Navigating Digital Marketing without Third-Party Cookies

The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
This episode explores:
- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
Key moments in this video:
00:00 - 00:24 - What are cookies?
00:25 - 00:43 - An introduction to first-party cookies
00:44 - 01:19 - An introduction to third party cookies
01:18 - 01:37 - Examples of third-party cookies
01:38 - 02:42 - Useful website cookies
02:43 - 03:26 - The demise of the cookie
03:27 - 04:19 - The impact on different browsers
04:20 - 06:21 - The Future without third-party cookies
06:22 - 06:44 - Why is it important to focus on first-party cookies?
06:45 - 09:12 - What do the changes mean for advertising?
09:13 - 12:44 - How to reassess your Digital Marketing Strategy
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[@clotildewatson4976]

Great overview of cookies! It's not easy navigating this area of marketing but you made it clear. Thanks!

[@michaelkneidinger9530]

Great explanation, but mssing server-side tracking for an enhanced first party data stream

[@brianna.givens]

The biggest losers in this in my opinion is affiliates and affiliate marketers. Without 3rd party tracking cookies, how will affiliate marketers track their sales? Or how will affiliates attribute sales or conversions to the proper affiliate? I understand the need for advertisers to collect data that helps them better tailor their ads, or for targeting, but there are other ways around that I think.