3 Guy Ritchie Films Have Flopped In 13 Months - Can He Still Direct

The TJCS crew discuss whether Guy Ritchie can still direct with 3 of his films flopping in the last 13 months.
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[@bladerunner27x]

Guy Ritchie films are original ideas. The general audience does not know most of these films are coming out, his fans keep an eye out for his movies. A lot movies have really basic marketing campaigns now.

[@Venger26]

I had no idea that these were out. The lack of marketing for these films is an obvious problem

[@jordanfournier4366]

Obviously he can still direct, people just aren’t interested in the types of films he’s making recently.

[@thedarkemissary]

I always tell people, "You get the movies you pay for." That's why Five Nights at Freddys is undoubtedly one of the best movies in the last decade.

[@liquadzcod5575]

@@thedarkemissaryhahahaha

[@Smspodcast_]

@@thedarkemissaryanyways

[@Smspodcast_]

@@thedarkemissarynot even the best movie that came out in the month of its release

[@joshuaj.chinda9873]

That's the more reason why he shouldn't direct

[@paulfienga9466]

It’s simple Guy Ritchie films at the moment are not being released world wide in theaters at the moment he explained it when the film won’t be in theaters anymore it will be released on prime video everywhere. Your welcome

[@ThunderForce2000]

Regarding Jake Gyllenhaal and Henry Cavill not being box office draws; to be fair who is a box office draw nowadays. The days of the box office stars are long gone.

[@Andyliberty0923]

The films need to be “events”. Not a “ehh, thats a streaming movie”

[@LTSJuicy]

Facts, I can only think of Tom Cruise as a Draw?, maybe? Keanu Reeves?

[@tsheporabekane4172]

Timothy Charlamagne, Margo Robbie, Tom Holland, Robert Downey Junior, Jason Mamoa, Leonardo DiCaprio et cetera... My point is, there are actors who still attract box office... Will Smith used to be one of them until recently...

[@Davon85J]

I do think Henry Cavill is a failed movie star. He just isn’t a big draw at all and he’s had MULTIPLE chances at being a leading man. Gyllenhaal I think has at least stepped back from trying to be a box office draw.

[@Dru2037]

​@@Davon85Jhe doesn't pick good roles

[@mattmardigan]

That’s a marketing problem, not a Director problem. I really enjoyed all three of his films that flopped. All three would be just as good with slightly smaller budgets. Ritchie’s “The Gentlemen” series on Netflix was awesome and the best thing he’s done since Snatch.

[@Whatwhatwhat1135]

Hahahahahahahahahah. U really believe it all comes down to marketing hahahahahah poor boy

[@SOLIDSNAKES35]

The Covenant is criminally underrated. People definitely should have went out and supported that film.

[@emoney6692]

I can’t believe Guy Ritchie made The Covenant so close to those other movies, it’s such a vastly different movie in every sense. A truly emotional and powerful story, I wish more people saw it and wish it had a theatrical release. Worse movies have won Best picture Oscars and I think the Covenant was definitely worthy of a nomination.

[@daltonio6001]

It did have a theatrical release

[@emoney6692]

@@daltonio6001 it did?? I had no idea, I saw it on prime one day and saw good reviews. The marketing for this must’ve been terrible, I never saw any trailers for it when I saw other movies in cinemas.

[@Erichwanh]

@@daltonio6001 It looks like the theatrical release was April 21 '23, with the digital release being May 9 '23. Not a lot of time in the theater.

[@danielscott8180]

Yet, The Gentlemen tv series has been a massive hit for him and Netflix. So he'll be coming back for season 2 for sure.

[@jesusislordj146]

It’s worth noting that these 3 films didn’t or haven’t yet secured theatrical releases across the globe. In the U.K. they were (and will be) sent straight to Amazon Prime Video as ‘Amazon Originals’. So, that’s going to hurt their box office potential for sure. If they did all secure theatrical releases, perhaps it’d be a different story?

[@kahlan4106]

Ikr? Like i dont get it. Why is Ministry deemed to be a flop here? The Movie isnt even out WORLDWIDE...yet. it only got a theatrical release in the US. Its not even out in Canada either. Of course it cant make as much money as movies who have been released worldwide...

[@HTHAMMACK1]

Perhaps he should make Sherlock Holmes 3.

[@burnance]

I’d say that people are very picky in what types of movies they are going to spend money to go see. Most people just wait for the movie to come out on streaming now. I’ll definitely rent the movie when it comes out, but for me to go to the theater I have to know it’s going to be an experience

[@PaballoKobe-xh9ve]

Godzilla x kong......

[@derrickket087]

Just because a movie doesn’t make money doesn’t mean it’s a bad movie.

[@ps2progamer814]

who said that?

[@joshuaj.chinda9873]

You're a horrible critic 😂

[@derrickket087]

@@joshuaj.chinda9873 So every good movie has to make money? The Shawshank Redemption, The Big Lebowski, Fight Club all weren’t box office hits.

[@hungvu-xc3uf]

That's true, most Oscar movies are flops. But when 3 in a row by the same guy is a pattern

[@drizzyfreckles]

Studios want a return on their investment regardless if it’s amazing, great or good. Titles and marketing need to be looked into with GR.

[@platinumangel7446]

Is Kris still part of the show?

[@fullerino]

Let's not forget The Gentleman series as well.

[@youcantalwaysgetwhatyouwan8419]

Keeping his films out of uk cinemas feels like either a cunning strategy or a stunning misstep

[@krishshautriya5170]

Why has this film not been released in India? While not many people know Guy Ritchie here, Cavill has a fan following. And the trailer indicates the type of film that would attract the audience.

[@ArticulateWarbling]

None of his films are released in the UK anymore. All go straight to streaming. A huge chunk of his audience is outside of the USA, and they don't get them on the big screen.

[@wendyfrederick6128]

I and my husband just saw Ministry of Ungentlemanly Warfare. We loved the movie and are planning to go back and see it again. I do think that it is a lot on marketing and distribution. First, Amazon has killed it's boxoffice $$ by not putting it in theaters in the UK and Canada where it would make a boatload of money. Secondly, we are older and the only way I heard about it was on an MSNBC interview with Guy Ritchie on Morning Joe. They need to advertise it as based on a true story of the Natzi vs. the Allies that rivals all the adventure and special effects of Indiana Jones, especially the Lost Crusade. It is fun and you need to attract younger audiences as well as us history buffs whose grandparents or parents lived through World War II. Of course the two movies that pre-viewed MUW, a sci-fi and a horror film that will probably make big bucks...Gag me.

[@Wilt11-14]

LOVED the Covenant. Guy is still good, I just think all movies are struggling to get audiences right now.

[@jackcassidy7317]

I don’t think I saw a single ad for this movie

[@ThePonderer]

Wish more people saw Operation Fortune. That was a fun one.

[@simini101]

The Covenant really is an excellent film. I'd never heard of it before stumbling across it on Amazon and seeing it was a Jake Gylanhall film gave it a watch.

[@geraintthompson5200]

None of those films had a theatrical release in the uk. Each went straight onto amazon prime.

[@KG91GK]

All his movies are still very fun and enjoyable. Marketing and limited markets dont help.

[@nicholassiple7838]

I really like Guy Richie s films but with ever changing landscape of the theatrical experience & streaming services he could be better served to direct films a smaller budget that debut on streaming services like Netflix & Prime but some blame has to be on the studios marketing team as well for sure.

[@sayheyguy]

I like most of Ritchie's films and his The Gentlemen Netflix show, but I think his films generally don't have mass appeal

[@dmen0563]

He's so hit and miss with me these days that I just always wait to rent

[@rockyshields9122]

All 3 have been excellent and my theater opening weekend was packed but advertising was terrible. Dis see a trailer until 2 weeks before

[@jamesrokel9517]

I love Guy Ritchie films. I just don’t think he has an audience like he used too or movie goers just aren’t interested anymore. He knows how to write characters and them unique and interesting

[@MyWorldYourView]

I saw no ads for gentlemen. Saw Henry drop the trailer. Been waiting for it to come out. Thought it released months ago. Then thought it releases this summer. No idea it’s on screens now.

[@samm8190]

While this is true he did just have a big hit with The Gentleman show on Netflix.

[@johansvensson833]

he has nothing to do with that

[@samm8190]

@@johansvensson833 he’s literally listed as a creator, director and writer for the series on IMDb.

[@IncognitoChild]

- Only released in US theaters - go figure!🙄 Three guys and not a brain between them🤣🤣

[@1rickopotamus]

Bad marketing not advertised

[@sweeney60]

Yes! Almost all his movies have barely any advertising

[@jfb3361]

MUW was extremely good. My gf and I were so happy that we saw it.

[@mcrosby2013]

The gentleman was awesome

[@imti247]

The Man From U.N.C.L.E would have been a sick series. Hope Guy could have explored that more.

[@Unworshipediety]

His films seem just fine, the issue is I'm not sure he's for a mainstream audience anymore. His films kinda have a lot of nuance, fun, and take a lot of chances. Modern audiences say they want something different but they really just want a... by the numbers film that just does the same ole stuff the last movie did.

[@Vysedragon]

I feel like it’s also a movie price thing. It’s $30 for two tickets, $40 plus if you want IMAX, Dolby or 3D. Then Snacks are an Easy $30. It’s a fucking pricey time to be a movie fan. No one is gonna go see a fun Guy Richie film if it costs $50-$60 to do so

[@ronpetersen2317]

I went on a Tuesday ... ticket cost $5. You can also hit up a matinee as well which for me would have been $10.50. But I am trying to make a habbit of hitting the theaters on those discount Tuesdays after work. Some theaters have special prices on Tuesdays. I spent $17.50 total but that was because of the popcorn and drink. Dolby is pretty standard ... I could careless about Imax and 3D is a worn out gimmick.

[@Vysedragon]

@@ronpetersen2317 Let’s look at what you said. You wanna go on special priced days or matinee. Most people aren’t money savvy or don’t have the time but also take into account schedule differences or work. So naturally they wanna go see it at night or during the weekend. This eliminates people like yourself who are choosing to go see it during a lower priced time. I mean even then you spent basically $20 to go watch a movie on a lower priced day. Thats a steep cost for one person. Imagine a family of four or even just a couple. The whole extras may not appeal to you but I think they are what appeal to masses when going to watch a film in theaters nowadays. You can watch regular movies at home, but you can’t have a 3D or IMAX experience there.

[@ronpetersen2317]

@@Vysedragon They have matinees on Saturdays ... they just need to not sleep in until noon is all. Most people aren't money savvy? Well they have bigger problems if then expecially with this economy. I am going again next week. I will be skipping the popcorn and drink. $5 ... if that is too much then you have bigger problems anyway like being homeless. I am not even seeing movies listed as 3D. As for watching 3D at home ... they had 3D TVs a few years ago .... nobody wanted it. Sure you can watch movies at home. But that is like $25 ... I can spend $5 and get the theater going community experience. You also don't have a 60 foot wide television at home. Sorry you think $5 is a lot of money ... hope you find a job soon.

[@Zeppelin180]

I don’t think any of these 3 have gotten releases here in the UK. All straight to streaming

[@madworldproductions855]

The weird thing is I kept seeing behind the scenes videos on KZbin ads, but I never saw an actual trailer for this movie.

[@MrFantastic23]

The problem is nowadays I don't even know when movies release. Like I wanted to see the movie had no idea was out already.

[@grumpyrock]

Use google

[@MrFantastic23]

@@grumpyrock yup

[@adammerriott4764]

Can we just admit he needs to do Sherlock Holmes 3. Him and Downey jr are 🔥

[@felixthinks351]

I don't know how he keeps getting work but I hope he does. He hits more than he misses

[@claudemoulton9210]

I never heard of The Covenant, I remember seeing a trailer for Operation Fortune and was planning on seeing it but I don't remember it being theaters, and I had planned on going to Ungentlemanly Warfare but it's not in theaters here. If you want people to see your movie, you have to advertise it and you have to put it in the theater.

[@felixthinks351]

the covenant launched on Prime video in most territories so it's not really a bomb

[@1rickopotamus]

Heard the covenant was really good

[@cg7550]

One of the only directors to put back to back projects The gentleman, wrath of man and operation fortune plus the covenant etc plus a show on netflix

[@daga2996]

I didn't even know he released two movies prior to the most recent one

[@Story2ScreenMovieReviewPodcast]

The past several films Guy Ritchie films like Wrath of Man, The Ministry of Ungentlemanly Warfare, and The Covenant (which Dar Salim should have been nominated for best supporting actor) were really great and i really enjoyed all of them.

[@janechoy2073]

at least *he* still gets to direct projects despite flops

[@giedriusbeast3220]

Guy Ritchie still better than Zack Snyder

[@joshpaul6417]

well for start none of the films released in the UK because of amazon prime

[@JDE1995]

That's been the most frustrating thing. Because Operation Fortune and The Covenant were very good. Even this new one we're still waiting for in Britain. I'd have thought they would have done better theatrically over here than in the US. Plus, you never see these films advertised either.

[@joshpaul6417]

@@JDE1995 and it would be a better experience in the cinema

[@MGTrasky]

Same in New Zealand straight to Amazon Prime

[@jeffreylawrence6928]

@@JDE1995 the ministry of ungentlemanly warfare isn’t coming to Main theatres in the UK -again it’s going straight to prime

[@vanzetti7]

Pandemic and streaming has hurt the movie going experience. People are happy to just watch it online. Unless the studios spend an obscene amount of money on marketing they have no chance.

[@SeekingGodsWill]

Thank you for stating your enjoyment of King Arthur. Bana in the beginning, Jude freaking Law, Hunnam's absolutely dialed in lead performance. What's not to love? I thought it was awesome, basically Snatch in a fantasy setting, with a bit more spectacle. Aladdin was fine. Although I stand with the Original being a better product. The music, and Robin Williams are next level.

[@lincoln2324]

Of course he can direct. I see a problem with the marketing strategies, and now you said that Amazon got the distribution rights for The Ministry, so considering what they did with Roadhouse, is it really surprising that The Ministry isn't making any money? I really believe there's a problem with the marketing

[@adammoore130]

All three of these films went straight to streaming in the UK even though Guy is the most british of british directors. They must be leaving some money on the table.

[@LazyEyeNZ]

Operation Fortune was a good movie but it was barely promoted. And the release dates all over were weird as I remember it came out here in New Zealand like a month before the US.

[@bideshtube]

The covenant was an amazing movie , which didn't get enough love

[@Dru2037]

The problem it had was Gerald Butler's Kandahar came out around the same time.

[@darkcosmos88]

I'm still hoping for Sherlock Holmes 3.

[@garydodd2837]

Hey John and Crew im also a big Guy Ritchie fan and Mr Cavill fan..i didnt care for King Arthur though, David Beckham in it was goin too far😂😂..i also loved his new Gentlemen tv show but his new one..thats rough..funny enough. Im from Ireland and we have no release date for the film..not being released in most of Europe and i read no UK release date even though Gut Ritchie is u know, British..whats up with that? i read might be an Amazon release this summer in a lot of Europe instead..damn what happened..trailer looked great😮

[@jasonhargreaves8367]

This is on a slant both operation fortune and the covenant didn't have a theatrical release in Canada. Both went straight to prime

[@grumpyrock]

I really liked Ministry but it definitely felt like there was never any sense of danger in the film. Didn’t matter how many bad guys or what was in their way. They never struggled to accomplish the tasks they were trying to do.

[@cooperwolfe5478]

I agree. I get that maybe to keep the tone a little lighter he didn’t want any of our protagonists to die but I feel like the film would’ve been better if it was more in the vein of The Dirty Dozen

[@garydodd2837]

Jeff up in the building..a fan Jeff!

[@isaacmartinez6904]

The Ministry Of Ungentlemanly Warfare and The Covenant are my favorites. Guy Ritchie should make a movie that everyone wants.

[@LeviGarcia]

Operation Fortune was a lot of fun. I haven't seen Gentleman yet, but it looks like Carey Elwes is playing the same character in a different era.

[@MorbidGod391]

5:32 I never heard of that operation movie.

[@ronpetersen2317]

I watched Ministry on Tuesday. It was a good solid movie. Plenty of action, good acting etc. A fun movie to watch for sure. It was never going to be a massive blockbuster. I suspect the WW2 genre of it was not a big selling point for younger movie goers. Also ... it might be the closest thing to a Bond Film you might see Cavil in ... he plays the real life person that James Bond is believed to been inspired by.

[@olivermanning8597]

Think it’s the painful part a lot of his recent movies tend to release in most countries on prime and only make it to cinema in a few locations

[@filmfan2250]

Papers please

[@hulksmashyomom2558]

Marketing was horrible didn’t even know this was coming out until I went to see Godzilla and kong 2

[@onceagain8483]

I like King Arthur too!!!

[@MandeepSingh-ki6ve]

The marketing for the Covenant was terrible. Im into movies, and i had no idea that was even in theatres.

[@sweeney60]

Needs to pair up with better writers.

[@garvindean6443]

Written seems to be fine people just aren't interested in his movies anymore that just it

[@Gasol247]

I really liked the one out now. It’s really good

[@quest9133]

Guy Ritchie needs to go the M. Night Shymalan route to kick start his career. M Night after a series of flops went the low budget route and that reinvigorated interest in his career and took pressure off for these big box office numbers. He is making decent to good movies these days on small budgets.

[@c17sam90]

I thinks he’s too posh to want to do that. But almost feel like he needs to go back to his roots and make an small British film again or maybe do something really really different all his films look the same

[@JohnxXxMagnum]

Most people are so broke they’ll just wait for it to hit streaming, unless it’s a huge tentpole movie with rave reviews. That’s it. Period! Until wages increase and/or inflation comes down that ain’t changing.

[@grim_2000]

Although there's a lot of truth in your statement, it's not always like this. FNAF wasn't big or great, for example, but did great at the box office.

[@JohnxXxMagnum]

@@grim_2000 True but it was an interesting concept with a big enough fan base amongst the kids who grew up playing the game.

[@have_studs_will_travel2809]

I don't know why Henry Cavill's popularity doesn't translate to box office success. I think he is no longer in the running for Bond because of his box office struggles. Too bad, Cavill is really good

[@batmanthecapedcrusader3916]

I love King Arthur too.😢

[@DCartwright]

Not been able to watch any of these in the cinema in the UK... all gone to Amazon. So £0 box office return from UK viewers. Maybe another reason the 'flop' tag is thrown at them. Wonder how much Amazon has payed behind the scenes for them???

[@mattytopping]

He has just released The Gentleman tv show which has been one of the best tv shows this year. Most people myself included think it's better than the movie which is one of his best movies imo.

[@dblshotz75]

The title of the film is corny. He shouldve just called it The Ministry of Warfare. The commercials also shouldve be better too. It made the movie come across as goofy.

[@cz4422]

There was another film called The Covenant (a lot actually) that is the reason they added his name on the title. research.

[@richardfitzpatrick9732]

the only 1 he should direct is Sherlock holmes 3

[@irishboy664]

Like MoUW, covenant was only released in the US, it was released on prime internationally at a later date.

[@kahlan4106]

Thank you for actually doing your research on the FACTS!!! I mean for real now...what do people expect? This Movie is literally not even out yet and some people call it a flop? Why? It was released in the US...and? Im a big Cavill fan but I dont live in the US. Most of his fans live in Europe...and the movie is not out here yet.

[@irishboy664]

@@kahlan4106 exactly. I still think they should do limited theatrical runs internationally for these movies before going to prime, or do day to day, but alas.

[@Kevmaster2000]

How does the amount of money a movie makes have anything to do with the quality of it? Most people are over seeing movies in theaters unless it’s something big. And even those movies don’t make much anymore.

[@Vysedragon]

You have a good take here I mean look at Dune Part 2. It would’ve made over a Billion if it came out a few years ago

[@ronpetersen2317]

How much it makes matters obviously so they can make the next one. People over seeing movies at theaters are and never were movie fans. The big movies have been tanking because of quality bad writing and other garbage the throw in at the sacrifice of story.

[@YTguySmithy-lk6go]

The movie industry is dying. The box office is very poor this year. The biggest hit so far Dune 2 and whether that's actually made any profit... who knows. Deadpool 3 and Joker 2 may make 900 Mill ww or more but my guess is 90 percent of films are not going to make any profit or struggle to break even. Cinema is dying.

[@ronpetersen2317]

@@YTguySmithy-lk6go Ummm no ... we just had a bunch of bad or meh movies is all. A lot are distracted by social engineering attempts and forget about story. Guardians 3 did good. Boy kills world looks awsome. If you think or want cinema to die ... why are you even here?

[@DevDinish]

Wrath of Man made money and the gentleman by a big margin. The marketing for his latest films weren't good

[@cutterhale7530]

I saw it last weekend and absolutely loved it. It’s one of my favorite movies of the year so far.

[@obarbeito]

I love his films, don't understand why people don't watch more of them

[@felixthinks351]

I love King Arthur so much

[@HackneyShark]

It's easy to single out Guy. Spielberg is my all time fave director, but... The BFG, West Side Story, Meet the Fabelmans... or even Ridley Scott, who has just as many failures as successes.

[@MrDjambronk]

Every directors have made a bad movie except the goat Stanley Kubrick.

[@grim_2000]

​@@MrDjambronk the subject is not quality of the movies, but their commercial success

[@MrDjambronk]

@@grim_2000 oh okay

[@jkyle1018]

MoUW which apparently is awkward even in acronym forn, is a great bit of fun. Maybe it's marketing, but sometimes a good film takes an L.

[@ronpetersen2317]

Easier to just call it Ministry

[@calvinong1968]

its Jeff

[@mannywhiskey7872]

Honestly believe it has nothing to do with people not liking his films but it’s the fact that people just don’t want to go out to theaters anymore & purchase a 20 dollar ticket 20 dollar popcorn & a 10 dollar soda if you’re going with a date that’s 100 & people would rather sit at the comfort for their own home & stream

[@Maverick-nb3rg]

I think it's poor marketing. I enjoyed his films, and if you look at his films on RT, the percentages of critics and audiences are above average. I've heard of Guy Ritchie's The Covenant, but I didn't know when it was coming out.

[@kahlan4106]

Poor Marketing is definitely a factor...but also the fact that Guy Ritchie has a new deal with Amazon Prime. They own the international rights to the movie. Lionsgate released it in the US, only. Prime will put it exclusively on their streamer in Canada and europe

[@cedfarmer898]

i went to go but the ticket clerk but he couldn’t understand me when i asked for a ticket and i couldn’t pronounce the name of the film (same happened to Argyl) so I went to see ABIGAL instead😂 05:13 he gets it!

[@deadpoo-poo4497]

😆😆 you don't have kiosk at your movie theatre?

[@mickeyveach3612]

I saw it. Good movie.

[@trenttotten7202]

This is why I say we are putting theater releases on too much of a pedestal. I think we need to not automatically scoff at the straight to streaming movies. Theres alot of filmmakers that,due to the business of marketing in the film industry, might only have a streaming distribution deal as their best or only option.

[@grumpyrock]

If you put this movie straight to streaming, it would have made 0 dollars and no one would have even heard of it. It’s proven that movies with theatrical releases have bigger streaming debuts than original films.

[@trenttotten7202]

@grumpyrock I'm not saying specifically this movie but we do need acknowledge that that theatrical releases are a privilege determined by things that go beyond a movie being "good " or "bad". Alot of filmmakers can make good stuff that gets relegated to streaming. As a public we are conditioned to believe streaming movies are sub standard. That's a privilege to be able to flop at the box office three times. For other filmmakers they can make great things that go straight to streaming because it's not "theater worthy". That's all I'm trying to convey.

[@LARKXHIN]

I don't want to see the umpteenth war movie with some guy. I know the script is apparently in some legal entanglement but if he's not making The Real Rocknrolla, I don't care what Guy Ritchie has to say or do.

[@natebullington6217]

Love me some King Arthur LotS!