That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
@MNgeneralfinance12 жыл бұрын
So this is the man that developed the 4 P's. Amazing.
@jackshalhoub39711 жыл бұрын
MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB. WELL DONE.
@barrymcintyre878010 жыл бұрын
As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
@minaaziz528 жыл бұрын
After first 10 min of this presentation i feel like every thing i had learned at college is nothing
@jari10litmanen7 жыл бұрын
LOL
@sebastinendoro95077 жыл бұрын
totally agree
@rza1398 жыл бұрын
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
@JavedKhanRawalpindi8 жыл бұрын
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group. whats your opinion?
@ridindirtybooi8 жыл бұрын
Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business
@SK-jp3hq7 жыл бұрын
Exactly Stop terrorism
@bkwally8 жыл бұрын
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
@freyamoon792210 жыл бұрын
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
@muto-kun450110 жыл бұрын
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
@n.j.sohson74979 жыл бұрын
he is an immensely enriched man with many mantras for all season marketing
@rafaelvicenteartimedelator41010 жыл бұрын
The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
@sianacampbell30287 жыл бұрын
This presentation is pure gold. Many thanks.
@nrln56ind111 жыл бұрын
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
@lumeoaustralia97419 жыл бұрын
A must watch for anyone, even if you're not in Marketing!
@TINK_UZ11 жыл бұрын
By sales promotion... try to correctly target your market and identify competition at your manufacturing level: Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
@sibusisotimadoons380510 жыл бұрын
Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
@Kelvinesiasa11 жыл бұрын
This is a person I have admired in my life.
@ChicagoHumanitiesFestival11 жыл бұрын
Thanks for the helpful comment!
@AbdijabaarShAhmed11 жыл бұрын
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
@JavedKhanRawalpindi8 жыл бұрын
Great Examples and control on the Subject. Inspirational
@Tigermediamarketing10 жыл бұрын
Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
@raeera526110 жыл бұрын
Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.
@ktytt15429 жыл бұрын
I love Philip Kotler; il's my favorite of Marketing
@joaogomes86219 жыл бұрын
Simplicity is the way!
@mauriciomunozortiz10 жыл бұрын
From El Salvador, My country , Thanks for the video ! :-)
@aklilutiti6809 жыл бұрын
A very good presentation. Thank you for your nice presentation.
@jitmarktg937010 жыл бұрын
great video for who wants to grow up as a marketer, no doubt !!
@Edlopezmo9 жыл бұрын
Amazing presentation.
@DavidBello10 жыл бұрын
So good that I watched it twice.
@1563999 жыл бұрын
And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)
@SMITHNWOKOCHA11 жыл бұрын
Great Philip Kotler..Well done, well said..
@tesserent10168 жыл бұрын
Fantastic! Very helpful and inspirational. Thank you!
@chemtronicsindia10 жыл бұрын
Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.
@25rinka11 жыл бұрын
Amazing video, thanks for uploading and sharing!! Great
@madhusmitasharma6018 жыл бұрын
Marketing is an Art....Thank You for the Video...:D
@tomsnell554311 жыл бұрын
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
@francojoseph61069 жыл бұрын
Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood
@guangpuanangkahmei17818 жыл бұрын
Thank you very much.... I love it
@omerchaudhry42989 жыл бұрын
A great piece of info. Loved this presentation
@abrahambarrero6518 жыл бұрын
thankl you . greatings from Colombia .
@anwarkamalkhan64669 жыл бұрын
Please share more knowledge about International Marketing .
@howtomakemoneyonline30738 жыл бұрын
I am new to video marketing,so I am getting some ideas.Thanks very much
@TheGladis710 жыл бұрын
Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú
@quicktronincubators10 жыл бұрын
Thank you for Sharing this video (Father of Marketing)
@ravikiran290511 жыл бұрын
a great video on marketing i ever seen...thanx Mr. Kotler
@EdibleNonsense10 жыл бұрын
Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!
@orange-vlcybpd211 жыл бұрын
i'm happy to have found this video
@nadiyafedchenko168710 жыл бұрын
Great lecture!
@victorgaldi825510 жыл бұрын
marketing goes down. communication, personal administration and social revolution becames bigger n better. marketing 3.0 dont exist, public relations exist
@GRINDETHIKSMIXTAPESHOW8 жыл бұрын
i love marketing its a fucking art
@Gw4917211 жыл бұрын
Thank you for uploading this. Very helpful
@rkvidekar8 жыл бұрын
awesome talk!! thank you so much for uploading it!
@PhilBuho11 жыл бұрын
Enjoyed the video. I like the believe that if you can't measure it then don't do it!
@chuimedia9 жыл бұрын
Awesome and productive lecture.
@INSIDEROPTIMIZER8 жыл бұрын
GREAT MAN , GR8 LECTURE
@PokerfunJAN8 жыл бұрын
I just adore him
@macbr99 жыл бұрын
Thanks for the video!
@ckandy7410 жыл бұрын
Thank you! Very inspiring!
@TemaCoolServiceKiribati11 жыл бұрын
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
@SebastianGuldstv10 жыл бұрын
The markting guru of them all!
@voeunkao10 жыл бұрын
what is marketing?
@SayconsultancyAlanMcGee9 жыл бұрын
Excellent..
@georgetabiagborgta48288 жыл бұрын
Quiet interesting origin and introduction to Marketing.
@foxrapper7 жыл бұрын
this man is an icon
@ميراالقاضي-ج6ث11 жыл бұрын
Thank you Dr.kottler, you gived us great info. about Marketing.
@homebizfreedomplan7 жыл бұрын
Alot of info here....Marketing is definitely tied to peoples behaviors.
@harigopalgautam288710 жыл бұрын
This is an excellent marketing introducing video.also providing information about marketing.
@why89 жыл бұрын
Where can I get a copy of his slides?
@PeterSodhi8 жыл бұрын
Man United top? Shows how long ago this was :)
@YGAMINGYT-w6m10 жыл бұрын
very energetic video
@essamsaker42269 жыл бұрын
Great lecture
@SmokeeWhine9 жыл бұрын
I really hate to say until the questions from the audience, I really didn't get much value from this.
@krishanchandra975710 жыл бұрын
xcellent marketing introducing video
@TbMelissa7 жыл бұрын
Once again an amazing presentation!
@dawnmathieson10 жыл бұрын
Great lecture x
@FatimaKaySath8 жыл бұрын
very useful info and can apply on work
@gelfish1211 жыл бұрын
this article is very important
@monikguadagno23407 жыл бұрын
Good info!
@abbyb352611 жыл бұрын
Intro to Marketing was never as interesting as this!
@GetwisemarketingCoUk11 жыл бұрын
Great Video
@baderalsalhan689710 жыл бұрын
Great video. from Mr. Kotler
@shellyverma37979 жыл бұрын
thanku so much for d information provieded by u in video..........:)
@kazpierry740711 жыл бұрын
excellent information....
@Rowdybrothers040710 жыл бұрын
one of great video of all time
@jaanu330111 жыл бұрын
Excellent video
@cassiejachens926111 жыл бұрын
Great video.
@taslimakhan57399 жыл бұрын
Such a smart presentation to explain it
@Tiagosun0811 жыл бұрын
fantastic
@khaulamansoor97458 жыл бұрын
Amazing presentation
@PmleadershipNeteducation10 жыл бұрын
Thank you for sharing this great video.
@hansmandalas5469 жыл бұрын
Wonderful Lecture....
@khubbhalomaa29048 жыл бұрын
That's really great
@chirchirenos79968 жыл бұрын
Good staff
@nyashamatapira98910 жыл бұрын
best lecture professor
@joymtamiswa77439 жыл бұрын
enjoyed it
@truereality8410 жыл бұрын
very valuable insights here
@davidug0512 жыл бұрын
I developed an investigation's work based in the strategies marketing applying by Mr.Phillip kotler in the postgrade of Industrial Enginering
@konamt924510 жыл бұрын
Good!
@InternetMarketingCDN11 жыл бұрын
I thought it was a good history of the evolution of marketing and who made a difference.