10-Year-Olds Are TAKING OVER Sephora

Thanks to Liquid I.V. for sponsoring today's video! New customers can use my discount code FUNKYFROGBAIT or use the link bit.ly/41Reyq9 for 20% off at www.liquid-iv.com/
--------------------------------------
Watch UNCENSORED bonus content on my Patreon: / funkyfrogbait
--------------------------------------
Don't forget to like and subscribe!
TikTok: www.tiktok.com/@funkyfrogbait...
Twitter: / funkyfrogbait
Insta: / funkyfrogbait
--------------------------------------
Outro Music: 'honey jam' lofi aesthetic music by massobeats • massobeats - honey jam...
--------------------------------------

[@funkyfrogbait]

A section early in the video got a copyright claim. I've fixed the issue in KZbin studio, but there is a bit of a weird audio overlap once the rest of the video resumes. My apologies! I hope you can all still enjoy the video!

[@-I_dont_check_replies_-]

Oh wow I am pretty early, 4 mins ago?!

[@Green.Blue109]

Me too

[@-I_dont_check_replies_-]

@@Green.Blue109lol atleast we have a place in history!

[@loxial]

early aswell

[@ryleighinanut]

You should check out the Odin wolf situation

[@a.r.tivadar]

Growing up I was terrified of talking to employees at all, let alone be rude to them

[@amandapanda5087]

Growing up, if I so much as raised my voice, I was afraid my mom would yell at me. I can't imagine being that young and telling off an adult employee; where's the discipline and good manners? What are these kids' parents teaching them?

[@Glazyfuv]

Same

[@angelmalam7960]

I'm still afraid to ask them for help and I'm 21 😭

[@hnichole]

@@angelmalam7960 This is too real. 😭

[@lolawrenn8926]

i mean im 16 and this is still the case, theres are cultural and economic importance in how people act at a young age

[@LEMONSSS-ge9gh]

Parents need to stop treating public places that are not specifically for kids, as daycares

[@dipbert]

Not even all places specifically for kids. They should only treat daycares as daycares.

[@UpRightZ00mies]

YOU READ DAYBREAK :0

[@Thescallywags2000]

Literally!! They just let them loose

[@Cultishk]

I think a big part of this problem is the lack of third spaces for younger children and lack of child friendly spaces as many people have said in the video. I mean, even at home; think about all those 'beige' mum influencers. Imagine having your entire life be and world be designed not for you but for adults, all your interactions being some sort of sponsorship or economic action. It's no wonder they have little to no respect for other people, they're actively being taught that they're more important than others if they *just* do this thing like mummy said, like the influencer said, like the tv said. Everything they do, everywhere they go, they are performing, needing to prove that they are more expensive, more, and this is disgusting that they'd even think this, more attractive.

[@Pasteurized_milk]

​@@UpRightZ00miesI WAS LITERALLY ABOUT TO CALL THAT OUT I FRICKIN LOVE DAYBREAK

[@-Sk1pper-0n-p4wss-]

So I am currently 14 and here is my skincare routine Chapstick. Edit: holy crap u guys ty for 700+ likes y’all are awesome!!! Have a great day/night!

[@_Saturnly_]

Heres mine: chap stick for my peeling lips, and this one acne thing (that my DOCTOR reccomended because I have severe acne) and sometimes a lotion but that's it-

[@snowbelltheicewing66]

Here's mine: that's right, there's nothing there!

[@arien6882]

Add sunscreen as well^^ Sunscreen is great for everyone regardless of age :))

[@bichitenshi6696]

I’m 16 and use Aveeno oatmeal exfoliant and cerave lotion. Once a month, I will _very lightly_ scrub any sections of my face that have buildup of dry skin with a lemon scrub (that should really only be used as a body scrub) and then rinse it off.

[@Belu882]

Mine is: WATER

[@justanotherhuman1979]

I think the problem is people hating the kids for acting this way, and not the parents that are clearly allowing this behavior.

[@bluep3rz]

imo they’re two aspects of the same problem. both can be true.

[@nomoretwitterhandles]

That is the only problem. Bad parenting. People unironically hate children as if it's not LITERAL ADULTS who are responsible for THEIR CHILDREN'S BEHAVIOR. Why tf are we STILL blaming the youth for sh*t out of their control?!?!

[@Zydraxis]

I think it's even deeper than that. I truly believe that the powerfull pedophiles who rule the country and big coprations worked hard to get to this point socially engineering decades ago

[@darkriku12]

It's the same picture

[@mamienovacuisine]

And the companies who actively try to persuade them they need those products when they really don't

[@gamerofedge8111]

i'm convinced no kid under the age of 12 should be allowed in a sephora unsupervised.

[@MeredithBoyle-xq5oj]

AGREE

[@Name..........]

​@@MeredithBoyle-xq5ojthey shouldn't be able to go in at all tbh.

[@GummyDinosaursify]

No kid under the age of 12 should be legally allowed to go ANYWHERE unsupervised. It's a literal child.

[@gamerofedge8111]

@@Name.......... well if their parents wanna go in and are willing to keep an eye on their child then that's different.

[@Whalesinheaven]

Literally, at my 5 and below I wasn’t allowed to go in because I didn’t have an adult with me because too many kids were stealing at that 5 and below. I think Sephora should do something similar like that-

At this point, they should institute a policy of no kids unsupervised at the store.

[@thelastbird1528]

The where would kids go?

[@javiermora2233]

@@thelastbird1528 they can go, but supervised.

[@aanikadutra6221]

This makes sense to me, I feel 12 and younger should have supervision

[@AmbersBus]

I’m a minor and I am scared of my kind. I don’t use makeup and I only use skincare that helps with acne. But the kids who go there and ruin stuff is terrible. I don’t go to Sephora unless I need stuff for plays, but even then I’m with my mom. We need to stop letting young gen z and old gen alpha do this. ( gen alpha is definitely the ones who do the most damage) but yeah I’m the last year of gen z and even my clan of kids born that year aren’t as bad as my younger friends. LIKE NOO 7 year olds don’t need skin care and makeup 💄 they don’t have acne and they are still young and pretty.

[@LizzyThewolf]

or maybe parents should parent their children better because restricting children from going into spaces is stupid and doesn’t solve the problem

[@chmelbie]

little girls are making sephora concoctions bc they never got the luxury of making mud potions in the backyard

[@EnderGamerGirl]

I’m about that age and love making potions with mud or just completely imaginary items and I guess I really dodged a bullet doing that

[@darksidegryphon5393]

I did..."chemistry experiments" as a teen. It involved fire. And occasionally sulphur. I once made stinky napalm.

[@waifu_png_pl6854]

making mud soups was the best. i spent my early childhood at my grandmas house and finding all the ingredients in her huge garden, from various leaves to rocks is a highlight of my childhood. the thought these kids in some form replace that with stealthily ruining products (if someone buys that concoction when a kid put it back in the og packaging thats terrible) and being a consumer to do it at home is so sad to me and makes me wonder about the consequences of this

[@YKZ2468]

FR

[@hAkUnAMAtAtA-uf6ul]

Nah, because I made... "apple crumble" with sand at the beach which is 5 minutes from my house. I don't need to make makeup concoctions. And I'm a girl, so. I suppose you ain't wrong.

[@StarBlazerM31]

Former Sephora employee here! The company ACTUALLY ENCOURAGES employees to sell complicated anti aging skincare routines to EVERYONE. Including little girls. They claim, and this quote comes directly from a district manager, that "You're never too old to start an anti-aging skincare routine." Oh, and the employees don't make much better than minimum wage.

[@nomoretwitterhandles]

I would never in a million years sell my soul for minimum wage. My god. The workers encouraging these children to use anti-aging products are going to hell, plain and simple. Good on you for escaping that toxic workplace. I will be shaming Sephora shoppers from now on.

[@Zydraxis]

I'm not surprised you get two birds with this one tons of money and satisfying lots of pedophilic fantasies. Somehow ppl with power tend to be pedo

[@editoranimatoralexcod]

Next level corporate greed.

[@Zectifin]

the "don't film strangers without their consent" has reached the "stop filming children" levels of epidemic.

[@bambiisbonkers]

i will NEVER understand this. i’ll see a video on tiktok of a stranger being recorded in a fun or light hearted moment, and look for the comments questioning filming someone w/out their consent. THERE ARE NONE. people don’t even consider the fact someone’s personal moment is being shared, it’s just more content for us to mindlessly consume 🫶🏼

[@strawberryfox8819]

@@bambiisbonkers tough it also depends on the country. The US has little to no laws about it, but here in Germany, you can sue someone for filming you without consent.

[@OGimouse1]

​@strawberryfox8819 But in the US, you can't make money off of their images, IIRC.

[@MY-ho7mt]

@@strawberryfox8819It varies by state. Ex. California is a 2 party consent state, so both the person filming and the person being filmed have to consent. Remember the Kanye and Taylor phone recording drama a few years ago?

[@KingOfGaymes]

@@bambiisbonkersBecause in the US you can film in public, so if they’re in public then it’s free game sadly

[@Plainjanejj]

It’s a mix of consumerism, not having a place to really go, and the parents being irresponsible. This is coming from a mom who is always terrified of being irresponsible and in turn harming my son and daughter’s mental wellbeing.

[@Erlrantandrage]

You sound like a good parent! If you need a 3rd place to take your kids and they're old enough try volunteering. It's lots of fun and you can meet lots of people who have similar interests (provided you volunteer somewhere that you care about).

[@taylorolson2908]

They use they/them ​@@ville__

[@Flower_clOwn]

​@@ville__ what?

[@graybird8444]

@@Flower_clOwnit’s a weirdass bot lmaooo

[@Lulu_Loves_Sheep]

​​@@graybird8444 I don't think it's a bot, just a rude rando. They've been responding to people in their single community post, but either way, ignore them💜

[@chongyunspopcicle6833]

My little sister is 12, she had the same saphora phase, she has taken a break from it but she still uses the skincare products. I talked to her about it to make sure there was no anti aging products or any retinol or anything else that could cause her to get hurt. She doesn’t it’s all like preventative stuff for acne and what not but still. I can’t tell you how much it pains me to see her and her friends doing all this because of the beauty standards. My sister told me she just thinks it’s fun and that’s fine, but the thought that these little girls feel the need for anti wrinkle cream and stuff really just shows how screwed our society is.

[@kimberleym9822]

I’m 12 but I only use skincare (and not even that much) for my acne, but people also use it to show off and also just because they treat it almost like a collectible even with perfect skin

[@YKZ2468]

Ye my sister is into skincare 2 my mom is super picky on what she buys literally the only thing she’s aloud to buy is a face wash and a moisturizer and chapstick

[@XxfrogoxX]

"I don't know why the elephant is drunk and what they do on their weekends" 😂😂 Edit: omg never got this meny likes tysm!

[@That_Russel_Pup]

🤣😭💀

[@clxudii_ruru5709]

But why is the elephant drunk?

[@Adrian-hs4gi]

@@clxudii_ruru5709it drank drunk elephant blood and it got drunk ez

[@tobyandahalf]

do kids just not have parents anymore?? who's parents are just letting their kids go to sephora with unlimited money???

[@Tobithepurpleducc]

Fr!! How do you even spend $900 at Sephora?? If I had $500 of that I could pay for my pet’s surgery, and there’s still $400 left. What are they finding that’s so expensive there?

[@dynogamergurl]

I’m gonna assume a good majority stole their parents credit cards

[@Toothsleuth420]

Kids having kids ya know

[@ConnieTheo]

Rich ones. Duh

[@toxiczombiewolf5692]

Who's letting kids in there in general.

[@themagicalfox6]

Parents need to stop expecting the sales associates to babysit their children and while they're at it, teach their kids manners when going into the stores

[@vuongminhe.p1998]

My sister is a Sephora employee, and one day I picked hẻ up from her shift, I saw a beige mom telling her daughter to sit and wait for her to buy and try her makeup. Like a literally toddler, sitting alone without supervision with a neglectful mother expected sales associates to take care of her?? I feel so bad for the child, like what if she was kidnapped there, accidents. And just the idea that a toddler sitting alone in a beauty store just rub me wrong.

[@LizStaples]

Back in my day unattended kids would be escorted out of stores, even taken to mall security who would put out a loud announcement for parent. Now they are just going thru like gangs terrorizing staff and customers alike? That makes no sense.

[@kitsterangel]

I work at a store that sells kind of everything, including toys, so I do have just a lot of unattended kids??? Like sub 12 years old. I tell them they can't be here alone and need to come back with a parent lol bc it's illegal to be unsupervised 😘 Most don't come back but some do bring back parents at least but pls stop leaving your kids alone if they can't even legally stay home alone yet !!!

[@eldritchcupcakes3195]

Apparently they expect waiters to do the same considering how many “screaming child ran headfirst into table and I got yelled at for it” stories I’ve heard

[@abigaylebaer1085]

I completely agree. I work for a candy store and it's kind of disturbing home many parents think they can drop their kids off and leave (there are 4 restaurants sort of in the area so if they want to have lunch with their friends kid free they always try to just drop them off at our store.) the kids usually cause a disturbance and I am not paid enough to be a child babysitter. I am way more frustrated with the parents. You either watch your own children or hire an actual babysitter.

[@TheCeeBeee]

I, (a 14-year-old), went with my mom to Sephora the other day. The employees saw us, and I could tell they weren't enthused. I went up to one of them, politely asked them about skincare recommendations for oily skin, and they were more than happy to help. I bought the kit - no more than $50 - and that was it. Simple, and I think the workers were a bit relived I caused no trouble. I don't get some of these children. Why be rude when you can have a positive interaction, and move on with your day? It just seems so much easier.

[@astraxx3009]

It's coz it's the children doing this not the teenagers. Teenagers actually benefit from some skincare

[@TheCeeBeee]

@@astraxx3009 How I wish I still had clear skin! Hopefully some of them realize it's not good for them and they stop. Once you get acne/wrinkles, they aren't going away!

[@SavannahSteel]

You know what I was doing when I was ten? Playing webkinz. Wearing clothes from Walmart. Going outside. Petting my nintendogs.

[@EnderGamerGirl]

I’m near that age and I do simpler makeup (just blush, highlights, eyeshadow and lipstick for parties), play a lot of roleplay games on Roblox (and boys only ones for drama), wear clothes from Target, collect Warrior Cats plushies, read Wings of Fire, relax in the sun outside, turning Life Series/HermitCraft players into dragons, and watching multiple fandoms of videos.

[@thepinkestpigglet7529]

​@@EnderGamerGirl don't say you're a kid in the internet it attracts pedophiles

[@firewarrior9999]

Part of the thrill of being a teenager is using the cheapest possible makeup and getting creative with it.

[@Trash_panda_confused]

YESSS.

[@lisaschneider1658]

frr

[@losergrl]

EXACTLYY

[@Cabin7_official]

Y E S (I’m a teen and I do this)

[@Messy320]

THIS!!! But drugstore makeup is expensive now 😭 I used to love the fitme foundation from maybelline when I was in highschool it was only 6 bucks it is now 10 DOLLARS!!

[@eleyezuh]

I 100% blame the parents, they don’t teach their children’s respect and no discipline

[@sumlem]

Think about the type of things you did and the content you consumed as a kid. Think about the parents who work who can't really be monitoring their kids closely. I get what you're saying, but also, it's tough to parent

[@insertnamehere1398]

they're a big issue but yeah it is a huge bundle of issues

[@marissa._]

​​@@sumlem Then don't have kids! Problem solved! If parenting is so tough, why have a child? If I know I have to work, can't monitor every little thing they do, plus the fact that it's hard trying to take care of myself in and of itself, why the hell would I ADD to the hardship, struggling and suffering I'm already plagued with by adding a kid to the mix?!?! And not just one kid but multiple! The o.p. is correct! The parents are garbage and their kids are inconvenient and burdensome to society as a whole! Why the f*** people keep having them is disgusting and incomprehensible!

[@loretta2539]

not only the parents but society as a whole, society took away the preteen stores and magazines that was geared towards kids and encourage kids to jump from being kids to full on adults. there is no preteens or even teens, it's all a push to grow up fast and be adults.

[@uncommonusername]

Ignore the troll bots

[@burnewtwithahat]

As a preteen, I formally apologize to all Sephora workers for most the other kids in my age group that goes there because they won’t.

[@KIANA-1983]

EXACTLY!! All I get is lipgloss (tower 24/ chapstick) AND PIMPLE PATCHES!

[@Ash-is-a-loser-]

Yea same cuz my cousin is like that but I can’t do anything to change her mind!

[@EnderGamerGirl]

I just get cute eyeshadow palletes for holidays and birthday parties (only the ones without the pools) and that’s about it

[@RuJ8535]

Yeah I mean, I only usually go to Sephora to get stuff for my mom

[@burnewtwithahat]

Better change that to most of the kids in the age group then lol

[@lunais_silverwing]

At that age, I was using chapstick, and concealer. For special occasions I also wore blush and clear mascara. Thats all. I washed my face with hotel facial bar soap that my dad brought home from business trips.

[@nomoretwitterhandles]

It's actually really cute that your dad brought you hotel soaps for you to use. And it was also very sweet for you to use them lol. It's such a small thing, but a nice thing nonetheless.

[@hails1136]

knowing so many young girls are falling into the trap of extreme skin care and anti aging before they've even taken algebra yet makes me want to scream and cry and rip my hair out. tiktok is literally ruining an entire generation.

[@berbearbabe]

There are many things before TikTok. The Internet is ruining most people, but especially children when unsupervised.

[@MoltenLqva]

This has been happening on a lesser extreme before social media. Blame society for making girls not feel valuable for centuries.

[@feliks1785]

My mom litteraly made me do self care in 4 grade so I won't get pimples, yet this year I'm going to collage and for all my teenage years I still had pimples and blackheads, many of them. I hated them because my mom said I look terrible, and I need to wash my face, use face mask and so much more to not have them. Now I only use soap for my face and it's better.

[@kiporaan]

@@feliks1785 sorry for this but your mom is/was a terrible person. Telling your very own child that they don’t look good when they already suffer from society stereotypes is so fucking stupid. The fact that those people are even allowed to have kids… it’s good that you’re here (well, I don’t know you personally so you don’t seem like a bad person) but your mom definitely needs a lesson

[@doktorhabilitowanystanczyk]

​@@MoltenLqva I'd say its more on consumerism. Late capitalism has normalized exploiting children as consumers from literally the cradle, so something like this happening was bound to happen.

[@Tyler-he4pf]

It’s not just that the 10 year old have no where to go, it’s also the lack of parenting. I used to go to Sephora a lot as a child with my mom. I knew not to touch anything, I would just look. And if I behaved well, the employees would give me a bag of perfume samples. I felt so grown when they’d give me my own Sephora bag filled with what I believed to be adult stuff. When you teach your kids how to act outside of the house they will act right.

[@vexywexypoo]

I loved going to bath and body works with my mom. I never got anything except maybe hand sanitizer but I liked sniffing things. I didn't touch what I shouldn't and I stuck close to my mom. Never had problems.

[@maggiee639]

This is so true. I grew up in adult spaces like salons and high end stores because I would behave there. I work as a makeup artist now and it’s my pleasure to humor a well behaved child with some lipstick or perfume or something. No one minds well behaved kids.

[@piccadilly.islife]

Me aswell, I never got anything but I enjoyed looking at the items

[@spacejinkies]

@@vexywexypoothe hand sanitizer craze!

[@MochiFam]

Exactly bro. I did my get no bags though you must’ve been lucky 😂

[@heyodaddio4961]

This got so bad in my local sephora, people under 16 need an adult accompanying them at all times in the store... Low and behold, the problem isn't nearly as bad anymore...

[@eviecakes2777]

I was in a Sephora, and this 6 YEAR OLD girl spent 230 dollars and she shoved me out of her way 😭

[@getitdonewithsiobhan]

I had a mom ask me, “does my daughter need this (drunk elephant)” I told her “absolutely not. It’s made for people 30 and up” she ended up not buying it and that’s okay. I’m fine with losing a sale over being dishonest and possibly harming a young child.

[@word6344]

I was shopping at Sephora and once told an 11 year old that it's called "drunk elephant" because it's for inelegant wine moms. A little harsh but I was frustrated by the company calling five "vitamers" of vitamin C (basically the same molecule accessorized with a different atom on the end) five different vitamins on a "multivitamin" cream. I'm a sleep deprived biochemistry major.

[@CloroxCasserole]

Based Sephora employee.

[@alphabrenna]

I saw tweens fawning over retinol products. RETINOL. For tweens.

[@getitdonewithsiobhan]

@@alphabrenna right?! It’s crazy these little baby humans have no need for retinol lol

[@Sullivanandfamily]

Let's gooo. Love you for this

[@haleybergeron8276]

So crazy because i have a cousin exactly like this. She is already a mean girl at 11, calling people's jewelry fake and making comments about clothes/purses/cups being off brand. It's 100% the parents

[@sunnyandthechlo]

This is the kind of behavior you see online, it doesn't translate well to the real world. And kids don't understand that everything they see is exaggerated and faked and over the top so they try to emulate it. And you're right, it is the job of the parents to explain that. If they aren't old enough to know the difference, they shouldn't be watching it.

[@KaitlinsMyName]

​@@sunnyandthechlo Seriously these types of kids are in for a rude awakening when they're adults and someone throws hands when they act like this. There's a lot more consequences to your actions in the world than there is online.

[@Fran-vt5xm]

​@@ville__who cares? The kids they bully care

[@fae567]

Tbh I'm 20 and when I was 11, some kids were already like that. But yea it's a problem

[@waffleaffle231]

About the off brand items, I absolutely love that people are starting to call them dupes. Widespread understanding that not everyone can pay for on brand items and recommending good budget friendly alternatives is just amazing

[@malory6312]

My 8 year old daughter wanted to go to Sephora and even had a list of things she wanted to buy. I sat with her and looked up what each one did with images. She decided against the trip and hasn't asked to go back. I did tell her she can get a lipgloss to wear on the weekends if she really wanted to and she did.

[@heloyt11222]

6:03 my only skincare when I was young was WATER.

[@mochi_glu]

real. i’m 13 n im still using water when everyone else in school has a bunch of makeup including my friends. i don’t get it. they look prettier without makeup so i just don’t understand

[@demonpineapple7857]

As a teacher, this whole Sephora thing has been hilarious, because people are finally seeing what we deal with on a daily basis. The kids are not alright, between the iPads and the lack of discipline at home, they have no attention span and no motivation

[@AromaBlue]

I wholeheartedly agree. I've had so many students tell me they don't need school, they'll just make money online or "my daddy gives me more money than you are paid". They are taught nothing but consumerism at home and very few parents supervise online activity.

[@lubylulubylubylu]

😂 well-said

[@sashadelta1171]

Yes, and it's anywhere these gremlins go, parents just buy them a vr headset and be such a little shit in VRchat.

[@azurax.]

As a pre-school teacher, you’re real for that. It’s true and it’s sad to see especially in such young young kids

[@catcat365]

No motivation besides creating chaos to feel something due to early developing selfishness

[@Sakura_XD_]

It’s not the children’s fault. It’s the parents fault.

[@Idevenkanymore]

Absolutely. I teach kids and I see eight year olds walking in with full faces of makeup… I teach sports

[@Sakura_XD_]

@@Idevenkanymore do parents need to know their children don’t need make up because it’s bad for their health at young age

[@Cosmo-ph8xq]

Fr

[@Sakura_XD_]

Even though I may be 12 i’m turning 13 in a few days I know well that I don’t need a full face of make up and children shouldn’t either.

[@Heart_eyes227]

Fr

[@JustAPerson_120]

One time I was simply browsing Sephora, and of course the drunk elephant testers were destroyed. I saw these two kids who were likely 10 wandering around and then they saw the testers. I immediately thought they were gonna ruin it more because that’s what they do. But these two kids starting picking it up! We need more kids like this.

[@0905Db]

I'm a 15 y/o girl, I never wear makeup (sometimes lipgloss because I like how it smells lol) but most of my classmates and friends do. I get sad everytime I hear them say such horrible things about their appearance and how the internet just creates them more insecurities, I even get frustrated because they just don't seem to realize that they are beautiful :(

[@Hysteria_-]

i feel so bad for the employees working there imagine like 80% of your customers are children

[@echointhedark22]

I worked at a petting zoo where you had to have/be a kid under 12 to gain access. Let me tell you, it was an absolute hellscape

[@imjustbella]

Or if you're a teacher and 100% of your students are gen alpha/genz kids

[@Blackcat.therian.]

​@@imjustbellafr bro im gen z but even some of us are terrible

[@kerropinii]

@@echointhedark22Why do you need to be under 12??

[@imjustbella]

@@Blackcat.therian. agreed I can't even begin to explain the stuff I've seen at my highschool or heard from other schools

[@LivingDeadGurlXXX]

Took my nieces with me to target...immensely regretted it. They're part of this sephora girl epidemic. They are 11 years old, they wear long acrylic nails, long fake lashes, big hoop earrings, crop tops, bootie shorts and crocs. They literally begged me for the Zeus app. When I asked why they said they wanted to watch this show called "Baddies"....I watched it....I almost died. It isn't their fault though...their mothers literally bought them push up bra lingerie from Victoria secret the other day....these kids are 11....why do their mothers encourage this?!

[@samuelbutler3332]

What the hell. Why would you get a child stuff from Victoria's Secret

[@audreydoyle5268]

​@@samuelbutler3332 a pushup, no less! An eleven year old only needs a bra for training, not to make themselves alluring. 1 in 6 men already think that.

[@Sleipnirseight]

Parents robbing their own children of their childhood, _and_ endangering them by sexualizing them at such a young age where the kids really can't grasp the weight of what they are being subjected to. That is absolutely horrifying. It's going to cause a lot of challenges for those babies, teaching them that their value is in their appearance and desirability (makeup and nails are one thing, but an expensive push up bra is 1000% sexualizing them). Being exposed to that and the additional inappropriate attention they will get from older men, is going to make it difficult for these young kids to become well-adjusted adults with healthy relationship boundaries. I have professional experience working with pre-teens and teens, particularly kids who are going through really tough situations. All too often our girls are sexualized and objectified at such young ages, and that leads them down dark paths and makes them vulnerable to abuse, assault and self harm. I am genuinely concerned for your nieces and the things this path will expose them to. It's good they have you as at least one sane role model in their lives; it may not seem like much, but your presence will have more of a protective influence than you know. I just hope these little girls are allowed to enjoy being children.

[@corrijackson]

Exactly!! They want them to grow up fast so they can get out

[@Biggumshawty]

“Hey Reddit, am I the as**ole?”

[@Rather_rage]

Blame the idiotic parents, they have absolutely no excuses!

[@flamingoliz]

I used to work at BB&B fifteen years ago and parents didn't care what their kids did either. One time we had teens hiding in the pillow bins popping up to scare people, and their mother was all "oh what can you do". Parents didn't care if their kid in a stroller dumped fries all over, they'd just push the stroller through it. In general, people suck in public and it's probably gotten worse. Having been a teacher, a lot of parents just don't care and it's both sad and frustrating. Parents definitely weren't perfect pre internet either, lots of slacker parents then too. It's also really sad to see that for all the progress we've made regarding bodies and beauty standards (being a young woman in the 90s/early 00s was rough), we have also failed these girls. 10 year olds wanting anti aging treatments is just sad. You're very right about the disappearance of 3rd spaces, malls are gone now. It's tough.

[@sophiaelias9229]

Can we start holding the parents accountable for what the “Sephora” kids do?

[@girl.anachronism5639]

Miscarriages in Gaza have gone up by 300%, c sections with no anesthesia, babies being cut from their dead mother’s wombs. Stand up for Palestine!

[@falconeshield]

Honestly, ever since 2010, seeing little kids with iPod tablets, this was inevitable.

[@ca678.4]

Nope! People are apparently completely ignoring the role these parents play in all this and are instead blaming…. The brands? The companies?

[@Isabelle-hv6ny]

​@@ca678.4I mean I saw on Tik Tok that drunk elefant has a line targeting children. So companies play a part

[@remsgem]

@@ca678.4 Well maybe if they raised their kid right they would have the common sense of not doing things like this. They need to start watching their kids going in these stores, and if they already are and they’re acting like that they clearly need to work on having more authority. Never let your kids do stuff like this and don’t be scared of them either.

[@Momegan770]

As a 12 yr old I was casually given SKIN BLEACHING products by my mom alongside other strong chemicals like proactive. My skin was horrible until I dropped it all and only washed my face with water and occasional gentle cleansers. Beauty standards are really damaging at that age, especially when they are being reinforced by parents

[@rubyruby1847]

I 100% agree witih you. I am 50 and have always used gentle products on my skin from around your age. My faves are Aveeno, Neutrogena, La Roche Posay and Cetaphil. They are amazing products and can be purchased at a reasonable price. Most pricey products you just pay for marketing, branding and fancy packaging.

[@Cryptillian]

I have a skin picking disorder from OCD but as a kid my doctors were convinced it wasn’t mental and put me on proactive at like 11. I still have chemical burns on my face from it and everything else they’d force me to use so I wasn’t “ugly” anymore. Turns out all I needed was birth control to bring down my acne so I didn’t pick as much and lots of therapy lol. Now everyone asks me “What product do you use?”.

[@terilerke1849]

​@SonderDAzeX-nc6vgi think the OP mean it in a past tense

[@SevenEllen]

Oh my god! That is flat-out abuse.

[@gingerjessietalks7685]

YES. I tried so many different acne washes and exfoliating brushes and my skin finally cleared up as a teen when I started just putting my face in the faucet in the shower and washing with just water.

[@qs6705]

The “Now I know a lot of you are clicking away because I said patriarchy but please, hear me out let me explain.. STAY RIGHT WHERE YOU ARE!!” 🔫 made my coffee come out my nose 😂😂😂

[@_nooneknewme]

Lol!

[@motokomanga]

11:24 *Smiggle has left the chat* context for those who don’t understand: Smiggle is also a tweens store just like Claire’s that is still up to this day and this is no joke, it’s true

[@jumpinjoint]

There’s been a gross lack of “third places” for decades, preteens and teens have been using stores to aimlessly wander around for just as long, and it still doesn’t excuse these little brats behaving that way

[@mint7442]

I’m so happy I had barbie and other flash game stuff and club penguin and everything. I feel bad for the kids

[@squin6959]

I’ve literally never understood why kids my age go to malls … this makes sense

[@Alicia-kp8bg]

Well malls have no age minimum or maximum, but I get ur point.

[@milkywaycafe.]

Just like how brats have been acting this way for a while? It just previously wasn't immortalized on a little silly clock app

[@NotWhatIamMadeFor]

That's why "the mall" was so great for us 80s and 90s kids. There was one place where there were multiple stores and food! You could hit up 5 different types of stores and not feel you had to be tied down to one kind of style you know? Plus when we were done endlessly wandering through Claire's deciding what poor quality item that was going to break in 2 weeks would become out own! We would have a 10 dollar bill and we would stretch it into buying tacky jewelry and buying 2 tacos for 87 cents each and thinking you made good economic decisions lol!

[@gem9535]

I can confirm towns having NOTHING. We just have stores and restaurants. I remember when places like arcades were common, but now they’re almost nowhere. We got a park that caters to LITTLE kids, but not teens and preteens.

[@queenofspades2391]

And if teens and preteens go to the park they get harassed for it "this is for little kids stop hanging around here"

[@sydneysovern]

So true, my friends and I would just loiter in different locations as an activity growing up. Usually just in the neighborhood and the mall. And then… you know… we started doing drugs 😂

[@pomaranczowaszarlotka]

There should be "playgrounds" specifficaly for teenagers. With taller, more engading and difficult toys/equipment and in a place separate from all the toddlers. I just wish they wouldn't destroy it nor smoke and piss there

[@13origamichickens91]

LITERALLY like I moved to a city for uni and people here complain about no where to hang out. Like. In my town we went to Walmart to hang out. Or the park, but the weather always sucked, so it was The Walmart.

[@meganmckay8115]

Yup as someone who lives in a small town I can confirm that there is a drug crisis among children because they’re so bored and easily influenced that they take drugs to have fun

[@user-ug8sw7no6h]

Currently I’m a 13 year old girl who has a friend who is a Sephora kid and now uses concealer,mascara and lipstick while my routine is washing my face with ✨water✨

[@courtneycrosby8792]

the entire time i kept saying “good pull” to every point you made. this is a really really really good video

[@nicolerubin7368]

My 15yo niece already got lip filler. I am disgusted with her mother.

[@Colorfultography]

Thats horrific wow

[@Daydreamroses]

What 😔

[@daisykisses8803]

Omg. That’s so sad.

[@cynosure2]

w h a t

[@kamaleinoelle]

oh no :(

[@jameeleolis4982]

Your contents are always entertaining at the same time informative and sane.

[@nozominous2956]

I literally CHEERED when you said “THE PARENTS”

[@Mossymoss69]

“I don’t know why the elephant is drunk and I don’t want to” Had me rolling 💀

[@teardrop3152]

Lmao

[@turnoffthetv]

He drinks because of the parents indulging rude kids in Sephora.

[@mayawashere1]

REAL

[@DrawciaGleam02]

Yeah, WHY is it called Drunk Elephant in the first place???

[@Fangirl_XL]

😂😂😂😂😂☠️☠️☠️☠️

[@9somethingorother837]

They need a sign saying "Children may not buy products without adult supervision" that way all the employees dont have to babysit these product babies

[@Rage64Gaming]

I have no idea why they don't have signs like that, that would really help.

[@HayLeesHomeMade]

​@@Rage64Gamingthe next step is making sure they read and actually follow the signs Putting a sign up means nothing if it gets completely ignored sadly

[@greenbeantm1096]

@@HayLeesHomeMadeif the signs up then employees can kick them out until they come back with their guardian

[@toastedclosure2770]

@@Rage64Gaming because theyre making absolute BANKS off of these kids

[@Infamous_banana]

A lot of places have a age requirement to be in their alone no one under 12 can be without adult supervision

[@KaitlynGray400]

I am that age group and my "skin care" consists of the max of one thing

[@AlwaysPlaying1969]

I just want yo say how your portrait and leading causes of this situation are so well handed and explained in here. You're not being judgemental or irate, just very aware and observant of what makes little girls want to play with makeup for adults. Congratulations, it's been a fantastic video, very sobering and thoughtful. All parents should see this and ponder about it. Here, take my like. 👍

[@GabbyPlaysGames02]

My sister just turned 13 a few weeks ago, and she’s COMPLETELY obsessed with this stuff. She’s got like a 10 step skincare routine, buys/asks for products I’ve never even heard of, and is begging my mom to buy her anti-wrinkle stuff. She has never had a pimple, yet puts a CRAPTON of acne-removing product on her face every day. She’s terrified of having a single blemish on her skin and *that* terrifies me. Who is teaching her this stuff? It’s just sad.

[@faithpearlgenied-a5517]

That's sad. She needs to learn about all the damage those chemicals are eventually going to do for her skin.

[@Steve60638]

Oh my god STOP HER!! i have acne and acne products usually have active ingredients. Too much active ingredients WILL burn their skin, and make them look 90 at the age of 20.

[@buttercupelfy]

My age is close to your sister but im not saying my age and i hate makeup! I never wear it unless its a wedding i put some tiny blush on

[@dust9497]

so then why dont you have a serious talk with her about this instead of telling us? sit her down for a talk and tell her that the products are harming her skin, not helping her.

[@GabbyPlaysGames02]

@@dust9497 I've tried. She's 13, you think she gives a crap what her big sister says? No. Our relationship isn't like that unfortunately.

[@乂]

Remember when the biggest worry at Sephora was choosing the right shade? Now it's navigating through a sea of 10-year-olds

[@That_Guy_Thats_There]

Why are you verified?

[@G4cha_devilz]

​@@That_Guy_Thats_There because they have over five. Million subs-

[@dividedfox6161]

@@That_Guy_Thats_Therethey bought subs lol

[@PretendingNotToBeABore]

It’s not that wild as TikTok is claiming

[@G4cha_devilz]

@dividedfox6161 how do you know they brought subscribers? My friend started a KZbin channel she got five million subscribers, and you're basically accusing someone of doing something that is not allowed on KZbin, so it doesn't mean they brought them-

[@owen9510]

These videos are pleasantly objective and multi-angled. Damn fine journalistic content creation.

[@justanothercomment]

Thank you for talking about the people who are just bashing the kids! I honestly can't stand that lot. I don't know how people can feel such seething hatred towards such young children. I just feel worried for them. My cousin and brother are teachers, and the next generation are already getting messed up. Growing up in an age of global crisis, unrestricted internet access, and full on pandemics. 10 year olds being rude in sephora are the least of my worries.. what about the class of 8 year olds catching covid, or seeing freinds with it, and having to face their own mortality? The little kids whove gone crying to their teachers because their afraid to die? The next gen has been given a lot of shit already in so many different ways. Yeah, thats lead to some of them having behavioural problems, but calling them selfish little shits who are clearly gonna ruin the world isnt gonna help that!! They deserve compassion, and care. It's the least we could provide

[@CaSCHWANK]

13:51 "the incredibly predatory beauty industry is getting a head start in eroding your daughter's self-confidence..." this is f*cking DEVASTATING. I barely survived the 2000s as a preteen, and pretty much all this industry had back then was magazines 😭😭

[@dream_walker9726]

honestly thank god i’m autistic idiot who lives under a rock because jesus

[@fluffyraichu9706]

Yeah. I’m worried about super young Gen Z and Gen Alpha kids. Im 16 (turning 17 in June) and I don’t even know what half of the skincare routine shit is but these young kids who are like 9-12 years old know about shit like retinol and Drunk Elephant and want anti-aging cremes? These parents need to do their fucking jobs and these industries need to stop being so fucking predatory.

[@Poopooo518]

A little off topic but when I read this comment that part came up.. I felt like god

[@AyAReI00]

I find irony in teens saying is terrible 10 years olds do make up while doing a full make glam tutorial 😅 They don't need full glam make up either ....they are 19

[@CaSCHWANK]

@@Poopooo518 it was foretold 😳

[@JoTheBlackWolf]

Child: *throws a tantrum* Parent: *gives a phone with wifi, exposed to TikTok, KZbin and other platforms that don't have proper age restriction.*

[@v07.3]

Yeah thats truth, I only got a phone when I was 9 (on my birthday)

[@JoTheBlackWolf]

I got my first phone when I was 8 and it was only good for my this offline tennis game and a car game as well as for my parents to call me when needed. First smartphone was when I was 14.

[@walqqr1]

@@ville__ yawn. you're desperately baiting for attention and that's so embarrassing for you. btw my notifications are off so i won't see your attention-seeking reply lol

[@CheshireMar2]

At 10 I got a track phone at 13-14 I got an android and once my parents trusted me enough with a phone with an iPhone at 15. I don’t understand how these kids with iPhones I can’t even afford 😭

[@AmbersBus]

I got a phone when I was 11. All I can do though is call, text, and take photos.

[@Maximus_017]

This is the second sponsorship I got of liquid IV in a row.

[@user-xy3bh2cs8i]

just discovered you channel and gaddam i love it already

[@P0K30KAM1]

When I was their age, I was using 10$ glitter nail polish as paint. The hell are these gen alpha kids being fed-

[@graceburgan4928]

microplastics, just like the rest of us

[@tomhomunculus]

Dopamine IV drips

[@taz4002]

@@graceburgan4928mmm yummy microplastics

[@seitanbeatsyourmeat666]

Weaker gen alphas. These kids are bullies, raised to become feral animals by bad parenting

[@Spacebug111]

some of them are even late gen z 💀the 11-13 y/o are gen z 💀

[@carriegracious]

Knowing that kids are flooding Sephora literally blows my mind & makes me feel old 🤣

[@vintagearisen]

As a parent it makes me feel sad. They're out here raising baby karens and it's gross

[@carriegracious]

@@vintagearisen I a million percent agree! I'm a girl mom & I'm thankful they're not at that age yet but when they reach that age, they will not treat workers like that fs but on top of that I hope that I've taught them enough self value by then that they don't feel the need for those types of cosmetics

[@B0OBIES]

Exactly. Even I don't give that much of a sht about makeup and I'm 22 😭

[@cIovrORclovr]

@@ville__ bro what videos are you talking about you delusional grape

[@vexywexypoo]

I didn't even know what sephora was until a year or two ago

[@pinksenshi9690]

That ending was so relatable, lol.

[@EverythingEvaBuisness]

I love how this is like a news segment😂

[@yourmom9474]

i’m a waxer (as in Brazilian waxing) and it’s actually creepy how many moms ask if their 13 year olds to get brazilians. i’m always the bad guy saying “i don’t feel comfortable waxing a 13 year old.”

[@Asia-dq6jn]

THIS HAPPENED MORE THAN ONCE ?????

[@kaylaryals8227]

Its like society wants little girls to be victims

[@yourmom9474]

@@Asia-dq6jn yes, most of the time it’s because they’re in dance or gymnastics and the kid asked for it. BUT there’s the rarer instance where it was the parent’s idea bc they’re embarrassed of their 13 year old’s hair.

[@Asia-dq6jn]

@@yourmom9474 that is so weird that they feel comfortable enough asking another adult to even consider doing that . If they’re not old enough to go to Obgyn they should NOT be even considering that . And that is so sad they’re embarrassed of they’re kid in those ways . I couldn’t imagine the self esteem issues that comes from that

[@yourmom9474]

@@Asia-dq6jn agreed. we legally aren’t allowed to do it until a certain age, anyway (at least at my undisclosed company lol) so either way i have an out from doing it.

[@starlightthewolficorn8070]

Meanwhile I’m 17 and at Claire’s looking at squishmallows and hello kitty items

[@pasta_sauce666]

Fr

[@Fluff_Noodles]

SAME! My friends have to drag me out of Claire's.... I've never stepped foot in a Sephora before 💀

[@starlightthewolficorn8070]

@@Fluff_Noodles I haven’t either I don’t understand makeup one bit

[@caraboo6812]

I’m 27 and always at Claire’s grabbing earrings cause I can’t justify spending hundreds of dollars on them 😅

[@gikwangsbigbeautifuleyes]

me but im 20 😭

[@ItsMeStarlight]

I have a friend who is a sephora kid, but is so polite!!! i really wish everyone else was similar... not so rude.

[@Pa3ciaxD]

well-informed comedy on social issues gotta be my fave heh :D well done btw, and thank you for making these videos, they are super fun to watch, plus it's not everyday you see someone doing their research before posting something on the internet, love to see it

[@LilyLewis771]

It’s so bizarre to me when parents just… don’t parent their kids? Like parents are the supreme authority in the house, full stop- your preteen can’t drive themselves to the mall, they don’t have their own bank accounts and credit cards- if they’re being a public nuisance and spending hundreds of dollars on makeup it’s because their parent isn’t stopping them. Like how does it not occur to parents to just… take away their electronics and refuse to drive them anywhere but school until they learn to behave? Or just teach them manners and empathy in the first place?

[@shauhame6364]

But mooooom! (I remember doing this to my mom for some 150$ shoes and she didn't falter lol)

[@pomaranczowaszarlotka]

It baffles me to but I've seen to many parents not giving a damn about their children destroying public property 4 meters away

[@Milk-ck1wv]

It used to be "I don't care where my child go because I'm to busy as long as they come back alive idc" to "I'm so overprotective of my child that not only will I disrespect them but I'm gonna cause them to become a problem for other people and the public"​@@pomaranczowaszarlotka

[@Univerzion]

Because they'd rather enable their behavior than have to deal with the screaming and hitting they likely receive (which is also their fault for not nipping it in the butt when their kids were 4). Or they just don't gaf about retail workers and think that since it's their job, they must clean up after customers. (Ignore UTubeTrollPolice298, they like to copy/paste people's comments)

[@lexiright5609]

I think the issue stems from many reasons, a lot of younger parents when they were kids had their parents treat them very badly so now they're overcorrecting by being to permissive. We're going through a cost of living crisis and a lot of parents aren't home as much as they used to be so they're spending money whatever money left over they have on their kids and don't want to say no because they don't want their kids to be mad at them. A lot of parents are also just exhausted and giving their kid an iPad lets them have a break, which is obviously very damaging in the long run. It's absolutely the parents fault but we need to look at the external factors as to why so many parents are choosing to parent this way

[@chillychili4340]

2004:10 year olds in Disneyland,30 year olds in Sephora 2024:30 year olds in Disneyland,10 year olds in Sephora

[@theelementalkittycrew7590]

sad innit?

[@Butters_X33]

@@theelementalkittycrew7590very.

[@VampyrEquinox25]

Lol adults going to Disneyland isn't a bad thing unless they start being karens or thinking they own the place

[@chillychili4340]

I’m just saying it’s kinda strange

[@VampyrEquinox25]

@@chillychili4340 yeah sometimes lol

[@Ender_Fan]

The like promo was smooth so i liked

[@jessicasheppard7368]

I love both you and Kaz Rowe and I feel like you are the same person just from different time lines. You both also have similar voices, both very nice and soothing

[@brynncess2228]

As "Willy Wonka and The Chocolate Factory Jr." said: Blaming the kid is a lie and a shame! You know exactly who to blame. The mothers and the fathers

[@hotmilkk_]

willy wonka, my beloved ❤❤

[@sillylittleshapeshifter]

how do i like a comment twice?

[@girl.anachronism5639]

Miscarriages in Gaza have gone up by 300%, c sections with no anesthesia, babies being cut from their dead mother’s wombs. Stand up for Palestine!

[@gannazalevska1443]

As the original book said;” The Guilty ones. Now this is sad; Dear old Mum, and loving Dad.”

[@GUNUFofficial]

And the 2005 movie said... the comment above me

[@ks9759]

Honestly I wouldn’t care if 10 year olds were in my “adult makeup store” if they just acted respectfully. I took an interest in makeup at a young age, but I didn’t go destroy stuff and annoy people. I did the normal thing….went to the clearance rack, got my shit and got out. 🤷🏻‍♀️ If they want to spend all of their parents’ money on stuff that ruins their skin, personally I think that’s on the parents, and not my business. DEFINITELY don’t think adults should be filming kids just walking around the store, no matter what they are doing. That ish is sketchy af and should be illegal.

[@itsbritneybiatch6523]

Totally. Malls and makeup were already very popularized as “teenagers” stuff anyways so i’m so confused why people are so mad to see them in the store??? People just wanna hate on kids atp. It’s sephora, we all wanted to try lipstick and makeup when we were younger because we saw it on tv or in magazines. Tik tok influencers didn’t need to exist for trends to be a thing.🤷🏻‍♀️ These girls’ behaviour and how entitled they are is a big problem though. That’s clearly a huge lack of parenting and boundaries. And it should be called out but without publicly humiliating children by posting videos of them online??? They are kids who did not consent to this. We all had embarrassing and cringe moments as kids and thankfully people didn’t record them to post them online. It’s just sad tbh. I hope they’ll gain some self awareness; and not just the girls, the parents and those tiktokers too.

[@shauhame6364]

@@itsbritneybiatch6523 I think it became "problematic" when the respect wasn't there anymore. Then we talk about tik tok of course the reactions are chilish and hateful (yikes)

[@ThatChildUnderYourBasment]

Yes! I’ve always been a big fan of makeup (I started waring it at 10-11 to help with my anxiety) and was never an ass about it lol! It’s less about the makeup and more about the lack of parenting in these children.

[@synsvids]

I like sorting make up and nail polish items into their correct slots (because the colors get mixed up), and it's made me lose my mom in the store more than once. I never thought about opening packaged products when I was 10!

[@clottadams5028]

A 10 year old shouldn't be using makeup. That crap ages your skin horribly. Along with the gross that's in cosmetics, it's also made with petroleum products, namely plastic. The more clown paint you ladies put on, the older you're going to look later on.

[@ASHLEYTHEPSYCHO-Y3Y]

I love how funny you are keep up the great work! :)

[@Msfitness3]

I just discovered your channel. It popped up on my screen, and you are very wise for your years. Extremely articulate, smart entertaining of course as a content creator and I love the subject of your videos. Very interesting and depressing lol for future generations and what they’re going to be like. Makes me glad I’m older.

[@soup8685]

I find it so bizarre that none of these kids have been taught how to act appropriately in public

[@vexywexypoo]

They were like 5 to 8 when covid hit and things haven't been the same since. Now is kinda the only time things have felt relatively normal (even if covid is spiking in numbers) and these kids haven't been taught proper social skills.

[@anaalina5964]

@@vexywexypoo I can assure you covid ain't the main problem. You do **not** see these behaviors in other countries. It's mostly the USA and UK parents/children that are something else...

[@zak_arogundade]

im 13 and ik how to act inside a sephora

[@dumbpinkthing]

most kids dont know how to act in public, they just do whatever they want and their parents let them. they shouldnt be in public lol

[@broom329]

@@anaalina5964being inside and having little to no public interaction at such a young age has always been scientifically proven to cause certain behavioural issues with children growing up. of course, the parents do have a part in this - but so did covid.

[@xinryx]

when my 11 year old niece asked for drunk elephant products for christmas we had to have a family meeting about why she wants something her grandma would be using. she was a bit angry but after her mom and grandma and i talked her about beauty influencers and the make up industry she decided that just nice eye shadows and lip gloss would be better. i'm hoping her mom spreads this attitude to her friends' parents, thinking of these little girl upset because they didn't get all these expensive skin products they don't need is fricken depressing. at this age i was content with flavored lip balm and sparkly nail polish, i can't imagine wanting to spend $900 on skin care.

[@noobed9646]

Her skin is the cleanest and softest it will ever be just tell her that the if she uses the cream or whatever now she will look like the chocolate prune lady from spongebob once she turns 20

[@ceeeboleyn]

I'm 16, I just introduced toner into my skincare routine, all she needs is moisturiser and facial wash

[@QuarioQuario54321]

​@@ceeeboleyn Which is still more than necessary. Just do nothing and if you get acne, do nothing about it

[@Shatterstar]

I remember as a teenager I had a big jar of Noxzema for my acne. It was like five bucks and my face felt minty. It was worth the 5 bucks.

[@anabsolutetrashfire1312]

Bruh. At 28, I just use cerave face wash and their thick cream, retinol from a local brand and some sunscreen. I cannot believe what I am hearing. The day my niece asks for this is the day I've failed as an aunty the way my parents failed me. PSA: Pores are natural. Laugh lines: natural. Yellow teeth: natural and genetic, sorry people. Hoping we can all learn to love ourselves because media certainly isn't teaching us that.

[@Wh4tsTheRecipe]

Why did the « STAY WHERE YOU ARE » actually jump scare me 😭

[@freakkyy_mia-7558]

I’m young to but when I went into Sephora, I thought everything was way too crazy the fact I saw a kid my age begging her mom for drunk elephant

[@RuJ8535]

Same I don’t think I ever got stuff there I only went them for my mom

[@to-bee3296]

my sister is one of the “sephora 10year olds” and the reason she likes skincare products so much is because she saw it on tiktok. she saw older influencers making reviews and telling her she NEEDS these skincare products/makeup in order to be pretty and popular and it’s actually really sad for me to see. she’s a consumerist as she buys whatever new thing that’s advertised to her and ends up using it once or twice before she gets something new. it’s social media and beauty standards that are being presented to the newer generation that makes these kids want to buy these products and eventually develop a negative body image because of it. the reason us as kids never did any of this stuff is because the kids tv we were watching didn’t have adults telling us that the newest skincare product was a must-have like tiktok does.

[@ghoulchan7525]

You might want to talk with your parents about this so they stop giving her the means to keep buying stuff she doesn't use up. Yes she will probably throw a tantrum about it. But she should learn she can't always get everything she wants. And if she really wants something she will have to save up money for it. That last bit is something my parents did with me growing up. If i wanted something it was either a birthday present. Or I'd have to save up. Sometimes it was a special occasion. But you get the point. You need to talk to them about it.

[@user-pz2dq6qt3y]

I don’t actually think that solves anything. If her parents stop giving her money, she may find other means in which she can purchase those items. The problem comes down to advertising and marketing on sites like Tiktok and KZbin. It’s the pressures that are being pushed onto young children that cause them to do these things.

[@user-pz2dq6qt3y]

it’s their minds that are affected by this more than it is their wallets.

[@ghoulchan7525]

@@user-pz2dq6qt3y what you are saying is also true. but if the parents do instill the lessons of saving up money for an item, it will hopefully teach the kid money management and how long it would take to buy something. like as a kid i wanted a playset of a Toy Line i had. i saved up my birthday money and allowance to purchase that set eventually. which was a lesson in how much stuff i want costs. and yes influencer marketing and such. it's a plague and if the kid steals the parents creditcard. to buy it. expect punishment. if the parents don't write it off as a silly kid thing. so it's really the marketing that's an issue, but also the parents of the kids begging for the item just giving it to them each time they want a thing thats also a problem. and the fact more places expect you to pay with a Credit/Debit card also makes people unaware on how much they really are spending. unlike paying in cash. kids have no idea how much something truly costs till they try and purchase something for themselves. could be as simple as giving them a 10 bill and saying they can pick something for that amount. but of course guiding them.

[@nic00001]

@@user-pz2dq6qt3y most 10 year olds aren't smart or connected enough to find "other means to purchase" $50 skincare products. parenting is not useless

[@ruru_244]

As a teacher, we get this so much. These poor girls think they have an expectation for the world because of social media. They shouldn’t have to think or worry about that. But I agree with you 100%, it’s more the parents not parenting properly, causing them to think it’s okay to wear makeup whenever and letting them have electronics at such a young age.

[@mariannemartin5086]

I’m really worried for the kids - I sincerely hope they will cultivate other things, other hobbies, because growing up with tick-tock into a vapid and dopamine-addicted adult whose only interest has been how dewy their skin is… that’s going to have awful repercussions. If they are kind of lost now, they will be extremely lost later.

[@Milk-ck1wv]

pretty sure it isn't only social media but it could be a at home issue at well depending on the child. Body shaming and etc is normal in lots of places somehow

[@meganmckay8115]

I worry so much for the younger generation they’re constantly exposed to negative influences like you said they feel like they have these expectations already that when we were their age we hadn’t even become conscious of yet

[@Milk-ck1wv]

@@meganmckay8115 Negative influences are everywhere and have always been everywhere. Kids wanting to change themselves isn't just due to social media but is also from the parents or the family, maybe from their school or where they live.

[@meganmckay8115]

@@Milk-ck1wv it’s not so much the negative influences (but that also has to do with it) but the 24 hour access to judgement based on their appearance and personality. I’ve seen full grown adults literally making fun of children (as this video shows multiple creators doing) online for being “cringe” or you’ll see comments of people telling children to unalive themselves. It’s not social media specifically that’s the problem it’s the fact that there’s an easily accessed outlet for hate against random people

[@Creekbed_art]

Definitely needed this video to unwind and hear jokes about the highway after getting in a car crash on one yesterday, and also the back in my day joke reminded me of one of my dnd campaigns cause one of my players once played as the skeleton of a caveman

[@Choco.mi0]

The way you talk reminds me of how tv news reporters talk lmao. It’s very nice to listen to for some reason 😗

[@pirate303]

This is definitely like the saying(?) “Blame the owner not the dog” because it’s very true, like a dog, children are shaped by their environment and their parents. Blame the parent, not the child

[@sleepyote]

Absolutely

[@sydneyknobloch4095]

I agree

[@VintageVirgo2002]

In this case though since it's children and not pets. I'd say it's both the children and parents faults because the children should know better and should have some common sense and knowledge at like the age of 10 to be respectful and kind and not spoiled bratz who don't get everything they want (like lululemons and drunk whatever dew elephant and some retarded 60 dollar stanley cup when you could just get a walmart cup for like couple bucks) but it's also parents faults for not disciplining and setting rules/guidelines/restrictions/boundaries for their children and less screen time. They are just letting them do whatever they want whenever they want and trying to be friends with their children rather than parents. So it's both who are in the wrong.

[@ddem0nn]

"teach your kids to be kind to employees" im currently working as a subway employee. honestly, teaching kids to be nice is the least of their worries when they themselves are not nice. People get upset about extra charges, or when we run out of product the day before we get a shipment of new product. They get angry because their coupon expired. People need to be kinder to service employees-and that will teach their kids to be kind, too.

[@lordfreerealestate8302]

I'm a millennial with boomer parents. Both of them were ruder to service/retail workers than I ever was. I've had to apologize to service members they've cussed at. While it's important to teach respect to workers, some members of the older generations prove age =/= maturity.

[@Thenormalguy101]

one of the worst things is when youre done making their sandwich and about to ring them out and they hit you with the "ill have 3 more footlongs please" while you have a line nearly to the door and youre working alone AND a random online order comes in ;______;

[@Dragonsamuari]

@@Thenormalguy101 omg yes. as a cashier in a burger place, nothing bugs me more when I repeat a customer's order back to confirm, they confirm it, I get their name for the order, THEN they decide they want to add or change something and the system already locked the order in, so now I need a manager's card to override it -_-

[@rachelfox8108]

Yes! I felt so bad politely telling a customer service agent over the phone why I wasn't sticking with the energy provider that I told him in no uncertain terms that my frustration was not with him in the slightest, only the provider, and I know he's just earning his money just like everyone else. I couldn’t imagine being rude to customer service people.

[@therealspeedwagon1451]

And that’s what my parents taught me. Honestly I think everyone should experience a job as a minimum wage worker in retail or fast food because it can often be very humbling. It doesn’t matter how rich you are. You should experience a job as a service worker at some point. Now that doesn’t mean you need to be a mechanic or a construction worker. At least spend a year working at your local McDonald’s or Walmart and see for yourself how eye opening it really is. Never ever mess with service workers because they can easily ruin your day if they decide to just snap.

[@thatbee64]

3:29 Playing Minecraft while re-watching this and the zombie sound effect made me look around in worry lmao

[@SharitCreations]

My mom never entertained the idea of buying me skin care products as a kid. The most I got to wear until high school was lotion and lip gloss.

[@spiltmilk2794]

Straight up, wtf are parents doing!? I have an 11 year old girl and this whole thing is just unfathomable. We make really good money but would never allow such a thing. It's not about what tax bracket your in, it's about parents who don't know how to parent.

[@CatMom-uw9jl]

So true! I refuse to spend that kind of money when there’s the ordinary, and we’re lucky enough to have a Japanese market that carries all sorts of affordable Japanese skin care. If I had a kid who wanted Drunk Elephant, I’d probably look at her like she’d lost her mind. “When you’re a grownup earning your own money you can buy it, but that’s too expensive even for me to buy for myself.” All they need at that age, if they’re interested, is a gentle face wash and to get in the habit of using sunscreen every day. This feels like the outgrowth of parents who bought their kids every candy bar they screamed for in the supermarket when they were little, and now they’re throwing tantrums for DE and Lulu. And the kids are on their devices all the time? Their parents probably are too. Don’t make a reel or a TikTok complaining about your kid being online all the time when you’re scrolling your phone every spare minute. Kids mimic the adults in their lives.

[@lynxpaws123]

At 10 I used a moisturizer because of dry skin and water. Every so often my sister and I would have some fun and use a sheet mask

[@dream_walker9726]

my parents were never big on this kind of stuff and both me and my sister were not interested so thank GOD we didn’t turn out like and our parents didn’t nudge us into it😭

[@pissapocalypse]

Dude if I had a kid I wouldn't give them an iPad or a smartphone until wayy later in their life. They would have a very basic phone so they can communicate. I don't understand people being like "ugh kids these days, ugh iPad babies" like, who's GIVING them the ipads?? The parents. Edit: got rid of the end of my comment. I forgot that the kids had to do like 3 years of zoom instead of actual school and that might be why. But cocomelon probably isn't helping lol

[@Baconator5642]

@@pissapocalypse or maybe it's the apocalyptic events that kept them from going to school for 3 years, corporations lobbying hard to keep schools underfunded so private and charter schools get FUNDING FROM THE US GOVERNMENT (said privatized schools actually having worse performing students overall, even though the kids allowed in are usually more promising off the get-go), the complete lack of payment for teachers, the teachers on strike, etc etc

[@fabianaacosta2782]

I am not from America, so when I started watching the videos about this "Sephora kids" I was horrified. Like? 10 year olds? My cousin is 12 and I just bought her a blush and some brushes cuz she liked my makeup, but I told her thats all she should use by now, that we could do more when she gets older. And you know what? SHE UNDERSTOOD AND THANKED ME. My aunt parented well in some stuff. We need to call them another thing rather than "GenAlpha" cuz this? Is insane.

[@amandapanda5087]

I'm American and I can't believe it myself. It is insane, one hundred percent.

[@Suited_Nat]

Yeah as an American myself, i really can’t believe this shit is real.

[@lolawrenn8926]

its not an american thing, its a cultural thing. as a young black girl ive almost gotten beaten once for wearing shorts that were above my thigh outside (i was like 12), so makeup was a no-go for sure and that is the case for many kids like myself

[@Ax-xo4ux]

For me I was first allowed eyeshadow and blush (sparkles honestly my brain went make eyes sparkly), then as I got older- eyeliner and lipstick Even older mascara and highlighter (I never really cared for bronzer or contour) But I was 13 when I first even TOUCHED makeup

[@morganablackwater2017]

​@@lolawrenn8926 and you think its okay? Sorry but brutalisation of girls in order to control them its a no no for me.

[@user-od3wm6vd4i]

see as a 15 year old who occasionally shops at beauty stores, the only things i buy are cheap eyeshadow palattes and eyeliner. Having such complex skin routines with harmful products will DEFINITELY mess up your skin in the long run.

[@Imgonnakmslolzzz]

Them parents going bankrupt with this 1 🗣🔥🔥🔥🔥🔥

[@AshAttack_16]

As someone who works at an Ulta and has friends who work at Sephora, I can confirm that it is not the kids but the parents, specifically the moms. The moms will yell at us when we ask the kids what SHADE they are. Like, we don’t care what you and your kids do when it comes to cosmetics but when it comes to destroying the products and the poor kids’ faces, we’d prefer you do that at home.

[@bonsaidaddy9970]

oh my god

[@St4rsfor_me]

Not to mention the kids demanding at the employees is probably from the parents yelling at employees because usually kids look up to their caretakers.

[@girl.anachronism5639]

Miscarriages in Gaza have gone up by 300%, c sections with no anesthesia, babies being cut from their dead mother’s wombs. Stand up for Palestine!

[@toreeyaki]

hi, claires employee here. oddly enough the demographic has indeed changed here. we get far more older teenagers/young adults nowadays then preteen girls. it's weird.

[@wyster14]

I think it’s partially because the older teens and young adults now go for nostalgia, while the preteens are trying to emulate the older teens and adults

[@toreeyaki]

@@wyster14 exactly! right on the money

[@wyster14]

@@toreeyaki tbh the old claire’s in my mall would be peak nostalgic if it was still open bc the store itself was never remodeled. It’s still there in its purple tile and blue neon glory.

[@chandragarrow2910]

I'm in my 30's and just recently started going to Claire's again. I just need a hit of nostalgia nowadays. Also, I love the accessories Claire's has.

[@narratornavigatorstoryteller]

i (21) honestly shop at claire's both because nostalgia and because it's the only place that sells earrings i can wear without breaking my wallet. which, given these girls can shop at fucking sephora (when I had to do more skincare stuff as a kid, I went there once and literally left after five minutes) the wallet part probably isn't an issue.

[@thestableofschleichhorses3154]

I watched this with my 9 and 11 year old daughters. THANK YOU for teaching young people this important lesson

[@mochimysteryyt]

this should be a news report

[@sarafrom322]

What is a 10-year-old even doing at Sephora, like dear child, you don't need to think about skincare or makeup.

[@nullvoidandkittens_Ravenull]

Yesss maybe buy a cheep acne cream or sm

[@Zemolefan]

As a Croatian we don't have Sephora so we don't have this type of situation, when I was 10 I didn't know what was skin care I only used clear lipgloss and that's it

[@LianeCarina]

when I was 10 I just stopped playing with barbies and started sims 😂

[@ValerieTheBat]

And do something else like Fortnite.

[@christie2271]

@@LianeCarinawait, people stopped playing with dolls at 10?! Like they’re still children then! I still played with my Barbie’s even when I was past 10 years old. In fact, I don’t think I stopped playing with dolls until sometime after I graduated the fifth grade.

[@pearonpizza1229]

My little sister is doing this and it honestly makes me sick. I keep trying to tell my parents to stop her but they tell her that she “isn’t hurting anything”. Not only that, but she’s also obviously damaging her skin and giving herself acne by over using product and wearing too much makeup. I’m only a few years older than her but the effect that TikTok and the culture around her is having is so sad. Gen alpha, man. Idk what to do about them.

[@Manglethefox238]

Tell your parents that they’re stupid for allowing this and that she’s gonna heavily damage herself, not just the stores. I’m really ashamed of my generation.

[@gandalfthegay.]

same. my sister is only 10 and the way she talks about her make-up and routines is insane.

[@nomollyshere]

Tell your parents they can either deal w/her tantrums now OR have to spend extra $$ to heal the chemical burns/scarring on her face. I hope she doesn’t get facial scarring but using too many harsh products on young skin isn’t good.

[@sharonharris9782]

​@@gandalfthegay.Well that's on your parents then.

[@elif6908]

Why your sister is allowed on Tiktok in the first place? Aren’t the users have to be 13+ in the first place?

[@Kiwi_fr0g]

I when to the mall yesterday with my friend and this is unfortunately still a problem. A 10 year old looking kid grabbed one of the tester lipsticks out of my hand and then made a mess with it.

[@vynnvynn2550]

The suggestion to parents is actually very good. My mom always taught me stuff and tried to answer my questions all the time. She always let me use her makeup when i was in HOME. She said when i was old enough i could use her makeup outside as much as i wanted and i trusted her. She made me trust her and made me realize that if im patient ill get what i want.