2023 FAVOURITES 🥳 my holy grail makeup this year

its time.... for the best makeup of 2023 - things i've not only loved during first impressions, but the makeup i have continuously integrated in to my 'real' life and lots of videos as well! Loads of affordable makeup this year has been mentioned, I feel like loads of drugstore brands have upped their game compared to the same old stuff from more luxury or high end brands lately!
🆕 • GRWM with second impre...
#shaaanxo #2023favorites #bestmakeupof2023
💖 MORE VIDEOS
00:56 Empties • beauty EMPTIES! ♻️ wha...
05:05 Maybelline Skin Tint FI • testing the VIRAL skin...
05:48 By Mario Surreal Skin Foundation FI • is it really THAT good...
06:18 Clinique Even Better Clinical Foundation FI • NEW HOLY GRAIL? 🧸✨ CLI...
06:55 NARS Light Reflecting Foundation Punjab Fi • a new holy grail? 🙏🏻📖😌...
11:42 Full Face of SheGlam Makeup • BEST affordable makeup...
29:31 Cherry Makeup Tutorial • CHERRY MAKEUP grwm 🍒 R...
30:28 xoBeauty Lip Swatch Video • NEW xoBeauty! 💄 LIP SW...
31:43 Terracotta Collection Swatches • MY FAV NEW MAKEUP YET!...
💄 MAKEUP USED *Includes Affiliate Links
^ xoBeauty Ultrasoft Sponges www.xobeautysh...
^ xoBeauty Flat Top Foundation Brush beautybliss.co...
^ xoBeauty Ultrasoft Powder Puffs www.farmers.co...
Charlotte Tilbury Hollywood Flawless Filter 4 Medium go.shopmy.us/p...
^ MCo Beauty Flawless Glow 4 www.recreateyo...
^ Maybelline Superstay 24hr Skin Tint 10 go.shopmy.us/p...
By Mario Surreal Skin Foundation 9W go.shopmy.us/p...
^ Clinique Even Better Clinical Foundation go.shopmy.us/p...
NARS Light Reflecting Foundation Punjab go.shopmy.us/p...
^ Natasha Denona HyGlam Concealer go.shopmy.us/p...
^ Dominique Cosmetics Rosita Loose Powder bit.ly/46SHY8Q
^ SheGlam Baked Glow Setting Powder Cappuccino & Light Pink m.sheglam.com/...
^ SheGlam Insta Ready Bubblegum Face Powder Duo www.sheglam.co...
^ Huda Beauty Easy Bake & Snatch Powder go.shopmy.us/p...
Naked Sundays SPF Hydration Glow Mist go.shopmy.us/p...
^ Maybelline City Bronzer in Medium Cool & Medium Warm go.shopmy.us/p...
^ SheGlam Liquid Bronzer Terracotta, Golden Sun www.sheglam.co...
^ Anastasia Beverly Hills Cream Bronzer Golden Tan, Amber go.shopmy.us/p...
^ SheGlam Liquid Blush in Gold Quartz, Rose Ritual, On Point www.sheglam.co...
^ xoBeauty Blush Duos www.xobeautysh...
^ Clio Prism Highlighters www.amazon.com...
^ MCo Beauty Highlight & Glow Beauty Wand in Champagne Glow and Blush Glow mcobeauty.com/...
^ xoBeauty Terracotta Eyeshadow Palette www.xobeautysh...
^ xoBeauty Native Eyeshadow Palette www.xobeautysh...
^ Huda Beauty Pretty Grunge Eyeshadow Palette go.shopmy.us/p...
^ xoBeauty Terracotta Water Activated Eyeliner Palette www.xobeautysh...
^ MCo Beauty Nude Eyeliner Pencil Universal mcobeauty.com/...
^ Tarte Tubing Mascara bit.ly/3SvVmbs
^ xoBeauty Lash Serum www.xobeautysh...
^ xoBeauty Cluster Lashes www.xobeautysh...
^ SheGlam Berry Involved Jelly Wow Lip Oil www.amazon.com...
^ MCo Beauty Lip Tint Oil in Sheer Red www.chemistwar...
^ xoBeauty Lace Liquid Lipstick www.xobeautysh...
^ xoBeauty Lipstick in Virtue, Raw, Clay www.xobeautysh...
^ xoBeauty Lip Pencil in Holiday, Raw, Clay, Blossom www.xobeautysh...
^ Peaches & Cream Lip Pencil in Praline and Borderline www.glamraider...
THIS VIDEO ISNT SPONSORED.
MARKED WITH ^ = GIFTED OR MY BRAND
🎶 Craves - By My Side
• craves - By My Side | ...

[@marilynmroe9077]

Do not care about those who do not like you talking about your own brand!! Girl you worked your butt off for your true fans!! You deserve to talk about it until they are blue 🔵 in the face . I am doing this look for my first day back to work tomorrow!! Happy New Year from a huge fan in Mississippi... USA

[@nurtureandharvest]

I agree, I feel that except for her telling us what type of applicator (e.g flat top, sponge, velour puff etc) she mentions her own line/brand name SO seldom. It irks me to hear people raining on her parade or not allowing her some air time to celebrate her successes. I’d love to see more looks from her palettes etc!

[@aprilallen5859]

couldn't agree with you more. I honestly love when she mentions her brand because as you said she literally worked so hard for it and you can tell!

[@Manuelaruizramos]

I love when you talk about how much you love your own products, if they follow you and trust you knowledge, expertise and everything they should love your products as well because you put everything of you in your brand !!! Love from Colombia

[@Tasha_Gwilt]

I agree, she shouldn’t feel bad about talking about her own brand. ❤

[@stephiec4062]

An eyeliner palette with black, brown, plum, and maybe navy would be so cool for everyday.

[@lilyem97]

Ooo or a deep green or charcoal

[@maggies7890]

If I don't see a brand own include *some* of their own products in, I get concerned. I trust that you're making what YOU want to use and you're making products that really do work. I want to see you cuties all talking about why your own brand is your favorite palette or bronzer or lipstick. Be proud of your work and please, going forward, DO NOT APOLOGIZE FOR LOVING GOOD PRODUCTS YOU USE

[@saigethelibra]

Shan i am so sorry people give you problems when you talk about your brand. Your brand is AMAZING! Great quality, fun packaging, well thought out.. why WOULDN'T you be proud and want to show it off as much as you can?? Gosh people are so cruel... Lovely video as always, i hope you had a lovely christmas and new year!! wishing you lots of happiness and success in 2024 ♥︎ ♥︎

[@cherylbenham4588]

I love hearing about ur products! And thank u for still doing beautiful eye looks in ur videos! So many u tubers just do bronzer n a shimmer. It's more inspiring and fun to watch when thers an amazing eye look to see.

[@LakinRhianna]

I love hearing you talk about your products! They’re so good and deserve the hype girl! Seriously your powder puffs have become my must have tools in 2023 - I was the same as you and never really gelled with loose setting powders but holy crap powdering with a puff and loose powder has changed the game for me! I looove the smaller puff for under the eye and the bigger one for my whole face. I use them with the sheglam duo powder as well and it’s amazing! Hope you had a lovely Christmas and new years ❤

[@breakable927]

I totally understand (not that I agree) people complaining about you talking about your brand “too much” not wanting to feel like they are on the xo beauty page or that your channel has turned into one whole commercial BUT NEVER apologize for talking about your brand. You worked so hard and it’s amazing to see how much you truly LOVE your products. We know how much work you put into everything you do, your brand, your channels, your personal life and you do an amazing job of talking about your products that you genuinely love AND everything else we come to your videos for: your personality, your recommendations, your creative ass looks/tutorials. Stop apologizing girl, we love you and are so proud of you

[@hayleyjanssen8086]

I laughed when you said warning... ill be talking about my brand as well, we all love your products. If you didn't love them, you wouldn't be making and selling then. 😊

[@melodyhawkins6227]

Your terracotta collection was such a highlight of the year for me!! ❤❤❤ just a stunning, comprehensive collection and always get compliments when I wear it 😊😊

[@kerriwright4593]

You should promote your brand. You're proud of it and you deserve to show it off.

[@Bellssss_]

LOVED this video omg

[@OllyVish]

You are looking so good, mama!

[@jadegalea1976]

The Nikkia joy cosmetics setting powders are amazing

[@alphabookworm]

Ami Colé is good too.

[@jadegalea1976]

I’ve never heard of them before

[@alphabookworm]

@@jadegalea1976 they are a female, black-owned company, that can be found at Sephora, on Amazon or on their website. 😊 Erases the appearance of pores. ❤️

[@BellaSwan881]

I love your hairstyle with green on the eyes

[@Nappie072]

You look soo pretty with this makeup! And I LOVE these kind of video's! 💖💚

[@Nella_roxy14]

Hi Shan love all your videos and watching them Happy New Year 🎉❤❤

[@carolbondim]

Hii Shan, happy new year! I just wanted to say to you that 2023 marked 10 years I’ve been following you and although I’m not very active in the comments, I’d like to thank you for being part of my life for this past decade and for giving me the strength I needed during my most difficult times. You were my breath of fresh air during some very difficult times of my journey and I’m very thankful for that. I hope I can continue to follow you for the next 10 years. Much love from Brazil 🇧🇷! Xx, Caroline.

[@liesldejager9873]

Sheglam and McoBeauty for those with champagne taste and a beer budget. I love their products and they work on my more sensitive skin. This video was very satisfying to watch. Could you do a full face of the new Maybelline products please? The lipglosses looks yummy! Wishing you and your lovely family a happy and healthy New Year.

[@killacore1]

Wow Shanon your Eyeshadow look is mesmerizing, i hope you will recreate this look🙏🏽🥰 Hope your Family is doing good, thanks for the cute Videos with Porter🥰

[@daphnieconnell9593]

Her next video 😉

[@mcobeautyofficial]

We LOVE this! Thank you for featuring us 💞

[@cassie3787]

Talk about your brand more !🥺❤️

[@daninemiller25]

Look gorgeous hun always ❤❤ always look forward to your vids

[@meryyyeem]

Exited to try some of these out 🤍🤍🤍

[@marilynmroe9077]

That hairstyle is my favorite thing ever!!

[@tsteel305724]

Talk your brand up !!! You deserve it. I'm here for it. Thanks for putting out content during these crazy times.

[@denisetornerohtx]

I would say your xo blushes wear like persona brand blushes and I love that for you!!! 🎉❤

[@marisamunoz6463]

Girl you can talk about your brand whenever!! That’s your baby ❤❤

[@sum3855]

If you haven't already, try the Mco tubing mascara is my ❤ the black one and the brown! Fck it's so good! Loving that brand too this year I use that lip gloss in the pinky colour, the eyeliner, the beauty blender, glow wand an contour and testing out the hydrating primer currently! 🤣😍

[@simplybyamyxo]

Hey Shannon I posted a current faves on the same day so so cute xx haha love you, I have been watching you for so long, I bought Mac Saint Germain years ago because you loved it, and recommended the Stila green colour correcting primer to my mum because you loved it so much too.

[@melissacollier5281]

You could talk more about your brand! I think it's great you use alot of brands besides your own but I am rooting for you as a business owner. Its awesome to be able to say ive been a follower for years! I've bought some of your collabs over the years!

[@barkley1201]

You look gorgeous!

[@amberspade15]

i’m excited to watch girl!!👏🏽💗

[@karidenis3213]

I just picked up the Dominique Cosmetics powder because of your rec. Hoping it works as well for me as it does for you!

[@dny1994]

I LOVE when you talk about your brand tbh. Please keep talking about your stuff, you’ve worked so hard on it and it’s damn good. ☺️❤️

[@RoseTarotRealm]

I really need to try that damn Maybelline product! I’m seeing it everywhere!!! ✨🤩✨

[@nurtureandharvest]

Not sure if you have tried it or not, but if you like the Naked Sundays setting spray, you may also like their mineral sunscreen! It’s my daily sunscreen, and works beautifully under makeup! Love this pop of colour on the lower lash line! Look forward to the vid. 😊

[@Belovedfinch]

I love the quick flic sunscreen, the spray is just so easy and convenient. I’m a bit hesitant to try the naked sundays one because I tried the sunscreen they have in a tube and it broke me out 😕

[@MiriamWaldbaum]

I really don't mind you talking about your brand, you should be proud. I remember when you started with the hair tides and lashes so many years ago. You may want to try indie eyeshadows brands,multichromes like Clionadh Cosmetics, TerraMoon, Fantasy Cosmetica or Oden's Eye for something different and support small companies usually women own brands.

[@veil693]

Would love to see your favorite perfumes!

[@shaniamayun]

Amazing informative video as always ❤

[@rebeccaajeann]

Absolutely preparing myself for the next video cause damn I be a crying mess when you cry 😅 I’ve been a fan of yours for yearsss, I enjoy so much how real you are, you have such a great energy about you Shan 🤍🤍

[@simplyellenxo95]

Girl, im loving this makeup look on you.❤ also, thanks for your list of beauty favorites.😊

[@BeckiBlack26]

Love that Tarte tubing mascara - bought it last year on your recommendation and it’s my fave. Make lashes look amazing and easy to remove

[@sarahtarada6396]

Please talk about your brand. I love your passion in creating them. We love ya shaan and ignore the haters

[@emilyj7581]

Love your make up and this video!! Looking forward to more of your videos in 2024 🤩

[@basmahali9536]

Omg your makeup!! I am in LOVE 🥹🤍🤍

[@MariaMedeiros]

Wonderful! Happy New Year! Wishing you all the best in 2024!

[@AmericanShiba]

The Natasha Denona concealer SLAPS ❤❤❤❤ couldn’t agree more!

[@autumngraber11]

Your makeup look is STUNNING!!!!

[@sarahtwamley7215]

Love the makeup! Definitely need to try more of these bits. Also this lip combo?? I need it whatever it is 😍

[@icestyler001]

Revlon photoready primer is awesome at first then a couple weeks of using it started balling up & flaking off 😢 was a new favorite now looking for something else 😅

[@kerriwright4593]

I love highlighter but i don't have many and it's hard to find ones that are light enough but not icy.

[@fatimabibihoosen]

I have the SheGlam powder duo in translucent. I was shocked by how good it is, this year was also a year of loose powders for me, with a powder puff as well So impressed

[@blondemermaid525]

Thank you for this video. ❤ I love all your content. Your XO products look stunning. Do you ship to the UK? I also own the Huda palette and for me it also became one of my instant favourite ever eye palettes. I had no fallout at all from it personally. My favourite blushers of the year were Patrick Ta duos plus Lunar Beauty blush palettes as always. Another new and favourite eye palette is the Lunar Beauty Siren palette. Manny Mua's packaging is by far the most stunning out of everything I own and his products are amazing plus vegan and cruelty free. I hardly ever use lip pencils but after seeing your point of view on them, will buy some more. Happy 2024 to you. All my love ❤

[@KalasStage]

You do you on that filler but I’d be hesitant to do it. The filler travels in the face & makes people’s face look huge after it travels & settles. I’ve noticed this in many celebrities.

[@coni-annesims1176]

Love that you have included your own brand !!

[@marilynmroe9077]

The more affordable option for ND concealer is the Neutrogena.

[@tiffanyharrison21]

This was really fun. That makeup looks beautiful on you!

[@kerriwright4593]

I love indie eyeshadow bc main stream is pretty boring lol. I do buy Natasha Denona palettes a lot through. I also buy every huda big palette.

[@nicolewebber2329]

A staple for me is my clear brow gel by wander beauty love it so much!!

[@lils6334]

I might need to buy a backup native palette now 🥲

[@kerriwright4593]

I'm in love with the pretty grunge palette. It's not grungy imo though it's glam.

[@annanaylor]

Talk about your BRAND ❤❤

[@aprilallen5859]

almost 3 million subs! awesome

[@edwardleecaliforniausa]

Hi Shaaano happy Thursday night and I hope you having amazing day today and I loved your vlogs and your eyelashes is so cute because you are amazing Supporter

[@VelvetCelieste]

How did I miss this video. Also Tati hated the McoBeauty products, but basically it was b3cause a dupe brand. So I wanted a more honest opinion. Thank you again for answering g my question and sending me to this video. Love your videos from here in the US

[@dimplechops88]

Hny 🎉 Shan!

[@kerriwright4593]

I have similar undereye but mine are crinkly too lol

[@perseverates]

Thanks for a video. Can I ask why the ND concealer is better than the newish Huda one?

[@daphnieconnell9593]

They're both stunning ! Huda is more full coverage the Natasha is more lightweight, hydrating thin, but both amazing for different looks or that's my excuse for having both lol

[@perseverates]

Thanks. I love Huda for the coverage, so might skip out on the ND @@daphnieconnell9593

[@kerriwright4593]

You look stunning ❤

[@kerriwright4593]

I like the abh bronzer formula but the shades are terrible for my fair cool skin. It's either yellow or orange. I need a more neutral bronzer.

[@kerriwright4593]

Have you tried the new baked essence blushes? They're beautiful

[@hayespippa]

Loved this! Can you shop xo beauty in UK?

[@jaskiew63]

it's so silly that some viewers don't like you talking about your brand. it's your channel, your products...of course you should!

[@lynettefinnigan9540]

Shan, don't apologise for showing your products...you Should be showing it all, every post should include at least one item, and you should be doing a full face GRWM in your brand, as I've looked at your site and wondered about the colours, if they'd be too bright for me, I'd like the older more muted eye palete I think.... but to be honest, i keep thinking 'why doesnt she use her own stuff???' And I'd love a GRWM with all your stuff❤

[@nadine9508]

Girl you should wear your hair up more often, you look stunning ❤

[@mariamoller9269]

Can you do more cleaning my beauty room videos

[@Undiscovered1942]

❤

[@kerriwright4593]

I hate the makeup by mario foundation. I actually returned it lol. It looked so bad on my dry, textured, mature skin plus it felt so sticky even when i tried powder which i typically don't use

[@kerriwright4593]

I love the idea of sunscreen setting spray. By the time you're done doing makeup the sunscreen underneath is no longer effective and you obviously can't reapply.

[@mandyxobeauty6742]

I love this video I love your brand i never order of your website before looks amazing i really want try your products but does it ship over United Kingdom?❤ and how do you start your own KZbin channel I Want try but i don't know where start can you help me out please thankyou ❤

[@lilmssimsalot]

i don’t want this to sound like a critique and i understand why you might prefer this format but I would love if you were bare faced and applied these products while talking about them!! but no hate at all i love everything you do!

[@daphnieconnell9593]

I agree that if they don't like u talking about ur own brand, then they can move along! I think they're jealous! I think it'd be strange if u didn't talk about YOUR BRAND! IT'S UR TIME UR HARD earned money ur hard work sleepless nights making sure it's perfect. Of course, ur gonna talk about brag about using ur stuff! The best part is that this is ur channel! Also, u look stunning, babe! Ps keep on doing what Ur doing! Your true supporters want u to succeed. Only haters dont!

[@TattooGurl1977]

If I could afford it I would get undereye filler tomorrow I have very deeply sunken eyes. I can hold a Loonie with my under eyes. A Loonie is a Canadian one dollar coin.

[@lydiabarry1590]

Girl talk about your own brand¡ we want to know

[@kerriwright4593]

I love your lip, what is it?

[@kerriwright4593]

Nvm you answered

[@sharaey3552]

I've been seeing other make up artists also raving about the exact same products and you just verified!!! I'll be using these products on my wedding day including your products. I'm sorry that ppl are coming after you for promoting your products. They are just pathetic and envious of one's success!

[@jenifergorman1223]

Why would someone be subscribed and /or watch your videos and say they don’t like you talking about your brand!? That makes no sense and is quite rude. Be quiet, or don’t watch. Geez.

[@lnegz]

Girl, it’s your brand you better talk about it as much as you want to

[@geo_kl1835]

That's why I believe we should wipe out all the build up from foundation and concealer from our lips. Because of these white lines it creates 🙄

[@samjoe4436]

Of course if u own a brand should you talk about it!!!! Especially small businesses. Nobody gets upset if you talk about 8 figure brands but if you promote your own the bitching and complaining comence! Wow it's pathetic! I had no idea you even owned your own brand..and now I do and will check it out..so keep doing YOU! you will NEVER please everybody!

[@JorgeGarcia-cj3nc]

Hi I'm new here hope that you don't mind that I'm a guy I love makeup I love your video

[@rizwanashaukat6929]

Frst to see

[@Nikki_Cole]

With how much you talk positively about other brands, I don’t think you should need to worry about talking about your own brand. Honestly, as long as you’re not trying to scam people you should be able to talk about whatever you want. People need to chill

[@ItsImojenDee]

Idk about anyone else but I give zero fucks about the look of product packaging these days. It used to be a full on trend about matching packaging eg. colour pop etc but now as long as the product does its job I don’t care even if the packaging was completely plain all over.

[@leigh_1983]

Are you planning to get slim and fit this year?

[@Dino-pq3eu]

Why on earth would you ask a question like that?? Seriously!!

[@ggina21]

Umm are you for real? She gave birth a year ago and women’s bodies change! I saw you commented on her throwback “Skinny Shannon” expecting her to look like she did when she was 18 is such an unhealthy mindset. Stop.

[@daphnieconnell9593]

What a rude fkn comment

[@daphnieconnell9593]

Are u planning to get fit this year?

[@leigh_1983]

@@daphnieconnell9593 definitely am yes ☺💪🏻

[@Bleeepbloooblaaap]

U should do korean style makeup

[@andiNZ2020]

🌝

[@suzannemcewen271]

❤

[@guadalupelomeli244]

❤