10-Minute Short: Using the Customer Journey to Bridge Business & Development

Most Agile endeavors struggle with getting business and IT to work together. There is frustration on both sides. In this 10-minute short, Joshua Barnes and Al Shalloway talk about how using the customer journey can bridge the success criteria of critical stakeholders and the development organization (IT or non-IT).
This technique enables business stakeholders to create the right context for the development group while allowing the development group to work in a way that’s effective for them.
Agile Thought Leader: Joshua Barnes
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