOP: www.bigcatcreative.com/
Passive income is the dream of many, but also a fair few people are pretty skeptical of it for good reason, it sounds way too good to be true. In this video I'm so thrilled to introduce you to my good friend Erica who made over $1 million from selling Squarespace templates - here are her top tips on making passive income as a web designer, including the ONE thing people always get wrong (and how to avoid it) and an exclusive invite to her free training!
MENTIONED IN THE VIDEO:
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📋 FREEBIES:
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👉🏻 Four steps to DOUBLE your site sales - FREE training: bit.ly/4aGgXHR
👉🏻 Squarespace PRE-DESIGN Workbook & Checklist: bit.ly/445gD37
👉🏻 HOME PAGE content Planner: bit.ly/3vT0cdB
👉🏻 Find the perfect client-finding strategy for your personality with this quiz: bit.ly/3xNl0nl
👉🏻 4 strategies to find your first or next web design client: bit.ly/3JuwWgi
👉🏻 Finding clients as a new Squarespace designer - 7 costly mistakes to avoid (60 min on-demand training): bit.ly/44gonPS
👉🏻 Content Creation Outlines For Sure-Fire Popular & Profitable Posts: bit.ly/3xM2sns
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🤩 FOR WEB DESIGNERS 🤩
👩‍💻 Square Secrets™️ Course For Web Designers: bit.ly/3Uve6fo
👩‍💻 Square Secrets Business™️ Course For Web Designers: bit.ly/3Wd8NlQ
👩‍💻 Web Designer Client Finding Guide: bit.ly/4bcHbl1
👩‍💻 Sales Page Secrets Masterclass: bit.ly/3vXrM9D
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🙌 FOR COURSE CREATORS 🙌
➡️ Scale With Content Strategy: bit.ly/3y72h6s
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LEARN MORE ABOUT RUNNING AN ONLINE BUSINESS:
💻 Check out my courses: www.paigebrunton.com/courses
📚 Visit the blog: paigebrunton.com/blog-page
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Contains affiliate links - my margarita fund thanks you kindly if you choose to use them!
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CHAPTERS
00:00 The passive income dream
01:26 The transition from 1:1 to templates
02:25 How many templates to launch?
02:50 How long did setup take?
04:06 Number of sales on day 1
05:06 How long was the transition?
07:15 What marketing did you do?
09:19 Social media vs long-form content
11:30 Selling templates on marketplaces
13:46 A day in Erica's life
15:58 Common beginner mistakes
18:24 What sales patterns are there?
19:46 Free Squarespace Template Shop Training

[@TheQueenNtwk]

I just want to say these interview questions ARE AMAZING! Great job!!!

[@mayatripodi]

This needs more views this is so good!!❤❤

[@abdulsamad74581]

This is an absolutely educative and awesome interview. I want to start this business, but I want to sell WordPress template instead.

[@johnscotland8382]

The quality of your videos has rocketed, love the editing

[@PaigeBrunton]

Awee thanks for the kind words John! It's all thanks to my team member Helen, I'll pass the praise along to her!

[@Lifecoach_Hedda]

Thank you guys! This is awesome and inspiring!

[@lroberts2478]

Great video! How can someone protect your template from being downloaded and shared multiple times?

[@theeotakufam6825]

Thank you. This is really helpful m i heve build website but i do jsve e full time job thsy im not ready to krt go yet. So a shop is essier for me right now. I know it will be wlot in the beginning but i rhink it eill be less stressful rhen getting clients. Thenk you for this

[@Aliali-ci2fg]

awesome interview

[@BigCatCreative]

Woohoo! Was so fun chatting, as always! 💜 Also, your KZbin setup and quality is looking aaaaaamazing 👏

[@PaigeBrunton]

Aweee thank youuuu on the quality bit! And oh man, always a pleasure and a half to chat. "Is this work? I don't think so!"

[@abdulsamad74581]

Av been thinking about starting this business. I need guidance. Do you teach people how to sell templates just like you do

[@user-uw7yn1no1r]

Where do you host your website that has the templates? And do you use a shared hosting service?

[@hercreativedetails]

Thank you for this interview. I sell Wordpress Theme + Templates and I'd like to get similar results too.

[@roguenerdd]

I’m definitely interested in site templates 🤔💕

[@PaigeBrunton]

Yay happy to hear it!

[@sarahsugarbritches319]

Do these templates have to be used on specific websites? I see general templates being sold and I’m curious how people use those

[@shanbritton3120]

Question. Are you selling the original templates or the duplicated ones?

[@sarahsugarbritches319]

Good question

[@bishalkumarshaw2789]

How to create website templates?? Through coding or design software like figma?? Can you please guide me 🙏🥺

[@PaigeBrunton]

Fabulous question Bishal! I design them right on Squarespace - just like I do client sites. Buuttt any more template questions - go check out Erica's training here pbrunton.krtra.com/t/Ep8vR9CZT7Za - she's the queen of all things Squarespace templates!!

[@trendingstatus510]

Ma'am you are looking like an angel from heaven is talking to me on earth.

[@patrick9399]

I have a big question. I want to create a template on my own and sell it. Which images am I allowed to use? Do I have to buy every single image?

[@PaigeBrunton]

Photos from copyright free sites are your best bet! Because even if you bought photos and put them into the template, you’d likely need a special license to not only use the photos in the template but then also for your purchasers to use the photos in the template too 😊

[@patrick9399]

@@PaigeBrunton thank you very much for the quick reply! I have read that it is not allowed to use such photos in templates that are build to sell them later? Do you have any suggestions for a site where I can get copyright free photos?

[@oguguoiwuchukwu]

What is her full name and social media handles so we can follow her

[@PaigeBrunton]

Erica Hartwick from bigcatcreative.com!

[@rm6684]

She didn't ask her the meat and potatoes...how much are you making right now? And how long did it take you to sell $1 Million. This doesn't seem like passive income either...

[@PaigeBrunton]

Ah valid point, that question genuinely didn’t cross my mind at the time! But Haha you’re right, that’s the truth about passive income. You don’t so much do the work of serving clients, you instead do the work of marketing and managing a business and customer service, so it’s not totally passive, i think it’s important people know that from the get go. I think the term leveraged income is a lot more appropriate personally.

[@rm6684]

@Paige Brunton Thanks for the response I didnt mean to come off so harsh...I do think this could be considered passive income if she has a team doing the work...and the designed templates does kind of make the service/ product passive because she created the product ahead of time as opposed to creating a custom website from scratch. I love the business model

[@PaigeBrunton]

@@rm6684 No hard feelings! You make a valid point for sure! And yeah, agreed the work that does need to be done ongoing (marketing, customer service, etc.) is def a lot more easily outsourced than say designing custom sites. It's a fab business model, as Erica said it's really a dream, just maybeee not as much sipping margaritas by the beach as some people might imagine when they think "passive income" haha

[@oguguoiwuchukwu]

What is her full name and social media handles so we can follow her

[@witw]

You seriously didn't link ANY of Ericas websites... lol

[@PaigeBrunton]

You can see them in the description, just popping them here for you too ➡️ ERICA'S FREE TRAINING: How to run a successful Squarespace template shop 👉 pbrunton.krtra.com/t/Ep8vR9CZT7Za ERICA'S TEMPLATE SHOP: www.bigcatcreative.com/