1973 Old Home Bread Commercial 1

This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973. Bert Rodriguez’s company Visual Presentations, based in Dallas, produced the series, with Rodriguez himself acting as director. The campaign features a truck driver named C. W. McCall, played by Dallas actor Jim Finlayson, and a waitress named Mavis Davis, played by Dallas actress Jean McBride Capps. Several of the commercials from the series won Clio Awards, the advertising industry’s equivalent of an Emmy or Academy Award. This particular advertisement promotes Old Home Stone-Ground Whole Wheat.

[@stupidsmart-phone6911]

If all youtube ads were like this I wouldn't skip any.

[@wolfeinthewilderness7232]

Rest in Peace C.W. You will surely be missed but always remembered.

[@erdocdrummer]

Actually, the creative director of Bozell and Jacobs at the time was my father, Dick Sullivan. He worked with Bill on these commercials.

[@birdwife589]

nobody will ever make better bread commercials than you Bill. RIP

[@davewanamaker3690]

One of my favorite commercials. Tells a fun story in 60 seconds. Makes me want to go to that cafe and have what C.W.'s having- I mean the chili and eggs on toast.

[@russellgrimes3491]

😂 I’ll take Mavis.

[@debbietrethewey8958]

R.I.P C W McCall always remembered

[@MarkRadcliffe]

Absolutely mesmerizing slice of vintage 70's advertising. Crazy what they could get away with back then. 👍

[@THaulk]

snowflakes weren't in control back then

[@yankeejohn58]

These Commercials Take Me Back to a Simpler Time!!

[@russellgrimes3491]

It was simpler because you were young with no responsibilities. It wasn’t simple for a guy in his 40s trucking Old Home bread through snow.

[@jamtea388]

This is amazing. I had no idea "Convoy" had such a history.

[@timothylegg]

That is one epic commercial.

[@soylentteal]

From this ad sprang the song "Convoy." From that song sprang the entire American Gramophone Record company, which has sold tens of millions of records, most notably the "Fresh Aire" series and the Mannheim Steamroller Christmas albums.

[@bluecollarlit]

Ohhh-kaay...i did not know -- That. Thank you.

[@tbelding]

Actually, it was the "Old Home Fill'er Up & Keep On Trucking Cafe", not "Convoy".

[@Malkmusianful]

amazing how most of Bill Fries and Chip Davis' music careers started from these bread ads

[@SchardtCinematic]

I loved the C.W. music like Convoy in the 70's Discoveted Mannhiem Steamroller in 1985. Learned about thier connection in the 90's at some point.

[@paul9912]

Rest in peace C.W.

[@shawnmarengo494]

At 0:21 - Cool vintage Hamm’s Beer sign on roof in upper right corner.

[@davesendit1348]

That. Was. AWESOME

[@7JANEWAY]

He also did commercials for Kern's bread. The song was exactly the same except for a few lyrical changes (and a different name for the trucker).

[@russellgrimes3491]

This is the best commercial. The others are okay but they went downhill after this.

[@bettertvreceptionwithfoilf7100]

If you don't recognize the voice, the guy's shirt gave it all the way. That's C.W. McCall and he also did the song, Convoy. You might remember it.

[@junkyardjoeofficial]

Boy I wish commercials still had some pedal steel playing like this one.

[@PrairieMidwester]

She’s built like a bag full of bobcats. She’s got it together.

[@SchardtCinematic]

Bill Fries was awesome him and Chip Davis came up with awesome songs.

[@bluecollarlit]

Thank you for posting this. This and other commercials involving c.w. and Mavis -- and his dog, I think, played during news at night in the 70s. I would wait and make sure to be present for the ad. My dad liked it, too.

[@Coowallsky]

Sloan

[@Juliejewels67]

Love this!! Such my childhood. 👍🏻👍🏻

[@jillbowers4538]

Rip good buddy

[@crunchie83]

What do you call this? Something like a country-rap ad jingle? Mesmerizing amount of creativity and story telling packed into 1 minute.

[@derrick_smitty]

That dude had rhymes galore

[@thebrinx9632]

Thanks C.W......we'll see you on the other side...bye bye

[@mikeskidmore6754]

People wanted recordings of this ADD.. Ended writing and recording songs.. William Dale Fries JR wrote them songs.. stage name C.W. McCall and Chip Davis wrote the Music .. and now you know the Rest of the story ..!

[@toyman81]

Oh to go back to 1973 one more time, Just before the great gasoline crisis.

[@daffyphack]

Mavis seems quite thirsty. Must be all the bread.

[@DD-1996]

Can’t use the snow; it’s dirty.

[@smudgealdrin1512]

I agree .. Shocking how hot everybodys Grandmas were back then.

[@russellgrimes3491]

@@smudgealdrin1512She’s not supposed to be a grandma. The guy here was only in his 40s and guys who can attract younger women are seen as virile and masculine. She’s supposed to be in her 30s.

[@d.a.elliottjr.367]

I don't remember this commercial but I remember the song.

[@OptimisticCynic715]

It's like the Kern's commercials from the southeast with some name changes. C. W. McCall was A.J. Tucker.

[@reneekittycat]

The actor in the ad was Jim Finlayson. William Dale Fries, Jr. was a balladeer known as C. W. McCall.

[@PN20____]

Rest in peace McCall.

[@smudgealdrin1512]

RIP CW .

[@brentaudi9354]

Wow! I want some.

[@craigkielhofer5553]

I remember back in Des Moines Iowa Avis ran ads 'Mavis Rents Avis'.

[@bobknowler4169]

Our Shrine Vintage Wheels will be here again this September for Sunday Dinner.

[@troynov1965]

That Sheb Wooley playing the truck driver?

[@u686st7]

A lot of classic "old iron" in these ads.

[@lowellousley1626]

Prayers

[@dw8840]

Mavis needs her some CW

[@nkt1]

And some D.

[@westoncharm7467]

RIP CW

[@orangehornet57]

Who played C W in these ads? The actor looks like a guy who did bank commercials in Baton Rouge. Bloopers and Practical Jokes showed several of these ads. Before Convoy, there was a song about the cafe. He took Mavis and her mother to see True Grit.

[@Cantthinkofahandle117]

Ol' Mavis was a looker 😍

[@krazi77]

anyone know where I can get decals to do a model kit of one of these trucks?my dad drove one back in the 80's

[@Boppinabe]

Sorry for the delay. If you cannot find scale decals specific to your need, many hobby shops have blank decal sheets onto which you can print the artwork you want using your computer printer. It actually works!

[@u686st7]

Look up "Graphics By Design" they specialize in model truck decals.

[@amandastill5124]

They also made Kerns bread ads like these

[@baileycunningham3193]

How did you download this video from the Texas Archive?

[@tobatola]

I used a screen capture application and reposted it here.

[@mikeskidmore6754]

@@tobatola Where did you find the Origional add. I have two C.W. McCall Albums but just read the story how his singles and albums were created because people liked the jingles.. so much .. sold Millions.. great song writer and Chip Davis did a great job with the Music ..

[@ajangrybear607]

There's no mention of Bill Fries' songwriting partner, Chip Davis. ???

[@MrTommy001]

Chip Davis of Mannheim Steamroller fame?

[@ajangrybear607]

@@MrTommy001 The very same.

[@surfordie82]

8 stools and a promise

[@GGoAwayy]

Gizzard? Minnesota well diggers have some weird anatomy I guess.

[@riptide3417]

Don't make em like they used to.

[@jackdickey1880]

When’s sloan

[@milfordmkt]

Is this a bread commercial or an ad for fuck stops?

[@marcocasas6148]

c.w. r.i.p....the life is the enemy!!!!!!