2023 Yamamoto New Product Line

We have assembled a team of industry veterans who have built successful brands because we are the end user and know what the end user wants. We’re fishermen first. The privilege of stewarding an iconic brand such as Yamamoto is a not lost on us. The recipe is simply to know your stuff and care about what you do. We know fishing and we care about the sport and the future of it. Specifically, we care about how this brand has and will help shape it. Here are our new 2022 baits.

[@darrenhall7990]

Unfortunately, they sold and will never be the same. It's happens to many companies. Big companies (1 company owns 70% of all the bait companies) should have kept it in the family. The 30% is all of the smaller bait companies. Rest in peace Yamamoto baits.

[@nathanjohnson3022]

Are you serious???

[@baliton2006]

Yes the old Gary Yamamoto sold out but the new owners kept the same recipe I’ve tried the new ones already and they fish exactly the same

[@comfortablynumb9342]

It's called capitalism. And it happens when monopolies are allowed. It's not just baits. Look who owns the food production. And cleaning products. Same stories.

[@dhunterarmstrong2621]

I'm not yet sure that GSM is in the same league as Pure Fishing. Yes, they're bigger than Gary Yamamoto, but, on the surface, they appear to be more diversified. For the moment, they seem to be a better alternative than corporations such as Pure Fishing. Time will tell

[@mono187dgaf]

Heard they sold cause one of his partners got busted in child porn case..not sure tho. That's why he sold to a Texas company to pay for his lawyer fees and what not.

[@marcoaureliogarcia]

Speed senko is the best! Thanks

[@Honks34]

Good to finally see some floating plastics.

[@mkastanotis]

2:57 OMG. Three minutes before you mention the first new bait.

[@Roboworm99]

Please add some colors for the Fat Ika , like Fire Craw and some of the colors in the Zako and please bring some of the Japan only products to the states. Also please bring back Bluegill and Junebug to the Fat Ika

[@Yamamotobaitsvideos]

We are passing this on to the team. Thanks.

[@darrenhall7990]

I make those.

[@reubensolly2237]

Bring back the curly tail worm please!

[@Yamamotobaitsvideos]

We are working on a few things.

[@OsamaBinDarrel]

What happened to the mermaid and the sanshouo ?

[@jasonking5560]

Will you make a buzzbait?

[@Yamamotobaitsvideos]

We will not, but our sister company Buckeye Lures does and will have some new coming out in 2023.

[@raymondbradford4086]

Jack Dice ..... he like 12 years old...

[@thaivue2644]

Kut tail please