1950's Makeup | Vintage Tutorial by Ern Westmore 1951

A Vintage 1950's Makeup Tutorial by Hollywood Makeup artist Ern Westmore demonstrating the secrets of 1950's makeup for the face shapes of Miss Oval, Miss Round, Miss Square, Miss Oblong and Miss Triangle.
Footage: Personal Collection Glamour Daze.
Educational Use Only -
glamourdaze.com

[@ScarletxKitsune]

“There should only be two eyeshadow colors - brown and blue grey” The palettes laughed and laugghhhheddd

[@iamblessed3539]

Riiiight!!😆🤣😅😂

[@longlasthappiness68]

😹😹😹

[@Fatflee]

Kate after reading your comment I laughed and laughghhheddd 😂🤣 Hilarious

[@emmachristiansen]

"And should be applied sparingly".

[@thediva5245]

🤣🤣🤣🤣

[@midnight707]

*Baking* - *since 1950*

[@terrymoore2341]

Lol

[@caseydelachante2905]

Better baking. Looks amazing.

[@Bbearbell]

Lol

[@curlyhiba3224]

Shocked 😂

[@lauramannina9684]

I know! I couldn't believe it😂

[@humancentipede33]

"Am I the oval face shape?" -"No" Sis was so honest, laughing in her face and everything 😭

[@parrotmom56]

Hahhaahha. Don't ask for honest answers about your looks.

[@markrichards6863]

No, you are unattractive is what she is thinking

[@angeliquetorres9978]

I don't think she meant it in a bad way.

[@bro6568]

I love the comment section so much 😂😂

[@haileyirene4713]

How much powder should I use? Mr. Westmore: yes

[@marinacarfue]

😂😂😂

[@tysundoku3584]

Lmao

[@Musicandlyrics2400]

And he kept adding more and more 🤣🤣

[@tootsie3612]

😂 LMFAO

[@NDH]

🤣

[@BRNA0]

I wish this was in color.

[@menosbbgirl]

itsBernie I was thinking the exact same thing!

[@rs3007]

I didn't notice haha. I love black and white tho

[@Maria-rh4gp]

They're all white, it don't matter haha

[@Emily-wb6td]

Dude right like I wanna know what color the eyeshadow and blush and lips are 😂

[@MaryElla13]

I was just thinking that! I would love to see the colors!

[@crayolaclouds2696]

"There isn't a woman in the world that can't be made to look MORE beautiful" that's wholesome as hell. Like they thought of makeup as enhancing beauty, not creating it.

[@Aminathius]

Honestly, I feel like that's always been the basic message of makeup. Enhance beauty but don't create it. I think that people cling to make up as a coping mechanism and that's why so many people think that everyone who wears it is insecure.

[@nancyalexandre]

Totally agree with both of you ladies.

[@iquo6206]

Now that you point it out, it does seem really nice to me. It wasn’t saying “oh ,well ,you’re ugly, so we’re going to create beauty.” It’s nice that they’re saying that you’re already beautiful, but here’s how to enhance it. It’s nice.

[@stacimarie3]

Yeah but then he goes on to say the oval face is the ideal face. Wholesomeness ruined.

[@Nakita_Jade]

50s beauty is basically all back handed compliments. It seems wholesome but really the message is to be more attractive to land and keep a husband. No one will love you if you’re unattractive. I collect vintage makeup and magazines and the messages are not the best. As a makeup artist I love all variations of makeup, from really avant-garde, natural, and glamor. Makeup should be fun, not heavily regulated. If it’s not your face, it’s not your business

[@jimkiley5277]

Thanks for posting this video of my Grandfather. He passed away when I was 4 years old but I remember how nice he was to me. My grandmother, Betty Westmore, taught me about all the face shapes while I was growing up. He was an extremely talented man, a true artist.

[@glamourdaze]

you're most welcome Jim. The Westmore tradition lives on

[@abutterfly7975]

How cool is that!!

[@vickywitton1008]

Love this!

[@thesparks00]

AWESOME! He speaks factsss!

[@beesare_cool]

holy sh!t this is a small fcking world-

[@MovieMadam54]

I died laughing when they did the powder! OMG. Fun fact: this guy is Michael Westmore's uncle. Michael Westmore did makeup for Star Trek and is father to McKenzie Westmore who hosted FaceOff.

[@kaylacrouse7094]

Yeah it's really cool, their family history!

[@jacquelinebreden5729]

There was also Bud Westmore was he the grandfather He was makeup artist I think in the thirtys

[@tyshine33]

I swear I was just wondering about the name Westmore and if there was relation. I know of the Westmore's from watching movie/horror makeup competition reality show 'Face Off'...this is so cool!

[@pedinurse1]

the powder id insane, are you kidding

[@nicoyabeauty]

Omg for real!!!! Nice!!!

[@secret3811]

2018: Im the best at Make-up tutorials 1951: *DO U EVEN BAKE?*

[@JudgeJulieLit]

And to crowne your toilette: "You can always tell a Halo girl; you can tell by the shine of her hair."

[@loading1345]

IM DEDDDD LMFAO reminds me of do u even lift bro

[@PMAngst]

Love how they speak in that era. So classy

[@weedermann]

This was the film business. Not likely that the average person on the street spoke so well.

[@sunnie734]

What? It's God-awful!

[@rocknroller77]

Trans Atlantic accent

[@ringwe]

I keep noticing that there is no vocal fry.

[@guacamolly_]

They talk a lot slower

[@Christinar626]

Everyone else is screaming about how much powder he used but my oily ass face might just try that technique 😅

[@isabellat2645]

same😂

[@icedenje5202]

True that's like how much i put in a day

[@kirtyshah7743]

And crease like hell later🤭

[@wiseweirdo9254]

If I tried this I’d be out here looking like a white ghost💀

[@riggs20]

IKR? And an hour later our skin would be all shiny again! LOL.

[@ruth4489]

I asked my mother who is in her 70s why they powdered like crazy back then. She said that most makeup had mineral oil in it and all face creams had lanolin, so shiny shiny shiny even if u had dry skin. By applying the powder, even the powder could have an emollient in it, can u believe that?? So they would use the powder to basically absorb all the oil used to carry the pigment across the face. If u didn't have a gigantic face brush they would pull apart a Kleenex tissue and wipe away the powder and blot across the t zone. U never looked dry and cakey because the moisturizers underneath were similar to vaseline back then. It's crazy but true!!

[@raae9310]

Hmm, I'm going to try that technique of an emollient before primer and makeup because I love to bake my makeup.

[@MissBabalu102]

Thanks for explaining. That sure was a LOT of powder. My skin would just break out.

[@Scottish_Rose]

This will be why Marilyn Monroe's secret was using Vaseline as a primer and then powdering over her foundation worked very well. I tried it and it works shockingly well, giving an airbrushed effect that lasts all day. Feels incredibly heavy but does not look so. I did it yesterday for work and got comments from visitors that I looked like a porcelain doll. (I'm very pale being a natural redhead). A tiny amount of highlighting powder over the cheekbones and on the tip of my nose added a little dimension and blusher in the right places...it's crazy but it works.

[@Delicious1922]

Makes sense and the powdering helped makeup to stay on longer

[@zeldamorgan9260]

@@Scottish_Rose did you use a translucent powder, or a skin matched one? Over foundation like in the video?

[@adrianeduron9247]

"There should be no fads in makeup." *Sir, in 2018 people are painting clouds on their eyes*

[@ipetzombies]

Lmao! So true. There have always been makeup fads but they're quite a lot now.

[@Mintzik]

The two shades he says are required both make my eyes look aged or dull.

[@RavenStorm1031]

and those squiggly eyebrows!!!

[@adrianeduron9247]

When he literally caked all that powder on her face I felt my soul trying to leave my body.

[@christeek7466]

@@adrianeduron9247 Thats done a lot now under the eyes and is known as baking. I've never seen it done on the whole face though.

[@CANADA11118]

When they put the powder on I SCREAMED

[@JudgeJulieLit]

This video antedated the film Goldfinger (1964), where a girl fully painted in gold suffocated, as her skin could not breathe.

[@AetherealGirl]

JenaValjean No you didn't.

[@aldenheterodyne2833]

Who you gonna call? GHOSTBUSTERS! Get it...? Because.... They made her look pale as a ghost?

[@JudgeJulieLit]

@@aldenheterodyne2833 Now that is a best blush-ad tagline, jingle ... to bust ghost "clusters" and "dusters" (over powderings)!

[@ErenaaLamb]

@@JudgeJulieLit Crazy when you think about that people back then believed that just when you paint yourself you could die, lmao. And this myth holded on till now like it seems. But no one died in real life by being painted in gold.

[@jakiraraquel8258]

- I'm hooked on these vintage videos now 😂 I can't look at anything else

[@vickywitton1008]

I can't seem to stop either!

[@dennisreynolds1868]

my guy said “black liner ages you” and then put a whole cup of flour on her eye socket 😩😩😩😩

[@kaylavasquez7994]

Okay this one got me 😂

[@femsy5330]

lmao!

[@qtpxtal3260]

Eek 😭

[@forevertrumper1848]

I literally laughed my ass off

[@ivonnecastro3569]

lol a cup of flour!!! lol

[@Rose-uh5dl]

As an extremely dry skinned girl, if I applied as much powder as they did my skin would fall off.

[@MrLutens]

well, bare in mind that in those years the creams they used were very heavy, cold cremes and even vaseline. That probably would counteract the drying effect of heavy powdering...

[@chriswallace9008]

Rose , me too . I'm 46 and powder accentuates every line on my face. 😊

[@crazymeee]

Lmfao 😂

[@happybroadcast3069]

She looks like a powered donut. 😂😂😂😂

[@Michelala]

I was thinking the same thing. And those poor women in the summer! Their faces would just fall off in sheets.

[@revinaque1342]

"I hope you noticed that neat trick of powering above and below the eye." With that amount of powder, it would've been hard to miss. 😁

[@raisa_cherry33]

Revina Que 😂😂😆

[@colleenb5536]

I read that EXACTLY as they said it!!

[@JudgeJulieLit]

What makes less sense is to bash white powder all over eyelids freshly brown shadowed.

[@user-of4kk4in9f]

In the 50s they had 5 products used carefully, purposefully and gracefully. Now we have dozens of products that most people screw up and don't know how to use properly!!! Great tips in this film.

[@lindahandley5267]

Today it's like a jungle in front of you. I got so anxious one day, putting on makeup, that I had to stop and pick out what I 'actually' used. There were about 20 brushes, 4 palettes of eyeshadow, 10 pencils, 10 eyebrow junk. Once I got it dwindled down, I was much more calm! It's ridiculous!.😬

[@danielabassano9528]

Back then makeup was a luxury only item and was also seen as a luxury accessory for very wealthy ladies.

[@margueritemazzeo2904]

@@danielabassano9528 Not true..cosmetics like Max Factor..Revlon..Helena Rubinstein were very affordable for most women..this was in the 1950s..not the Middle Ages..you must be very young..lol..😂🤣

[@earthmama9597]

Back in the day ppl didn't buy more than they needed unless well to do. You had what you needed, if it broke you fixed it! Things weren't just thrown in a corner and cheaply replaced like they are now. Items were well made and made to last. No Walmart cheap polyester clothes, your hand mixer lasted 30 yrs as well as your toaster. Funny how we are more "green" according to "they" but we have more cheap disposable crap, a ton of plastic not only in our appliances but clothing and even food. Also we are in the most consumeristic times ever!!! I think a lot of us just miss the simple days where things didn't easily break and the choices where fewer but of higher quality.

[@willowravenwright5518]

This dude totally knew what he was talking about at the time. He was part of the Westmoreland dynasty of make-up artists in Hollywood.

[@rebekahayers4587]

I almost spat my coffee all over my computer when he started powdering the face holy freaking crap

[@t.a.d.7892]

Me too 😂

[@jimkiley5277]

Hello there. This is Ern and Betty Westmore's grandson. In defense of the face powder, I agree it looks excessive but remember this was before sunscreen was widely available. My grandmother Betty wore full pancake powder on her face her entire adult life, and you would have been stunned at how unwrinkled and flawless her face still was in her 90's. Protecting her Irish skin from the sun was very important, especially here in always sunny Los Angeles. My grandfather catered to women who wanted to create a fully made up face everyday, but my California girl sisters, who were teens in the 60's & 70"s, rebelled for the fresh faced, tanned, beach girl look. My grandfather was always inventing and open to new innovations in Makeup so I'm sure he would embrace some of the new techniques & products in makeup today.

[@jbwhitebirch6620]

@@jimkiley5277 how interesting! My grandmother also wore a lot of powder and always ended up looking very natural. But it is rather jarring to see the technique done this way. Thanks for sharing!

[@anneeeev]

@@jimkiley5277 wait omg this is kinda cool

[@bettyprettyprincess]

I used to use that much powder in the 90s

[@midnight707]

*I still don’t know what my face shape is*

[@DoomMetalMistress1]

Me neither!!

[@ashunderwood88]

You look like a round to me 😉

[@Mintzik]

I've been attempting to figure this out for years as it is still the underpinning of everything to do with makeup.

[@ladydontekno]

DaSavage Cat2 your face shape is cat.

[@raesmith2164]

DaSavage Cat2 I'm a square

[@clareshaughnessy2745]

I’m a professional artist and watching him wield the pencil on her eyes was an absolute joy. You can tell he’s an artist just from that

[@helloiamem]

I prefer this makeup to today’s makeup absolutely without contest, but damn the way he speaks is so savage haha. We’ve gone from hard and fast rules to literally anything goes 😂😂

[@elleofhearts8471]

the fundamentals are still there and everybody had to learn those when they started doing make up no matter how far theyve strayed from it. the make up community just isn't so tightly bound to the basics anymore. but trust me no matter how free make up gets certain colors still flatter certain skin tones better and some technique hinder more than they help for certain face shapes. the basics do not go away no matter how relaxed the rules get.

[@CrystalLoren]

If you don't have an oval face you need to get an oval face! 😂😂😂😂

[@didibobo4866]

Plastic surgery could probably create an oval face in 2019, but it might not be as ideal today as it was in the 1950's, Beauty ideals change constantly. I tend to prefer heart-shaped faces, but to be quite honest the shape of the face doesn't really matter as long as your heart is heart-shaped!

[@MaideCanyakar]

That sounds kinda wrong

[@_Talise]

@@didibobo4866 why thank you, i am a roundish heart shaped face 😂

[@lianah7837]

I love how he casually says y'all she's more attractive than the rest of you so she goes first

[@southerngirl4076]

Right, I'll just go to Target and buy an oval face. Or perhaps I should buy an oval face off of Ebay.

[@staceyanderson6167]

That was baking to the 100th degree!

[@abibeck1129]

"square face" was so beautiful

[@bwalsberg]

Abi, I thought so as well……much more than the oval. I wonder if these face shapes go in and out of style or are they pretty much timeless?

[@avahancharick4283]

beauty gurus: baking is a makeup technique that was created recently 1950s: AM I A JOKE TO YOU??!!!

[@auronnyagangopadhyay7104]

Everyone talks abt baking but WHAT IS IT?!

[@SeymoreButtss]

@@auronnyagangopadhyay7104 it's how that guy put a ton of powder on her face and let it set (bake) and then he brushed off the excess after

[@auronnyagangopadhyay7104]

@@SeymoreButtss oh. ppl really tho that was new?! Bruh

[@auronnyagangopadhyay7104]

@@SeymoreButtss thanks btw

[@OohlalaHolly]

I did it without knowing anything about makeup, bc it made senss

[@redmanish]

Love how they played with lighting and blur in the makeup reveals. It’s like photoshop for the 1950s lmao.

[@Iceis_Phoenix]

What is blur?

[@Hunter-vp3he]

I was thinking the same thing!?

[@Bunny-qf1ev]

Nahhh 😂🤣

[@LSSYLondon]

Fun fact: My grandmother (imagine who reminds me of Suranne Jones) did photoshop back in WWII. When I explained to her what filters were for and photoshop she just looked at me with an eyebrow raised like I was an idiot and said in her most condescending tone "you think young people invented that don't you... My JOB in 1940 was to fix all the faces of all the photos before they were printed. I fixed every woman's lips, hair, eye makeup, chins, acne, eyelashes with a little brush. That was STANDARD." I felt I had been deceived assuming old photos were realistic. Turns out they had been doing that since the 1800's. lol

[@maddie153423]

The way he applies makeup looks so relaxing

[@wyntersteele1a]

Exactly..no need for 50 different face/eye brushes.

[@Frty_Jce]

Until the powder comes in...

[@marieantoinette1072]

@@wyntersteele1a says you

[@ookyspookychic2529]

man..if there was time travel i would love to go back to see my grandmother do makeup during these times

[@Katie-tx8rf]

*assaults her face with a million pounds of powder* 2 seconds later: “Carefully blend your eyeshadow”

[@aaliyahfurtadoxoxo]

😂😂😂😂

[@deniseherud]

He baked the crap outta the oval face lady🙀 I love how he says there's rules that u can't ever break...as my highlighter is shining into space😂 Love these vids cuz there's actually some good tips for natural makeup looks...plus his brushes are oddly intriguing and I kinda want them

[@rachelclark7782]

The brush that he knocked the powder off with is neat. Besame sells them

[@deniseherud]

Rachel Clark ty for finding that! I adore that brush so I'm off to check it out! Awesome find!👍🏻💕💐

[@rachelclark7782]

Your welcome sweetie

[@raisa_cherry33]

Denise Herud 😂😂😂😂 hahahaha

[@SomewhataMystery]

Well Marilyn Monroe use cold cream and Vaseline rubbed in good glow under her makeup and cream.

[@katwilliams9483]

Ern Westmore was a major pioneer of the modern Hollywood cosmetics industry like Max Factor, Rubenstein, Arden, etc . You can see their names in the opening credits of movies and TV shows from the 1940s and beyond. The reason the face was so heavily powdered with a translucent powder back then is because the foundations were oil based (in the theater, foundation was referred to as "grease paint"). Powdering the face was a form of setting the underlying oil based foundation and eyeshadow (remember, Westmore used a grease based eyeshadow, not a brush on powder that we use today). Heavy powdering over foundation was called "baking" to set the foundation. The powder was left on for at least 3-10 minutes and then brushed away. Also, a matte look was the fashion back then, and for a long time there after. The 1970s brought in a more "dewy" look. Today, "setting" makeup by spraying the face with a glycerin based liquid is a recent beauty step - foundations are totally different today and, for most conditions, sprays can be beneficial to different skin types. It's also another invention developed by cosmetics companies to make more money from people who like to follow trends because, spraying the face really isn't necessary.

[@jaggerkate]

Imagine how magical these videos would be if they were in color. Love watching these. Wish my grandmas were both still here, so I could ask if they ever watched these videos.

[@SamtheMan0508]

I can't get enough of these tutorials, no matter what era!

[@nkley1]

His grandson rebelled and now does makeup for “The Walking Dead”.....can’t say he didn’t stay in the family business.

[@shantolion1576]

What is his name this makeup artist? The grandfather

[@exploitedfight8081]

@@shantolion1576 Westmore

[@LaFlacs]

I don't know anything about either ..but if it's true ..its hilariously funny!!

[@themurrrr]

OMG, I LOVE THIS!

[@radiofreejoanie]

"Never match your lip rouge to your nails." See, Mom was wrong! "But if you choose, match your nails to your lips." Huh?

[@TheJenniferKK]

He means: pick your lip color wisely, then, if you want nail polish, use the same color on your nails. Not the other way round. Kind of like how some women will go shopping for a dress to match their favourite shoes or tights, while you should always pick a dress first, and then find shoes and tights to match them. The right lip color is essential, nail polish is an accessory.

[@sandrasanders706]

Yeah, I know...

[@caraf8727]

I think he means nude or pink nails. Match your nails to your lip (skin color) not the lip rouge you apply.

[@alcalibur7108]

There’s multiple nail colors- green, yellow, etc. you don’t want to match your lips to your nails if they are those colors. match your nails to your lips- which look better in pinks and reds. So your nails can be pink or red, etc of the similar shades and hues that are more “natural”. But now days we do match our lips to our nails- doing black lips, yellow, purple, etc.

[@DarkFire1536]

Lmao. I was so confused by that

[@ihrtemma542]

Everyone is saying that it was to much powder. Well, their foundation was very heavy and greasy..kinda like vaseline..so im sure you wouldn't want to be walking around with a greasy face. It wasn't colored powder..it was white powder, talcum powder (which causes cancer)..the powder made their face look smooth and soft just like a dolls skin. I believe they looked beautiful.

[@murdermygymsox]

Also have to be mindful that this was filmed for television and cameras didn’t play well with a shiny face makeup.

[@mimoleta]

@@murdermygymsox Still goes for today, the MAC powder foundation is still a staple for TV makeup but damn does it look like absolute shite irl

[@vianjelos]

@@mimoleta stage makeup has always been harsher than real makeup. Movies, plays, tv, youtube/instagram even those are ALL things that benift from stage make up or stage makeup techniques. If you see the same YTer or instgram model walking around in real life with the same makeup they uses in camera it will look horrible too. Just a shame they dont reallt express that to viewers who then try to mimic said techniques for a night out.

[@mimoleta]

@@vianjelos It depends on what kind of movie you're looking at, I will mostly disagree on that one as it is usually super natural. But when it comes to stage or theatrical makeup hell yes lol you want the people in the back to see you. I remember during my tv makeup training days where you would pile on the powder foundation and somehow the skin would still look shiny on camera lol. And I too wish that tutorials came with a disclaimer that is why I stay away from the whole Instagram like youtubers in general. It's fun and all that but it should be its seperate category and not to be mistaken with everyday makeup.

[@prajna-satheeshbs4519]

Indians use talcum powder still lop😂 all of us...

[@rmt2171]

"The oval is the ideal face" (the other ladies hang their less than ideal faces in shame).

[@michellemoffett9458]

I really felt bad for them.

[@twistoffate4791]

@@michellemoffett9458 Same.

[@RehanaF13]

That was rude!!!

[@rebeccalopez4152]

Im proud to have square face shape like angelina jolie’s

[@Plethorality]

The concentrated lighting from above changed the faces more than the make up.. Lesson learned? Always travel with one's own lighting!!! ; )

[@gingerlover43015]

This guy would throw up if he saw makeup today....

[@blueheaven2135]

especally if he saw the contouring lollol lol

[@Kereign]

Especially when it’s better today than it was before.

[@poisonapple6138]

The Westmore family is still very involved in makeup nowadays.

[@Idk-lu1fw]

@cockney gyal wtf?

[@seani8698]

@cockney gyal being in the closet doesn't mean they didn't exist you monster

[@jurina9773]

Actually they all look stunning with or without make up. He really did great. 😍

[@marylouisecordellpope5090]

I’m just here to say how much I appreciate your videos. My grandmothers taught me the same principles described and I appreciate natural beauty. No fillers or intense bronzing here! Makeup is intended to enhance your features, not to make you someone else. Trying to be someone else is “too easy and unoriginal” as my grandmothers always said. I’m just hoping makeup like this comes back in style, as I’ve seen many fashion trends come back. Thanks for all you do!

[@joelanturk6280]

Girl, let's bring these timeless makeup looks back... together! 👍🏾 Are you in?

[@nikavance9453]

This amount of powder scares me a little

[@raisa_cherry33]

Little Lotte 😂

[@thistlemoon1]

It wasn’t colored powder. It was basically like a talcum powder but not really a white color. My mother had some.

[@crystal95405]

My dry skin is screaming.

[@joosoo]

Their foundation and creams were heavy like vaseline, so the powder was kind of necessary

[@latenightcake5881]

Their makeup was very greasy none of itmdried so they had to powder

[@EEsmalls]

It's funny how they made the lighting so different for the before and after to make them look even more oval, I see you Ern! Lol

[@ciganyweaverandherperiwink6293]

I would LOVE to see this in colour 4k Hi-Def, mainly to see what on Earth that extraordinary first powder application actually looked like. I burst out laughing after he'd finished his delicate fussing with eyeliner and shadow and then just covered her comically in what looked like a thick layer of flour, eyelids and all. Fantastic.

[@caspence56]

There is a wonderful book called "The Westmores of Hollywood"; the Westmore brothers were the top make-up artists in all the major studios during the "golden age", the 1920's through the 1950's. The youngest brother went on to TV, and there are still descendents of the Westmore family working in make-up and special effects in movies/TV today.

[@daisythomas2160]

The lady giving the sideways glance at her friend. That's me!

[@MsSonnyR]

James Charles: Unleash your inner artist palette 1951-you only need 2 eye shadows, brown and blue grey

[@prajna-satheeshbs4519]

😂

[@virginiaviola5097]

And three cups of flour....

[@yoe5221]

For me he is a professional.. He knows wat he doing

[@iamlaisgrosman]

Yesterday KZbin recommended this channel to me and I became addicted to it. I love watching and consuming things from past decades and discovering this channel was really cool!

[@silvergirl3688]

Love these old films. Simpler times.

[@ingriddubbel8468]

There never was a simpler time. However people were more polite.

[@kelseykuekue]

.....what was the point of applying eyeshadow if you're just going to slap a pound of powder over it and then wipe it away with a wet q-tip?

[@dallasgir]

Cosmetics were cream, and heavy in comparison to what we have now. The baking technique isn't new, just the term. By setting the cream shadow and brushing off the excess, he basically created a powder shadow. By rolling a swab over it, (he wasn't actually rubbing it) he recreated the original look, which now had been set. I was impressed he did the same under the eyes, as by doing so, he was helping to eliminate the problem of powder accenting fine lines. At first, I was wondering why a man was lecturing women about their faces in the 50's, but then realized this was Westmore, from the House of Westmore, so famous for makeup on film stars, that it became a type of family tradition passed thru generations. I took a class from Marvin Westmore years ago, but noticed that using brow pencils that were shaved to a flat tip was something they didn't stray from. I think we all sat and shaved our pencils with a flat razor, wasting half trying to get it right, to create brow hair strokes ! LOL

[@yasminm7157]

city girl Thank you, fascinating stuff!

[@jadabright5236]

For a naturally brown look

[@sajimalik176]

Savage 🤣🤣

[@marieantoinette6058]

city girl an educated response.

[@chelebelle2223]

Lady in the audience: *Am I the oval face type?* Lady beside her: (stares at her amused "I have bad news for you, ma'am.....you definitely AIN'T" )🤭😂

[@SaraH-jn5db]

Sis literally laughed in her friends face lmao

[@feIix8]

@@SaraH-jn5db literal definition of No ❤️

[@heatherm8137]

Host: We'll take the oval type first because the oval is the ideal shape The other girls: am I a joke to you

[@tiaevans-snaith7468]

I love watching these videos because it’s back to basics for me. Before all of the make up trends and fads came along there were precise rules to follow to achieve the glamor look!! Love love your channel please keep posting more!!

[@kpzcbttp]

Me too! loved it.

[@JaimeMesChiens]

The 1950s helmet hairstyles are so bad! These women are beautiful, but the hairstyles are pretty hideous.

[@marieantoinette1072]

Rules on how to look are bull shit

[@naly202]

These women were indeed beautifully made up. The way he changed the shape of the face through make up is fantastic. Pity it isn't in colour, though

[@Choccoco]

It's cute how the applause made them smile. They were all pretty before and after.

[@EbonyNikitaElegance]

The results are truly BEAUTIFUL 😍 knowing your face shape really makes a difference

[@john.arnold1860]

I literally screamed when I saw how much powder he was putting on

[@glamourdaze]

Are you a Miss Oval, Miss Round, Miss Square, Miss Oblong or a Miss Triangle ?

[@DoomMetalMistress1]

I've always had trouble with this! I am not sure what I am!!

[@ezekielsprophecy3203]

Miss I really don’t fuckin know

[@tootsie3612]

glamourdaze oval or oblong. I never knew how to figure that out 🤔

[@tootsie3612]

Au Chanel. Fantastique! LMFAO. Too funny 😂 I love it

[@tootsie3612]

CJ I understand you completely

[@jengen3524]

I love the attitude of the artist and the hostess. They are teaching with authority but have no inflated pride. The powder puff was obviously crucial to the whole 50’s makeup routine. I have never seen so much powder in my life! The eighties and 90s it was brushes only. So nice to see.

[@ez4me2sa]

One of the greatest makeup artists of all time.

[@almostmedic3723]

Im definitely a miss square! But i've never understood why an oval shape is the ideal... It seems like the greatest actresses from this era had heart shaped/square shaped faces.

[@emilygilbeyful]

Oval is only ideal because it suits all hair lengths and shapes, and requires less contour proportionally it doesn't make a face prettier as many great beauties have round or square or heart shaped faces but those shapes are slightly limited style wise and need a little consideration to balance shape.

[@skywing216]

Emily Gilbey I think I have an oval shape because I’ve had so many different hairstyles and one of my high school teachers told me I have the right face to pull off hairstyles most people can’t

[@emilygilbeyful]

@@skywing216 hats and glasses are easier too! I'm oval and can generally wear any specs or hats!

[@Luna_Anonymous]

Oval or V shaped faces are still considered ideal because it also makes your face look slimmer or small.

[@ashea2022]

I have a heart shaped face and I love it, but he can fix me right, jk lol this was a funny but informative vid

[@violetfaire]

I love the way he did the brows and blended the powder. I think these tips are still great.

[@seattlered3018]

Wow that's some surprisingly beautiful transformations for face shape and shading each lady representing a face shape went from looking blah to looking glamorous and sexy! Love the video 💅💄

[@exploitedfight8081]

Ikr! Now everybody's contouring in exact same manner without keeping their nose or face shape in mind. I've seen ppl with really small neanderthal foreheads shading the hell out of their hairlines and ppl with long noses highlighting it all the way to the tip😆

[@brittanycleveland2262]

That is literally the best explanation of an oval face shape that I have ever heard.

[@LeeLee-pk4ss]

I wish the rest of the face shapes were given more air time so the watcher can understand how to apply her makeup

[@JudgeJulieLit]

This video discriminates against trapezoids.

[@jennys.214]

JudgeJulieLit you made my day - I literally cannot stop laughing at your comment! ❤️😂👍🤣

[@isabelladgriff]

They did. This would just be very long if the showed it all. Edit: actually, it would be over an hour.

[@yashup7335]

@@daphne4983 😂😂

[@BeingAngelaMonique]

its 2020

[@nome4u]

I love watching these.

[@exoticgirl1]

They creep me out, to be honest! The tone of the man, the demanding nature of how he talks, made my blood boil. I recently saw a documentary about this era and women were almost all on drugs. Their lives were hard, cold, lonely and they struggled to be submissive constantly.

[@zenaidebuonaparte3882]

@@exoticgirl1 Triggered Feminist Alert!!

[@nullinvoid1415]

They're all beautiful women, and the square is gorgeous!

[@leafyapril]

i know moisturizers back then were super heavy like vaseline so powder was necessary but if i used that amount of powder (i have dry skin) i think my face would fall off 😭 that being said, i am obsessed with these vintage videos. the tips hold up well even today!! enhance what you have basically. beautiful 💗 thank you for restoring these and uploading them.

[@mareir]

I cannot spot the triangle on Miss Triangle. 🤔 **dunks head in flour bin** On the positive side, at least they don't have Instagram brows that look like aggressive road signs.

[@raisa_cherry33]

mareir lol yea

[@nilaphillips3500]

😂😂😂

[@wyntersteele1a]

I thought that perhaps the triangle was turned upside down..I am not sure either lol

[@nkley1]

Is that powder sifted. ?

[@josephinehenry8236]

mareir LMAO

[@veronicasolorzano889]

If ya'll can't tell your face shape yet Get a dry soap bar and trace your reflexion (the perimeter of your face) on a mirror you can tell your face shape easier.

[@rikibradshaw9628]

Thank you, I will try that!

[@caterinam.6733]

Or you could go on face shape finder😊💋

[@elleofhearts8471]

and if you don't like having to clean up afterwards use the pen tool on a selfie and trace your face shape just make sure you're facing forward, sitting up straight and that you're not holding your phone or your face at an angle

[@jayyedy9557]

Omg I didn't know they had that much talent, advanced techniques and makeup variety back then! I thought baking or makeup setting, highlighting and contouring are something new or modern (2008 maybe lol). He's using cream blush in sticks, my jaw dropped!! Even the drawings, illustration method.. montage, absolutely incredible! Am so happy that I've found this channel. These videos are a treasure ❤❤

[@kitterglitter7777]

I been watching these little videos for a couple hours now and I cant believe that this information is more useful then the tutorials we get from everywhere!!!

[@lornalexdun]

vintage baking and highlight! love it so much, thank you for sharing

[@mrsfahrenheit]

Actually he is a fuckin great make up artist tho🤔 everything he says is (except for some trend- related things) true tho!!

[@sapphirecharm01]

I think it makes sense though. Makeup changes, but there is always this style of makeup that will look good no matter what. The instagram brows will quickly fade out of style because theyre a fad.

[@pinnipedliker]

I love how each woman smiled right after getting their round of applause🥰

[@MissEricaBarnes]

Damn he's good. Wish I could see this in color.

[@lee-annek6969]

Glad they talked about colours. Never really knew what colour eyeshadows they use to wear (if any).

[@Tobyjay48]

Wow it's like a master class

[@stormy7192]

There isn't a woman in the world that can't be made to more beautiful. Love this. This guy scared me with the powder 😳. But wow he's excellent. Using make up to accentuate their beauty.

[@jubejubes1904]

This is my far my fave old school make up tutorial. Especially because Jeffree star got me interested more in learning these old school tips . Love the Face ID to shape for make -up hair etc

[@ceeaich]

Bah hahahaha! The before and after pictures! The standing ovation 🤣

[@andreasecchi3008]

I learned more from this video today then from all the others I saw in all my life 😂❤️

[@discogoth]

Makeup artist: "Black is taboo and only tends to age you and harden your expression." Me, a battle axe with a baby face: Oh thank god

[@linettelow]

Terrific! :D Makeup applied correctly does enhance what nature has bestowed. Cheers for sharing, I was highly entertained.♡

[@Uapa500]

Yes. And your profile picture is really cool 🙂

[@Artchick1972]

The faces of the audience members crack me up

[@theravyshow2570]

Miss Roundface isn't too happy.

[@ScreamQueenObv]

Omg! Just started watching and I'm obsessed with this channel. I kind of like the idea of uniformity. Can you imagine if all we could use was brown eyeliner and blue grey or brown eyeshadow. This is savage and wholesome as heck! Love it.

[@miaari7546]

Love it! Just ordered a new brown eye-liner and changed the way I apply my blusher/bronzer. Some tips I found helpful after all these years and I’m an ex MUA.

[@kugelweg]

OKAY I've learned something here--never apply rouge over a moist base. THANKS FOR THAT old time make up guy!

[@Mangotiffy]

Cream rouge is okay over moist base! Nowadays bases aren't destructively wet/oily, so your average dewy foundation is ok. Cream products over powdered skin will cause separation and clumping! Powdered products over moist base will set in place immediately and make it difficult to spread!

[@exploitedfight8081]

Same with powder bronzer, contour etc. Safer bet is to use cream products over cream foundation and powders over powder foundation.

[@adrianeduron9247]

the woman on the left at 2:15 is me

[@rachelclark7782]

honestly?

[@brookita05]

Adriane Duron HAHAHAHAHA

[@angeldivine408]

Rachel Clark ... who’s gonna tell her

[@azairusstargazer1135]

I’m in LOVE with that blush and lip color. ❤️

[@natashagates6280]

Love it! This is when you were allowed to say how things were without people getting offended by everything. I’m glad I have an oval face too!

[@jodyjackson5475]

It’s time to bring free speech back

[@lee-annek6969]

Baking level = Expert

[@AishwaryaPradhan42]

The video is fun to watch, but I can’t get over the patronising tone everyone had back in the 50s.

[@emilyatkinson12]

Aishwarya Pradhan “Just like baking a cake”

[@MiladyGreenEyes]

The mansplaining is making me scream internally.

[@azugirl111]

@@MiladyGreenEyes it was the 50s lmao

[@guccideltaco]

Yeah, whenever these type of videos are on & young girls are commenting "I wish I lived back then", I do an eye roll. They have no idea how it really was for women back then. Every era has its issues, but liking the fashion and makeup of the time doesn't mean you'd be happier living then.

[@sunshinejewel2952]

Gucci Del Taco keep rolling your eyes. Some things were indeed better

[@sweetmary3233]

What an amazing video!!! Love it and as a cosmetologist, I agree!

[@anastasiap.9804]

Oh, how I wish we could have this in color!