1964 Studebaker Daytona Review and Information

We love the 1964 Studebaker Daytona and have prepared this video to share with fellow enthusiasts and those who want to know more about these interesting later model Studebakers.
This video provides an outline of the Studebaker Daytona range for 1964, details some of the features and interesting design cues applied to this model, as well as showing a few extracts from vintage Studebaker advertisements, film appearances and some of the cars' best racing moments.
This video complements Classic Register's 1964 Studebaker information guide found at classicregiste...
If you are looking for detailed information about the Studebaker Daytona,, please check out the link above. We hope you have enjoyed the content, and if you have any thoughts please do comment. Thanks for watching.
REFERENCES / CREDITS:
We would like to acknowledge the following sources in the production of this video:
Music:
www.bensound.c...
Static images:
Ford Falcon:
commons.wikime...
Chevrolet Nova: commons.wikime...
Plymouth Valiant:
barnfinds.com/...
Chevrolet Corvair:
en.wikipedia.o...
Videos:
Historic Studebaker racing videos:
Leif Eriksson. (2020, April 6), Great Moments from Bathurst. Avanti. Vintage Car Parade Studebaker Drag Races. Australia. Retrieved from • Gret Moments from Bath...
St Mary’s trophy, Goodwood:
Goodwood Road and Racing. (2020, October 27), Absolutely crazy touring car racing | 2020 St Mary's Trophy Part 2 full race | Goodwood SpeedWeek. Retrieved from • Absolutely crazy touri...
Daytona hardtop advertisement:
Mac’s Motor City Garage. (2019, May 11). 1964 Studebaker Daytona. Retrieved from • 1964 Studebaker Daytona
Daytona convertible advertisement:
Road and Track Magazine. (2018, June 28). 1964 Studebaker Daytona TV Commercial. Retrieved from / 10156303014221091
Studebakers at Bonneville
King Rose Archives. (2013, February 9). 1963 - Studebaker test runs at Bonneville Salt Flats. Retrieved from • 1963 - Studebaker Test...
Studebaker production extracts:
King Rose Archives. (2013, February 9). Studebakers built in Canada. Retrieved from • Studebakers Built in C...
Films and TV:
Valparaiso, Valparaiso film extracts (Daytona convertible):
Aubier, P, 1971. Valparaiso, Valparaiso (Motion picture). France:
Les Films De La Commune
Wonderfalls (2004):
Wonderfalls Holm. (2017, January 5). Studebakers built in Canada. Retrieved from • Wonderfalls S 1 Ep 3 ...
Mister Ed:
Stude1965. (2013, April 22). Mister Ed Drives - From "Ed the Chauffeur" - With 1964 Studebakers. Retrieved from • Mister Ed Drives - Fro...
Other:
Studebaker Drivers Club: forum.studebak...

[@Oldcarnut63]

well done I have a 64 Daytona 4drsdn with the 259 v-8 and auto trans no p/s or brakes.

[@johngoodrich5793]

I also have the 64 4dr post. I've gone restomod with mine. I am going for a sinister look, mods are newer Chevy 350 roller motor, 700r trans with 3k stall converter and b&m coverter lock up, 10 bolt Chevy with Auburn locker and gears, mini tub out back and inner fenders in front, 20in. Wheels and tires, shaved trim and handles, inside is mostly stock including the wheel the exceptions are in dash 5in. tach and oil pressure, water temperature,volts guages under dash and bucket seats. What you think?

[@classicregister]

@@johngoodrich5793 Sounds great - I saw the picture you sent through, HUGE wheels you'fe fitted to it!! Best of luck with the project, looks very cool!

[@johngoodrich5793]

@@classicregister thanks . I dig your video, very cool and packed with imfo and some very sweet rides

[@skipstein744]

I agree! An excellent delivery of a fine subject, Studebaker. My Dad had a 1963 R2 Avanti. Onward!

[@ernietritapepe8362]

Most enjoyable. Always loved the unique styling of Studebakers. They were used as police cars in Melbourne, Australia, as Aussie made cars at the time were only available in 6 cylinders. they were imported here in ckd kits and were assembled right hand drive. I have a 4 door V8 R1 Daytona in strato blue (LHD)

[@autocamping5057]

Sad that such an industry has ended ,,, distinctive, beautiful and practical design !!!

[@neildickson5394]

Long overdue appreciation for these attractive, interesting, cars. With 112 years of history behind them.

[@classicregister]

Thanks Neil, they really have been overlooked for too long. I Love the 64-66 Style :)

[@bubbagintz1274]

We had 1962 and 1964 Lark with manual tranny and overdrive Golden hawk V8.they were fast

[@billjackameit5235]

Enjoyed this -- I own two 1964 Studes one is a Challenger Wagonaire and the other is a Daytona Sedan -- the Daytona is a 259 with dual exhaust, manual shift with overdrive, and hill holder. Great car for cruising the Daytona handles Interstates with ease.

[@classicregister]

Thanks for your comment Bill - Enjoy your Studebakers :)

[@opera93]

Thanks,great Classics,,….. Anyways, never got the chance to get a STUDE:(wanted special AVANTI, super Hawks, SuperbLarks,etc only,:etc)…. Interestingly, I stayed away from earlIER STUDES;; 1950s++ bodies rusted quickly , in Noble , Kosciusko County Indiana ((* Dad found me a 1954 FORD V8, 57 Engine , CUSTOMIZED nicely etc., in 1960 …..etc…. INDIANA DNR bought a, lot of STUDEBAKER PICK UPS,I had one For Work (1961 ??) @ Tri County Game Preserve…..Oddly, a “” few”” editions/ Options/Special Studebaker Trucks 1949-60s are extremely rare & desirable…((* kind of like GMC EARLY packages 😍)..

[@fossil-bit8439]

I’m from South Bend, IN. Where these cars were built and I would’ve loved to see what the company would be like today! I’ve got a 63 Lark regal in my garage that needs a lot of work! One of these days I’ll get to it.

[@larryg.9187]

..... Thank you for this film, as I learned a lot ... ! ... To see my actual car, a 1965 Cruiser, type in something like: Studebaker on it's last leg on KZbin... Not implying the car was on its last leg, but that the company was ready to become past history ... ...... Mine is fully appointed with every option: Twin traction, Power (front) Disk brakes, Reclining Seats, Vanity mirror, Working clock, aftermarket Air Cond., 283 that just turned over 64K original miles this month... And I just (this month) got it back from the shop, where a NOS wiring harness was installed (complete under dah and hood) with updated fuse block and a bunch of other needed repairs... I feel confident it would travel without an issue, across the US and back ... Best Regards .....

[@classicregister]

Thanks Larry, I'll see if I can find your car on KZbin. Thanks for your comments - they are a very unique car - and although the company was failing by the mid-60s, I do think they had a great product in those last few years, although faced severe and increasing competition. You should definitely get your cruiser out there and do a road trip across the US!!

[@indianasunsets5738]

Great vid! There's not much on the 1964, 1965, 1966 Studies out there on KZbin, but your excellent video makes up for it!

[@classicregister]

Thanks for your comment! They are very under-represented, so I'm glad this video helps. Hoping to get a bit more info / videos out there about these rare gems soon :)

[@535tony]

The TV show Mister Ed was sponsored by Studebaker. The 64 to 65 was the best looking Stude in my opinion.

[@drakbar5957]

Love the Brooks Stevens 64 Daytona hardtop and convertible. Hamilton discontinued both in ‘65, probably to save $$ on the number of different frames needed. Orders for Canadian built Studes were never enough to generate the kind of capital a car company needs to compete. Kudos on an excellent Daytona documentary!!

[@lmtdwarrnty4826]

Getting my 64 Daytona 2dr hardtop on Wednesday been waiting for this car for 15 years but everything is finally falling into place next task will be to inventory and rebuild :)

[@classicregister]

Great to hear you got one, they seem to pop up so rarely for sale now. Would love to see some pictures if you get a chance - and feel free to add yours to the 64 Daytona register here: classicregister.com/vehicle-register/node_title=1964%20Daytona%20Hardtop?

[@lmtdwarrnty4826]

It was a gift from my grandfather my dad parked it in the late 80s before I was born :) and when I turned like 16 or so my grandfather told me I could have it. I’ll add it and attach some pictures of us moving it to its new resting place.

[@classicregister]

@@lmtdwarrnty4826 Great that it's been in the family so long! Look forward to seeing it :)

[@kippywylie]

Purchased one for $135 in a bar late one night and the next morning drove it to Mexico from Seattle Washington. I needed to carry gallons and gallons of motor oil because it had a leaking rear main seal. I made the drive to Mexico and back no problem

[@daviddaoust6444]

Thats my car in the background at 24:19 mark.

[@daviddaoust6444]

Excuse me....the 5:35 mark

[@SamHuyghe]

i absolutely love the research you've put into the old french film.

[@mvdean6747]

Most enjoyable video . I recently purchased the vehicle used in the "falls" video. It is blue in the video but it has been restored to its original champagne colour. It is a 6 cylinder. Nice solid vehicle given that it was driven hard in the Falls film. Where do I get hold of that video? The vehicle currently sits in my garage. I live about 150 klms north of Toronto. The car was built in Hamilton Ontario which is about 170 klms from where I live.

[@Frank-sf1wh]

I don’t believe I have seen or heard of a Studebaker model that I didn’t like!

[@OsbornTramain]

Couple points, Studebaker in 1964 as well as 1963 was offering all the performance packages across the line, not just the Daytona. One model you left out is the lowest end car, the Heavy Duty Special Sedan for Fleets. I own one with the RI package, (A Super Lark Package sans the bucket seats). The GT touring racing aspect wouldn't have even been thought of, the USA market, racing was only two things, Stock Cars at NASCAR which wouldn't have allowed Studebaker due to smaller wheel base.....or Drag Racing. The GT racing circuit didn't exist in any real form in the USA or Canada. Yes, it might have helped sell more in England and UK, but the investment would never have paid off in the USA. By 1964, the Lark type cars had grown in Wheelbase size and total weight and length, it really went head to head in the Midsized Car Market rather than your claim of the Compact Market. It was significantly larger than a Chevy II, Falcon or Valiant. It was more a competitor of the Mercury Comet, Dodge Dart and Rambler Classic and to a certain extent, the Olds F85 and Buick Special......in the smaller Midsize range. It did start as a compact in 1959, but grew in size over the 5 year time period. One reason for the low numbers is the shutting down of the South Bend Plant in the USA and only keeping the smaller Canadian Plant going. In relation to the promotional film your reviewing, and the cars that were the focus, that wasn't a Public Promotional film, but an internal film for Studebaker Dealers. Nobody in the buying public would have ever seen the film. That film is simply the standard new introduction film for Dealers to get educated. Studebaker didn't advertise significantly at all because it didn't have the funds. They had been part of the creation of the TV Show "Mr. Ed", and even there by 1964, Studebaker was an "Alternative Sponsor" rather than the primary sponsor which became Kellogs Breakfast foods. In terms of Exports, All Studebakers that went abroad to the commonwealth countries were sold out of the Canadian Operations for Customs and Duty savings, BUT, convertibles ended in 1963, in November and were only produced in the USA The French car you see is an American Built car rather than Canadian and France clearly wasn't a Commonwealth Member Country.

[@classicregister]

Thanks for your comment! Absolutely, lots of offerings for Studebaker in 63/64 - just focussed on the Daytona for the purpose of this video as that's what I had available - hoping to cover some of the other models soon :).

[@opera93]

Thanks…Interestingly, my Great Aunt in S BEND INDIANA, TRADED HER HAWK, for a 57 PORT HOLE T BIRD!! Vivid memories 65 years later.

[@jeffhammers5677]

I have always thought the Lark and Datona was underrated. The v8 was reliable and powerful as well as fuel efficient with overdrive. As with all other postwar Studebaker cars, the rr quarter panel can be unbolted.

[@kevinwong6588]

Most Studebakers in British Commonwealth states should be from Hamilton, given favorable tariffs.

[@classicregister]

That's a good point Kevin, and I think you are right, most in Australia came from Canada 👍

[@johnd8892]

Thanks for clearing up the difference between a Daytona and the pillared two doors that a few police cars used in Victoria Australia. Some early Australian TV Homicide footage using a Studebaker used in this clip ; kzbin.info/www/bejne/iKeolJV_lLeAY5o The site make a lot of use of Homicide clips to illustrate nostalgic looks at old Melbourne. For the early Homicide ones a locally assembled Studebaker Police car is often shown and few Hawk models are sometimes seen in others being an aspirationall car then.

[@benpaganoni8444]

can i buy that 2 door 64 studebaker?? based in melbourne

[@yukimikasaki9705]

Studes by '64 on a vastly pared back model line, with the loss of the Hawk and Avanti, and the Lark name flying away, were at a loss for sales for reasons that the company was apt to disappear itself, and the make's indication of that was its' then status as a niche make, then with Mustang coming out, the buying public knew the Ford dealers were far easier to deal with . And Mustang stole the limelight all around where even Corvair paid for the competition, forget about Studebaker. But I'll take one over a Mustang now having it to do.

[@yukimikasaki9705]

The Larks WERE "Budgerigar" birds owing to Stude's financial issues, but long live 'em as far as eternal Stude fans and devotees go!

[@knitterscheidt]

U.S. here, could listen to an Aussie say Stoodiebaker anytime

[@unleavenedkaraiteplus3412]

Were they all automatic transmissions?

[@classicregister]

Hey mate, all the cars in the videos are automatics. However, manual was an option and fitted to some cars. It was a 4-speed floor mounted manual: Option code "22", which was a Borg-Warner T-10 Transmission.

[@unleavenedkaraiteplus3412]

@@classicregister Cool; the reason I wondered is because someone in KZbin just bought a 1964 Daytona 4spd. 289 Wagon. Here it is: kzbin.info/www/bejne/r4fSaXysodaoZqc

[@yukimikasaki9705]

Are they still Larks?

[@CosmicCreationsDIY]

I have a 64 convertible on canada if ur interested?

[@classicregister]

Sounds very interesting - Are you able to send me some details to [e-mail]?

[@yukimikasaki9705]

Also an indication as far back as the first Larks that Stude was in trouble financially was, and I noticed, rather budget components and assembly, less durable than the new Falcon and Valiant, Lark's first competitors. Rambler had a successful go at the ring contender vs Studebaker Lark all-star SmackDown.

[@somnathmitra4423]

I live in India , I want astudybaker convatable car, how match price, my child whood i spend my father studibaker.

[@classicregister]

There's a nice one available in Canada right now: vancouver.craigslist.org/rds/cto/d/langley-township-southwest-1964/7491404892.html Asking $25,000 Canadian Dollars