13 Years Of Brutally Honest Business Advice in 90 Mins

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@martiendejong8857]

You're absolutely right that working for poor people does not bring enough income to sustain oneself.

[@martiendejong8857]

I would love to setup some template for poor and stupid people to become prosperous, not neccessarily wealthy. Starting from the absolute bottom, with some idiot like myself.

[@mikebradshaw8530]

But how many people are going to buy million dollar cars? Not very many. You going to bet your business on that? I know more wealthy people who sell large quantities of products to large amounts of customers not the other way around hoping a very specific niche of a few very wealthy people might buy 1 or 2 products from them someday. That's freaking ridiculous nonsense, and who is to say or promise that it will ever even sell ever? Your on drugs man. Even idiots now a days can become wealthy.

[@martiendejong8857]

Come on Alex, don't ignore me. I am really skilled, work hard an I will charge only 1% of your net worth.

[@ClemmonsX]

but this is not a secret, the competition is insanely high when it comes to sell to the rich people, plus most of us don't have access to these people, and usually they got influenced by their managers not by random sales men!

[@bangudebhutai1327]

Below is a quick summary of the key points from this insightful video: 1. Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. 2. You lack priorities, not information. Problems are easy to solve if you know what you are after. 3. Things are hard because your team isn’t as good as you think they are. Your standards are too low. 4. Lots of rules mean you have dumb people. 5. If you want to get bigger, get better. Better leads to growth; bigger leads to bloat. 6. You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn. 7. A brand takes a long time to build but is the most valuable thing you can own. 8. You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action, so that you can crank the hell out of it. 9. Stop looking for hacks. 10. The best people cost more but make way more than they cost. 11. The big, obvious thing is the problem, not the hundred other things.

[@Brandon-gw4ed]

NICE!

[@El_Diablo_12]

Thanks, wish there were timestamps of this

[@altama5h]

Thanks man!

[@crumz]

Thanks!

[@sunshinemodels1]

Thank you

[@robbietharp_]

I’ve watched nearly all of Alex’s videos, read both of his books multiple times, and attended his in-person workshop in Vegas - this is hands down one of the most exceptional pieces of content Hormozi has made to date. Loved the short bit on the ad creation process about a third of the way through. To the person on his team analyzing the comments, please encourage him to make more of this stuff. Love the shift that has been made away from the ADHD content. Thanks, Alex. Appreciate all that you share.

[@jedisoler]

I was thinking the exact same thing. He’s done tons of amazing high value/quality videos before, espousing many of these same concepts, but this has been the best one by a Mile. I think hes just going deeper and using more real world examples.

[@KaizenWithLevers]

We are 2

[@2367J]

Same, I've watched hundreds of his videos and I think this is the best piece of content yet.

[@rodrigo.ferreri]

Agree

[@juanpablomartinezc]

Same here. I've been watching Alex content for years and this is by far the video with the most value that I've ever seen. Alex's team, please do encourage him to keep making this long form content with little edits. For the production department, I would just brighten up the voice a but more, but that's just me being picky. Keep up the good work 💪🏻

[@antony1103]

This is exactly how i started my business. I live in Pittsburgh and noticed everyone needed the same thing... retaining walls. Through personal experience, I noticed all the companies installing retaining walls all focused on undercutting each other and did a horrible job at the lowest price, if they even completed on time at all. Knowing nothing about the business, I spent a year learning and practicing in my own back yard. Eventually I perfected a quality product and trained a crew to do the best work quickly. I entered the market by offering a few wealthy households free retaining walls with 1 promise... I'd get it done in 2 days and would insure it for 100 years. 1 year later, I was charging an average of $75k per job, with 80% profit margins, and turning 2-3 jobs per week. Shortly after, I hired a general manager to handle the day-to-day and give me a chance to handle my other businesses.

[@warmkaril1]

Wow. Great story and congratulations!!

[@sagarsharma2217]

I like these real life examples🤍

[@garytegtmeier9201]

Do you teach orhers

[@caclavijo]

🎉

[@jakefromsnakefarm8d541]

Good job man!

[@derekmansur8745]

I’m a business owner, entrepreneur. I don’t think I have ever commented on a KZbin video, but I feel compelled!. This was so good, so well put together. Thank you sir, keep up the good work.

[@stephenmontague6930]

Why have you never commented on a KZbin video? Based on you're comment, I'd guess you are rather older and more experienced than many around here. Hopefully you'll share more whenever it seems good, wherever you like. Take care.

[@PolishBehemoth]

@@stephenmontague6930 i dont think you understand that comments section on youtube is not a place to share deep knowledge. He was just expressing gratitutde thats it. Its much better to share knowledge on video creation which a majority of people are not apt to do.

[@el.cuinero.viajero]

I'm 39min in and I'm stopping and restarting the video so I can take notes. This is seriously a master class, and so are many other of his videos. I'm flabbergasted at how much I can learn from Alex.

[@CalineBRUNO]

Thought the same at 5min and said I’m good….thank you I’ll gain some time 😅

[@stephenking9305]

What a time to live in, this guy is a fucking legend. I can tell you this is the sort of stuff you won’t get to learn even from MBAs where you are spending thousands of dollars on outdated concepts and learn from professors who have only studied marketing but never run business in their lives. I am stunned that he is sharing this material for free.

[@zoom-into-nature]

Fucks legends😅

[@tomriddle-x6t]

i don't understand why everyone in the comments is so impressed. he's good dont get me wrong but this is the type of stuff we talk over breakfast at my house and no offense but why are you idolizing him?

[@haydenmammen6079]

@@tomriddle-x6t paid comments, bots, unfortunately the dude is a grifter like every other content creator

[@MrFredericandre]

@@tomriddle-x6t People enjoy listening to someone who confidently expresses what they already know. This is because they often lack trust in their own thoughts.

[@simba00784]

@@tomriddle-x6t lol fanbois

[@jorgesaucedo5516]

You’re not gonna sell someone who’s wealthy in how much money you’ll save them, you’ll sell them on how much TIME you will save them

[@kettelbe]

​@@tiermacgirlexcept rich ppl dont care if it s expensive since you do it faster. It s what that means.

[@ipodtouchiscoollol]

@@tiermacgirl yes instead they now expect you to sell yourselves to them

[@coptimal]

Has anyone set up a mastermind group based on this video?

[@daveinpublic]

@@tiermacgirlyou don’t sound very creative

[@kettelbe]

@@daveinpublic working for UberEats? :p

[@havenamz7854]

I can’t fathom the fact that we are able to receive this level of information for free. Alex the service you’re doing is unprecedented. Thank you

[@khrispykreme213]

It really is unprecedented, especially at this level. Truly incredible.

[@avowedgamer]

I totally understand what you're saying. But we are paying for it, with our attention/ time. Your time IS VALUABLE. Also, he's getting paid for it because the channel is monetized. So he's not getting nothing from this. The power of KZbin. $$$

[@bartekbiakowski7098]

@@avowedgamerstill, your attention is not merely valuable as his teachings

[@IssaMeZane]

@@bartekbiakowski7098That depends on person you're talking about. Thats not true for a lot of people who are watching this. He's a grifter.

[@azam987654321]

Hard to apply tho

[@oliviaciara7930]

couldn't tell you how many business videos I've watched in my life. tons. the first 5 minutes of this is already gold. great job

[@AlmightyChubb]

Have you read the books? Highly recommend.

[@SergioKrutov]

"What they want is value per second, not seconds of value" - wow. This one phrase just solved lots of different issues for me. Thank you.

[@tweet334]

Doesnt make sense to me, and no - im not supid.

[@raynebee7670]

What does it mean tho

[@DudeMaybeSomeday]

They want to know the value is there when it hits them on the nose, not to be explained the perceived value.

[@justin2285]

​@raynebee7670 my take is "value per second" = X will get me X results in this amount of time. "Seconds of value" = I will ONLY get X amount of use out of this till its not worth anything and or costing me money now.

[@bahroum69]

Stop taking everything he says as if it were mindblowing. He share a lot of really good knowledge, but this sentence makes little sense. "Rich" people dont optimise everything for time and "seconds of value" does not mean shit.

[@ACLSTL]

You said “I had to make enough money to be able to afford to sell to people who don’t have much” my dads voice rang in my ear and I remembered him telling me something similar and it started my journey. I had gotten lost and felt guilty for wanting to be wealthy but the truth is the wealth will help me achieve big goals to help people

[@momentumstocks3493]

But why sell to the masses? Stick to wealthy clients.

[@alitur1712]

@@momentumstocks3493 because it brings you more wealth and influence if u can sell something that is mass produced like groceries and food . while the rich would buy luxurious goods from u. u see u can sell a jade for a million to rich. for acquiring that jade you had to spent at least 0.5 million . but if u spent that for opening a chain of stores u would have earned 3 times more while also having manpower and influence within the local government . hope it helps. u sell to rich ppl just for gathering the capital. however u can be satisfied with that if u only want to be wealthy. for me i have much bigger ambitions. that's why i need a lot of money . not for indulgence and luxury

[@sertaoexpedicoes]

Don't let guilt stop you from your journey towards wealth!! Work on your limiting beliefs. Getting richer is a journey of self development. You don't help anyone being poor, this is BS and brainwash. But beware of greed during the journey, take care of your spirit and never forget gratitude and integrity. Bulid on solid pilars. Study as much as you can, not from scammers, but from the best (like Hormozi, Brian Tracy, Dan Koe and so on)

[@verlaeoneal9632]

@@sertaoexpedicoesI really appreciate this comment. Inner growth is so important

[@Roylamx]

@@sertaoexpedicoes Yes! "Never forget gratitude and integrity" Gratitude is the grease that sooths and smooths the gears and integrity is the ingredient that strengthens the structure of work and life.

[@frankrivera1010]

I have had businesses since I was 17. I’m 60 now. Everything in this video is true and all great advice.

[@deepankurgarg3043]

first guy who waste no time and share true business wisdom.

[@lazerusmfh]

First time I heard about you. I’m an entrepreneur doing about 2M a year with 3 employees. Your words are gold. Thank you. My life is changed today

[@theomilonas6583]

What do you do?

[@Meha-d1p]

What do u do

[@babyp4788]

What do u do?

[@annastayziaa]

52:23 - brand 1:14:10 - distill all the value to the most concrete form where every time they consume it, the value they get per second is so high they can't stop. quality is in the details that you only realize with lots of exposure. you make the money in the distillation, not in the creation.

[@fvmn]

This is an absolute powerhouse of value, literally showing what he‘s preaching in the video. If there was ever a video to recommend to everyone to watch, its this one. Honestly unreal to see content of this magnitude for free for everyone to watch and alex being able to operate and grow his personal business at the rate he‘s growing whilst creating content at such a high level simultaneously.

[@OfCourseIStillLoveU]

No, it's not.

[@gintopferqzin]

@@OfCourseIStillLoveU what were things you thought were unhelpful? Is it "word salad" or are there specifics you found redundant or useless?? unhelpful or otherwise?

[@hundkebab2433]

​@@gintopferqzinthe tons of samey comments in here wakes the notion that this is bs tbh

[@gintopferqzin]

@@hundkebab2433 yessir, sometimes its worth trying to bait the contrarians who say shit to say shit, Nah mean? :D

[@infinitydrumming]

You could pay thousands for a business course and not get anywhere near the amount of useful wisdom contained in this 90 minute video. Incredible. Exemplifying business truth No. 5. Alex is preaching what he is practising.

[@agomodern]

Now get out there and do it.

[@doomsdaypreppersofsouthcar9301]

Retired...have side gig...no product to sell...and making more $$$ now than when i worked full time...finally got this $$ thing figured out at 62yrs old...incredible and blessed

[@WoodVideos]

Nice job. Help a youngster out, what industry?

[@coptimal]

Details?

[@briancarroll6803]

Haha... Guys the answer you seek is - literally - spelled out here.

[@neuxell]

@@briancarroll6803 having no product to sell?

[@djack915]

Make sure u buy things that give u $ back - T bills/ bonds/ dividend stocks/ royalties,etc. .​@@WoodVideos

[@audio_radar]

Great advice and resonates very much with my experiences as an entrepeneur in the D2C space since 2012. We invent, design/engineer and manufacturer our gaming products - for anyone watching this video, what Alex explains is so good to understand, especially if you're just starting out, or need a slap in the face refresher as a seasoned CEO. Thanks Alex!

[@aweird1]

DUDE!!! I am making this video a required viewing for all the managers and executives in my company. This is amazing information.

[@Wexfordpunisher]

Wat company u av

[@drjpeg]

“Solve rich people problems, they pay better” 💯

[@christophersimeon3025]

Outstanding information,with world crisis,rising inflation and economic instability due to poor governance, consider digital assets as a means to attain financial freedom.

[@burrinch5142]

Thank so much for the advice been seeking means of being successful in the digital market,do you recommend any professional ?

[@burrinch5142]

Please how do I reach out to her? I’m in need of her assistance.

[@jamewilliams7660]

I highly recommend Anna Dorris Arthur for the exceptional services, which not only secured my retirement but also advanced my career significantly

[@CarlosLocke]

I just checked her up on google, she’s verified and licensed broker.

[@AkashPasgaran]

One of Alex's best content pieces yet! I'm loving this raw, value-packed format without the TikTok-style editing.

[@myhonestadvice2u]

I agree. This is why I am in the middle of this content already. His content are awesome it's just that they have too many distractions. Good job on pointing this out, pal. I mean, you can't concentrate and learn deeply if there's a constant barrage of b -rolls and font changes. Especially so that Alex, if you are reading this, your content is mostly consumed by people who care less about the fan fair. I think you really shine here and we can see the true depth of your knowledge and experience. I want it this way

[@wdlybusiness6360]

Craziest value ever. I truly believe if you sit down 20 hours and truly implement ever single rule/ statement here -- you are doing 10M/ year next year.

[@aaronbritton2709]

are you doing 10m/year ?

[@craziruss1]

I had a professor in college who told the class he would give As to the top 9 students in a class of over 200 people. He said to read each chapter twice before you move on if you want an A. That's what I did and I got an A. I'm going to listen to each point Alex makes before I move on. I've listened once to the first point and I'm changing my Amazon business to sell to the rich. I can't wait to see where this leads me.

[@quirkyblonde]

I’m a public servant in sensible shoes but I STILL find this advice extremely valuable. A lot of these principles help regardless of your profession or your role. This has helped me to be a better employee and a better manager. I’m in! 🎉

[@iambrycewhitaker]

It takes me days to watch one of his videos because if I haven’t done something foundational or don’t know an answer, I pause it and come back once it’s done. Been super helpful for my business.

[@stemratex]

The quality and value of the content has increased exponentially ever since the switch to long-form. Glad you made the change this is a massive improvement

[@cmcain6186]

You, sir, are money! Having worked for an executive recruiting organization and spoken to hundreds of CEOs, your handle on business drivers is evident. Going to add this to the movie Founder, and Netflix's HR Doc as required reading/watching for my team. Thanks!

[@TuanBui-ib1qu]

The fact that nobody talks about the forbidden book The Mystic Labyrinth on Vexoner speaks volumes about how people are stuck in a trance

[@jasonbuster5503]

These spam bot comments are getting out of control 😂

[@OstaniaWhestalis]

​@@jasonbuster5503right it's getting ridiculous

[@mistercontractor1454]

Hey Alex, that KZbin video you shared yesterday, discussing 13 years of experience, completely blew me away. It's the kind of content that should be integrated into school curriculums. The 90 minutes were packed with so much wisdom; I found myself pausing frequently just to absorb and reflect. Truly a masterclass in every sense.

[@BryceMatheson]

I think I've probably consumed every single piece of content Alex has put out. And flat out, this is by far the most informative and valuable piece of content I think I've ever consumed. Holy wow. This is decades of experience packed into a single video. Thank you sir! More than you know.

[@awh4272]

I think we can all agree this calmer format of video is way better than the high adrenaline ADD hyper jump cut style. Thank you Alex.

[@jdepew]

Dude you’re a legend. Early on the hyper focus on money repelled me a bit. But your hyper focus on value to business owners hooked me and I’m so glad I stayed. Youve taught me not just about business, but about myself, which is invaluable to me. Cheers and keep up the good work.

[@MrHeavy466]

This needs to be played in high schools across America; the simplicity and straightforwardness is perfect for kids.

[@dusshan1]

I'd say across Europe as well.. ;)

[@herpiegerbstick6808]

Yeah it explains how he dupes idiots like you into consuming his products

[@EricDavisMusic]

im going to listen to this video as many times as it takes to get every word into my bones. best hormozi video since “best sales training on the internet” thank you so much for returning to creating valuable videos for business owners. the value/second ratio on this is insane.

[@nikoemon]

Share that here!

[@BodBabes]

Me too!!

[@chansharice]

YES!!! Totally agree

[@ManuelRodriguez-fs1mu]

That camera full of knowledge

[@t-how993]

Love the content for those that want a time stamp and summary of each lesson here you go. Thanks for all the advice Alex. Bless you #1 (0:15): Sell to rich people until you have the money to sell all the poor people. The middle is where you get killed * Rich people pay for the time YOU save them #2 (8:59): You lack priorities, not information. Problems are easy to solve if you know what you’re after. #3 (22:59): Things are hard because your team isn’t as good as you think they are. Your standards are too low. #4 (26:59): Lots of rules means you have dumb people * The more competent your people are the less rules you need because they are good at using their own logic and experience #5 (36:29): If you wanna get bigger get better. Better leads to growth bigger leads to bloat. #6 (43:55): You work all day but you can’t get anything done. You allow too many things that don’t matter distract you. Sometimes you have to let fires burn. #7 (52:20): Brand takes a long time to build but is the most valuable thing you can own. It gives you the ability to get insane returned on advertising, price far above the market, and keep people buying from you. It’s very hard to imagine something better than that. It just takes time. #8 (1:02:34): You need to know the inputs and outputs of your money making system. Broken down to the absolute smallest action. That way you can crank the crap out of it.

[@Isteyak-78]

thank you sooooooo much. really really helpful

[@Actionjacksonlive]

Thanks

[@Zain-ir6rm]

Thank you for this sir🎉❤

[@Terence-zn3ww]

thank you so much

[@biddelyboo1]

You’re a legend, God bless you man

[@shrey483]

This was Exceptional, hands down the best piece of content I have ever watched - and ive watched Alex's videos for 3 straight years now. Please do more of these. I will definitetly be re-watching this again and again.

[@villlagecom]

As a millennial lifelong student of Business, Life, and Technology over about 20 years, this has been one of the best summaries on Marketing, Branding, and above all Talent solutions. Thanks Alex your work is next level!

[@thetomstoll]

this is awesome. from an editing perspective - a simple 20-second intro, and then raw footage. This is what we cheered to! Good Work Hormozi!

[@Jimmyzapata193]

I’m a musician, band leader, and I’m trying my best to adapt these principles to my music business, I think music is probably the hardest business to get success at

[@lillyjelloo8286]

True, because everyone listens to music, so everyone wants to be like their idols

[@Charlie_snail]

Music different. Know yourself, know your audience. Know what cities your audience is in. Then learn everything you can about those cities, if you can't spend time there first. If you're not playing solo, have a network of dependable musicians who you can perform with in those cities, or musicians who are willing to travel with you. Focus on making good music and having seamless performances that are predictable for yourself, but not for your audience. Keep a job until you make it, and keep your overhead low so you can travel as needed. Don't spend too much on gear. Stay focused, Help other musicians when you can, play for free only when you feel like being charitable. Most importantly don't give up. If your show sucks, be honest with yourself and fix it. When it gets hard, do something else until you regain strength. Keep at it, and you'll make it.

[@personalwatching9312]

True. Over supply

[@johnnydixon5687]

Agreed

[@ingridayarza]

I totally relate

[@alexanderegorov2322]

I couldn't watch the whole video in one go. The way you approach the first idea "selling to the rich" from the perspective of the amount of expected value from your service is real gold for me. I had to pause and rewrite a business strategy I'm working on. Thank you, you are an entrepreneur hero by sharing those videos.

[@theghoulboyofficial]

This really is one of the best videos Hormozi has made. I have a Bachelors of Commerce, more actionable advice here than I got out of 90% of my classes

[@eliapinzari]

THIS is the content I love. No crazily edited "Top 7 ways to 10K/mo" or "25 ideas to skyrocket your biz"

[@jeremyyencer123]

One of the best business videos on KZbin right now! No fluff all straight golden nuggets. More please! 🙏🏼

[@pause7408]

Starts @ 18:27 : Metrics, Functions, & Rates. Controls, ROI & bottom line. Language of business executives. Taught outside an MBA program 🏆🥇

[@rjhoff925]

26 in Los Angeles building my business. Every Sunday morning I make the commute to San Diego and back for this business and this video drop could not be at a better time as I start another drive. If you’re in the lonely chapter of business building, you’re not alone

[@gatleystone2480]

Sounds like you need to be living in San Diego or the business needs to be in LA

[@rjhoff925]

@@gatleystone2480 you are very correct

[@manuelmartin1320]

Wow. Just freaking wow. After watching this is know exactly what I need to do with my existing business to 3x it. Thank you. Best piece you've ever made, and that says a lot cause you make gold.

[@Rippedguy32]

I think it's really unique information that Alex gave us for free, now i know how can i turn me a gym rat, inot a millionaire, and monetize my workouts, by providing value to people that want to look shredded, of course now i have to do ab workout because most people are inspired by ripped 4% body fat guys 😂😂 but I'll handle it, it's really so useful info, just sell something unique to rich, or something cheap but very easy begginer friendly to use for middle class to make their life easier

[@yuliia-o5o]

These are so much better than crazily edited ones, at least for me. Priceless advice

[@ddfelder2]

Facts

[@Mrgills1]

You are right

[@martinbCZ]

Business owner here. Team of 10 people. Just in the process of hiring more people and thank God I've seen this video. I'd say this is the best video of its kind I have ever seen. Specific advice. Nothing vague. Also, that reminder to really question your main product was awesome. I think my product is great, but maybe that's the reason I did not think to make it better for quite some time. I did just now and there are definitely some ideas! Thank you!

[@madjimmy3]

hi are you looking to hire?

[@Sully_one]

That's cool man, what type of business are you running?

[@CheerSounds]

This is my favorite single video / pep talk / education. There's so much clarity here. Thank you.

[@RydinginStyle72]

Super intelligent individual. I can't believe this information is free! Great speech!

[@xdgagdbdfhs562]

Love this type of content. Listen to it on the way to work, at lunch, then the commute home. Perfect.

[@Rakschas666]

I love listening to this because working not in the US and not in the private sector, not in a structure where profits and margins define our goals, things are bound to be different. And yet, they may be ever so slightly different, yet the underlying principles what ANY organisation struggles with remain the same. It is just that some things that would be considered problems in the private sector can rightfully be considered virtues in the public one. Great content mate!

[@Micbop]

High Value content. I like the way he summed up advertising, marketing to sell your product in your promise to consumer/mission statement in easy to understand statements. To how it comes together as your brand to how you say it is, what they say about you and why it matters!! Well done because people write books trying to explain this, he made it so simplified that everyone can understand it.

[@mischavandenburg]

Thank you so much for all of the value. You have inspired me to start my business, my skool community and reframe my life outside of salaried employment. I will always be grateful for your work.

[@RECYOU1]

I've been watching all of your videos for the past 3 years, and as you described the value per second, I get a massive amount from these videos. But this video in particular was INCREDIBLY helpful. Thanks for all that you do Alex!

[@ygmistique8155]

Are you rich?

[@crystalkewe]

5 seconds in and I already love this style of video Alex! I haven't watched a single video on your channel for like 6 months or more. Simple is always more, and this style enables the real busines advice to come through clealry without being lost in the fancy edits and over-the-top graphics and music. Thanks for this shift Alex!

[@iamjupitermay]

I like the idea (make something to sell to rich people). Don’t let everyone forget that Netflix started out as sending DVD’s in the mail and Amazon was only for books. The transformed into what they are over time.

[@michanowaczewski9561]

What a gold mine! This is hilarious. So much firsthand expertise, no BS. More like this, please!

[@tooleko]

The value per Second in this Video is INSANE

[@LearnwithImplement]

One of the bests podcasts I ever watched!! Thanks for sharing Alex

[@andrerocha6353]

Done, now you just need to write that book... another best seller for sure. Then I can highlight and bang in my head till I bloody learn the lessons. Thank you

[@raulbonillavendrell]

wow, watched the vid 4 months ago while I was flitring with business ideas and found it mindblowing. Now I am actually working on my first business and find it unvaluable. Thanks sir

[@dooby1445]

As an employee, Alex preaching to business owners to understand the value of employees and giving fair wages makes me so happy.

[@Estudios-zg8ko]

Those are literally the problems we were facing haha, thank you for so much value Alex!

[@TheHumbleDiet]

For me what is interesting here is that Alex is not only giving the usual excellent business advice, but the format and style of this clip makes it very inspirational, motivational and empowering at the same time. PLUS! All while he is still promoting his own services, which is the point and the lesson, and it's just masterfully done. And the line... "the outsize return on intelligence is so high" is pure GOLD. We are almost back in the cupboard. Good times.

[@iwigboutique8893]

I’ve been stuck going round and round in my head on pricing strategy for my business for YEARS and Alex pretty much gave me my answer in 5 minutes. It’s crystal clear now what I want to do. Thank you so much for all you do!

[@moonpunk]

This guy is great! I recently sold my business here in the UK, and I’m subject to a non-compete clause so I’m making plans for what I’m going to do next - so much of what he talks about resonates with me and I’ve absolutely experienced.

[@syasyaishavingfun]

This is the first video I watch of you and I don't even want to be an entrepreneur but I watched until the end because you speak with so much clarity. I love listening to highly capable people.

[@BrandonDeon]

This is one of those videos that you have to watch multiple times to internalize the info. Thank you, Alex.

[@ygmistique8155]

True

[@_kristianos_]

Thank you for helping me to pay down my ignorance debt a lot sooner

[@kyleleebarrett]

💯

[@joshuahulsebosch1058]

Amen

[@Hayden-Bunn]

real.

[@brunodevero3072]

Hormozi is great! How are you going to apply what you’ve learned?

[@Divinefemininemiracles]

Ty ❤ I have been feeling so guilty/obliged to help poor people cos i know how shitty it is... gonna be brave and start selling to rich people make the money and then help poor people and give back. I am 52 and have wasted so much time.. good luck to everyone in the comms too so many of us trying to break out from the slave system.. 🎉

[@bahroum69]

To anyone who have listened to nearly all of Alex's content, imagine all the work you could have accomplished and how much further along the way you would be if you had spent your time executing instead of listening to him for those hundreds of hours

[@kirstensignar1166]

This is one of the most substantial, succinct and helpful videos I've ever seen online. Holy smokes. Thank you so much.

[@snooopy85]

Usually I speed people up. This guys you have to listen at .75x speed.

[@lauranoonan_]

i was thinking the same thing 😂

[@Bernhardseckm]

I just done the same because after 30 Minutes my brain just died

[@CanadianlifeOntario]

It’s been spead up for sure. His sentence cadence is super quick

[@Ifeomailloh]

Me too 😅. I started speeding up then kept reducing speed because you can't hear him at fast speed.

[@funshinebear4822]

Mmk it's not just me then

[@oldschoolkrist]

I’m 49, small family jewelry business… I found this so insightful. Thank you sir!

[@revankampf]

Pure GOLD…on multiple levels…but only if WE apply it! 👏

[@hellbender27]

This video is Alex at his absolute best form! I loved the information. I felt like I gained invaluable education based on experienced examples. Thank Alex.

[@chadmaurer4002]

This isn’t just another video with great content. This is a master class. Thank you for everything you do.

[@alexg8460]

This is so true literally my best customers are the ones who have a lot of money, they always super happy and greatful and the poor ones complain over everything 😢

[@ThugFriday]

Here in Brazil it's the same thing, I noticed this when I was selling one of my products on marketplaces, as I increased the price of that product, I started to receive more compliments and the complaints simply disappeared. And it was indeed a quality product. I always noticed when negotiating with people with less purchasing power, the negotiations were more tiring and they literally wanted to receive a Ferrari at the price of a Toyota.

[@dealsondemand]

Crazy how I have to pause and reflect and watch a 1 hour 30 minute video in 1 full day.

[@LalitDevraj]

I feek exactly the same way- its wild

[@chrystal55]

Agreed

[@ada789ada]

I would have paid $1000 to watch this. To be honest it’s probably worth 10x that at least. Thank you Alex 🤝

[@MickSib-k7f]

Alex, thank you for sharing such important experiences. I have failed countless times in business and am still trying to move forward towards success. Everything you say is true and correct. I'm hoping to impart such life truths onto my children. God willing, we may just turn that corner towards entrepreneurial success. Thank you for the wisdom and fortitude to help others.

[@AnjuliMack]

I cannot believe your content is free, thank you ❤

[@dwats331]

So happy you are posting more often now. Hope this pace continues

[@peterchan4332]

This raised the bar for me.

[@reaalkept276]

Free Consultation Of The Year 🏆✨

[@ygrealestate]

Shared this halfway through before even finishing it! Going to have on repeat for the next little while. And I never heard of Alex until this video!

[@a6beats221]

I am a store manager for a large corporation and I find these videos to be so helpful! I can’t make Many changes, I’m stuck with the awful employees that make my life miserable but I figure if I can learn more finance and business tips, I can see the way a store is operated and how I can see the changes that will help me bonus (hopefully)

[@dasfahrer8187]

After watching this I can honestly say that I'm so glad I never bothered starting a business because it sounds absolutely exhausting. No amount of money is worth that level of stress, anxiety and exhaustion to me.

[@Wyatt33-eo4nt]

Bruh

[@Ben-gy2yn]

A good father provides resources for his family, you’ve done this. Find your children and bless them. Love them, and teach them.

[@itsadamjama]

Babe wake up hormozi just posted

[@Skye-Games]

Alex. You are a very inspiring, hard working, intellegent and amazing person. Well done for everything you have done and especially to the fact that you want to share your knowledge (for free) to help others learn from you and grow. Huge Fan

[@simpsonplanning]

Thank you, Alex. This was the most valuable content I've watched this year. "You have to be worthy of the talent you need & have a mission that's aligned with what they think is meaningful."

[@Leo-vm1tv]

This is the kind of content WE LOVE 🔥

[@itsmistera]

Values per seconds not seconds of value. Alex you got me with that line.

[@GirlFightTalk]

THIS IS THE BEST VIDEO EVER ALEX!!! Wow 😮 I'm taking notes and giving my team some very tactical instructions to implement on Monday.

[@miloblue2052]

You re bang on with every word. These are the reasons it is so easy for a smart hard worker to easily make a company more competitive in short order, making you a perceived threat to middle mgr or VP's job security with less interest in noticing his increased retirement stock account value, than in protecting his unlikely-to-find-elsewhere, comfortable high-paying low-skill and low-work-ethic position.

[@Charlie_Edwards_Official]

0:17 into the video and I get hit with this GOLD