1968: What Next for JAGUAR? | Wheelbase | Retro Transport | BBC Archive

[@pit_stop77]

Be great to see more episodes of this programme

[@Baldieman1]

the best looking saloon car ever,bar none,beautiful design from every angle.

[@ambivalentonion2620]

Jaguar b99 concept is the best

[@htimsid]

@@ambivalentonion2620 From some angles the B99 seems rather reductive.

[@gwheregwhizz]

The car of Mike Baldwin, Arthur Daley and all the baddies on the Sweeney. Not to mention all the white ones that seemed to always jump from cliffs in Lew Grade productions.

[@markbennett2170]

What a super piece of footage from 1968. Gentlemen talking calmly and optimistically about the future of Jaguar and their new and elegant XJ series. Wonderful stuff! Fast forward to 2024, Oh dear, All I can say is that it's a blessing that Sir William Lyons did not witness what has happened to his once prestigious, and forward thinking British motor company. I do fear for the future of Jaguar!!

[@GavinMellon]

There's a common theme here. The downfall of two respected names tripping over themselves to be seen in the pursuit and worship of a toxic political ideology. Rip Jaguar and bbc.

[@Jack_Warner]

Wonderful bit of history BBC. I wish you lot still made quality programmes. I once owned a Mk 2 Jag, but it was a money pit.

[@nostalgiccollectables554]

Modern day Jaguar, take note. Learn from and embrace your heritage and history.

[@BanjoLuke1]

The discussion of the V12 is inteiguing. The XJ6 engine bay was designed to accommodate a V12 and the motor was almost ready for production at launch. The wry smiles when discussing the V12 are priceless. It is amusing, too, to see the journalist/reporter asking quote blunt questions about styling and design decisions. Althiugh this is largely PR and marketing fluff, it is also a rare and candid insight into Jaguar and 1960s UK industry. 😊

[@TheKievKen]

PR and marketing fluff? The BBC were not marketers for Jaguar. How do you see this as “marketing fluff”?

[@BanjoLuke1]

@TheKievKen Well... I watched it and listened to it. I am a supporter of the BBC and think it a remarkable broadcaster. I think I made positive reference to the blunt questions and candid editing, but the PR fluff is there for all to see and hear. I adore the S1 XJ6 and I am very positive about this snippet. It is wonderful archive footage. It also contains quite a lot of PR fluff. W Lyons did not get as far as he did without knowing a thong or two about presentation and sales. It comes out here. It is slightly disguised, but it comes out. Likewise the questions from the reporter... He knew what to ask. Likewise the review from the first reporter. The BBC was (and remains) remarkable. The 1968 XJ6 was a tour de force. But... There is a lot of marketing and PR fluff in this piece. It doesn't have to be a negative observation.

[@pdterre5496]

Really emotional to see a Ser.1 on the move. Mr. Wilkins could have presented my XJ6 2.8 manual i restored in my youth . Platinum Silver Frost and grey interior.

[@-DC-]

I'll take a Series 3 XJ just as soon as they build one again 😘

[@JonDingle]

In my opinon, the Series 1 Jaguar XJ was the most beautiful, followed by the Series 2 and then the XJ8 the last of the steel XJ's. Pity Jaguar management have BETRAYED their owners, heritage, founder's memory and DNA. One day, I hope someone will buy Jaguar Cars and restore them to building proper cars again. But first, the brand will die before it can be reborn.

[@fidelcatsro6948]

Gordon Wilkins the motor journalist lived another 39 more years and died in 2007 aged 95...

[@brakecompo2005]

Thanks very much for posting this, even though it shows the decline in the quality of car programmes on TV. Gordon Wilkins provided an intelligent and cogent commentary on the car, focusing on technical matters, making sound criticisms, where warranted. Such a contrast from having three idiots jabbering inanely and performing stupid stunts. Maybe the programme is a metaphor for the decline in quality of national and international governance as a whole over the past fifty years. It was fascinating to see how one of the most outstanding and and ground breaking cars ever produced was treated at the time - no national flag waving, but a sober analysis, that was not afraid to criticise minor issues.

[@fidelcatsro6948]

cant wait to complete my time machine and go back to 1970 and get one of these to add to my collection!

[@radiowyn1703]

I need a time machine and a full wallet.

[@fidelcatsro6948]

sure you can!..you can add a flux capacitor to almost anything that moves more than 25mph to make a time machine.. making the flux capacitor is the problem!

[@heinkle1]

When cars were actually manufactured in the uk

[@user2144]

2025: What’s next for Jaguar? Complete and utter self-destruction. RIP 🪦

[@fidelcatsro6948]

transfer ownership to China and convert them to electric motors..

[@jamesoates4392]

One has to say One has too say I enjoy the new Jaguar 😂

[@bonnetdedouche437]

It's not a Jaguar, it's a Jaaaaag. 😘👌

[@WiseGuy02]

They'd produce an ad alienating 99% of Jaguar buyers, and it would become their "bud light" moment.

[@worldVHS]

He'd be disgusted with Jaguar now

[@andrewk4639]

I liked the comment about there being no roll then going round a corner and showing considerable roll 😂. Beautiful car , best Jaguar ever perhaps ?

[@cweednz]

Well, the Jag philosophy hasn’t really changed, has it. Jag shall not engage in mass production so as to retain exclusivity. Now those that consumed the recent Jag publicity and subsequently felt as it someone touched their rectum without their permission, the recently defiled amongst us are not of Jaguar’s custom.

[@mockbattles]

For Jaguar racing was their R&D. They competed to develop race performance for the public road. They succeeded. Holden copied the same formula. The Cad’s car.

[@76ToneCrome]

What's next for Jaguar? How about adverts that don't make sense, that feature no cars, and lose the iconic hood ornament.

[@greyarea6688]

Yawn

[@pit_stop77]

Got you talking about the brand though, which is the whole point of advertising

[@ViN-kr3ri]

Yep. Go ultra woke and destroy you customer base.

[@BanjoLuke1]

The World has moved on. Marques have become brands. People get very upset (or sneering or caustic) about the current ads, but what was the last really "Jaguar" Jaguar you drove or were driven in? For me it was perhaps a 1972 Series 1 2.8 Sovereign. There have been lovely cars since then, but probably no "real" Jaguars since the Millennium. As to the leaping cat, it went the way (quite rightly) of the steel bumper.

[@brakecompo2005]

You don’t appear to have noticed that this is 56 year old TV programme, talking about its direction in the 1970s. You are obviously an American - pleased to see an American maintaining the nation’s world wide reputation for intelligence.

[@scj00380]

The new Jaguar XJ6. Everything you could possibly want (except head restraints and seat belts!) The 'SS' Jaguar label - used between 1936 and 1939 - was a bit of an unfortunate choice of name!

[@AndyK.1]

Where the factory exhaust tips like that ?

[@grahambell4298]

Ah, back in the days when Jaguar were talked about for making fantastic cars that people wanted to buy rather than stupid woke rebranding. And when the BBC still made good programmes worth watching rather than stupid woke propaganda.

[@AndyK.1]

4:24 I thought we were laid back these days! Nahh no one would fit a V12 in there lol !

[@tony8074]

A V12 please.

[@GaryJohnWalker1]

Criticises the design to William Lyons face! But all still very genial. Excellent video. And from Lyons comments the laumch came at a difficult cash strapped time. Whatever Tata do with Jaguar in the next few years, I'm sure it'll show up the whiners.

[@nigden1]

What's next for Jaguar is oblivion. On a side note, this was a time when the BBC was loved and respected, now it's anything but.

[@scsutton1]

Much like Jaguar.

[@heinkle1]

One of them cares too much about Palestinians.

[@Thereishope664]

It's heartbreaking to see the way Jaguar is now destroying itself with its DEI woke madness.

[@GaryJohnWalker1]

Jaguar need to sell cars, and they aim to sell them to people who have money and make up their own minds, so they have to up their game. The type of people who bought Jags in the 60s no longer exist - probably smoekd themselves to extinction. Anymore than the original pre-Jag company of Swift SIDECARS hardly existed - people want to ride motorbike/sidecar combinations. So no, it's good to see Jaguar looking to the future not resting on their laurels which they've done since the Ford ownership era - over 35 years and the reason Jaguar festered and nearly died.

[@scottpeterMA]

I was 3 years old. When the BBC was worth watching. However, a typical condescending, stilted presenter interviewing a brilliant, innovative engineering entrepreneur

[@brakecompo2005]

I think that you are 180 degrees out - I was surprised what a poor speaker Sir William Lyons was (and he was a stylist and marketeer btw), whereas Gordon Wilkins provided a sober and even handed analysis, and asked intelligent technical questions.

[@theslamdancekid]

New Jaguar brand looks way more exciting and brave than this tired old stuff. Oh wow, it's a big shiny cat on your car! Amazing... not! Time for the next generation of car owners to be represented and for the brand to better suit their image.

[@Baldieman1]

Exciting?how about characterless,ostentatious,and lacking any of thr elegance and class of old.

[@joebryant5722]

Oh dear, you appear to have stumbled onto the wrong channel. How on earth you can even compare the sad awfulness of what Jaguar have released recently to it's amazing heritage is beyond comprehension. Do yourself a favour and don't bother clicking on any other BBC Archive videos. You have my deepest sympathy.