3YE: How To Manage A Group (TripleSeven '777', Apple.B) History, disbandment, re-debut

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This video was made in collaboration with "Lilith 3YE" on Twitter!
/ 00_lilith_00
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Today, we are covering the idol group 3YE. After debuting as Apple.B in 2017, the group disappeared. 3 of the former 5 members redebuted in 2019 as the trio 3YE.
Let's take a look at the career of 3YE and the strategies the company behind them uses to promote them.
Be sure to follow all the official social media pages & support the group!
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3YE social media
Twitter ▶ / 3ye_official
Instagram ▶ / 3ye_official
Facebook ▶ / 3ye.offical
KZbin ▶ / @3yeofficial
V live ▶ channels.vlive.tv/A57B37/home
Fancafe ▶ cafe.daum.net/3yeofficial
Tiktok ▶ / 3ye_official
Website ▶ www.gh-ent.co.kr/
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Intro Song: ELRIS - Intro [JACKPOT]
twitter: / searchforelris​​​
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tags
#3ye #queen #dmt #oomm #stalker #yessir #tripleseven #777 #triple7 #presente #nugu #girlgroup #girlcrush #powerful #group #disbanded #disband #debut #redebut #disappeared #mystery #justice #mistreatment #underrated #ignore #ignored #stayc​ #trend​ #viral​ #rookie​ #monsterrookie​ #success​ #kpopsong​​​​ #kpop2021​​​​ #bts​​​​ #blackpink​​​​ #twice​​​​ #nct​​​​ #exo​​​​ #got7​​​​ #seventeen​​​​ #ateez​​ #itzy​​​​ #mamamoo​​​​ #redvelvet​​​​ #izone​​​​ #gidle​​​​ #straykids​​​​ #cherrybullet​​​​ #gfriend​​​​ #txt​​​​ #loona​​​​ #underrated​​​​ #song​​​​ #kwave​​​​ #2020​​​​ #2021

[@UKIISSFan]

Out of all 3YE releases “Stalker” is my favorite one and I think people should stop ignoring a song for being “too mainstream” of course small company groups would like to gain as much attention as big 3 ones so the most common way to get that recognition is doing that.

[@shycherrygirl]

I remembered when they debuted and everyone in the comments was so shook! At that time most girl groups would only have such a bold concept and song later on in their career, it was cool to see a fresh rookie group from a small company doing girl crush, and their songs are so good too! my favorite songs from them are DMT and Yessir :) I don't listen to a lot of girl crush as I prefer lighter concepts like Twice, Gfriend, and WJSN, but their songs still managed to draw me in

[@kpopscenario1406]

yea

[@AGGIDilimanto]

For a small company, GH Entertainment is smart. 3YE's remix songs are beautifully made and are totally different so it really works. Hopefully, 3YE will get more recognition as a group and as part of Triple Seven.

[@hannahchesnutt9812]

true!

[@Fuzzy_Llama]

3YE is one of my faves. Every time someone asks for a K-pop song recommendation, I always mention 3YE. 😭😭

[@Hannah-vt7lc]

Same! They are my ults alongside EVERGLOW.

[@haludae]

I've heard of them but never listened their songs, for what i can tell, they have bops omg

[@searchingforelris]

Please support them, their songs are all amazing! :) Happy you enjoyed watching!

[@casualsuede]

3ye is really something unique. I'm not sure for kpop if that is a good thing or not, but I am a minor fan of them.

[@morg_gorit_a]

i want to say tysm for this video to you and lilith! this content was lacking in our fandom :( the video is very informative for those who are just meeting girls and want to join the fandom

[@searchingforelris]

thank you so much for the nice comment, im so happy you liked the video! and I hope as an EYE myself that more people will discover 3YE through this & support them! :) also very happy you appreciate the subtitles, glad to know they're useful! :)

[@pascal5566]

I remember Yessir reaching the German KZbin trends that week

[@searchingforelris]

Omg yes, it was such a moment! I remember being sooo happy!!

[@Gyehappy]

I've been in the fandom since its debut, I'm really proud of my girls, hope they comeback soon

[@edvaedan9161]

Thanks for this. I didn’t even know 3ye was part of 777. I have always enjoyed their music.

[@searchingforelris]

Thank you for watching! :)

[@beingamultifandomstanisnteasy]

Tbh as an EYE after Triangle something just happened to Stalker .... It wasn't received well it only has 1.3M views as of 29th September Hopefully they will make a cb soon and will slay

[@kingtaeyeonie7908]

i feel like, considering that the company isn't that big and failed their first two girl groups, they did well with 3ye until covid when it comes to the amount of promotion and comebacks.

[@aprils1888]

I really liked Apple.B, THEIR SONG WAS SOOO GOOD!!!

[@jlt960004]

I LOVE this group. I’m starting to get worried though. They haven’t released anything since 777 and it’s almost June 2022. I just need news that they’re coming back soon and have something in the works.

[@searchingforelris]

I am as well, i really hope GH Ent gives them a comeback soon...

[@entrancing.]

All we need rn is an 3YE comeback😢 Istg if 3ye disbands ima be angry at Gh ent

[@searchingforelris]

We really do.. They seem to be completely abandoned by their company once this video was released.. So sad :(

[@entrancing.]

@@searchingforelris update they are goona do a europe tour im super exited😊

[@gwenmloveskpopcecmore]

@@searchingforelrisyeah last Weverse post was in March

[@amaliadepinho]

thank you for this video! i knew apple.b and their debut song, and knew 3ye, but didn't know they were the same girls. also didn't know that this was tint's company.

[@searchingforelris]

Thank you for watching! Glad you learned something new, please support 3YE! :)

[@fruityrollin]

the transitions and graphics in this video are amazing

[@searchingforelris]

thank you very much - means a lot! :)

[@birchlawpa]

I hope the management of my other favorite underappreciated group GWSN watches this.

[@seungsluvv]

I listen to 3ye since debut and really like them a lot and still regret that i didn’t buy their mini album 😭 I really hope that they can make a comeback soon

[@paripark1779]

Thanks for the great content you shared. The 3YE Land Team has created a fan site for girls. I hope more people get acquainted with the 3YE with this video ^^~

[@Hannah-vt7lc]

oh 3ye fansite! Could you link it please?

[@autumnleaves2294]

Really cool, the song titles DMT and OOMM seems to have a connection with their name 3YE "Third Eye" 👁

[@avsambart]

I found them through Stalker and then immediatley got obsessed with all their backlog.

[@felixseggfriendjamingotnojams]

i really liked 3YE !! Their so cool, they have bops ahhh- And thank you for making this cool video !! I really love your videos so much !!

[@searchingforelris]

Yes, their discography is so good! Please support them! :) And thank you so much, it means a lot to me! ❤️

[@felixseggfriendjamingotnojams]

@@searchingforelris Yes it is actually!! And i will!

[@ATWTMVTVFTVSGAVRALPS]

They deserve more exposure

[@ohsobee]

I like the remixes more than the original versions! They have such a unique song!

[@1991rendrawati]

I love their songs and thanks for making a video about them

[@From24m]

This guide is awesome, and you even put eng subs as well! (as a person who do it too, I know it's hard), I just wish you more recognition and happy days:3

[@MaskedFox-ln4vc]

Great video ♥ It was very informative, I like how you focused more on their marketing side of things, it's rare to see such essays in k-pop essayist landscape ♥

[@searchingforelris]

Thank you so much! Means a lot to me! ❤️

[@aprils1888]

My favorite 3YE song is "On Air"~!!!!

[@michime7860]

PLEASE SUPPORT THEM!! THEY ARE AMAZING!! THEIR COMPANY IS ALSO VERY HARDWORKING! 3YE FIGHTING 🔥

[@Hannah-vt7lc]

This video is amazing, thank you so much. I am really hoping that with their next comeback even more people will become fans of them.

[@searchingforelris]

Thank you, I'm glad you enjoyed!

[@Hannah-vt7lc]

And now it's been over a year since their last comeback.......

[@searchingforelris]

Yeah, it seems like this entire video praising GH Entertainment is almost ironic because they started doing NOTHING after this video came out..

[@Hannah-vt7lc]

@@searchingforelris and now they are in an nft competition.... 😭😭😭 At least GH has payed to play their artists MV's on the bus lately.

[@brainnotfound337]

OMG thank you thank you so much for this video! Holy freaking jeezus how am i never heard of this group before!? Their songs BOP as hell! If i wasn't watching this, i wouldn't have discovered this group! This group just gain a new follower & this channel just got a new sub from me. Again thank you so much!

[@searchingforelris]

Thank you so much for the great feedback, this made my day! ❤️

[@michime7860]

I LOVED ALL THEIR COVERS

[@franperdomo858]

Their music its good and their talent wish they got most exposure

[@Lumarc]

😭 waiting for comeback

[@michime7860]

STALKER MV DIRECTION IS AMAZING! DO CHECK IT OUT!

[@liandengbao6877]

Thank you for an informative video! 3YE are so good and diverse. I was also happy to see countless content from girls, 2020-2022 was their era without a doubt. And as a cover dancer myself, dancing to their choreos was such fun! Also, Presente is one of my very favorite songs (I'm into kpop since 2009 haha). It's so well balance and emotional, Haeun's high note gives me chills till this day...

[@queso8590]

Suscribing to you because i want more underrated good music lol

[@zoeheu2024]

i LOVED 777, I listened to 'presente' on repeat, and it is still in my favorite songs list. i absolutely LOVE that song.

[@obsessiveninja]

Hi! Thank you for making this video, I love 3YE a lot and it breaks my heart that they don't get nearly the attention some other ggs do. Stalker is my favourite comeback so far, don't understand why it's being slept on. It doesn't feel that mainstream to me, especially compared with some of the other releases from that time of the year, and it feels just as genderless as any of their other comebacks. Just a quick note: Indian is not a language. Dilbar is sung in Hindi, which is the language Bollywood movies are in. People from India speak a multitude of different languages that are all native to different parts of the country!

[@searchingforelris]

Thank you for watching and thank you especially for the correction. I'm really sorry for the wrong information, I should've done better while doing research. I am truly sorry, i didn't mean to disrespect anybody. ❤️

[@obsessiveninja]

@@searchingforelris Don’t worry, everyone has to learn some time 🥰

[@kingtaeyeonie7908]

if i remember correctly, yuji was a jyp trainee and i think she was even on sixteen, the show that formed twice

[@searchingforelris]

no she wasn't, she used to be a contestant on "Baby Kara" when she used to be a DSP trainee :)

[@kingtaeyeonie7908]

@@searchingforelris oh then i mixed it up

[@atinyshineforever9252]

They didn't have to debut again n again they just have to make frequent comeback

[@Dervis128]

I've been a fan since Do My Thang, and I've only now realized that their name is "3rd Eye." I've been calling them "Three-Yay" this whole time because I am dumb. -_-

[@mlpmlpmlpmlp1]

i was calling them eye

[@stephanielynette5747]

I've been calling them 3 why ee 😅

[@Dervis128]

@@stephanielynette5747 Okay, that makes sense though. But Three Yay? What was I thinking!? 🤣

[@stephanielynette5747]

@@Dervis128 haha i like it though! It sounds cute 😊

[@birchlawpa]

Once covid dies down they need to take this group to Mexico and S. America. Any video they produce has tons of comments en Espanol.

[@lukuslukus6739]

I love that you focus on much smaller and unknow groups that you cant find out that much on your self without effort. Keep up the good work pls

[@searchingforelris]

Thank you for watching & supporting! ❤️

[@aprils1888]

OMGGGG I LOVEDDDD TINT, THEIR SONGS WERE LIKE CRACK FOR ME!!!

[@healiaquastar]

I love them soooo much omg

[@hannahchesnutt9812]

LOVEEEEEeeee 3YE!!

[@thoseriseofkingdomsadswith972]

I just looked up their boy group B.I.G. and am shocked. They've constantly made music from 2014-2021. They've been a boy group for 7 years but their sales haven't even reached a thousand per release. It's very rare for a group to last for so long. Maybe the members individually make more money than the group and keeping the together is just better business?

[@gwenmloveskpopcecmore]

Yep their company doesn’t know how to manage them properly and they’ve had many lineup changes

[@estamcdougall2144]

I LOVE 3YE

[@ms-vr6bt]

I remember, first time i listen to them is during yessir era. The song caught my attention, but i never follow up with them since all my attention i gave to another underappreciated group. Seems like it's time for me to listen again their song..

[@biawakstruus]

frequent performance is also used by kard.

[@SpookyDarling]

I wish so hard for the continued success of 3YE because they're among my favorite GG and I don't like many GGs.

[@cakredi4132]

Thank you for another cool video. I hope someday you will do an episode of GWSN.

[@searchingforelris]

Thank you very much! I'll add them to my list. Im very slow at making the videos due to being busy & the videos take a long time to make. But it's on there so maybe someday :)

[@cakredi4132]

@@searchingforelris Thank you.

[@Snohwflake]

I used to listen to apple. B's song all the time. it's good to hear what actually happened to them now

[@searchingforelris]

It's such a good song!

[@phonedecor5753]

Please do one of Alexa 💕🙏🥺

[@gwenmloveskpopcecmore]

At this point I think they’ve now failed but when they have another comeback I’ll change my mind

[@poopsiana]

yessir was a big purr

[@carlaaburnet9852]

BRO I LOVR APPLE.B

[@searchingforelris]

They were so good, so sad what happened to them :(

[@elmin82]

3ye was such a bad ass group, Yessir was such a bop

[@nugu.defend3r]

STREAM LOCO BY 3YE YALL!!!!

[@vitor5085]

I miss sandy :(

[@burjie1645]

look at those braids

[@Ryuoinsomnia]

So their story is similar to Dreamcatcher

[@mahasenwalid339]

They walked so everyglow could run

[@gwenmloveskpopcecmore]

It’s pronounced B-I-G not Big and for 3YE it’s Three Eye But it’s ok it’s a still good vid

[@luvbxn]

its hindi not indian

[@kimble90126]

LOL

[@jammywastaken]

why do they wear box braids every comeback

[@gwenmloveskpopcecmore]

They’re Thai braids

[@cherielullet1955]

Damn...their stylist really likes cultural appropriation huh

[@mlpmlpmlpmlp1]

a lullet??? love that. and yeah. hopefully the girls dont actually contribute to it.