3 Marketing Rules This 19-Year-Old Used To Get 11 Million Views

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What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with KZbin Shorts.
Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.
Mentions
Jenny Hoyos / @jennyhoyos
Blue Ocean Strategy www.blueoceanstrategy.com
MrBeast / @mrbeast
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Timestamps
00:00 Growing the show via shorts
05:51 KZbin's potential to replace TV among generations.
07:19 The Blue Ocean Strategy for KZbin videos.
09:39 Pivoted to doing the opposite of MrBeast on budget.
12:46 Content strategy: Stand out, educate, differentiate.
18:48 Blend craft with science, balance taste and data.
21:55 Video progression must be constant and engaging.
24:45 Visual content, hook, conflict, and stakes established.
25:54 Explaining challenge, progress visually, answering questions concisely.
29:31 Restate and reaffirm key points for engagement.
33:48 Can taste in creating content be taught?
36:02 Exploring the nuances of humor and taste.
38:44 Surround yourself with motivated people for growth.
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@MATGpod]

[Steal This] Learn to capitalize on trends & create better content with this free report 📲 clickhubspot.com/gde

[@eaw3000]

Coffee + Kieran + Kipp = the best part of waking up... Love the podcast!

[@jzila1]

Can we just recognize how talented this young lady is!?

[@Akshat_psd]

That's why they made this vid lol

[@TheFullyBookedCoach]

Kid saying 'I'm gonna be a billionaire.' . Kid saying, 'I'm gonna be a billionaire, and I'm going to document the process'. Where can I buy shares?

[@searchbrat]

Yes!

[@leadgenjay]

Jenny's strategies are spot on.

[@tafsir5191]

this one from 20:00

[@KeefaRae]

this is sooo refreshing! she is brilliant and i love the down to earth. going to share with my chilren and follow and would love to work with her

[@jpg_6]

Amazing content!

[@FloodInsuranceGuru]

We stopped doing shorts it was hurting our long form

[@searchbrat]

Tell us more?

[@CaliJumper]

Do you think it's the same audience choosing to watch shorts instead of longform? Ar you using highlightsshort-term? Same longform to make the shortform?