3.4 Marketing strategy IGCSE Business Studies

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Nike is known for its high-quality sportswear, rivalling competing brands such as Adidas and Reebok. In order to keep the edge, their marketing strategy is promoting their products using famous celebrities and opening their own retail stores selling only Nike products. Moreover, they mainly concentrate on the quality, design and functionality of their products, letting the customers decide on the purchase, rather than being persuasive, which is necessarily not a bad thing.

[@farahberigdar4152]

Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes.

[@sensebusiness]

perfect farah.

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Thank you for this tomorrow is my first business igcse and it was really helpful

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Good luck! Make sure you try the test and mock exam on www.sensebusiness.co.uk

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Thank you so much for all your videos! They are truly very helpful and I feel so much more prepared for my IGCSEs now!

[@sensebusiness]

fantastic. glad to hear.

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Make sure you try the test and mock exam on www.sensebusiness.co.uk

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FYI. Capital of India - Delhi. Not Bombay or Mumbai. Anywaysss, thanks a lot for the video, great brush-up of the topic!

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i thought capittl was smodi presedent minstissinister

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Sunder ho ap didi😂

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thank you soo much and im not doing igsce but im doing cambridge o levels and your videos helped me alot to go through the syllabus for my upcoming business exam.. and again thank you soo much:)

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Nike's marketing strategy is unique selling price. Nike makes products that are different from other competitors like the current one which is joyride. Nike tries to address the customer market wants so it is able to gain more amount of market share from it.

[@HussainAhmed-un2cw]

Nike produces very high quality and comfortable sport wears and Nike marketing strategy is to make consumer feel good and exited same as apple do . The promotion of the product is done through famous sport teams or by celebrities . Every product and store are same and has same features.

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thankyou this was so useful bruh❤️got my exams tomorrow.

[@sensebusiness]

Good luck! Make sure you try the test and mock exam on www.sensebusiness.co.uk

[@naishapatil9620]

BTW the capital of India is Delhi (plz dont get offended dont mean to hurt u) and u explain so good best teacher for bst

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nike marketing strat: signing ronaldo and him promoting it's products. SIUUUU

[@sruthi2606]

Capital of India is delhi ......... btw your notes and explanations are wonderful

[@sensebusiness]

Yes, my mind went completely blank at the time. Thank you so much. keep an eye out for future videos on IGCSE Biology :) uploading them very soon.

[@sheikh2017]

the marketing strategy of nike is that they invest alot in commercials and product promotion

[@sensebusiness]

Very true. Can you think of a disadvantages to this? what happens when we spend too much on promotion and commercials?

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More money spending so less profits?

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@@sensebusiness they have a risk of becoming of cost ineffective.. The 4ps may not be well used

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Do you make AS level videos for business studies?

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Thank you for this

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[@sensebusiness]

Make sure you try the test and mock exam on www.sensebusiness.co.uk

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Thank you so much! It has helped me a lot! ✨

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the capital is New Delhi and the pronunciation of mumbai is mum-baye the old name was bombay

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Thank youuu

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and im all the way from Sri Lanka

[@siamish4460]

It invests heavily in marketing and uses emotional advertising where it offers preminum products at premium prices

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how would the joint venture work

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Thank u really learned a lot

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Nikes marketing strategy is collaborations with very well known athlete like Lebron James, Ronaldo and others.

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God bless you sir

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Just a question, how do you know some much about pakistan hahha

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Are Child labour and minimum wage rate considered as legal controls to a business? I mean it restricts business activity to a certain limit right?

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child labour is important for our society in china because u cheap produc tbuy and also we dont pay them T all so not xhild lbrour

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Thanks a lot

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its called both actually Bombay and Mumbai

[@farahberigdar4152]

Can please solve past papers

[@sensebusiness]

Hello Farah, yeah sure. I will be soon.

[@sumyattun0625]

Nike's marketing strategy is endorsing their product to famous athletes and celebrities.

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S

[@sensebusiness]

Hello :)

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is there a limit on the number of competitors there can be?

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search it up

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no

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Hahae so good

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can u make a new video on this topic if possible as i think that this video is missing some stuff that i have in my book

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It promotes its products too much sell it’s franchises to others put prices by looking consumers demand sell their products in targeted markets or to targeted customers

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Answer of your question

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HAHA 4:21

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I am a big Samsung fan :)

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@@sensebusiness Me too!

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Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes