#231

Daniel catches up with Adam Bouris, Co-founder of Who Is Elijah, Australia’s fastest-growing fragrance brand, created with his wife, Raquel. From humble beginnings in a Sydney garage to being sold in over 700 stores globally, the brand recently hit over $1 million in Black Friday sales.
Daniel and Adam discuss Who Is Elijah’s meteoric rise and what it takes to thrive in a competitive e-commerce market. They speak about how to operate a business successfully as a couple and much more.