1st Party vs. 3rd Party Cookies (Explained)

If you are looking to understand the key difference between 1st party vs. 3rd party cookies then you are at the right video as I will breakdown how they both work and the implications they each have on your business whether you are a marketer or working in the online advertising space in any capacity.
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[@annierpattz]

Great content. Easy to follow. Loved the delivery. This was my first watch. Subscribed 👏🏻

[@MarketHustle]

Welcome aboard! Glad you enjoyed!

[@talli22]

Thanks for making this video

[@MarketHustle]

You are welcome my friend! -Z

[@martabelchior6440]

very nice explication, thanks!

[@MarketHustle]

Glad it was helpful!

[@cityofbricks]

At last a cookie video that is interesting to listen to! Keep up the good work!

[@MarketHustle]

Glad you enjoyed! Trying to make my mom proud here.

[@angelawilliams7438]

Cash

[@angelawilliams7438]

Cash

[@angelawilliams7438]

Cash

[@DanCalloway]

Cookies are stored in the browser you're using, but the data that cookie gathers is stored on the website you're browsing not the browser.

[@MarketHustle]

You are a smart cookie :)

[@faridagaber4860]

thank you

[@MarketHustle]

Thanks for watching!

Awesome content my man!

[@MarketHustle]

Thanks my dude!

[@technoarabs]

Bro, I love your content please upload advanced marketing with FB ♥

[@technoarabs]

do you have any course/video explain how the funnel works for FB? all KZbinrs explain how they get sales with FB ads,but they don't talk about the FUNNEL or How to Analyze your ads :)

[@MarketHustle]

Thank you!!

[@MarketHustle]

@@technoarabs I made this one about a year ago: kzbin.info/www/bejne/aXmUn3yHd9t_eJI but let me know if you need something more specific and what the goal, budget, timeline, and audience is.

[@angelawilliams7438]

Cash

[@godisablejacob]

Browser. Great video

[@MarketHustle]

Thank ya!

[@rishabhengineer7729]

Hey Zaryn! Fun crash course there. You should consider putting up a video on marketing via Fortnite & how it has reinvented marketing through games. Cheers!

[@MarketHustle]

Great I dea, thanks for sharing!

[@babarali4313]

When Jatts born and grow up in Europe. They way you pronounced Sidhu hit me.

[@MarketHustle]

Ahh, actually in New York, so probably is different!

[@ChenPlus]

Can I use the CCPA act if I’m not a California resident? If I want to make a request, do I just email the website and say I want to access my data / have them delete it? Thank you!

[@MarketHustle]

Yeah, it is opt-out so you have privacy controls on the social/digital platforms to ask not to have your info stored/used -- and to be deleted.

[@divyanshu4922]

🍪 Cookiee are stored in browser. Thanks for sharing a best Content

[@MarketHustle]

Correct!

[@ornellagreco4918]

Hello, are the cookies that get accepted on the cookie consent banner considered first party or third party cookies?

[@MarketHustle]

1st party

[@sadhguruvideos6490]

Great video! Do we need a cookie banner pop up if our website is only using 1st party cookies

[@MarketHustle]

Ideally your website consent manager service allows you to speak to both 1st and 3rd party cookie usage, however, you are not required to use these in all markets. If you are in EU and subject to GDPR or in California with CCPA you will need to disclose all tracking (1st and 3rd party).

[@shikhirkapoor]

Cookie is stored on a browser. Thanks for posting such an informative video. Looking forward for many more to come. Subscribed your channel.

[@MarketHustle]

Thanks and welcome

[@conorm2524]

You win a cookie.

[@ManeelxAkosAdor]

Yes, it is stored on the browser but it can be set or deleted on the server remotely on every time you request , that's the point of the cookies. With local storage you can't do all that

[@luisfreirez]

Hey sir... Facebook pixel is a third-cookie? I am worry about new att from Google.

[@MarketHustle]

It's a 3rd party pixel technically, that they found a work around to make Browsers think it's a 1st party pixel.

[@shabbiraliakbar8119]

The Cookie Data is stored on the browser ur using

[@MarketHustle]

That is correct!!!

[@dexdee666]

Cookies are stored on the browser you are using

[@MarketHustle]

COrrectoooo

[@tobiasbergmann1363]

I love Firefox total Cookie Protection

[@MarketHustle]

The original rebels!

[@OwusuSarpong]

@Market&Hustle, thank you for such an insightful explanation. Though 3rd party cookies are not phased out yet. However, whenever I am trying to download a doc from my Google Drive, I get "third party cookie blocked' icon in the url's search bar. Any thought on that? Will phasing out 3rd party cookies unable one to download files from cloud storage?

[@MarketHustle]

Umm, not familiar with that -- i would check with Google support for that.

[@jpsuper]

So CCPA is very similar to GDPR?

[@MarketHustle]

Sort of, but in an opposite way. CCPA requires a consumer to take the initiative, while GDPR the advertiser has to be proactive and let the consumer know that their data is being used, and how, and give them a way out.

[@fyntz]

Is it the end of retargeting? Just saw this video and I get a bit worried. How the digital media buyers will deal with this kind of thing?

[@MarketHustle]

Basically -- :/ but there are new innovations in 1st party data, many big companies like New York Times and Walgreens in the U.S. are developing their own technologies with partners to use their own customer data more effectively.

[@imzy8258]

@@MarketHustle Is it what they call server to server tracking?

[@St4rzz1111]

so 3rd one makes u have more privacy?

[@MarketHustle]

Not necessarily. It is just a diff company getting your info.

[@twanasoftwareengineer1754]

Thanks Man , Answer : by the browser you are using .

[@MarketHustle]

Yes, correct

[@anas.8142]

Like the content, easy to follow and really helpful. I have a question, though. If I put a Google Analytics code into my website and track my visitors` behavior through that, are Google`s cookies in use? If so, is Google in that example a third party or what? It is me using it in the end, but still, it is not my own cookies?

[@MarketHustle]

That would be an example of 3rd party tracking yes.

[@melkandkookies]

are these trackers in a website the same for everyone?? or do they differ according to a user’s browsing history??

[@MarketHustle]

They are the same for everyone.

[@ast_er_ix6000]

Actually its kinda confusing that Is that websites/ad who trace you directly and knows whatever we does in internet with the cookies they have ..... Or is that google/facebook who knows every thing about us and give those creepy ads to us. Please respond...

[@mawnabettchaieb6332]

Well if u brows in a website that has share and like bottons, it most likely has a cookie from facebook so that it can track ur activity on that website, thus having those adds pop on fb. Tho Im not sure how this works with YT since it doesn’t inform u about the usage of cookies on u yet ads related to the videos u usually watch pop up on FB. I hope someone can explain this to us :) Or maybe Im just lazy and need to look for the answer myself xD

[@MarketHustle]

The website allows other companies to track you, but that is changing now. Safari blocks cookies, and soon Chrome will too!

[@spicytuna08]

cookies are kept in the browser.

[@MarketHustle]

That is CORRECT!!!! (someone was listening!), good job!

[@AjayJain-ef2mz]

Sir I had a question! Can a malicious website access cookies from another website say Facebook??

[@MarketHustle]

ummmm no clue -- that is out of my domain of expertise.

[@sreeharsha75]

@@MarketHustle Cookies are domain based and other websites cannot read those cookies. And, most cookies will be encrypted anyway.

[@omokok1877]

Browser I'm using

[@MarketHustle]

You are CORRECT, and you get a COOKIE! 🍪 #SeeWhatIDidThere #PunnyStuff

[@trollmastertroll]

Wait so can some put a cookie in your hard drive then can they get your info and keep or spy on you

[@trollmastertroll]

Bc they are probably going to sell deta

[@MarketHustle]

Not on your harddrive, on the web browser

[@trollmastertroll]

@@MarketHustle what about the cookie 3?

[@ojogbenga2091]

good morning, please the ads on my phone is making me angry 😡which ads should I block ? 1, Allow cookies Sites will work normally 2, Block third-party cookies in Incognito Features on some sites may not work 3, Block third-party cookies Features on some sites may not work 4, Block all cookies (not recommended) Features on many sites may not work

[@MarketHustle]

Ad blockers only block ads from websites, and will not block ads within social media platforms. The platforms are powered by ads as these companies don't operate for free :)

[@mikehillbilly4079]

Cookies were not invented to "enhance the user experience". They were created due to lack of server capacity to manage user state at the time.

[@MarketHustle]

thanks for clarifying the technical nuance there -- but their use-case in the eyes of the consumer are based on the benefit of an optimized experience by remembering useful information.

[@RheaSeo]

b. browser you are using

[@MarketHustle]

bOOM Correct!

[@ScientificLee]

Can 3rd party cookies make it look like you joined a dating site?....when you did not? or , has that person visited the dating site? can 3rd party cookies make it look like you did? thx.

[@MarketHustle]

ummm probably not -- sounds like spoofing! What do you mean "look like you joined a dating site" can you be specific?

[@sreeharsha75]

@@MarketHustle 3rd party cookie is not about hacking and impersonating. These are about reading the cookies your domain did not write in the first place.

[@the_unknownn6509]

If you visited the dating site and you fell into a cookie theft trap then yeah, he/she can use your details to browse through the dating site.

[@augpie4249]

Bing is a search engine ...

[@MarketHustle]

LOL - yes, apparently!

[@khari_baat]

By the browser.

[@MarketHustle]

boom

[@simranrainu]

I came here for the cookie recipes

[@MarketHustle]

step #1 buy cookies, step #2.... done!

[@eden409]

I think advertisers just want your information :/

[@MarketHustle]

Yeah, they do LOL!

[@tobiasbergmann1363]

So use Firefox and budger

[@udaypatel878]

adblocker + enable = rip 3rd party cookies?

[@MarketHustle]

no - Chrome removing cookies from their browser is the real death of the cookie.

[@ddvantandar-kw7kl]

Who will take care you. Me or third-party

[@MarketHustle]

what do you mean?

[@vipinthakur9956]

Browser

[@MarketHustle]

Correct! Someone was paying attention!

[@chalu24]

Hi.. Nice video , suppose that i have 100 pages on my website and i would like to know all the first / third party cookies loading on my site and what info they are collecting.. Is there any tool to track this data ?

[@MarketHustle]

A 3rd party cookie, would be installed by you to collect info (i.e. Facebook Pixel, Google Analytics, Etc.) And yes, chrome has extensions to track each social pixel and other tags (Facebook Pixel Helper, Tag Assistant by Google).

[@sreeharsha75]

@@MarketHustle You can use Developer Tools on the Chrome to see all the cookies that are stored on your browser.

[@utkarshparekh4710]

B

[@MarketHustle]

CORRECTTTT!

[@angelawilliams7438]

Cash

[@MarketHustle]

MONEYYY #BingBong

[@angelawilliams7438]

It's my money and I want it now

[@MattBunch]

No payment information is ever saved in a cookie, as cookies are not secure.

[@MarketHustle]

Good call out

[@dhandewalebhaiya]

100th comment

[@MarketHustle]

Woohoo

[@pedromiguel6940]

Eu não aceito que usem os tais cukies (seja lá que merda for cukies) O uso dessa porcaria demonstra como esta empresa não é confiável. Estão falando com brasileiro deveriam falar em português e quando avisam que vão usar cukies, deveriam ouvir se eu quero que usem essa merda.

[@marwanahmed9819]

b

[@MarketHustle]

Smart Marwan!

[@sreeharsha75]

Please correct your video. Bing is NOT a web browser but is a search engine. The relation is like Chrome/Google and Microsoft Edge/Bing.

[@MarketHustle]

Hummm no.... But thanks for pointing that out

[@MarketHustle]

@@peppigue Guys, calm down. There is a mistake in the video, I understand. But does the core concept of what a 1st party cookie vs. a 3rd party cookie come across? If so, take a chill pill and troll another KZbin who is creating FREE content for you guys to learn things you do not know about ;)

[@sreeharsha75]

@@MarketHustle I was not trolling you. I don't intend to come back again as I am not into marketing. I was looking for tech stuff behind 3rd party cookie blocking by the browsers. Great you are educating your users free! Wanted to let you know what I know. Community based learning 👌.

[@sreeharsha75]

I tried to answer few of your users' questions as well.

[@dumbamoses4434]

Browser

[@MarketHustle]

Correct