$10,000 Weekend Will MAKE or BREAK This Farm!

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It's Mother's Day weekend and that means its the busiest week on the farm. We have lots of Tulips to sell, but so far this season, customers haven't been buying as much as we have hoped with low sales numbers for both of our first 2 Saturday markets. Now with Mothers Day approaching, we are going all out by doing three Farmers Markets in four days in an attempt to make it to our goal of selling $10000 dollars in flowers for the weekend. The goal may sound a bit too ambitious, but we have invested a lot into achieving it. Last year our tulips sold as fast as we could arrange them for Mother's Day and we were hoping for a repeat performance, but now the slow sales have us wondering if the economy has changed, and people aren't interested in our bouquets anymore. We really need a strong sales performance for the biggest week of the year for us, to prove that our farm is still on the right track and a viable business.
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Ian and Serina of YOU CANT EAT THE GRASS feel that every small change can make a big difference to the world we live in. Every garden planted leads to a better future. We hope to inspire and motivate others to make positive changes in their lives by sharing our journey towards greater sustainability as we build our family farm. It's hard work to build a life worth living, and completely worth it!
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[@savvydirtfarmer]

I'm a nursery guy, and I don't know much about cut flowers, but GOOD GRIEF!! Serena, your flowers look great, your prices seem reasonable, and if you guys keep doing what you're doing, you're going to sell EVERYTHING you can produce! So, so good. Enjoyed the video. Kudos for all the hard work in producing the video.

[@asteria4279]

Serena: "I feel like if we sell $9000 tomorrow we will reach our $10,000 no problem" Had me giggling despite the nail biting 😅

[@jb5959]

I think it was a brilliant idea to place the Red roof tent in front of the roadside stand!

[@jenalyncarabeo4391]

😅😅

[@emilymlandon]

I think you should have a big floral mural on the roadside stand to catch attention and become a “photo spot”. Perhaps you could trade flowers with a local artist and they could advertise in the stand?

[@uteberg4781]

@@emilymlandon I love the idea of a floral mural for my own farm! Thank you for the great idea!

[@spontaneousun]

Totally agree and on a branding note I feel like you’d benefit from having a red pop on your new white tent - either a red banner with your logo in white or possibly some red edging for the sides

[@yeevita]

@@emilymlandon I love the idea of making the stand more noticeable and a photo spot. Could also plant flowers along the fence there, in front of the mural, for photos.

[@victorial3293]

Ian- please don't ever stop doing your intros lol, one of my favourite parts of every video. You guys work so hard and deserve a good season.

[@TheVron]

The $50 bouquets were great. You should make more of them throughout the year!

[@katrinar9310]

Fillers really make the bouquets and Serina's arranging skills have developed so nicely. Loved this long video too. You guys work so incredibly hard and share the real behind the scenes truth of being a small family farm. Thank you for bringing us along on your journey. Blessings, -kate

[@pinkhorticulturist]

Have you guys considered putting a glass door on the flower stand? That way you could keep the ac on with the room cool, while people can still see the flowers inside. Would help the flowers last longer. Just a thought :) Love your channel!

[@surobhisaikia7730]

I was holding my breathe as if it was my business !! Can you imagine?? When passion , perseverance and prize match.. that is a beautiful feeling like the flowers and its aroma 😂🙏🏽

[@YouCantEatTheGrass]

I'm glad you enjoyed the journey, the drama was real from our perspective, we were very stressed

[@nestorv7627]

I feel like if you placed white-cream string lights scattered around the tables and on the backgroud curtain, it would boost visual traction. Focus on making your customers cozy while checking out the bouquets. I love your vids! Keep at it

[@pri.sci.lla.]

Y’all work so hard and deserve everything you have and so much more!

[@patty8991]

I wonder if pre-sales for the $50 bouquets would be a good idea for moving flowers next Mother's Day or other holidays, rather than attending the smaller markets. You can stay home to facilitate pick up or have people pick up at one of the markets.

[@MAllen67]

This video was eye candy for a flower lovers soul. Thank you for such an amazing edit on top of all your hard work!

[@user-cv7fy8rs6m]

I am a retired florist of 40 years and I am so happy for you both as you worked hard to sell your beautiful flowers for Mother's Day!!! You make all of us proud!!! I can appreciate your concerns as they relate to the finances. I always worried around the holidays but especially Mother'a Day. It is an empty feeling to know that you have 40-45thousand dollars in flowers and you cannot predict that you will sell all of them. It was always a great relief when the last deliver driver made it back to the shop and you made that last sale for the day. The only things to do were to get up early on Mother's Day and deliver all the flowers to all the churches!!! Thank you both for all that you do. CONGRATULATIONS!!!!!

[@WildFloridian]

When you said the total for the weekend… I couldn’t help but say Yay out loud 🎉

[@katherinelipari6610]

So relieved you got a win after the tulip craziness. It was heartbreaking to hear that they were all blooming at once after the work/money y’all put into them.

[@rosavargas539]

The struggle , and all the hard work that goes into growing flowers so many variables 😭😭

[@kld9678]

Have you ever considered a bit of Curb Appeal for the Flower Stand, like a pretty store front? Flanked by a little boxwood hedge, two hydrangeas each side and some urns with Annuals? Kind of drawing in the passers by. Maybe a late fall project?

[@YanickaQuilt]

Cat didn't get the memo that you can't eat grass 🤣

[@heyy13]

I am so glad you have a new employee! Trying to do it all yourselves last year almost killed you. She will be worth the expense in being able to keep going if nothing else. You got this! This is not the make or break for the year.

[@strawberrycreekquiltco.5793]

"I wouldn't be so discouraged if I didn't have a headache" is the most relatable thing I've ever heard. Always amazed by and inspired by your work ethic. The flowers look amazing!

[@pharmajo6368]

The slow start is nerve shredding… but it makes a good story for the content farm 😂 you do a good job of keeping it light while showing the realities of how stressful the weather and the economy can be for farmers.

[@brendahere]

I'm thrilled that you have a $20 bouquet. As a simple gift that's the perfect price.

[@heyy13]

I'm extremely glad you made $8k, even if you lost money on the tulips due to the heatwave. Here's to an amazing year!

[@lm-hf3gd]

If dedication and commitment to producing beautiful flowers doesn’t pay off for you….then we are all doomed!….you are extraordinary!!👏👏👏👏

[@joyrainesjones3043]

The price of everything has gone up so much, maybe everyone is scared of the economy. Think outside the box! You can do this!!!!❤

[@patriciakeys4873]

I guess you can say flower farming is not for the faint of heart. You guys are amazing.

[@pinkhorticulturist]

That 80 dollar bouquet was fantastic! What an amazing episode. The sales started slow but they really bounced back! The suspense was killing me :)

[@julietbowden6189]

Luv the new white tent for the Market! Yes! Makes the flowers pop! Green would look good too! Oddly enough, I think your dried flowers would pop more if wrapped in black paper. My eyes kinda wonder all over the place with both wrapped in the same color paper. Its all beautiful, but maybe black paper would make for a pop and contrast from the fresh. Or maybe make the fresh flowers your most prominent in the tent by setting the dried on the sides of the table, and sitting lower than the fresh flowers? Hope this is received as helpful constructive feedback.

[@nadinegriffin5252]

I usually purchase $50-$120 bouquets from my florist. Loving your large bouquets. Would definitely purchase if I was in your area. 😍

[@YouCantEatTheGrass]

We'd be rich if we could sell to everyone who watches our videos lol

[@nadinegriffin5252]

​@@YouCantEatTheGrass I'm a loyal viewer and let all the ads play. Lol. I love the video footage of the drives to the market and the beautiful scenery almost as much as I love the footage of flower picking and bouquet making. 😍 I lived in Kelowna for high school. KSS Grad 2000. Moved away because I hated the heat in the summer so when you complain about the heat, I'm like "yes! I made the right choice". 😂

[@soulsteading1564]

@@YouCantEatTheGrass Is there any way to purchase bouquets for you to give to people of your choosing?? We’re in the USA, and as much as I would love having one of your gorgeous bouquets, I would love just as much for someone to get to enjoy one that otherwise wouldn’t have been able to. You work too darn hard and are too good at what you’re doing to worry if it’s worth it 💕

[@brittneyemerson2079]

It seems such a shame that flowers that have opened in the heat of the market are not “sellable”. I’d totally purchase a “2day bouquet” for $10 or $15. I buy a Starbucks drink for $7 (US) and it’s gone in a couple minutes. $30, $50, sure I’d expect that to last about a week. Perhaps disassembling those bouquest and interspersing one full bloom in your other arrangements would help to salvage some investment. I love to see what the actual blooms look like rather than a total surprise with closed tulips. There is my two cents. Love your bouquets- love the purple green orange combo (not a fan of all orange all the time but I know it thrills your heart)

[@cindybarr3796]

I really like the idea of selling the 2 day bouquets at a reduced price 😀

[@stonetavern9837]

@@cindybarr3796 I know flowers are a bit different, but we do this at our farm with tomatoes, etc., that are kinda "ugly" or just not so great. we sell them for a discounted flat price and that works well!

[@bonniebranch6083]

Also WAY more $50 bouquets! They were constantly selling out in the roadside stand 💗

[@myrrhidian3166]

That's amazing that so many new customers found out about your stand! Surely this means big sales for you throughout the summer as well, because after seeing how beautiful your bouquets are, how could they not come back for more? :)

[@t.m1607]

Love how you let the kitten down gently…. Kaia, you’re not “necessary” a help 😂

[@maureenbrophy7852]

“ If u work hard”. I think you guys are the hardest workers. Wish u sell every flower THATS in bloom😅❤❤👏👏

[@Amanda-cn3pk]

Well done! ❤❤❤ For Mother's Day next yr, maybe hire others to work the stands so y'all can just work on replenishment. If my flowers were selling as well as yours do, I'd be sure to never let them run out. Your flowers are absolutely amazing!

[@heyy13]

That wouldn't be cost effective as the issue isn't supply. It's demand this year.

[@davelawson2564]

you are correct

[@bonniebranch6083]

Next year you can definitely sell 10k!!! If you also sold to florists you could make even more 😱 Or if you set up a stand in a busy downtown area where people don’t have as much access to fresh farm flowers 💗 Maybe you could do $15k 🥰

[@tatianamaria1]

Use white, green or pink wrap paper. The natural brown may not appeal to all.

[@jobo8819]

What a hard slog for you both. $8k is amazing and so well deserved. Thinking the economies everywhere seems to be slowing and people being a lot more discerning with their discretionary spending. Hope ya did some celebrating after Mothers day and treated yourselves.

[@Bluewaterpinessantarosabeach]

Wow your green bouquet is stunning!

[@julieanncheshire9960]

Thank you for being honest about farmers' market selling. It can be an absolute slog, and there is a lot of work that people do not see.

[@thenieuwcrew]

I used to tear apart the bleeding hearts too 😂 Now I grow them along my garage because they love it there! And I cut some for the first time and they lasted a long time indoors and I really enjoyed them in a vase!

[@heatherj3030]

Wow, your bouquets are more gorgeous each year, and happy late Mother's Day Serena! Well done!❤👏👏👏

[@markt7663]

Wow! We were on the edge of our seats until the final tally came in. You all work so hard and you have a lot people rooting for you. Here's hoping you do this week for the rest of the season!

[@traciecoleman469]

The midnight $80 bouquet is gorgeous!!!

[@ultanbrady]

Do you ever think of mixing some dried elements in with live flowers? I often see that in Ireland including like dried and then spray painted (for example gold) dried flowers mixed in with bouquets usually in like September

[@kathleenlynes6950]

The variety of beautiful old flowers not seen in quick sell flower shops, are so fantastic. Hope you get a contract for bouquets to truck off to buyer.

[@user-wi8bt5cu8p]

I don't understand English very well, but your videos inspire me and give me the strength to work in my flower garden. (I live on the Crimean peninsula, I love flowers.)

[@MeganSherow]

Second comment for orange ranunculus!!! The best flower of all time 🧡🤩🧡

[@amberlockhart1386]

I watch Georgie from the channel “common farm flowers” and on one of her videos she made 3 bouquets then put those into one big one by typing them together. Maybe do 5 $20 ones and tie them all together? Your flowers are beautiful!

[@jenniferhenderson4674]

Common Farm Flowers is great🌿

[@shynncat9647]

What a success the 50 dolars bouquets!! you should try to do a couple if them for regular markets to try if they sell 💸 I’m glad you had amazing sales at the ens of the week!!! 🙌🏻

[@maura423]

I loved the longer video! Lots of action and suspense, lots and lots of flowers.

[@confessionsofajadedoptimist]

🤑🤑🤑 you beat last year I think if you go back to the drawing board and make some improvements you will hit your $10,000 next year.

[@YouCantEatTheGrass]

I think we can to

[@zefcha4670]

serina you answered your own question...be happy with $500. at weds market... what did sell weds at the roadside stand??

[@adunn5173]

I am looking forward the 2024 season and watching Sarena build bouquets. It’s my favorite. God Bless your family and your farm.

[@carolynmoody9460]

There's no BETTER WAY to end my day is watching your channel..love all you do the hard work of getting ready for market..selling an taking time for real life videos...❤❤❤❤

[@WillowandPaisley]

Love these videos where you take us along day to day showing the results of markets etc. The bouquets are stunning. Serena you truly are talented at putting those together. Just gorgeous! 🌸💐🔥💚

[@critcalreader4160]

Oooh, I love your $80 bouquet. I would buy that for a mother (if I still had one).

[@ayelet517]

Me too 😢

[@patassion]

You know those picture wraps they put on electrical boxes around the city.if you had really good tulip pictures and wrapped you store front could be good draw.

[@sunflowersusan5616]

You guy’s are amazing love watching your videos💝💐

[@YouCantEatTheGrass]

Thanks so much

[@jenniferhenderson4674]

Your spiraling technique is next level!

[@lisabisco3583]

Serena and Ian ...your bouquets are stunning. . My Mom just passed and if I lived in Kewlona(?) BC I would definitely have YOU make her funeral bouquets. Don't give up hope and don't listen to any negativity. You all plan, set goals, and work like borrowed mules to accomplish those goals. All the best for your continued success.

[@robinjohnston8180]

Your road side stand is a good stand to keep stocked!

[@barbarafegley5566]

You larger bouquets are beautiful.

[@YouCantEatTheGrass]

Thanks

[@katrienvh4289]

There are special sweet peas you can plant in greenhouses in winter and that bloom in april (in cold greenhouses)

[@anniinglucksdorf960]

Serina I loved, loved your green bouquet! And this video was a rollercoaster. My heart sank when you worked so hard with so few sales. But what a beautiful comeback and all the new customers! This sounds really promising. Maybe it is also that people don’t want to buy the Mother’s Day bouquets so early in the week so they have more vase life? It was wonderful hearing you say that you left this week hopeful for the future of the farm again!!! Go red roof family farm! We are all rooting for you!

[@bhavens9149]

8k was a decent haul! good job!

[@altheab.8907]

Great to hear you came so close to your goal, Serina and Ian. What an encouraging way to start the season. Bouquets were beautiful. Glad florists and stores were sending customers to you…..lots of new prospective customers. So happy for you. You work so hard, have to fight the weather, and then had illness at a crucial time. It’s so nice to see you have a huge success. May it continue all season for you. 😊💖

[@mgardnerx5]

I know how busy you both are but have you ever considered doing a workshop? Build a bouquet with Serina? Where she can explain basic bouquet theory and the the attendees can build their own price point bouquet. People love to go and experience fun. It would also bring people to your stand. It's a little way to diversify income if farmers markets are slow. Love your channel and Ian is awesome at these videos.

[@AllTheArtsy]

I also watch Laura and Aaron (Garden Answer) here on KZbin where most of their planting is really just home gardening and they make their living off of being KZbinrs. I can't imagine the stress of actually being farmers and needing to make money on how well the plants sell. I have to wonder how the finance works for those who don't make content on their farming, it seems like a miracle to break even with the amount of work and the reliance on so much external factors... 😣😣

[@coloradotulips]

I love how you usher us through the video from start to finish!

[@chambersjane50]

Your flowers are stunning, you work SOOO hard, you both deserve total success. Thanks for sharing your reality and journey

[@cindycin9]

Graduation is a huge flower bouquet buying time.. There were hundreds of people with flower bouques at graduation. Is there a way you can target that crowd? There were literally vendors sitting outside the high schools.

[@YouCantEatTheGrass]

We are looking at doing products for grad this year

[@ayelet517]

I loved the pins us made last year!

[@tiahartl2239]

Congratulations on the 8k week!

[@venusdimples556]

I am so happy for you, guys. You worked so haaarrrddd. We appreciate your effort in editing these videos too. I am now on my 3rd time watching this (with the ads yeah). My family loves you guys, even my kids know all your names and all your cats' names and we talk about you guys like you're close family friends or something. ❤😻🥰

[@hannahmckinn]

Loved this long video! It’s my afternoon comfort to listen and watch you guys. Really hope you can keep the demand going strong for the season as I hope you stay successful!

[@Charlenedoesstuff]

The referrals for the new customers are priceless. If I went to a grocery store for flowers and they referred me to a family flower farm, I would bypass that grocery store and make that family farm my 1st choice during the flower season!!

[@rachelgalus]

Good to see the smiles at the end !

[@YouCantEatTheGrass]

😃

[@Victoriaxx08]

I’m in Vancouver but it’s my goal this summer to make it to kelowna and see your bouquets in person!

[@komalbandekar5046]

I think you need to shift back to the red tent for the market , that may be making money . White tent you use for the road side stand so that people can tell from far that there is a shop ahead .

[@ayelet517]

I vote for 2 red tents! They stand out and reinforce the brand. And last year the red brought good luck.🍀

[@nickberenson5900]

I read that a flower farmer implemented a mason jar system, where customers would get a discount if they brought the mason jar back with their next purchase. This could get you some return customers and even if it isn’t during Mother’s Day, it would help throughout the summer!

[@GreenFamily2007]

I'm so proud of you both for not giving up and pushing through! So glad it paid off for you!

[@sheenadavies23]

The flowers looked absolutely beautiful. Really glad the children were part of your own Mother’s day happiness in the end aswell as your monetary glee.

[@gardengirl7446]

Great episode! Reminds me of our 15 years of sellimg our wooden crafts at markets. It was EXHAUSTING but we reached our goal and paid our mortgage off! Wishing you a VERY PROSPEROUS SEASON! ❤

[@sherryrobinson-michel55]

During the week days most people are working. I never get to attend any market during work hours. Weekend markets are my jam. Food for thought.

[@maryrobertson7228]

You are both so smart!!!!!

[@cherylheffelfinger7619]

I LOVE YOUR VIDEOS. if I LIVED CLOSE I WOULD BUY TWISE WEEK.

[@YouCantEatTheGrass]

Thanks so much

[@CaribouOrange]

Again, Sorry it's been hard at least you're very good at documenting your life well! Very interesting to watch

[@matildesoltau5074]

I'm so happy for you guys! WELL DONE 🎉

[@karenslater343]

That was such a good video and well done with selling as much as you did during the hot weather Amazing.

[@kathyc3312]

The green bouquet is my all time favourite. Love it

[@theresaburg5881]

You both work hard and are a good team. Congrats on a good week.

[@teresasuderman2199]

Lovely. I hope all of those new customers keep coming back!

[@684jewel]

Yayyyy. That is wonderful. You guys work so hard and deserve to break records!! Congratulations

[@valjalava1951]

You guys work so hard,I hope you have great sales ,don’t give up

[@rosecaskey7141]

Great Video! Glad the week turned around for you!

[@Floweramiga]

8k great job guys!!! You work so hard you will have the best year ❤❤

[@patz780]

What a weekend! Congrats on your hard work. Your flowers are just beautiful!

[@chetalisamant6789]

Rooting for you guys this season.. You guys are awesome!! Love from India

[@anitagrays3457]

I was cheering for you! Great job- you kept grinding and you came very close to a lofty goal!

[@TheEmbrio]

LOVE the drone shots and the whole video and story of your week, really