3 Differences Between Content Writing and Copywriting

[@sakhilesithole4282]

Is it just me 👀or does she deserve waaaay more subscribers 🔥🤝

[@AlexCattoni]

Sakhile Sithole haha thank you!! It’s not just you 😉 working on it!

[@vyle2206]

It's not just you

[@AlexCattoni]

@@vyle2206 awww thanks!

[@jerryloncey]

🙋‍♂️ I always think so too. Was glad is up to 1k today... Waiting for 2k now 😊

[@AlexCattoni]

@@jerryloncey :D

[@askhj9204]

1.Purpose Copy - Sales Content - Engagement 2.Direction Copy - Strategic Content - Conversational 3.Goal Copy - Increases revenue Content - Increases brand value Welcome in advance,cannot get away with my note taking habit.😂

[@ThingsbyNeha]

Thank you ✨

[@techgo3748]

this really helps. I was kinda unsure between copywriting and content writing. So I end up here and it was a gigantic help for me.

[@cyanuredepotassium7811]

Thanks...

[@yopimunggarqn3264]

Ū u.

[@wild_encounters007]

Your notes is Gold mine, I just scan them & get gust of video. Super time saver.

[@JoshPeterson]

I'm so glad I watched this video. Coming from the journalism world, I've specialized in excellent content writing, but mastering copywriting (even though I understand it in theory) has been a tremendous pain point for me because I now realize that I've been thinking more like a content writer. Seeing them compared like this really helped to put me at ease about making the transition. Thank you.

[@AlexCattoni]

Aw glad to hear it! Thanks 😊

[@flowersafeheart]

Why not just be a content writer then? It can pay well and AWAI newsletter has been saying lately it is bigger business than ever now.

[@MohammadAlqattan1]

Same as you ! So what your plan ?

[@tafadzwamwedzi]

Lol you and me both.... i have always thought that i am a copywriter but i am seeing i am more of a content writer than a copywriter😂😂🔥

[@mralibrown]

I am starting my journey as a Freelance Writer, and your video has been helpful. I didn't know the difference, and now I am going to go into content writing. Thank you.

[@sadiakhan6917]

Hi.... i need a bit help. Can u lend me a hand please?

[@christinemelodydeloy]

Thank you for this. I am just starting my freelancing journey and I have no idea what area of writing I should take. Now I know what area I can be comfortable writing or to be able to express myself more.

[@favourrita74]

This is an eye opener for me. I just discovered the difference between both writings and truly every industry makes use of them

[@AlexCattoni]

So glad!!

[@stephaniebuick2080]

Very useful to learn the differences between content and copy writing. Thanks

[@AlexCattoni]

Thanks for watching!

[@Flashxy78]

Goodness gracious what kind of person are you? 20 seconds into the video and I'm already bought in, 100 percent. Definitely I need such a radiant charm. In fact, I am subscribing immediately!

[@AlexCattoni]

Thanks!

[@aarongagnon649]

Interesting perspective. Ive always seen 'content' as the overarching umbrella...then you can segment further by 'types of content' Ie: Sales 'content' (sales letter, ads, vsl, advertorial) ; Engagement 'content' (videos, blog post, podcast, infographics, native)

[@AlexCattoni]

Aaron Gagnon hey Aaron! Yes, you are right in that everything you mentioned is all technically “content”, in the way that all writing is words. However, the two terms “copywriting” and “content writing” are used in the industry to describe two very different skill sets. Whereas “content creators” can virtually mean someone who creates any sort of content - images, blogs, videos, etc - usually with the goal of engagement. Content writers are writers with the same goal. Copywriting is a much more specialized subset of online writing skills that requires more training and technique. It’s important to know the difference when you’re looking to hire a writer, and also for a writer to best position themselves when trying to find a client. Hope that helps 😊

[@greivinvalle6112]

I'm still the process of learning and polishing my English. Because I'm looking forward to take courses in the next year. I find you videos very useful (sorry for my lack of vocabulary haha) and your English accent so clear that It has helped a lot to practice my listening skills. Thanks

[@darkangelw8472]

Yeah. I'm currently doing a copy writing course, I worked as a freelance theatre reviewer, before the pandemic hit, and I'd like to combine working from the office and working from home

[@hvmamarketing]

Though they might feel similar, there are huge difference between the two. If you can't figure out which one you want to do, start off by practicing both art forms and see which one suits your writing style best.

[@AlexCattoni]

Nailed it!

[@Grassyfieldsflowers]

This is very helpful. I was always confused and didn't even know if there was a difference. Would be good to see an example of copy and content side by side so I know what they are both like as a piece of writing.

[@UbongGreene]

Alllex, so great listening to you. You have broaden my mind on copy writing . Am just a new student on copy writing still in training. Thank you.

[@JaneThatcher89]

‼️ Your content is EXCELLENT! I can’t believe I just today discovered you! Immediately subscribed! If you have a moment, would you mind answering this question: Is it really necessary to choose one or the other (content writing or copywriting)? I’ve heard differing opinions… but wouldn’t a truly skilled writer be more than capable of doing both jobs very well? I’m interested in pursuing both, as I truly loooove writing… but I don’t want to make a big mistake that could somehow end up hurting my business. I really appreciate any help! Thank you SO much! ❤❤❤

[@AlexCattoni]

Thank you so much for your kind message!!

[@Lorei71]

Wow! I love this explanation! Short, concise and to the point. I'm a content writer at heart, and have had a hard time wrapping my head around the art of copywriting. It doesn't help that I'm from Sweden, where none of the usual business strategies you see on KZbin really work. 😉 I always have to "translate" every advice to Swedish circumstances before using them. But this was very easy to get a grip on and to use in my own way of thinking. Thank you!

[@AlexCattoni]

Glad it was helpful!

[@olunimi]

I love the way she's always playful at the end of each video🥰🥰🥰🥰

[@murshidka410]

I was in a serch for high income skills and this is the best.. But i dont know whats actualy copy writing then i started learning.. Right from yesterday.. I heared about copy writing from siguard vedal and decided to get into it by dan vic's youtube video and continueing learning from your videos.. Teach me to became a good copy righter.. I hope il get more knowledge from your videos if i go more..

[@bradleybaker8894]

I am green as grass with regard to becoming a copywriter. It is good to see the differences between content and copy writing presented in a clear way. I tend to write in the form of a story so I think I will lean more toward content writing.

[@AlexCattoni]

Awesome! Glad this was helpful for you

[@Dagonz32]

I just discovered your videos. I must say I'm humbled. I thought I had a solid foundation in my trade, until I saw you putting these explanations in the clearest way. Sincerely... ¡Gracias!

[@AlexCattoni]

Thank you so much!

[@ShadeandShadow4ever]

1:37 "3rd grade level writing consistently outperforms college level." Spot on. The easier the better.

[@letmeseemm]

I've done content writing professionally for the past 5 years and now I'd like to do some freelance work. Ideally, I'd like to do both.

[@navidmarketing9624]

The difference , I didn't know. Thanks a lot for sharing

[@BuildAssetsOnline]

Great video! Very few people actually understand the difference, but you broke it down nicely.

[@AlexCattoni]

Thanks!!

[@sanjivani4398]

It was a clear & concise video on copywriting& content writing I have come across!

[@asalynd]

I see the distinction, but it seems like being able to do both is a very useful skill too. I mean you are creating content -about- copywriting, so clearly it's possible to do both successfully. I think content writing comes more naturally to me, I'm a fiction writer first and foremost, but I'm going to teach myself this skill, even if it doesn't come naturally.

[@AlexCattoni]

It definitely is a useful skill to know both! Being able to offer both types of writing to you clients makes you a valuable asset! :)

[@deuelclement9479]

Your presentations are lucid and concretized.

[@keshalagasi7501]

Thank you for this encouragement! I wished I have seen this first before a video of someone discouraged to pursue copywriting! Subscribed now.

[@AlexCattoni]

Thank you!! Hope you keep pursuing it :)

[@faviconinfosystem1816]

No doubt, the best explanation have I ever listened to, Alex, you are awesome, marvelous!

[@AlexCattoni]

Thanks so much ❤️

[@fashionedbyfaithiman7708]

Awesome just found your channel and I’ve subscribed as a business owner and branding consultant it helps with both myself and clients

[@AlexCattoni]

Awesome!! I'm so happy you're hear :)

[@techsaleemi]

Hi My Great teacher you are great . may you live long with good health & happiness

[@IshmaelIslam]

This was a really effective breakdown of the differences, Alex. Thanks!

[@AlexCattoni]

You’re welcome! Thanks for being here

[@jameehuang]

Content writing tools have revolutionized content creation. They automate tasks and provide valuable insights, improving efficiency and quality.

[@kimberlydavis5034]

I'm so glad that you have taken the time to make this educational KZbin Video. I appreciate the information you shared in this KZbin Video.

[@AsianBatman644]

Super Amazing and Helpful video to understand both skills! My only question is that "HOW TO BE SAVVY COPYWRITER?"

[@nikitampmaurya]

Around 1:30, what you just said blew my mind!! Thank you for confidence boost!

[@paulosaweu]

Love you sooo much & I'm excited to start my copy-writing business after coming in contact with your series of video to use hone my craft as far u're there to mentor all thru the process. More grace to ma.

[@trevorgeall1653]

Here’s my question Knowing what you know, if you weren’t in copy writing how would you go about hiring a sales copy writer. What would you look for ? What would you look out for? What steps would you go through? Thanks Alex! Keep doing your thing!

[@AlexCattoni]

Hey Trevor! Great question. Perhaps a new video topic since it's a bit longer of a discussion... but I've had some luck using Upwork actually. I'd look to hire someone with lots of experience content writing (but some with copywriting). I'd ask to see a portfolio with any conversion stats or volume metrics if possible. I'd look for creativity first. If someone can write a great hook, they are 80% of the way there (in my opinion). I've also hired multiple writers at once and gave them all the same "copywriting project". For example, I hired 5 writers and had them all write a cart abandonment sequence for me - 5 emails, all the same product. While I did spend a bit of money to test them out, the best writer was a clear and obvious winner, and now I have an awesome writer on my team!

[@trevorgeall1653]

​@@AlexCattoni Thats a great response. I like the idea of looking for their past conversions rates (although on upward their bound to lie, which would bring me to my next question, but lets leave that for now) Upwork is becoming my second home lol. Thanks for the quick reply

[@kayequirante5268]

you gained a new subbs.definitely short simple and precised. thanks a lot for this

[@AlexCattoni]

Awesome! Thank you!

[@AnumHayat-c6b]

I am so impressed I am obsessed with your personality you are super awesome when I grow up I just want to be like you

[@SunnyLenarduzzi]

So helpful!! Love the breakdown :)

[@AlexCattoni]

Sunny Lenarduzzi thanks babe!

[@SandeepKumar-ls4ok]

What a surprise! I also follow Sunny Lenarduzzi and look she is here... She is spread all over KZbin. Such active ladies I must say both of you.

[@wallacebankley3384]

Congratulations Alex " Posse team 👏 over 300,000 💪 subscribers"We appreciate so much for everything you have taught us ❤

[@gennylittletreats148]

I just discovered you Alex, and I must say I love your videos! I am a content writer and I also use copywriting tricks, so, very useful indeed!

[@AlexCattoni]

Thanks for being here!!

[@larrymasterspowerbuildingc4477]

How do you do it? I’m sending out resumes, and I have a degree in English l. I would love to be a copywriter. Am I misinformed? How can I make real Pay the bills I have a career money right out of the gate? I actually want to be a real Skilled copywriter. And I’m so scared of being homeless when my lease is up in March.

[@mynaturalperfume828]

Concise, clear, structured, PERFECT 👌 THANK YOU!!! 🌹 ❤️ 💖

[@niroeduigho]

Thank you Alex. I finally found the difference 😊

[@mnhassan1]

Very well explained. No confusion, crystal clear.

[@rubelnath4160]

You've such an amazing personality, and those eyes of yours 😍

[@carlosplanas527]

That's true! I'm practicing in listening to her videos, writing what she says and studying it

[@tezendersingh8506]

Excellent presentation, modulation, confidence and key content summarization within a suitable time. The best of all is the combination of these qualities to optimum display!

[@AlexCattoni]

Thanks so much!

[@andym9565]

Great video. I loved how you explained the differences in way that anyone can understand.

[@jerryloncey]

Hi Alex, Can you use a simulated copy (for an imaginary client) or other current copy - sales letter, fb ads, webinar scripts, etc. Thank you for providing value for us.

[@naixa1329]

I don't know why but every time i see your videos I always doodle my mouse click and draw little loves over your face.

[@bala1000mina]

Thank you so much Alex for the very informative and helpful video! God bless you and good luck!

[@AlexCattoni]

Thanks for watching! :)

[@lincky_lloyd]

You just differentiated it so well and easy! A 5 yeard old kid will surely understand it! Nice one! Now I know which one I am; content writer. Thanks Alex!

[@GaeiusGutierrez]

You gave me clarity. I will resubscribe.

[@sree321]

She needs a million viewers for sure.

[@goodwitch87]

This is brilliant! I love how simple and comprehensive this is.

[@AlexCattoni]

Thanks Gigi!

[@winniecarmo4480]

Thank you so much for the clarifications! Now I know what I'm selling it's content writing

[@AlexCattoni]

Cool!!

[@mr.plua123]

love the bass guitar at the beginning. LIKED

[@perfectakudo4533]

Eg a webinar script, a sales letter Facebook add etc Any content written for the purpose of sales Eg. Blog posts, videos, Instagram posts, captions images graphics fall under content Usually one directional that is, it is strategic and usually end with a call to action More like a conversation between two people and it's multidirectional

[@HarshalKasare]

Hey Alex! Thanks for the video. I was always confused between the two! Anyways can you kindly make a small video about content writing tips? It'll be really helpful ❤️

[@AlexCattoni]

Thanks for the suggestion, I'll jot it down 😁

[@Sateay]

Great to know! I definitely want to craft my art in Copywriting to make the sales!

[@SabirWaris-u1w]

"You are so beautiful 😍. I mean, the thumbnail of this video looks so attractive because of you! ✨🌹"

[@ozzyfur8307]

Thank you Alex for the tips 😊👍🏿

[@abkhattak2035]

Hi am a budding freelancer and want to become a successful content writer, ur guidence and teaching in this endeavour will be highly solicited. am post graduate in English literature and Political Science. from Pakistan

[@AlexCattoni]

Awesome!! Thanks for watching Abdul!

[@diaryheart5720]

Thanks Alex for such an informative video

[@Sigma.357]

All this time I thought they are the same. LOL. You're a gem in the business of marketing Alex.

[@Ebenezermabinuola]

She is absolutely one, Mohammad

[@RobWilsonPhotography]

This is great! Thanks! I agree, anyone can write.

[@gbengababatundechannels5297]

This is Premium "Soap" You're amazingly amazing 🗣 ‼

[@yimoonoo]

I learned a lot more from your videos than the classes I had attended! Please keep on sharing these valuable and insightful videos!

[@AlexCattoni]

Thank you!! ❤️

[@nabeelhussain1084]

Love your interaction with the viewers... very nicely explained... and subscribed :)

[@OgepenkinsClinic]

3 DIFFERENCES BETWEEN COPYWRITER AND CONTENT WRITER #1 THE PURPOSE #2 THE DIRECTION #3 THE GOAL

[@llarzelere]

I am easily more of a content guy than a copy guy. One of the big differences I see is that no one is in my in box with ads about a six-figure content writing career. ☹️

[@AlexCattoni]

Well I don't know much about content writing, but I think just like anything else - you can make a good living off it if you work hard enough!

[@usmannisar5310]

Hi Alex, First time saw ur video today, and its my third video in a row im watching.... very valueable information

[@ioanagrancea6091]

Same here :)

[@thabslifestyled5003]

Loved this. Explains the difference between the two so clearly. My question, can one do both as in be a content writer and a copy writer?

[@AlexCattoni]

You sure can!!

[@digitalyuna]

This video was literally very helpful to me. Thanks Alex🥰

[@AlexCattoni]

Glad it was helpful!

[@emmanuelobiefule4725]

Alex, you're a gem!

[@juliamiralles6556]

You are a genious, love how you explain things

[@AlexCattoni]

Thank you! And thanks for watching :)

[@alexramos3728]

Great videos Alex! Question: You mentioned personality. how do you know which suits your personality? Content vs copywriting

[@AlexCattoni]

I’d say give it a try and see what you enjoy. It’s more of a preference than a science :)

[@nmesomaonyeka]

Can you do both? Love your videos by the way I can't believe I am just getting to know this channel shout out to my friend that shared it with me.

[@AlexCattoni]

Yes you can definitely do both :)

[@rodneyyurkiw3743]

Thank you Hon! This is good teaching and simple to understand

[@subhashnisarta8040]

Thanks so much for your opinion on copy writing and content writing, I am very surprised that you have finished within five minutes about what the 🎁 subj ect. and very clear vision about it So today I have that experience in my life just I have think about it and write myself the 🎁 article and people understand that theme 🎁 copy writing is changed 😂 😁 started new job opportunity they 🎁 engaged me two hours and clearify what are you doing ? but yesterday night I have think about it and read a book and try to write in my own words because of I understand that theme. Thank you so much for your help in my own way of getting good.

[@mdougf]

Loveee youuu. So excited to start my copywriting business and hone my craft!!

[@AlexCattoni]

Yes MARK!!

[@kristopherking7550]

Aloha Alex, and thank you for your work. Your videos are great, the pacing, look, content, and feel come together nicely! I get a Marie Forleo vibe. I've spent 15 years working in the motion picture industry. I've also been fortunate in having done some freelance work with Vishen and his team here in the states. Being surrounded by such bright people is truly inspiring. Again, thank you for your content as I'm transitioning to writing full time and you've taught me a few things in a short time. Keep up the good work! Love&Light! Kristopher

[@AlexCattoni]

Hey Kristopher! Thank you so much for the lovely comment! And compliment!! I love Marie! Best of luck and thanks for being here!

[@saintpaul7237]

Wow!! short and simple

[@ifoodieTV]

This is very easy to understand. GOOD JOB ALEX

[@AlexCattoni]

Thank you!

[@neefym3332]

Thank you Alex for making these videos concise and super informative!😍 I'm definitely binge-watching your videos and subscribing! I'm just realizing they are 2 different things and I realized content writing comes a bit more naturally for me but is it possible to do both or it's better to stick to one? ....please could anyone suggest content writing KZbinrs with similar delivery style as Alex? I can't get over how refreshing your videos are!

[@AlexCattoni]

You can absolutely do both :) Good luck!

[@chemikalaraja1971]

Beautiful presentation of ideas. Thank you Madam. The clarity and examples awesome.

[@dennypng7391]

Dear Alex Cattoni, I like your very clear explanation & valuable to us. Appreciate can share the steps how I can curate the content & post on it in compliance to do it correctly.

[@AlexCattoni]

Compliance with what?

[@tasinal-hassan8268]

02:01 🎯 Copywriting is aimed at creating sales, while content writing focuses on engagement and interaction. 03:00 🌐 Copywriting is one-directional, strategically leading the reader towards a specific call to action (e.g., buy or opt-in). Content writing is multi-directional, resembling a conversation with tangents and various calls to action. 03:29 💼 Copywriting aims to increase conversion rates and revenue by presenting an offer. Content writing seeks to foster engagement, build brand loyalty, and increase likes, shares, and comments. 01:04 📚 Informal writing can be highly effective in copywriting, and simplicity and engagement often outperform overly formal, complex writing. 04:25 💡 Specialization in either content writing or copywriting can lead to a successful career, and both are essential for a well-rounded marketing strategy.

[@nickpamment3438]

Wow! Awesome clarity and cracking info. Thank you!

[@AlexCattoni]

Thank you!!

[@jameswilson2417]

Hey Alex! Very well explained. Thank-you.. Looking forward to more such info...Cheers!!

[@AlexCattoni]

Thanks James!

[@paulwilliams8067]

Thanks for all the detailed information you have provide in this video. I really like your way of explaining each and every point, Keep sharing such great videos in the future also.

[@AlexCattoni]

You're very welcome!

[@adarshpilavare4064]

Please post some videos on how to do and how to be a content writer....

[@AlexCattoni]

I don't specialize in content writing - so I'm probably not the best source to learn content writing from! There are other channels that teach it though!

[@farianapriya6840]

This is super useful. Oh My God, Alex why I didn't find you before ❤️

[@AlexCattoni]

Aww glad you’re here now!

[@khanya.lately]

WHOA! Just found you and I LOVE your energy and high value content. Thank you for a great video

[@AlexCattoni]

Aww thanks girl!!! Appreciate it :)

[@SanchelleLee]

I’m just getting started and don’t really know much yet. How do you know which you would be better suited for? You mentioned each has its own personality. How do these two paths look different as far as you business path and money? Thank you for the videos! Can’t wait to watch more!

[@AlexCattoni]

Such a great question! I’d recommend starting with content writing as it’s a bit easier and more universal. And then learn copywriting as you go and see if that’s a fit :)

[@xtraordinarijoy]

Interesting video, really love every bit of it, tanks a lot

[@AlexCattoni]

Glad you enjoyed it!

[@teachercharles9873]

Wow! You so good Alex !

[@NutsaChubinidze]

Very helpful!!! I wrote down everything! Thank you

[@AlexCattoni]

Fantastic! :)

[@lazuta]

Just caught your video on my recommended, clicked and wasn't disappointed :D. Your videos are very valuable and great as i was looking to start copy writing myself. Keep up the good work !!