3 Crucial Etsy SEO Rules That Etsy DOESN'T Even Tell You About! 💀 Etsy Beginner Shops BEWARE

Not following these 3 Golden Rules of Etsy SEO can KILL your shop and destroy your traffic - BUT Etsy doesn't even warn us about them!
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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - The Etsy LANDMINE
01:19 - This Week's Featured Etsy Shop
01:32 - The 60 to 90 day window
03:07 - How to kill ALL your Etsy listings
04:29 - Etsy's most fatal SEO mistake
06:24 - You Etsy SEO questions
#EtsySEO #Etsy #HandmadeAlphas

[@StarlaMoore]

👀 Looking for the Free Etsy SEO Toolbox? It's full of videos, a minicourse, a free eRank PRO trial, and guides to help you MASTER Etsy SEO fast: bit.ly/EtsyNoodle

[@StarlaMoore]

Views to your shop have NO negative impact on you. At all. Non. Zilch. Zero. So this person is simply wasting their time. Think about every time Etsy features a seller in their emails or marketing. If conversion rates had an impact, they'd basically be KILLING every shop they feature. The overall "conversion rate" you can view in your Etsy stats has NO impact on your shop/rank/etc. What DOES have an impact is conversion from search. For example, if I search for "gold necklace" on Etsy and I click YOUR listing, then click OFF that listing, basically it tells Etsy that your listing was not what I was looking for. So this can have a slight impact on that SPECIFIC listing. On the flip side, if I search "gold necklace" on Etsy, click YOUR listing, then buy it - this sends positive signals to Etsy because the keywords you used in your listing (gold necklace) resulted in a sale. This is one of the most common things that I see miscommunicated by Etsy coaches, influencers, and KZbinrs.

[@DETHTWUKTAUR]

@@StarlaMoore i watched ur video (>'.')^ only had 1 other friend EVR named Starla ... we def need more of those!

[@naomigoeller6411]

Idea for a video: how to deal with bad customers who threaten to report you when you’ve done nothing wrong

[@StarlaMoore]

This actually doesn't warrant a video because the solution is pretty simple. What you're describing is extortion, which is against Etsy's policies. You should report this person to Etsy and cease all communication. I believe I talk a bit about this in this video: kzbin.info/www/bejne/ZnaZd5RuqK2sqpo

[@naomigoeller6411]

@@StarlaMoore I’ve got a story to tell… do you have a place where I can send an email?

[@StinkyDustyBird]

I feel unsafe on Etsy, if you get someone that wants to harass you, there’s nothing you can do to stop it. What If someone had a stalker or just someone generally wanting to just be mean? I had a women that had me in tears and in not a good state of mind, sure I can block, but she can still message, she can edit feedback so I get notifications, she’s only blocked from seeing updates. I agree this should be addressed because it does happen a lot, I’m in a couple seller groups and chats and it’s disturbing how much it happens. My wild lady read the description wrong, and went absolutely ballistic. I’ve been selling since Etsy started, it’s never been like this.

[@StinkyDustyBird]

@@StarlaMoore it’s not simple at all, see my comment t

[@blu.berrii]

@@StinkyDustyBird just for your information if you respond to feedback/a review, the customer can no longer edit it, so if those notifications bother you from a specific person that i something you can consider. but i totally understand your struggle, Etsy should really have more features to prevent these things from happening

[@ShannonMcDowell71]

Speaking as new Etsy seller, I want to thank you for your informative videos - They are a game-changer! Glad I stumbled upon your channel, thanks again!

[@litterill]

Your #2 factor is what I just did today- researched a whole bunch of keywords and edited all of my listings 😞

[@staciemonk2605]

Love this explanation! Starla you are fabulous❤

[@shadeweaver]

Hey Starla, I think I made the mistake of changing a lot of my listings at once a month ago... Now I'm resisting the urge to go and change it again before the recommended time period, but I'll be strong and wait to see if it's just general drop in views, or I really did mess it up. Thanks for your awesome videos, I'm learning lots!

[@sabochan1111]

This was very helpful thank you kindly ❤

[@nikoella2871]

This was such a great video. A while back, I had a particular product on Amazon doing really well. Halloween was coming up so I wanted to optimize it for the holiday as it was a spooky-type of design. So I change my SEO, And BAM. Sales stopped. It's been 2 years and that listing still hasn't recovered. Now I know why! I had a feeling, but to hear it from an expert just confirms it. Thank youu!

[@StarlaMoore]

I'm unfamiliar with Amazon's algorithm but this definitely leads me to believe that it's similar to Etsy! 🙂

[@cyndychurilla1141]

Love this video. Thank you for the tips.

[@StarlaMoore]

You are so welcome!

[@appodemus2937]

Excellent video, thanks for posting!

[@StarlaMoore]

Thanks so much! 💛💛💛

[@stephaniekilpatrick1028]

Thank you so much for featuring my shop! I've been watching you for a long time and have done so much better with my Etsy shop since implementing your best practices =D

[@StarlaMoore]

You're SOOOO welcome! 😍❤

[@GameofKitties]

Wowww!! Thank you sooo much for all informations you provide!♥️ I’ve been asked to Etsy so many times why my view’s decreased after changing my low traffic keywords and I’ve never gotten correct answer until I saw your video. You might make a new video for us how to use keywords correctly for next video ☺️ Thank you again!

[@StarlaMoore]

I have. 🙂 It's included in the free SEO Toolkit mentioned in the video. There is also a mini-course that covers how Etsy's algorithm works. Definitely check it out if you still feel like you're struggling with keyword research: bit.ly/EtsyNoodle

[@GameofKitties]

Thank you

[@heatherzstuff3768]

Ive been watching for several years, yes my shop should be much better than it is, but what I want to say is that its been great to see hw you and marc have grown! Its encouraging.:)

[@StarlaMoore]

Awww. I appreciate you! It's been one heck of a journey so far!

[@SydG0001]

Your videos are always so helpful. Thank you.

[@StarlaMoore]

You are so welcome!

[@rebeccatedesco9615]

Hi Starla. I have a question. I am a new seller on Etsy. I opened my shop 1/26/23. In the first month I sold 4 items- but then learned more about copyrights. Apparently, Einstein isn’t in the public Domain! So I had to take down my shirt that sold 2x. And one other design that sold that I no longer wanted to take a chance with. It was a Marvel reference- a quote. I am much better about things now. EVERYTHING is original and checked and double checked for copyrights. But I have not sold anything since end of Feb. Is it possible I messed up my “standing” in the algorithm by deactivating two listings that sold? I hope I have expressed this clearly. I am nervous I may have hurt myself while trying to make positive changes in my store. May I get your opinion?

[@DCDLaserCNC]

Great info!

[@StarlaMoore]

Thanks so much!

[@bozenal2962]

Thank you!

[@StarlaMoore]

You're so welcome!

[@tracybrasells5210]

Hi great video Thank You!🌷 I sell in person as well as on Etsy. I linked my square with my Etsy account to try to boost my listings on Etsy. The problem is, now I can’t tell what’s performing well because of good SEO and what was hot at the last craft show. And do you know if the algorithm views the two purchases differently? Thank You!🌷 for the help.

[@Lisa88-xc9xw]

Hi Starla, Since SEO is the topic, I'm wondering what your thoughts are on using commas, back slash or neither in your title ?? Is one better than the other or doesn't it really matter? Thank you so much for your time. I have been loving your channel and have learned so much! Can't wait for your course to open up!

[@StarlaMoore]

It doesn't really matter. 🙂 They all work about the same. A comma utilizes a little less space, whereas a forward slash / will require 3 total characters, assuming you're adding a space before and after the slash. In terms of the algorithm, it's all the same though. So go with whatever looks the nicest to you.

[@Lisa88-xc9xw]

@@StarlaMoore THANK YOU so much for taking the time to answer, I greatly appreciate it! Have a great day!

[@NanetteFloydPatterson]

Thank you for information. Etsy is simply hard and it seems the only reason I have any views is because I’m paying for ads.Because I put so much time into it, I’m going to hang on a little while longer😊.

[@easterninspiration4644]

Great Video Starla Thank you Its been a while since i watched one Thanks for the encouragement i needed. I feel im that one you talk about when you say dont change everything and wants results instantaneously.

[@StarlaMoore]

I think a lot of people feel like this. You're definitely not alone. ❤ You've grown SO much over the last few years!

[@easterninspiration4644]

@@StarlaMoore i feel the same Means a lot. Thank you :)

[@gretchenleblanc-wentz2443]

Hey Starla! Thanks for all your content! I’m a better seller because of you! So, since you asked, is it too soon to start with Christmas? How much time should we spend setting up for it versus Halloween?

[@StarlaMoore]

It's never too early to start planning for the Holidays. Especially since we see the initial searches for "Christmas" on Etsy start in July! I recommend getting your fall/Halloween products out no later than June/early July. Then begin pivoting your focus toward your holiday marketing plan. Ideally, you'll want to launch those holiday products around September at the latest. You don't need to push social media marketing for them this early (mid/late October is fine if you typically cater to Halloween shoppers through October as well), but right after Halloween, it's officially "Christmas crunch time". So having ALL of your marketing planned out through the summer can definitely save you a lot of stress come holiday time!

[@kristen5396]

I’m fairly new to POD and Etsy I’m a little confused if I want to go into my Etsy shop and add in more tags or fix it up some and work on each product info is it going to affect my algorithm in Etsy.

[@alfredmanzano680]

I definitely did not know about the 60-90 days thing. Thank you

[@StarlaMoore]

You're so welcome!

[@adamd3319]

Thanks for this- you just gained another subscriber :) I've had my shop open for a little more than a month so I guess I should just be patient and let the algo do it's thing!

[@StarlaMoore]

There are lots of other ways to use that time! I recommend social media marketing. They way you can drive a little traffic to your shop while you wait for Etsy to do their thing. 🙂

[@adamd3319]

@@StarlaMoore thanks, that's what I've been doing. I sell giclee's to a fairly "select" market so right now my focus is on creating awareness by hitting the fishing forums and showing my work around. It's tough walking that artist/entrepreneur line. The art comes naturally, the salesman part is tougher!

[@rwalfall]

​@@adamd3319I've heard that joining fb groups can go a long way in cultivating an audience for your glicee prints

[@MalcolmGlenn]

Ugh, just fire!

[@StarlaMoore]

🔥🔥🔥

[@warmvanillasugaraddiction]

hi i sell handmade products and due to material etc my proccessing time is frequently changing, so is it really bad for my listings ?

[@marilynswartout7150]

I learned more from you and this video than anything I have viewed. I am hooked - So I tried rank checker with a listing but after getting results I am completely baffled on how to read results. Any further guidance so I know what to look for?

[@StarlaMoore]

Absolutely! The rank checker is showing you what page of Etsy search (and position, which is what "row" you're shown in) your listing would be located on if Etsy's layer of personalization was not applied. This data comes right from Etsy's API, and it can help to give you an idea of which of your listings are well-optimized, and which may need work. If a listing is on page 1, 2, or even 3, you've probably done a pretty good job of optimizing your listing. But if you've got listings all the way back on page 20 that aren't getting traffic or sales, it may be a good idea to work on their tags and titles. I talk a bit more about rank and the rank checker tool in this video: kzbin.info/www/bejne/o4LcYnWce5tqhdU

[@NoVideosHere00]

I’d love to see a video about how to do social media marketing for clip art and SVG designs

[@lauraharwood6581]

I’ve had it with Etsy now. What with huge fee if someone clicks an outside link and now this not insuring packages over 250 - and just dipping straight into your account to refund the customer without even consulting you? And then letting them keep your expensive item?! Etsy is like a massive freebie palace for scammers now. And even if you delete any listings over 250, what if someone’s multiple purchases add up to more? My friend lost a gorgeous ring ( 600£!) because the post was a little slow… it was insured, signed for, but a week late. Etsy have done it now - that’s it for me.

[@maciejkwiatkowski7328]

Hi Starla! Absolutely love your videos! I have one question and couldn't find an answer - what are your benchmarks in terms of views/clicks to competition you look for while researching keywords with eRank? Like when we should think that there's an opportunity and when you feel like market is saturated already? I've seen you guys commenting a lot how some numbers seem ok and some not ok-ish, but I haven't seen you mentioning good "rule of the thumb" ratio. Thank you very, very much!

[@StarlaMoore]

Honestly- there isn't one. If you watch the tutorials in my free SEO toolbox, I always recommend a mix of keywords, ranging from high to low competition. There is no magic benchmark or universal rate of searches/clicks/competition because every listing on Etsy will rank differently, depending entirely on the history of the shop that has posted that listing. This is due to each shop's personal "Customer and Marketplace Experience Score", as well as individual "Listing Quality scores". And I know how confusing that sounds - but it's only confusing when you think too hard about it! Instead, it's better to experiment. To test. To monitor your results. And to pivot every 4 months if you do not see results. I'd definitely check out my SEO toolbox here: bit.ly/EtsyNoodle Then follow that up with last week's live listing optimization demonstration, just to see how little I truly pay attention to competition when selecting keywords and building titles and tags: kzbin.info/www/bejne/mqitkpV5YqaHjpo

[@keanesky]

I had a listing a few years ago that was doing well. Then after a couple. Of years went down. Now I barely get sales. I've made so many changes, photos, SEO, descriptions etc. Now what? I usually make a bunch of changes at once. How do I get my shop to perform again. Any tips?

[@heythere6212]

Hey starla thanks your videos are packed with info..i have a canva question follow up.. If i create a pdf from scratch using free elements of canva, can i sell it as a pdf on etsy or do i have to link to canva? Thanks again

[@StarlaMoore]

If the product is an item that they need to fill out, like a template, worksheet, check list, etc, it must be sold as a Canva template link. If the product is a finished product such as a guide or ebook, it can be sold as a PDF. 🙂

[@heythere6212]

@@StarlaMoore yay thank you for being so clear for everyone I as a noob also understand all got videos

[@Smoosaxafonee]

What about adding images alt text? Does that reset the seo process?

[@iamSTYNG]

Great Video. Btw my inner Monk has a party being the like number 100 🎉

[@StarlaMoore]

💯💯💯

[@JackInTheShop]

4:30 oooopps

[@StarlaMoore]

Oh no! 🙀

[@Malaology]

Wisdom!! 💜

[@StarlaMoore]

😘😘😘

[@BigHammer_]

@Starla Moore Talk more about title generation some of the tools add bars between keyword pairs some add commas, personally think you should just cram as much in there as possible. Also if it is a t-shirt or mug does that need to be in the title?

[@StarlaMoore]

How you choose to separate out titles doesn't matter. The algorithm sees it all the same either way, so just go with what looks best. And yes. If you're selling a mug, "mug" absolutely needs to be in your title. Your title should consist of your "superstar keywords", which are basically what you want to be known for. So these terms need to describe exactly what your item is.

[@Dula_95]

Hi :) Is it allowed to use brand/software icons as a small part of listing's photos to let clients know what apps they need to open or use digital file? I mean main logo icons of adobe, canva, xodo, etc. I've seem some people with huge and popular shops do that. Likewise, I am not going to sell these icons, it is supposed to be just for main listing's photo.

[@StarlaMoore]

That will be up to each individual company's licensing agreements. So you'll need to contact each company directly to ask. Some may already have legal pages dedicated to explaining how their branding assets can be used. 🙂

[@grasssnakegildedserpent4184]

Heyo! I've been wanting to redo my shop branding and change my shop name, but I have over 2k business cards left with an old QR code leading to my shop. I haven't been able to get a clear answer from etsy so I was hoping you might have any info, do old shop links automatically redirect to the new shop link? But also the reason for my rebrand: I have a fairly successful sticker/stationery/print shop that I started sharing with my friends last year. So far it's all been under my name so we wanted to rebrand to include all of us, but recently I started making resin craft and jewelry. I think the best course of action is to separate the shops, but I don't know if we should start a separate collective shop and move every listing (astronomical work, starting fresh from new quality scores D:) so I can keep my old name for my jewelry.

[@StarlaMoore]

Etsy says, "If you change your shop name, your shop’s URL is automatically updated to reflect this. The old URL with the previous name will automatically redirect visitors to your shop." You can find this information here: help.etsy.com/hc/en-us/articles/360000338087-What-s-the-Link-for-My-Shop-?segment=selling As for your 2nd question, it's TRULY up to you. If the target audience is the same and the resin products have a similar vibe/aesthetic/target audience as your existing products, I see no reason that you couldn't keep them in one shop if you wanted to. 🙂

[@grasssnakegildedserpent4184]

@@StarlaMoore Oh sweet, thanks for the info!

[@jaynelevesque3896]

Well, I stepped on one of the landmines. After using consulting the Erank oracle, I changed all my below grade 'A' listing into grade 'A'. (Which was pretty much all of them, including a couple of our best sellers) Of course that meant changing the titles and tags. I kept most of the keywords the same, I just made the titles more human-like and added words to the tags or just added more tags to each listing. Fingers 🤞 for the next 60 - 90 days. 🙁

[@StarlaMoore]

Keep in mind that eRank's grading system is not measuring the success of your keywords. It is simply a checklist that helps sellers to follow Etsy's best practices. Over at eRank, we see listings with TERRIBLE letter grades sell 1,000s of times per day. So think of grades as a guideline to help you when creating a new listing or improving a listing that isn't selling. We've actually tried to get rid of the grading system a few times because we understand that it can be confusing for sellers but every time we do, people get super mad and demand we put them back. 😂 So we've started putting a big disclaimer at the top of the screen to not touch listings that are selling.

[@SaraNorman-lv6cu]

Hi, how do I find out what words NOT to use please? Thanks

[@rwalfall]

Hi starla. My question is does the algorithm (to the best of your knowledge) only broad match for everything that comes after "ceramic mug"?

[@StarlaMoore]

Etsy broad matches EVERY word used. In every combination. Every word in your title can be broad matched and every word in your tags will also be broad matched. 🙂

[@goilo888]

So, if one wants to tinker with a successful listing how about copying it and then making said changes to the copy? Good idea or not?

[@StarlaMoore]

That's exactly what you should be doing. 🙂 A copy is essentially a new listing. It wont carry over any of your listing quality score or positive history BUT it's a great way to test new keywords.

[@snoofie63]

Thanks Starla ❤ I’m in the dumb dumb list .. played around with a couple of my listings and have noticed a drop off. Makes sense now! … back to binge watching all of your videos 😂 - YarnSquishers ❤

[@StarlaMoore]

It happens to the best of us. 💛

[@ClaudyaRG]

Hi Starla, instead of change some areas of the listing, is better to create a new one? :)

[@StarlaMoore]

For a listing that is performing well, absolutely. If the listings isn't selling though, you can't break what is already broken. 🙂 So it's fine to work on the tags and titles of listings that aren't selling.

[@LisaGiesler]

Hi there I’m getting ready to upload printable’s for Etsy. Don’t really know fully what I’m doing. It’s kind like a first second third on steps to do.

[@StarlaMoore]

Hey Lisa! Be sure to check out the Etsy SEO Toolbox I mentioned in the video. It includes a step by step tutorial for Etsy tags and titles: bit.ly/EtsyNoodle

[@Sarocas2222]

Hi! A question i have for a while is, does keeping a listing on sold out hurts the listing SEO? or deactivating it?

[@StarlaMoore]

It just depends on how long they've sat inactive. Etsy's algorithm relies on positive signals based on shopper interaction with listings in search (clicks, favorites, purchases, reviews). So if a listing is inaccessible for an extended amount of time, whether it be due to selling out, vacation more, or being deactivated, shoppers can't interact and because of that, you cannot maintain your listing quality score. My biggest tip for reviving listings is to heavily promote them on social media in order to regain activity. If you can get that listing to sell a few times, it will usually help to restore your search ranking.

[@user-yv4vd4rs1e]

The touchiness of their algorithm is truly terrifying...and ridiculous

[@KentuckyKrafter]

Can you do a video explaining the shipping costs and options. When I list something say for $10:plus shipping, Etsy never gives me the money for the shipping costs. They just pay me the percentage they owe me from the $10. What am I doing wrong.

[@StarlaMoore]

I cover Etsy fees and pricing in this video: kzbin.info/www/bejne/l56XmGSCiK94nbs 🙂

[@Noobuser95]

Can changing the description of e.g. 1000 lists at once and adding a message at the beginning of the description also kill the lists? Or does this only apply to tags and title?

[@StarlaMoore]

Altering descriptions likely won't hurt you, as Etsy does not use descriptions for query matching. They use them to understand additional context about your product. So adding something to your listings shouldn't have an impact, but as always, it may be better to add the text slowly by doing maybe 100 listings at a time... just in case.

[@Fooduristik]

One issue I can't get out of: At what point does ETSY ADS really work? Is the daily determined amount related to the sales price of the products in the store? The $3 ad remained open every day for three months but had almost no positive impact. Do I really have to set a daily amount of $40 or more for ETSY ADS? Is it really impossible to sell without ETSY ADS?

[@malikastar9265]

Thank you Starla, I love your content, it's always helpful!

[@StarlaMoore]

Thanks so much! 😍

[@paigekennedy9887]

After changing my dispatch time whilst on vacation for 10 days, my sales have gone down a lot. I’ve tried to remedy this by uploading 2/3 new quality listings per day over the past 4 weeks. Still no improvement. My stats are down, any suggestions on how to bring my traffic back up? 💕

[@StarlaMoore]

Uploading listings is unfortunately not a remedy, though many coaches claim that it is. There's no impactful reason to constantly upload listings as a way to regain traction. The unfortunate reality is that spring and summer on Etsy are slow. Over at eRank, we are seeing the usual "drop" that we observe nearly every year across most industries. And it isn't just Etsy. We see this drop across all ecommerce, as people spend more time outside, vacationing, etc. Sales tend to pick back up around August. In the meantime, I recommend that sellers drive a bit of their own traffic and work on building up a good social media presence during the slow season. I talk about the best ways to utilize the summer slump in this video: kzbin.infon6M0UPl3BMA?feature=share

[@foxdogs1st]

If you're doing print on demand is it a Good idea to delete that listing and republish that listing so it's has a fresh start ? My print on demand company does import tags it doesn't have that capability.

[@StarlaMoore]

It's fine to edit existing listings that you've added from your POD company. Just don't edit the tags and titles of anything that is selling well. In my experience, the tags, titles, and descriptions provided by most POD companies are not well optimized. So I would always go back and manually edit them. Love your shiba inus! I have a shiba as well. 💛

[@foxdogs1st]

@@StarlaMoore they are awesome dogs 😀

[@awlthatwoodcrafts8911]

Do these rules apply, hard and fast, to a brand new shop and seller? I just opened my shop last week. At the moment, I have 6 listings and will likely add a couple more in the next few days. Is the 60-90 day rule still golden for a new shop or does it get tweaked a bit? For example, is the window longer or shorter? I'm willing to wait it out, I just never imagined it would take 2-3 months. I want this to be a successful part of my wood craft business so I'm trying to learn as much as I can. I think I got more out of this 7 minutes than any other video I've watched so far. Thanks.

[@StarlaMoore]

60-90 days is for all new listings. The age of your shop does not matter. This is how long it takes Etsy to fully assess your listing, assign you a listing quality score, and ultimately decide what your listing "is" and who should see the listings. But this absolutely does NOT mean that your listings won't sell during this time. Etsy is simply moving the listing around for this period of time, showing it to different groups of people. Which is a good thing. Especially if your listing sells during this time frame, because basically this tells Etsy that the item is in demand... which will lead Etsy to show it to even more people. I cover a bit more about this process in the free SEO toolbox I mention in the video. The first item in that toolbox is actually an Etsy algorithm crash course, which explains how the algorithm works and how you can appeal to all 7 factors Etsy uses to rank your listings in search.

[@awlthatwoodcrafts8911]

@@StarlaMoore cool. Thanks for the response. I signed up for the toolbox, I just need to get started on it. So, what you're saying is that Etsy doesn't take the seller into account when it comes to ranking a listing? For example, if I'm selling the same product as a 10-year veteran and we're using the same title and keywords (I know, what are the odds, but trying to compare apples to apples), the 10-year veteran won't get a boost because of their status as a seller over me?

[@sciencesnark833]

Safest way to make changes to a listing is to copy the listing and the make changes to the copy. Then you have to wait the 60-90 days to see if the changes to the copied listing is better or worse. It's a slow process, but way better than messing with the original.

[@StarlaMoore]

Absolutely. A/B split testing is always your best bet. Especially when it comes to best sellers.

[@rwalfall]

Exactly

[@lacywallace]

After I post a new listing, I tend to tweak it throughout the day. Is this a problem and will it really interfere with Etsy trying to score and rank my new listing, or is it okay as long as I’m only messing with it that first day? Thanks!

[@StarlaMoore]

I guess my question is... why not save it as a draft while tweaking then publish once you're done? The quick answer is, I'm not sure. But Etsy DOES begin immediately trying to assess where you're listing belongs, so I can only speculate that tweaking nonstop is interrupting that process. So I'd definitely save it as a draft and publish once you're finished.

[@lacywallace]

@@StarlaMoore Makes sense! Thanks so much!

[@rashipp4982]

Is the only way for instant reviews once your sutomers receives their item you need to etsy shipping labels? I have hard so many different opinions, you've alwys lead me the right way, Thank you Starla

[@StarlaMoore]

Customers can only leave a review after the item's "expected delivery date", EVEN if the item arrives early.

[@rashipp4982]

@@StarlaMoore Ok, thank you so much, I was told to buy shipping labels and then they can because it show's tracking and delivered? But I appreciate you correcting this.

[@panopticarts9907]

Does the "do not touch a listing that is selling" still apply to a listing that is selling one every three weeks or less? Or is it safe to make changes to those to see if my sales for those items increase?

[@StarlaMoore]

I think that depends. I advise not touching listings that are "selling well". And "selling well" will be very specific to YOU. Do you have other listings that sell more frequently than the listings you're interested in editing? Are you okay with potentially losing the one sale every three weeks for that specific listing (editing keywords is ALWAYS a gamble), then yes. If it's the ONLY listing in your shop that is currently selling though, I'd leave it alone.

[@panopticarts9907]

@Starla Moore thank you. This helps a lot.

[@StarlaMoore]

You're so welcome! ❤

[@gretaj8049]

You mentioned never making bulk changes. I think you specifically meant titles and tags. So Is it OK to upload a video to every single listing?

[@StarlaMoore]

Yes, I believe towards the end I mentioned that photos, descriptions, shipping times, etc. are fine. Just don't touch the tags and titles of listings that are selling. 🙂

[@julieann5196]

Someone said when you first open your shop to only put one thing in your shop and then put one thing in your shop till you get to 100 listings. Is this a good idea?

[@StarlaMoore]

That is a common myth. Etsy says that "activity" in your shop is good. But "listing every day" is not the ONLY way to generate activity, nor is it a sustainable strategy. Eventually, you will run out of listings. Typically this is advice given by "get rich quick" KZbinrs who teach QUANTITY rather than QUALITY. But if you look at the top 100 sellers on Etsy (you can do this with eRank's Top Sellers report), NONE of them do this. The BEST signals you can send to Etsy are through sales and positive reviews of your listings. Both of these things help grow your listing quality scores, which encourages Etsy to rank your listings higher and show them to MORE people. It's much better to get those items listed (they can't sell if they aren't listed), then spend time on things like social media marketing to encourage sales, boosting your listing quality scores. Nowhere does Etsy say that "listing daily" helps your shop.

[@julieann5196]

@@StarlaMoore Ok, thank you. The way you say makes more sense to me too.

[@TarotMagicalReadings_Etsy]

Whatever tags/seo i use, it seems not to work. I got about if im lucky 75 views, and hardly 30 visits, hardly 1 sell a day.... It is hard selling tarot readings, hahaha. Need to keep the faith, thanks for your video's and help

[@StarlaMoore]

If you already have the primary terms related to tarot readings in your tags and titles, I'd branch out and start thinking about your target audience and keywords related to them. Could you target witchy/wicca/pagan audiences with keywords related to them? And when all else fails, could you add some listings for products related to your niche? For example, could you create a PDF guide to tarot reading to offer as a digital download? Could you create digital art prints related to your niche? Could you create digital positive mantra cards that they can print at home? Could you create a checklist of ways to clear negative energy from the home to create a more positive environment? There are a lot of ways to expand while still remaining true to your brand! 💛

[@vickie7536]

Is it ok to just change the listing description? while leaving everything else the same?

[@StarlaMoore]

Descriptions DO hold weight on the algorithm but not very much and not enough that minor tweaking will have any negative impact. So as long as you aren't removing essential keywords (the ones from your title), you should be fine to revise your descriptions. Here's a video where I talk a bit more about Etsy descriptions from last year when Etsy first started using descriptions for ranking: kzbin.info/www/bejne/gn6mfmp5qK6tq6M

[@jennykay780]

I just make a copy of the listing and change that one.

[@matildasweightloss]

I am currently a new digital planners shop on Etsy with two listings and no sales yet. I'm satisfied with my tags but was thinking about experimenting with the description of my listings. Should I avoid doing that or go for it? Also, for your upcoming videos, I'd love to see videos about being new on Etsy and how to build a successful Etsy shop, especially a digital planners-one. Thanks for the video! Subscribed 💕

[@SaidThaher]

The good thing that you timestamp your video.. save so much time 😅

[@StarlaMoore]

I always do, as long as thy aren't live streams. 😎

[@maegenworley7820]

Thank you for the excellent content as always! An SEO question I've been wondering for a while and may be good for a video: I notice bad grammar and incorrect spellings in keyword research - like how people actually spell/mention it in their searches. Should I include those typos in my titles and tags? I fear it may cause mistrust in my brand, but some are used a LOT!

[@StarlaMoore]

Nope! Etsy can tell when thy have misspelled an item and will display the items with the "correct spelling". So always use the correct spelling, as the people incorrectly spelling their search terms while shopping will still see you. 🙂

[@maegenworley7820]

@@StarlaMoore thank you so much! Now I have a little editing to do 🤣

[@jbeck1234]

Don't deactivate then reactivate listings and expect them to go back to how they were either. Ask me how I know 😢

[@StarlaMoore]

It just depends on how long theyve sat inactive. Etsy's algorithm relies on positive signals based on shopper interaction with listings in search (clicks, favorites, purchases, reviews). So if a listing is inaccessible for an extended amount of time, whether it be due to selling out, vacation more, or being deactivated, shoppers can't interact and because of that, you cannot maintain your listing quality score. My biggest tip for reviving listings is to heavily promote them on social media in order to regain activity. If you can get that listing to sell a few times, it will usually help to restore your search ranking.

[@jbeck1234]

@@StarlaMoore thanks that's really good to know.

[@ebraeis]

The fact that i made all of these mistakes lol

[@StarlaMoore]

Most have. 💛 They are all pretty common.

[@sampsonshollowlivingston2173]

Oops! I made this mistake.

[@lldd11]

Make change on 1 listing wait 90 days, make another change and wait and observe.. Ok, Maybe on 10 years you will start to make some money. So far I don't see anything works other then Etsy adds (which cost me 100-150% of my revenue) which means Etsy is the only one making money.. With all the rules followed and 5 starts reviews and Stared seller - I'm not making any real money on thgis platform...

[@annast9172]

Oh my! I`m stopping playing with my keywords right now!

[@StarlaMoore]

Give those babies time to work for you! 💛

[@christavanderwalt9491]

Hi Starla, no wonder I have had no sales....11 mths in and only 11 sales, not a single one in 2023, in the new yr I re arranged, chopped and changed practically every listing, removing many and adding many new ones daily, i am so desperate as I feel I am invisible...have thought that it may be because i am from South Africa but made my shop to only sell in the USA, as the exchange rate is rediculous in our country. This has opened my eyes...but dont know how long i can continue as it is costing me hundreds of Rand per month. Thank you for this warning, Christa (ForeverYoungDesignSA.)