2024 Toyota Prius Prime Overview | Toyota

Toyota Prius Prime is the ultimate expression of plug-in hybrid electric vehicle capability. Energetic performance comes paired with distinct eye-catching looks and technology designed to
keep occupants connected and safe on the road. See how the 2024 Prius Prime made Toyota an electrification pioneer. More Prius Prime videos: • BLINDFOLDED Test Drive...
Discover Prius Prime: www.toyota.com/priusprime/
0:00 2024 Prius Prime Features & Specs
0:56 How does the 2024 Prius Prime perform?
2:02 What are the 2024 Prius Prime's exterior features?
2:30 What are the 2024 Prius Prime's interior features?
3:12 What are the technology features of the 2024 Prius Prime?
4:52 How safe is the Prius Prime?
Subscribe for more Toyota videos: bit.ly/ToyotaSubscribe
Connect with Toyota USA online:
Visit the Toyota WEBSITE: bit.ly/ToyotaSite
Like Toyota on FACEBOOK: bit.ly/ToyotaUSAFB
Follow Toyota on TWITTER: bit.ly/ToyotaTwitter
Follow Toyota on INSTAGRAM: bit.ly/ToyotaInsta
Take a quick look at vehicle grades, specifications, and product highlights of the 2024 Prius Prime.
#Toyota #PriusPrime #PlugInHybrid

[@heistbrian5486]

I can also personally attest that the demand for all new generation priuses far exceeds supply. I sure hope Toyota is building them as fast as possible, but the $$$ markups are disheartening.

[@davidglad]

Prius prime "returns"? Essentially was impossible to find the 2023 model anywhere unless you wanted to spend thousands over msrp

[@ohiphotopro]

After six months of trying to get one under $40k I gave up. Why are you even bothering with advertising when it is impossible to get one, is beyond me.

[@Crogando]

61k here in vegas. No way to beat the crazy markup over here.

[@Bedhop]

@@Crogandothat is ludicrous

[@nottangible4098]

I got the XSE Premium, took me 1, 1/2 week to get: I got the color and feature I order/wanted as well too.

[@Crogando]

@@nottangible4098how about the price?.

[@blvzvr]

Same with the GR Corolla. I called yesterday to see if anything was available now or soon. 8-10 month waitlist. Edit: In Reno

[@itsPikachu]

Brian Griffin needs this!

[@1985_Honda_CRX_Si]

all the japanese manufactures have been knocking it out of the park lately

[@bjsimon802]

I own a prius, best car i have ever owned. People are asking for the Prius V back, hope it comes back oneday.

[@grabagearcolorado]

Wish I could actually get one. Been waiting for one to come in. Sad

[@francosepulveda8438]

I got the SE 2023 model. A couple days ago, I drove for 46.8 miles with AC on before the car switched to the hybrid (gas engine). I forgot to use the ECO mode, and I had to check relatives going to the country side (some up the hill involved). If there is enough charge, the care will start in the EV/EV mode. The look is awesome and sporty. This car has a good response from the electric motor on the highway (220 hp electric motor). I did not buy the car because of the "looks," but because of the PHEV battery system. I will be able to charge it with solar panels in order to check on family members in case of "major events." The closest charge station is about 20+ miles from my place which make it unpractical. I will have 40 miles to check on family and only a few ounces of gas to finish the trip back home. There was a Category 4 hurricane where I live and later an earthquake, and this place looked like a post-apocalypse's no man's land. Gas stations were unsafe, and lines had more than 100 cars waiting for gas to arrive (hard to believe isn't). Do your research, and do not listen to me or the "car salesman." Money is hard to come by these days, but for me, this car was the right choice.

[@robertschmidt9374]

I don't have nearly the extreme circumstances you face, but my line of thinking is the same. There is no situation where your car completely runs out fuel.

[@chewie94116]

Thank you for the presentation. I would go for the option of solar panels which has been estimated to get 3-4 miles per day (not much, but that is 1000 FREE miles per year). This adds up if you do not drive much or do no drive every day. The solar panel will generate electricity when I'm sitting in traffic (at least I get something when stuck in a commute).

[@Benjamin.N.]

Sounds good. Not only in traffic, whenever car is park in the sun might as well get something from it.

[@CaduceusJ]

All of the footage in this video was of the 2023 model. I searched for this video in order to learn more about the 2024 models heads up display, which was not even mentioned in this content.

[@geekworld1]

Nice car. However, one has to deal with abusive Toyota dealers and even then cannot get this for list price. Buying experience from Toyota dealers leaves a lot to be desired.

[@TC-en7vi]

Hello Toyota, I hope that at some point soon you will be able to eliminate dealers from the purchasing process of your vehicles. Not only new ones but also used ones. In Puerto Rico there are very few regulations on the profits that dealers make, therefore the cost ends up being unaffordable for some of us. Although it was not at a Toyota dealer, I recently bought a used Lexus and they sold it to me with a damaged transmission... I am in the litigation process to see if I can recover what I have spent so far. (So you have an idea of how dealers are managed in Puerto Rico). Thank you for making the best quality cars on the planet.

[@CHIEF_420]

🧂

[@Irishmanbikes]

Excellent safety and convenience features, ambient lighting, and an attractive style.

[@toyotausa]

Thanks for the love, Dan! ❤️

[@lovethary1769]

​@@toyotausa ❤❤ji🎉🎉😢 😊😊 ❤❤😂😂❤fl❤❤

[@fafza1]

Great car but almost never available anywhere near me unless I pay a ridiculous amount over MSRP. I'll probably get a Tesla for the "no nonsense" purchase process.

[@CortMarshal]

Why are there no comments about Prius with 8" ground clearance yet?

[@MinesJim]

I love the new Prius prime

[@toyotausa]

Thanks for the love! ❤️

[@SultanAhmed-xn1wb]

Toyota for life 🧬 for love 💞 for hope 🌺 for future 🤗 love you 💖 keep going keep up for the great work 👍💪😁

[@boxoffisa]

I need this.

[@JSythe]

Can the XSE be available with the 17 inch wheels please!

[@shivamxyz123]

3:20 Is it possible for passengers shorter than 5'10" to view the instrument cluster while having a comfortable driving position?

[@mr_.finland]

My uncle has a Toyota Corolla D4D from 2002 - 2003 and it works fine (kinda) In the future, i want a Toyota!

[@marccolomayt82094]

Absolutely environmental-friendly & aesthetic ❤❤❤

[@toyotausa]

We can feel the love, Marc! 🥰

[@seang780]

​@@toyotausacongrats on being the longest lasting brand you deserve it

[@hemanthatluri5223]

@@toyotausaplease don’t give up on FCEV Mirai. People have high hopes on it, it looked so promising, refuelling infrastructure and cost adjustment is all that’s needed.

[@Prestonelmer]

If only you can supply SET with Prius inventory - that’d be great! We don’t get any but a few

[@AndrewWaston]

I would like to see more Sequoia Capstone content!

[@ocolotav1]

Been buying Toyota for awhile, but if Toyota don't build them fast enough and let the markups keep going up, for sure I have to look for different car company.

[@NovaPrincess]

With the recall, these are impossible to find. I like my 2017 Prius, but I wanted to get the new Prime with that horsepower. 😢 Please bring back the Prius and Prius Prime in 2025.

[@user-nj8ob4ge8z]

Had my 2005 Prius for 17 years. Best car ever. 300,000 miles Unfortunately it was the car that was targeted for their converters had to replace mine twice because of thieves. Love the car waiting for a new Prius, but I am told without a Camry trade-in probably not even in the running I mean what kind of world is this now this is just ridiculous.

[@leoarredondo8723]

What's the difference between this model and 2023 prime? Were there any changes?

[@djplonghead5403]

Yeah, the entire time it has the 2023 badge

[@user-tb5pq7yo5n]

No... the rest of the world doesnt care about the US doing the "model year" thing.

[@dazeja]

It’s the same car. It wouldn’t surprise me if the 24 cars are actually the 23 inventory that never made it here. So by the summer of 24 we will finally get the 23 cars.

[@chrisa7832]

Waited over a year for a regular Prius but backed out when we had one available but dealer added crap that jacked up price, purchased a Elantra hybrid instead 50 mpg…..

[@sanparuzu]

Saaaaaaaaaaaaaammmmmmmmmeeeeeeeee. Just bought a new 2023 Elantra SEL because Toyota and these damn Priuses. Like they are only making 3a year or something...

[@JJReddick-hs8nn]

Let's goo when GR Prius reveal?

[@simon_raya]

Toyota Direct please!

[@dtloveless]

So, did they make ANY improvements?

[@Irishmanbikes]

Do you think when the Venza Limited is redesigned in 2025 or 2026, will it still be an elegant SUV??

[@maheer.m21]

Hello Toyota👋🏻

[@user-dz6tn6lh6p]

How much is the basic value

[@vladimirzarukin3103]

Like, but still no rear vents?😮

[@dhananjayadesilva1187]

love you TOYOTA ❤❤❤

[@toyotausa]

Thanks for the love, Dhananjaya! ❤️ It means the world to us!

[@NakaJhon]

@@toyotausaget rid of your dealerships that ruining your MSRP, so many of your customers moving to different brands because of this crazy markups

[@nekokoneko84]

Should have gave it fast dc charge.

[@stephenwinter8892]

I'm 6'4 so I understand this vehicle wouldn't be a good choice for myself and I prefer something like the RAV4 PRIME but I understand that the toyota venza might be available soon on phev greetings from oakville Ontario thanks for the presentation

[@parimenides]

Same, roof is too low for tall people. Too bad, great car otherwise.

[@ryancranor6690]

cant even get one without insane markups

[@rayf1468]

Not many cars reaching US shores, not sure if it's because of parts supply issues, OR Toyota trying to deliberately control supply and allow dealers to jack up the price. Anyhow, in LA the pre 2023 Priuses haven't held up their "looks" (paint loses luster, dings and paint rashes . . . size of car and perhaps visibility hard to maneuver and avoid the occasional bump), and it's known as an "Uber" car. With this, not sure how well the new Prius will hold up with time.

[@silvervuong4135]

So what's the difference between Prime and non-Prime? Is it the same as Rav4 Prime vs Rav4 non-Prime compare to Prius Prime vs Prius non-Prime?

[@georgipress]

Prime has a battery capable of give you lot of electric miles, pretty much if you do local errands in town you don’t have to buy gas, I’ve seen people buying gas twice a year.

[@silvervuong4135]

@jorgep867 Thanks for info!!! Pretty much extra cost and mark-up from dealers.

[@leaaae4638]

1 cost more. The extra price isn't worth it imo.

[@kendu52]

I sat in this one, it’s not for me, I can’t see the speedometer.

[@k.b.8912]

Was interested when I heard about it but … I bought my gen3 with 30k miles on it for $12,500 years ago and its still going strong getting over 50mpg .. sure its down on power compared to newer models but it gets around juuuuust fine and I do all my own maintenance and repair work so for me with the markup on these new cars, it makes zero sense financially. I’ll probably run mine into the ground and buy another used vehicle down the road.

[@ouis-xv3vp]

My automotive instructor just bought a use 2021 Prius Prime and he’s getting 91 miles per gallon.

[@francosepulveda8438]

Combined.

[@ouis-xv3vp]

@@francosepulveda8438 yes

[@NakaJhon]

How to get this car? Impossible, unless you want to pay $$$ over the MSRP, that if you lucky enough to have 1 in stocks

[@adavikolanupani1]

Many dealers in Wisconsin have a mark up of at least 7-8k Almost all dealers in Green bay,Milwaukee, Madison are rude to their customers. Shame on them and i wish someone writes up in mainstream media about the mark up

[@manuelpiston]

Serious talk why can't we get the GR Corolla? The dealership are Marking them up to much. And they are probably not selling well. Then you guys will discontinue it because it didn't have enough demand. 😑 because of greedy dealers/scalpers.

[@vytautas134]

Optimus prime :D

[@22debeste]

I want this with a 2-jz😍😍😍🤩🤩🤩

[@musicaccount8349]

lol no you don't

[@22debeste]

@@musicaccount8349 i wanttt

[@leaaae4638]

after tax and all it is about $40k. when i see prius prime i think the driver is rich

[@luisrodriguez7082]

What in that hell you have to subscribe for traffic jam assistance. The car is not cheap and in top of that you have subscribe to use a function that should be included 😮

[@kode1996]

How are they going to make us pay for a subscription to use traffic jam assist? That should be a feature you can use anytime after you purchase the vehicle, it should come standard with the vehicle or as an option that you pay for upfront like a package or something. This whole subscription thing is so stupid.

[@domthewop]

Spend less on marketing and more on production. I offered dealers thousands over their asking prices (already thousands over MSRP) so that I could buy a Prius and a Camry as gifts for family members. I placed deposits in 2022 that still aren't filled as we come to 2024. Make more cars!

[@nottangible4098]

Took me 1, 1/2 week to get.

[@domthewop]

@@nottangible4098 here's the funny thing -- dealer called me yesterday and said the car is ready to ship from Japan next month and I'll have at least one of them by Dec/Jan. It'll be a merry Christmas for one of my family members :)

[@dazeja]

@@nottangible4098you repeatedly posting that it took you 1-1/2 weeks to get your car to everyone’s post is actually proving our point. Dozens of people are posting about poor inventory and high prices and ONLY YOU received yours in a week. That is great for you, but still proves that there’s something wrong with Toyotas inventory.

[@newchannel1231]

The price is too high

[@lankytoast1315]

Lawsuits for you Toyota coming soon, unfortunately u messed up with the Toyota mirai, plz make sure to offer us Prius prime trade ins at a good value for our vehicles and WE ALL agree you will be good but if not it’s gonna be more expensive. I don’t understand how your corporate continues to disappoint the entire USA market. Thanks for reading.

[@arsenicarsenic4088]

its gonna go to Home the computer cartoon

[@youtuub]

e-bicycle from amazon would give you 60 miles so 40miles still can't break it lol what a clunker

[@josorto9505]

Overpriced and difficult to find. Mazda, here I come...

[@CumBrianFries]

Redo the MID and we can talk. Btw, you guys should fire whoever designed that stupid display!

[@CHIEF_420]

@Toyota y @shell: 💧 + 🚆 + Metanol-H2 estaciones = 🧀🧀🧀🧀

[@RogerBrenon]

Wouldn't buy any new cars at this point. Let ALL OF EM go bankrupt untill they stop the dealers from criminal priced markups. You can tout your prices all day on this chnll. but NONE OF EM are true. Intrest rates are stupid too. You'll be making a huge mistake buying at these prices. You should be preparing yourselves for the HUGE crash that is about to hit. Don't say nobody warned you.

[@scottkolaya2110]

Toyota really should have gotten rid of the Prius name with this update, at least in the US and unfortunately admit the extreme right has successfully tied the name to weakness, faggy, wimpy, tree hugger, etc. They would sell way more cars to a wider variety of people. Intelligent people wouldn't care about the name change, people that cared about the name change would buy it anyway because they are rational and irrational people that live in their own media bubbles watching coal rolling videos and loving it would consider buying it because to them it would be a new not saving the planet, but saving their wallet type of car. I've told many right wing people about this car and their answers are essentially the same. "I love it, unfortunately it's called a Prius and would never buy one." "Great car, too bad it's called a Prius." "That's a really nice car, but I'd never be caught in a Prius." If it was renamed, people that shallow would have no idea it's a Prius under the covers and buy it for its merits. Call it a Toyota Freedom or something like that. Give it a big giant useless gas tank too so you could advertise 1000+ mile range. Another thing people think they need.

[@KJSvitko]

Time to go all in on all electric vehicles or get left behind. The world is moving away from ICE vehicles and PHEV's and going to all electric vehicles.

[@jorgesalazar818]

I prefer a plug in hybrid tbh