Unlocking Google's Secret Algorithm: A Guide to Ranking #1

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What do the recent Google leaks mean?
Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.
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Rand Fishkin / randfishkin
SparkToro sparktoro.com/
Brian Balfour brianbalfour.com/
Google Leaks www.theverge.c...
Moz moz.com/
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@MATGpod]

[Free Resource] Grab our collection of our favorite AI prompts here ➡ clickhubspot.com/esr

[@crbradbury8282]

I'm on it 👊🏼👊🏼💫

[@user-mz4bs3pp4e]

Did I miss something, or is the title completely misleading? I must of missed a lot while working in another tab, because I don't recall any sort of guide or info about ranking #1 or #10 for that matter. Granted I gave up at about 40 minutes in.. so if everything you need to rank 1 is in the last 10 minutes, tell me to finish it.

[@crbradbury8282]

Gotta stay init. ... To Win it

[@KendallMatthews]

Y'all trying to get that Club Shay Shay Katt Williams moment. I'm here for it.

[@crbradbury8282]

Comment unrelated to the google SEO Subject. This cast's faces (visually) and your fashion style of shirts screams.. FRENCH NETFLIX POLICE DETECTIVE SHOW. I know this is random but prove me wrong. Rand looks like a Parisian detective, Kipp is allstar junior cop, and Kieran is the graffiti artist being framed for a grand theft. Thanks for for the pod as usual. Your content is powerful AF! 👊🏼👊🏼💫 🗼🗼🗼😮

[@MercadeoDigitalco]

bring back whiteboard Fridays days back :(

[@Nina_2288]

Very cool interview, thank you! ✅

[@88create]

You had me at Don Draper

[@RentHomes123]

Great scoop. So interesting.

[@crbradbury8282]

For sure! I had been curious for weeks 🧐

[@tegritymedia4539]

Love it, thank you for sharing!

[@leadgenjay]

Great insights

[@sburkowski]

28:43 absolute truth.