2017: What is "Brain Hacking"? Tech insiders on why you should care

[@alissamicheleanderson]

Who else is watching on their phone?

[@missdee212]

I'm usually on my phone watching because it's cheaper. Turning the tv on to view uses a lot of electricity. 😁

[@DexterTVIsBae]

I love you lmfaoooo. I scrolled specifically to look for this particular comment lol

[@lisawood365]

Alissa Anderson 🤣🤣🤣🤣😆😆😆😆

[@Dillinger86]

I don't own a smart phone, I do however use a laptop

[@victorniculescu6032]

:))))

[@only1bladetitan]

My teacher was just having me watch this for class, and wow. I have super bad anxiety constantly and i always knew some of it was because of my phone, but i had no idea just how much. Won't give up my phone right now, but might download one of those apps. Tech companies shouldn't be messing with brains. Like i get that we'll never know the answers if they don't run those tests to see how our phone addictions hinder our health and life, but man, knowing my constant anxiety could hugely be in part because of my phone.... Getting rid of it could solve so many problems. Much thanks to these guys and my teacher for showing this to me.

[@junbug1love]

You can call it brain hacking ... But In plain English... I have one word this is called - "Manipulation"

[@EmorettaRobinson]

I don't know who you are but that's very astute of you! And a more accurate description!

[@junbug1love]

@@EmorettaRobinson plain simple truth

[@kevinparsley6806]

its also known as marketing.

[@junbug1love]

@@j2futures500 whats ya Point?

[@mentosmint1832]

Almost Sinonimus

[@richcervantes]

For those who are trying to Google, his name is Tristan Harris. Amazing how they can't simply show or say his full name...

[@turboredcart]

...wearing corporate logos is branding... branding is what ranchers do to cattle to prove ownership... they brand the animal. ...you pay extra for name brands, then produce free advertising- are you worth more than this? Are you?

[@rainbowpandasays8851]

Sunset Cliff lol shut up

[@averat84]

Meh, you're kinda right. The branding is about tribalism, and those brands are associated with your value as an individual. It has helped foster illusions of choice, control, and power. Branding helps us distinguish between Us vs. Them. My tribe > Your tribe Our virtues > Your virtues Me > You

[@averat84]

College sports players. Down to the tattoos. Branding. Slavery.

[@Kosackk]

Im glad i grew up without a smartphone during my childhood and school years, im from the last generation before the smartphone era started. My first phone was a Nokia with an small antenna that i got when i was around 10 i think in year 2000-2001. :)

[@sarai2sarah734]

I had similar a Nokia same time frame was my first phone! I was 15 freshman in high schooljust got a job and my mum said I better keep minutes on it! 😂

[@loyaltyinc8865]

Naahdude totally agree

[@willpech2329]

The snake game!!!!

[@MisfitRecords]

Did you make this comment with your Nokia ?

[@Kosackk]

@@MisfitRecords Haha yup

[@Erin-Thor]

These tactics are not new. Hasn’t anyone been to Vegas? Played a slot machine? This science isn’t new, it’s been around for many many decades.

[@nerdmama1985]

I completely agree. But now we as a society are putting this in the hands of children, and walking away? When they are adults will they feel they need anxiety medications from big pharma? Will they go on to be addicted to other things/substances? We just don't know. Too many variables.

[@aaronpedraza8811]

they're probably referring to the modern tech then

[@asperg8735]

In other words, it's not only about tactics. Not everybody gambles but how many people use the internet and for what? Imo, it's not the internet that's bad for us, it's how we chose to spend our time.

[@Erin-Thor]

Mario Muñoz - How we choose to use our time... yes. THAT IS THE POINT. We are being manipulated into how we are spending our time. It’s not about gambling, it’s about the bells, whistles, features, all mixed in with phycology to get you, keep you hooked on using the device and apps. And you just fell for it. Studies show that part of Facebook and KZbin’s success is triggering interest, comments like mine trigger interest. When you get a response, like what I am doing now, that ding, that someone responded to what you said gives you a small pleasurable feeling... someone paid attention to you, giving you a little positive feedback, a validation if you will. There’s nothing wrong with that, but it’s part of the reason we are spending more and more time on our phones, apps, etc., which is ALL to ‘sell’ advertisements. For example the first time I watched this video, there was ONE ad at the start. But BECAUSE I am responding to a comment, they know I’m trapped and another ad plays while you are responding because You can’t skip the ad while commenting without aborting your comment. All so you must listen to the entire ad... which generates the company a few more cents revenue.

[@Erin-Thor]

Mario Muñoz - Great follow up comment, LOL! You should have left it!

[@JustinMurray170fin]

It's called 'self-control' peeps - Google it. Oh, wait...

[@melissadexter5074]

Lol

[@jamied.9284]

I see what you did there...

[@nina-bh4nx]

Dictionaries. Books. Whatever else works.

[@bartakin]

No its mind control tech..

[@lisawood365]

Justin Murray 🤣🤣🤣🤣😆😆😆😆

[@aida_amore]

Damn KZbin and documentaries 😭 they got me ya'll! Other social media - I could care less about!

[@paulwhite5066]

Don't agree. There is alot to news that the 5 or so minutes you get from clips on KZbin and Vice news documentaries. It's convenient on the go. But hard news like Council on Foreign Relations site and Foreign Affairs magazine, I could keep going. Not to mention actual News coverage in real time is more important to me than waiting on KZbin to upload something.

[@Vomvomvomvomvom]

I only use KZbin and Snapchat but I don’t really post anything. I don’t even watch tv lol it ain’t my cup of tea.

[@MikeM8891]

Doesn't all media try to hold the attention of their consumers?

[@averat84]

Have you watched _The Century of the Self_ by Adam Curtis? Re-watch it if you have. Just because. Then watch the rest of his documentaries. I'd recommend following up with _HyperNormalization_ then _All Watched Over By Machines of Loving Grace_. Then read two books by the author Jaques Ellul: _Propaganda: The Formation of Men's Attitudes_ _The Technological Society_

[@starsparkle78]

:macintosh plus 420 starts playing:

[@kerrymarris4260]

MikeM8891 , but frying 3 and 4 year olds brains out, might be a little bit different ????

[@matasuki]

yes but there are no engineers or deep-learning neural networks working in the background to optimize a set of parameters that effectively play on the psychology of over 1 billion people. Most people don't even know the extent of this manipulation as it is not stated clearly.

[@essebug1066]

Being addicted to your phone is like being addicted to cigarettes. You have to break the cycle!

[@cashondeliver]

FirstName Last throw your phone about the window while driving Problem solved

[@thecitizenjoan]

It works for me when I treat my Phone as what it is a mobile computer. So shut it down when you don’t need it, put notifications on silent.

[@primednoble]

Turn off the phone notifications

[@primednoble]

@@kerrymarris4260 don't be weak. Weak parents make for misbehaving children who f' up in life and become adults who don't comprehend they don't need to be controlled by a device they can turn off.

[@MissFoxification]

I bought a smartwatch and the moment I did I put my phone down. There's no social media on it but if there's any notification that I will need to see, such as a txt message, it goes to my wrist. My phone sits in a caddy waiting for a call. I check my phone for the weather a couple of times a day, I add coffee to my caffeine app and that's all.

[@Kandieapples305]

I removed all social media apps on my phone.. but KZbin is the hardest 😭

[@nard-o]

Kandieapples305 I agree, KZbin is life lol

[@GD-mn8sx]

Applications on a phone which you are referring to, things that people love, like, and need, to in essence keep them pre occupied: such as being mentally happy, which doesn't include physical aspirations after a workout sweat

[@GD-mn8sx]

This word hacking is losing its significance of origin

[@blakealfaro1739]

if it jumps that much for a text just imagine the response to phone calls....my heart rate goes crazy

[@maninblack9271]

I decided not to bring my phone to certain places or turn it off at certain times. Cause it is scary to see others addicted with it.

[@bruceleroy3466]

I watched this on a smartphone back in the 90s I would have watched this on TV. The smartphone brain hack, is no worse than the TV brain hack.

[@Muskar2]

Not sure why this is in the playlist "Elon Musk: The 2018 60 Minutes Interview".

[@siyovushm2317]

6:48 the guy's hoodie says "don't trust anyone" in Russian

[@fourtails1192]

Black Mirror stuff!

[@averat84]

1) Do you think our social bonds are at a breaking point because of an influx of electronics? 2) Do you think the pervasiveness of technology has lead to increased isolation? 3) How? Technology had and has a devastating effect on the survival and functioning of core social units, such as the community/neighborhood and, most crucially, the family.With the introduction of modern, fast transportation and telecommunications, it was no longer possible to confine the members of the family to the household, to the village, or even to the neighborhood. The industrial and, later information revolutions splintered the classical family and scattered its members as they outsourced the family's functions (such as feeding, education, and entertainment). This process is on-going: interactions with the outside world are being minimized. People conduct their lives more and more indoors. They communicate with others (their biological original family included) via telecommunications devices and the internet. They spend most of their time, work and create in the cyber-world. Their true (really, only) home is their website or page on the social network du jour. Their only reliably permanent address is their e-mail address. Their enduring albeit ersatz friendships are with co-chatters. They work from home, flexibly and independently of others. They customize their cultural consumption using 500 channel televisions based on video on demand technology. Hermetic and mutually exclusive universes will be the end result of this process. People will be linked by very few common experiences within the framework of virtual communities. They will haul their world with them as they move about. The miniaturization of storage devices will permit them to carry whole libraries of data and entertainment in their suitcase or backpack or pocket. They will no longer need or resort to physical interactions. Why is it important for humans to ʽreach out and touch fellow human beings? Modern technology allows us to reach out, but rarely to truly touch. It substitutes kaleidoscopic, brief, and shallow interactions for long, meaningful and relationships. Our abilities to empathize and to collaborate with each other are like muscles: they require frequent exercise. Gradually, we are being denied the opportunity to flex them and, thus, we empathize less; we collaborate more fitfully and inefficiently; we act more narcissistically and antisocially. Functioning society is rendered atomized and anomic by technology.

[@MarissaKiddy420]

The social bonds and the effects and control devices and websites have are possibly irreversible. The prohibiting of silicon and other companies from being able to make us permanently dependent on the device and sites would already be in place. If the government wasn't using the negative effects as a form of control and mission is to delete and prevent information which would expose their actions and motives. Ultimately there goal which is inevitable is to isolate us from society and make us more like robots. This is one example of how the government has succeeded at towards finishing us off. AI or artificial intelligence is something you should look into if your not familiar with it. It is a robot that can communicate like a human. It is the biggest threat to us and the worst possible mistake in history because it has the ability to completely wipe out civilization at the hands of corrupt and evil government officials. AI can also make us more robotic and can presently and get even more control and manipulation of our thoughts and feelings while tracking our every move. Privacy no longer exists. This is just one successful step closer to the ultimate goal of ending life as a free thinking human and will irreversibly have control of what we think and how we feel. You should continue watching informative videos to gain better insight into the 40 yr old plan to eliminate most of society for wealth/greed and control of the land to build smart cities. There is a mass awakening happening around the world and especially in the US! It becomes evident that our government is not for us and definitely against us. They have and will continue causing terrorists attacks on us with biological and chemical and weather warfare and disasters to control population. The government is currently adding harmful chemicals in our food and water to cause harmful effects to us. The Democrats are a big part of the success they have had this far. There is so much more to share but this should help wake you up and inform and recommend gaining as much information as possible. You will learn and become more aware of the life we knew is replaced with a life much like figures in a video game and although normal surroundings will unfortunately feel very much like jail! Good luck!

[@smartbart80]

The fight for our attention didn’t start with smartphones. TV, radio, ads, books, people have been trying to figure out how to influence people long time ago. Ever heard of marketing? This is just another example of demonization of technology. It’s not the tech companies, it’s us, we want technology in our lives so if you want to fix something start by fixing human nature :)

[@Victor-tl4dk]

"User experience... Something they call engagement" All of this is under the ideas that people are "aware" of what they are doing and that they have choice. Both of those aren't true so "user experience" is not really "user experience"

[@Muskar2]

I neglected getting smart phones for many years for this very reason. I loved my old Nokia, because it was purely functional. This summer I switched to a smart phone because it just became too inconvenient to not have access to the Internet and certain apps when virtually everyone expects you to. I still refuse to use any social media on the phone, including KZbin. And I've spent a fair amount of time trying to configure my notifications to be as close to functional as possible. Even with that, it still bothers me a lot more than the Nokia, so I've found I often leave it places because I hate its effects on me, where as I kept my Nokia on me all the time with no issue.

[@steven2457]

if u dont use youtube y r u here

[@Muskar2]

@@steven2457 you missed the "on the phone" part. I use KZbin on my desktop.

[@jamied.9284]

I've read about this topic in reference to video games. I can see how the same concepts apply.

[@MarissaKiddy420]

That is inevitably already happening and will forever change life as free thinking and freewill become extinct. We will be like figures in a video game with freedom to go as we please but will feel exactly like being stuck and in jail! That is to reach the final step in the governments ,plan put in place 40 years ago and the end goal is to eliminate us for financial gain and rebuilding society into smart cities. Do some research and I promise you if you connect the dots you will clearly see our government is corrupt and includes wealthy influencial evil people like Oprah and the Obama's to name a few. Hope this helps you gain more insight and see where this is heading! Scary stuff indeed! Take care.

[@readbooks6370]

Not only silicone value programming people))). Hollywood, Bible, Schools, advertising. Every "media", artificial art, medium between human and experience of real life.

[@vandread]

Yes, but these are growing bigger faster, it's to hard to keep up, especially when they don't really tell us

[@sultanlife5385]

very bad stay away from the phone if you can

[@stemuni9301]

Cooper😂 am actually using my phone to watch! So I can’t keep it down 😂😂

[@bubs436]

dude i just hope these handful of people got as much information as possible about everything so maybe a handful of people can shape humanity with all things considered

[@MR..2REAL]

Only thing I am addicted to is KZbin because cable SUCKS!

[@mentallycrafted]

We are born Prisoners into this matrix of flesh and tech; Wake from your slumber; The Many forms of prisons was built on this plane by spiritual beings, gods if you will... Meant to keep us and our spiritual senses dull and numb. Meant to keep you focused only on the inside, on the inside of our egos; never looking up to see that the 🌎 isn't spinning; never looking up to see that the stars aren't terrestrial planes; dumbed and numbed down; Keeping us away from anything truthful, duping our senses till we are senseless; They created Mental viruses, hacked into our biosphere's our brainframes; seeded spyware that has been sutured and sewn throughout our mental cloud; crafted biological apps that infuse mental naps, so we can coast through our cyber worship with our screensaviour. The master programmer became a user of the matrix himself and plugged himself into it, to come down And free us from the prisons created for our minds. Speaking in cyber terms there's a new patch being sent out before the new update. No patch, no update no update, no running on the new firmware. Wake from your slumber. It's deeper than tech. Jesus is the Master programmer and the creator of this matrix. Remove the flesh and see the rest.

[@akushin2303]

MentallyCrafted ok boomer

[@jsoo67]

Putting down my phone? Well Anderson I'm actually watching this on my phone.

[@Jone952]

This is so obvious in FB Messenger where they don't let you change the new message ding. They're training us like dogs

[@averat84]

The mind has no firewall.

[@thecitizenjoan]

Its called the Holy Spirit

[@deedeewinfrey3181]

My grandchildren dont care about the stupid phones. They would rather go fishing. People are like sheep.

[@NightHawkHODL]

they started easy showing ads after you thought about them, when people noticed they went easy and then they totally gave themselves up when they used it on the trucker guy from miami

[@kerrymarris4260]

in the last video this reporter said his phone was next to his right ankle,and I was wondering if he's trying to get cancer from the RF radiation, and to tell him to just suitcase it. That's the quick way, to get er done. thanks again, Wonka, out of Luv y'all...

[@kewlnes987]

Rofl at apple for changing there mind about allowing the app access to appstore. At first they probably brushed that guy off then realized they'd be getting quoted on 60min

[@SubversiveStyle]

Intermittent classical conditioning with positive reinforcement.

[@GD-mn8sx]

Attention is 1 thing controlling a person's brain, a person who knows what you like is no different than a person who offers a kid ice cream or an overwhelming smell of popcorn at a movie, you still hafe to choose,

[@thecitizenjoan]

In order to get companies to stop doing this, You’d essentially need to get rid of dog eat dog Capitalism. So...

[@mlr4524]

January 2019. Still not using a smartphone. Tired of seeing people ignoring their surroundings and each other in favor of tiny screens. The younger generation will have zero situational awareness or sense of direction.

[@richcampus]

@8:31: "ADDICTION CODE" Good name for a 2020 punk band to emerge from the depths of despair.

[@kenyup5424]

Just curiously,how could Anderson cooper would be employee by CNN and CBS at the same time?

[@nicknite10]

Probably just a fill in,and other networks do the same when someone needs time off for Vacation,sick,emergency,rest,and etc.

[@alrickrock1828]

Freelancer

[@5starchikify]

The way my life is set up I work 11 12 hrs a day.. so I don't have the time to post or check fb frequently, so I just don't. Fb is the only platform I have. The only thing that releases dopamine in my brain is MONEY!!!!

[@kerrymarris4260]

Mandy Candy just like suckaburg.

[@5starchikify]

@FirstName Last still better than sitting around on fb not being paid a damn thing

[@5starchikify]

@@kerrymarris4260 suckerberg😂😂😂😂😂 that just made my morning

[@ameera4047]

Amazing interview👏🏻❤️

[@Help-yourself2wealth]

As I watch this on my phone.. got caught in the KZbin vortex.

[@essebug1066]

We just need a EMP to happen, Reset everyone so that they can they can breath and look at the beauty of the "real" world surrounding them.

[@edmaster5798]

Yul Brenner in Westworld comes to mind

[@thokas6406]

ms Lipuma?

[@N3VADAN]

I always find it ironic when an older person tells me "you kids and your damn phones, you kids and your video games, you kids and your text messaging" when they themselves have a Facebook or more than one social media outlet. Technology literally has everyone and the parents hooked.

[@rablazer1371]

Real word jolly

[@sunnifreyer2759]

I see honey in a tree and get a desire for it, return to it each season to get it, like an addict. I feel a dopamine rush when I finally land a steelhead and the variability in reward timing, keeps me coming back and encourages me to spend money on fishing. I see sun and the inside of me feels the exuberance of warmth. I am trained to become restless at my desk and want to go into the sun. Learning online has me hooked. I am addicted to new information from science journals and more. I feel the happy. Are we suppose to ignore all dopamine rewards? Who decides which is good and which is bad? My honey habit gets me stung, into nettle and eating sugar. Mother nature is hacking my brain?

[@_A4A]

As soon as I heard Anderson Coopers phone "Ding" because he got an alert, it jolted my awareness, I became more alert and it literally made me think my phone recieved a message!... This may not be new info about the tech industry and how they write codes but it is unfortunately true and can be damaging if the person allows it... 😐

[@kenyup5424]

Just curiously,how could Anderson cooper would employee by CNN and CBS at the same time?

[@JustinSorensen17]

I've had to stop talking to people because of how obsessed they became with streaks on Snapchat. To the point where I received 15 messages from them at midnight about how I ruined the streak and I didn't know what they were talking about

[@v01d177]

I saw, clicked it, saw cooper....clicked next video without even listening.

[@PetePuebla]

Casino owners need to see this.

[@micahofcaferoberto]

Unfortunately cant find the app on my app store. Can somebody help me?

[@jeroxfin8613]

12:33 Look at the phone!

[@williamsimkulet7832]

Pass a law. Step 1 - Trivial notifications must be opted into. Step 2 - tax notifications.

[@ahanna4396]

I love 60 min, because it's a educational commentary show.

[@johnshippy7698]

Wait until they actually put brain chips in people and do this crap then your going to a party 🤣🤣🤣

[@GD-mn8sx]

This is not brain hacking, I'll teach you what modern day brain hacking is

[@jenniemalloy7402]

We ALL know what this about. "Control".

[@BeccaE]

I’m using my phone to watch this lol

[@snow-wlkr7xplorer494]

Well I used to watch tv. Couldnt afford cable, so now I watch my phone.

[@cyborg_165hdo7]

As i am wacthin this my fire wall is goin up and brain waves being hacked.

[@mickeylara2111]

TV messaging also stimulates our senses to focus in on our body and trigger pain memories so that you will see doctors and buy pills.

[@ka-graffycstv1894]

What applications???

[@educationfunonline2564]

On another video they had something called Alexa voice sniffer where they could listen and send commercial ads

[@ManPursueExcellence]

Why is Anderson Cooper on CBS’s 60 Minutes?

[@yopk6865]

1:58 ehh idk about that also 6:54 its just like that because it would be annoying to get notified for every like , overthinking tad .

[@anonymousakaanonymous9001]

Ms lewikis class anyone??

[@DJRenee]

I remember this story

[@SontheRhemic]

This interview was not hella edited at all...

[@fetsluck453]

If i put my phone down to listen. I cant watch this video soooo !!!???!?!? :-P

[@SarahTV24]

That's why I turn my notifications off lol. I check them when i feel like it

[@aaronlopez7379]

Anybody react to the text ping in this video?

[@tbd5082]

Save your children!

[@truth4004]

Is it the phone or the internet? Because it's the same for laptops.

[@farhanaahmad4148]

It’s no longer just through phones, it is directly in the brain. Why don’t you report it?

[@TopekaBodega]

Wow you mean to say smartphones designed specifically to entertain humans are entertaining humans... shocking

[@gayleclanton3311]

Cute cover story for ACTUAL MINDRAPE.

[@richcampus]

"TECHNOLOGY IS NOT NEUTRAL" @2:39

[@jyo5764]

Its funny how so many people and experts are warning us about internet and tech addictions but they use internet and techs

[@artofshine6537]

If u busy u won't care about being on ur phone all the time. It is a good and a bad thing

[@neliaggoncalves]

Thanks for Sharing 💖

[@opheosmedia7809]

The Sillycoy Valley "guy" leaves me calm and peaceful. None of their ideas will be manifested due to their mental status. Nothing but a big fantasy. Just remember to put your phone in the airplane mode when you are not using it.

[@hestrada8910]

I can't be outdoors and look at my phone because as soon as i put it away I get hit with major anxiety. It feels I go from one world ( the phone ) to another world ( reality ; being outdoors ). Technology is rewiring our brains and not in a good way..... Even Steve jobs didn't allow his children to use iPad's. What does that tell you?

[@nichilyu8309]

That means your obsessed with your phone. You should try reading books, studying, or just practice to use your phone less. 😁

[@hestrada8910]

@@nichilyu8309 Nope far from obsessed. I don't care about my phone. I was thinking of getting an old fashioned flip phone. I'm not on social media or text or take pics on my phone.... These phones are rewiring our brains for the worse.

[@nichilyu8309]

@@hestrada8910 Huh, thats weird. I really don't know how to help, but I really do.

[@clarkkent3809]

If anyone still uses their phone for anything other than the occasional news update or phone call...then they either do not care, or they are just dumb.

[@thesunfire]

4:04 On point.

[@thesunfire]

6:43

[@thesunfire]

13:19

[@ARTHUR-fl1fc]

Way to use this exposure to market an app.

[@adamarmstrong622]

Yeah but don’t you need these chemicals to flow regularly anyway that’s why we have them and nothing else in our environment stimulates them so easily

[@willyamos9180]

I took FB off of my iPhone. I was spending too much time on SM.

[@Agora42069]

I came to this video when i googled US6506148B2 and "Dr. Hendricus G. Loos"

[@richcampus]

Did Yuval Harari coin the phrase "BRAIN HACKING"?

[@geopin7672]

I’m not watching my phone my phone is watching me lol🤣🤣